1 the sustainable MBA The sustainable mba One year full-time MBA 2011/2012
2 2 The Sustainable MBA growth innovation sustainability cutting edge business know ledge while focusing on your personal development as a leader. It exposes you to the best of our academic world and the best of our corporate liaisons in a joint effort to optimise the talent output. Personal development is an integrated part of the Sustainable MBA, because we believe that leaders who recognize their own forces and weaknesses and can turn shortcomings into attributes are stronger in the long run and more inclined to succeed. We help skilled business people become extraordinary leaders! The production of goods and services is necessary for mankind to survive. This inevitably leaves a footprint in our environment and affects our climate risking irreversible changes. As human beings we have to assume responsibility and face the challenges this brings. Therefore it becomes imperative for companies and organizations to balance these issues, plan for the future and create sustainable value for all stakeholders. With a growing population, limited resources and rapid climate changes the world calls for innovative leaders who can govern companies in a responsible manner. The Sustainable MBA at the Aarhus School of Business (ASB) meets this need. Our vision is to engage our students in the crossfire between growth, sustainability and innovation and enhance their personal leadership talents in a responsible manner. The mission and ultimate purpose of the Sustainable MBA is to provide our participants with the knowledge and mindset that enables them to create sustainable value. Modern leadership and sustain ability with a personal touch The Sustainable MBA combines modern leadership and sustainability with a Scandinavian outlook. It provides We believe that in order to achieve valuable change sustainability must be incorporated in all aspects of a company s procedures. Unlike many other MBA programmes that teach sustainability as a separate subject, we have made the sustainability concept an integrated part of all courses in our Sustainable MBA. As such it is a great pleasure for me to welcome you to The Sustainable MBA where good business people become extraordinary leaders! Frank Pedersen Programme Director
3 The Sustainable MBA 3 Why the Sustainable MBA at ASB? Choosing to do an MBA programme is one of the most important decisions you will make in your life. It is an investment in your career and your future. You are not just attending university and being exposed to the latest knowledge, you are also getting a degree that you learn to use in practice. With the Sustainable MBA you are exposed not only to the latest management and leadership theories and practices, but also to a MBA where innovation, growth and sustainability are in natural focus. There are many reasons why you should choose the Sustainable MBA at ASB: To boost your current career in your current industry To enter a new academic field focusing on sustainable business To gain a competitive edge in a competitive world To study at and get your MBA diploma from a recognized TOP 100 university To advance your career to a more senior position To gain a valuable global network To gain personal growth and development To enhance your financial position To enjoy greater job satisfaction To become a leader in the emerging field of sustainability To start your own business, maybe with a focus on sustainability To develop yourself professionally and personally
4 Peter Bekiarov Co-owner of Enlightment Ltd., Bulgaria I chose ASB for one reason only, ASB offers a unique MBA programme which corresponds in all aspects to the current world economic situation and that is exactly what I was looking for in an MBA. The real value of the programme is not only in the very professional manner it is constructed but also the network that it will create for my professional future. I chose Denmark for many reasons which include but are not limited to the innovative approach to business, education and life in general. However, Denmark stands strong on many of the top places in the world economy and economical rankings, and that makes it a suitable destination for business education.
