Mobile Based Smart Life. NIPA (National IT Industry Promotion Agency, Korea) Sep 2012

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1 Mobile Based Smart Life NIPA (National IT Industry Promotion Agency, Korea) Sep 2012

2 5 predictions for the next 5 years Energy: People power will come to life Security: You will never need a password again Mind reading: No longer science fiction Analytics: Junk mail will become priority mail (cc) toughkidcst@flickr Mobile: The digital divide will cease to exist Mobile devices are decreasing the information-accessibility gap in disadvantaged areas. In five years, the gap will be imperceptible as growing communities use mobile technology to provide access to essential information

3 (cc) shapeshift.net

4 (cc) James Jordan Increased processing speed Reduction in size Longer battery life Improved communications Familiarity with technology has led to LBS (Location Based Services) M-Commerce Augmented Reality Targeted Marketing Ubiquitous Life

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6 (cc) Stuckincustoms.com

7 Focusing on Mobile In 2012 the number of smart-phones in Korea will surpass the number of PCs(desktops + laptops) In 2014 the number of mobile internet users will surpass the number of PC internet users In March 2011 there were 10 million smart-phone subscribers doubled to 20 million smart-phone subscribers by December 2011 (in 9 months) Government services need to match the current trends Widespread usage of: Phones Operation of Call-Centers Internet Development and operation of websites