5 Structure 5 Structure & teaching philosophy The Sustainable MBA combines the best of our academic world and the best of our corporate connections in a joint effort to optimise the talent output. Through a wide range of teaching methods as well as state-of-the-art technical solutions we aim to create the best possible learning environment in order to boost the individual learning process for each student. Our professors are among the top researchers in their areas and are committed to the success of all students enrolled in the programme. They are highly committed to the programme because they meet the best students available at any current time and because the group will be engaged with the hottest issues and the most talented leadersin today s corporate world. Theory is great, but case studies, group work and guest speakers add perspective and help situate the programme in a modern corporate context. For example, cases are used in order for you to practice your acquired tools of analysis and group work serves as a motivational factor for discussing key issues and exchange experiences with others. As such, these aspects will play an important role throughout the programme. Academically, the programme will draw on central and classical business study components and will aggressively attack these in new shapes and forms during the 12 month programme. A personal development and leadership programme is an integral part of the Sustainable MBA, during which the participants strong personal characteristics will be enhanced and weaknesses will be worked into forces. While the structure is set, we offer full flexibility in regards to modelling individual student solutions for electives, internship and thesis. 1st 2nd 3rd 4th 5th term term term term term Industrial Economics Marketing Management Project on Sustainable Business Strategies Elective 1 Elective 2 Elective 3 MBA Project: Internship and Thesis courses/activities 5 ECTS Strategy and Business 5 ECTS 5 ECTS Accounting, Finance and Logistics 5 ECTS 5 ECTS Personal Development and Leadership 5 ECTS Total: 15 ECTS 15 ECTS read more at
6 6 Content Course descriptions INdustrial economics strategy and business Marketing management accounting, finance and logistics Industrial Economics gives you the expertise to analyse and reflect on the strategic position of a business, the market interaction and the opportunities and constraints of a sector. The course focuses on the microeconomic-level and will introduce you to standard microeconomic tools dealing with productivity, efficiency, marginal calculus, profit maximization, market structure, understanding of sectors, strategic interaction, regulation of sectors and behaviour of competitors. In continuation hereof the course also covers central national and international policies of importance to managerial decision makers. Strategy and Business encompasses both internal (HRM, organisational behaviour, management) and external (strategy) aspects of organizing. It aims at enabling you to analyse the organisation as a unit in the cross-field between individuals in the organisation and the environment in which the organisation operates. Using theoretical inspiration from a number of interrelated fields such as (social)psychology, sociology, economics, ethnography and philosophy, this course presents a vast number of theories, models and terms suited for analyzing organizational behavior and strategic perspectives. These areas provide insight into how it is possible to evaluate and manage behavior of individuals and groups to obtain greater performance both at the individual, team and corporate level. Marketing Management will enable you to make sound marketing decisions in the context of general management. The focus of the course is on achieving growth through innovation and the development of sustainable customer relationships. Therefore the course deals with the understanding of markets, value creation, management of sustainable customer relationships and marketing in a complex environment. Accounting, Finance and Logistics will enable you to create the needed information allowing you to make sound financial, investment and logistic decisions in the context of general management. The focus of the course is to achieve growth through innovation, financial planning, rational investment decisions, the development of a sustainable value chain in cooperation with key suppliers and controlled use of resources.
7 Content 7 personal development and leadership project on sustainable business strategies electives mba project Personal Development and Leadership will provide you with a theoretical understanding of personal, interpersonal and leadership competencies as they relate to various life and work situations, and the practical knowledge and tools needed to develop these competencies in self and others. Using principles from action and experimental learning, course participants will gain experience in evaluating and developing their own competency profile and facilitating these processes in others. The aim of the project on sustainable business strategies is to develop strategies that are sustainable both in the short term and long term. The project can be based on a particular industry or a company and must contain profound analyses based on an academic approach, however the focus must be on practical solutions for the business. The Sustainable MBA gives you the opportunity to choose from a wide variety of electives. Not only will there be special electives for the Sustainable MBA Programme, but you will also have the opportunity to take specialised MSc courses or courses from other faculties at the university. Finally, you can choose to take courses at one of our 200 partner universities. Electives must revolve around at least one of the following issues: Globalization, Innovation/ Entrepreneurship and/or Sustainability and CSR. The MBA Project consists of two written projects with an oral examination at the end. The first project Project I is mainly based on an internship in a company or an organization. The objective of the internship is to obtain a deeper understanding of a subject area or topic. You are supposed to reflect on the relationship between theoretical models/frameworks and the problems facing the company. Project II is a more extensive project covering the same area as Project I. Project II gives you an opportunity within a limited subject area to demonstrate your independent skills. As Project II is the final activity of the MBA programme, it synthesizes the qualifications and competences you have gained in the other activities of the programme. The content of the MBA Project must be connected to the content of the Sustainable MBA. read more at
9 ASB 9 ASB Aarhus School of Business, Aarhus University (ASB) is one of Europe s largest and highest ranked business schools, as is illustrated by the accreditations which ASB has earned in the past nine years. ASB has been EQUISaccredited since 2001, and in January 2008 we were approved to initiate the AACSB accreditation process. The EQUIS Accreditation is your guarantee that Aarhus School of Business complies with strict quality criteria on education, internationalisation and co-operation with the corporate world. As part of a national university, ASB has been accredited by the Danish Ministry of Science, Technology and Innovation, the endorsement of which ensures that research and education at the school is carried out at the highest academic level. Aarhus School of Business is part of Aarhus University, ranked 63 among the best universities in the world, according to QS World University Ranking. ASB has a student population of more than and 500 staff. ASB is an internationally oriented business school with 150 global partners. We offer a wide range of study programmes in business and communication at Bachelor s, Master s, Ph.D. and Executive levels. We attract more international students every year and 20% of our students are recruited internationally. Aarhus School of Business (ASB) is one of the largest business schools in Europe. ASB has a student population of and 500 staff. read more at
10 10 Corporate partners Corporate partners Be the change you wish to see in the world The ASB Career Centre will support you throughout your MBA. The ASB Career Centre will play an important role in ensuring the best internship opportunities for our MBA programme, as well as assisting with placement in companies after graduation. Current ASB partners are: Junior Consult
11 Saji Nair Marketing and communications Consultant, Malaysia I decided to study in Scandinavia as I wanted to study and experience something culturally different from the standard studying abroad destinations like the UK, US and Australia. Choosing Denmark more specifically Aarhus is something that I will never regret. For me, Aarhus is a very conducive city for studying as it is small and cozy but on the other hand has sufficient social infrastructure for students to meet, network, exchange ideas and socialize. Furthermore, there are many unique historic and cultural experiences which one can t get from studying anywhere else, for example Viking History and Danish culture. I was very pleased with the high academic level and the research approach at ASB. My time at ASB has sparked a high interest in doing a PhD or another master s programme. I take pride in having graduated from a top ranked university.
12 Aarhus has long been known as a cultural centre, offering a rich and varied selection from just about every cultural genre. read more at
13 Aarhus, Denmark, Scandinavia 13 Aarhus Aarhus is Jutland peninsula s exciting and vibrant main city and the second largest in Denmark. Aarhus has a population of 300,000 and is centrally located in Denmark. The city s business development, its research and educational activities, the environment as well as the cultural and leisure activities combined with its strategic location makes Aarhus a very important economic growth area in Denmark. Aarhus is situated by the sea in the heart of Jutland and is surrounded by several beautiful beaches and inviting marinas. The city has long been known as a cultural centre, offering a rich and varied selection from just about every cultural genre. Aarhus hosts its own cultural festival every year in September and offers more than 300 events in opera, dance, theatre, classical and rock music, and street performance. Less formal, but not less important, is the local music environment which thrives in the city s many cafes, bars and restaurants; the result is a vibrant nightlife. Aarhus has six historical museums and two large fine arts museums as well as several smaller exhibition spaces and galleries. Scandinavia The Scandinavian countries Denmark, Norway and Sweden share a common history stemming from before the Viking era till today s modern democratic welfare state also known as the Scandinavian welfare state. The Scandinavian countries are some of the most environmentally sustainable, gender balanced and digitally interconnected societies in the world. Denmark is a relatively small country with only 5.5 million habitants, but what it lacks in size it makes up for in strategic location, political liability and quality of life, culture and education. After playing host to the climate change conference COP 15 in 2010, Denmark strives to transform the country to a global eco-hub. For several years, the Danes have demonstrated their environmental awareness. For example, water consumption has been reduced by almost 10% over the last 30 years, and more than 66% of all waste is recycled. In addition, Denmark is the world leader in wind energy with some of the largest producers of wind turbines located in and around Aarhus. Denmark s northern location means that summer days are long and lovely and winter days are short and dark. However the Danes have established cozy, festive traditions that bring life to the darker season, which are all explained to the international students in real life interaction throughout the academic year. Oslo Aarhus Copenhagen Stockholm
14 14 Admission Admission We wish to keep our programme exclusive and as such we will admit a maximum of 40 students per year. Each student will be required to meet the following basic admission requirements: Hold at least a bachelor s degree from a recognised university Have at least 2 years of work experience after graduation Hold a GMAT test result of at least 500 Hold a TOEFL or IELTS test with a minimum score of at least 90 (TOEFL) or 6.5 (IELTS). In addition, each student must submit a CV, a motivational essay and may be called upon for a personal interview by the MBA programme administration. Applicants may apply at Interested applicants are encouraged to contact the admission office to discuss details or questions at any time. The programme starts 1 September and runs for 12 months. Application deadline is 1 May. Contact Steen Weisner Executive Director
15 Practical details 15 Practical details Arrival Students are expected to arrive in Aarhus on 1 September. The programme will begin with an introduction period consistent of different team-building activities as well as individual leadership and talent building exercises. ASB will assist all students in applying for student housing, fitting to each student s wishes. Living expenses Apart from the tuition fee, potential students should prepare to be able to finance approx. 9,000 in estimated personal living expenses for the 12 months in Aarhus. Tuition fee The tuition fee is 20,000 for the entire 12 month programme; this includes all mandatory teaching activities, all personal development and coaching activities, company visits, group study tours, most social activities etc. Some social activities may be optional and as such will be at extra charge. Financing your MBA Scholarships are available upon application. These may be partial or full scholarships. The scholarship applications will be reviewed by the Dean s office and awarded to the most qualified applicants. The criteria for receiving a scholarship will be an overall evaluation of the applicant s potential to succeed in the programme, on past academic performance, on test scores and personal economic situation. Applicants may apply for scholarships at Career services The ASB Career Centre is your shortcut to: Full time jobs, student jobs, internships and projects Career counselling regarding CV and cover letters, job interviews and entrepreneurship Career events such as company presentations, CompanyDATING and A Day with More than 30 partner companies whom you can meet during career events throughout the semester ASB Alumni ASB Alumni is the school's alumni association and has contact to over 8,000 alumni who are scattered around the globe and are eager to use their knowledge and experience to enrich students lives. ASB Alumni helps students: Establish contact with alumni who can help find partners for projects, student jobs and internships. Learn about career paths and opportunities. Build mutually rewarding relationships with alumni mentor.
16 ASB as the top quality choice for your MBA Scandinavia and Denmark Scandinavia is among the leading countries regarding environmental sustainability Denmark is a part of the Scandinavian countries with shared history, culture and political systems Denmark has by Forbes world report been appointed the most competitive business environment in the world in 2008 and 2009 Denmark is the world leader in sustainable wind energy Denmark is known for eco-friendly policies, which makes sustainability an integrated part of daily life Danes has been voted the happiest people in the world and hopefully this will contribute in making your stay in Denmark and Aarhus a happy one as well. aarhus Is situated in the heart of Denmark with a strong representation of national as well as international companies and organizations. ASB is located close to the city centre. Is committed to becoming the most attractive student city in Denmark Has a student population of more than 40,000 and is as such Denmark s youngest city Is offering the best of cultural life in a bustling and trend-setting atmosphere Msurrounded by green forests and sandy beaches. asb Is a part of a TOP 100 university and offers an international faculty of top researchers and leading professors Is Equis accredited Has strong industrial liaisons in the corporate world Offers an inspiring student life with a well-balanced variety of social and academic activities in a truly international environment with 80+ nationalities on campus. THE SUSTAINABLE MBA Will prepare your leadership skills for the present as well as the future Is a unique MBA integrating sustainability, innovation and growth throughout the entire programme Admits a maximum of 40 students pr. year in order to optimise individual focus and learning input Meet us on our weblog or website Aarhus School of Business Fuglesangs Allé Aarhus University DK 8210 Aarhus V Denmark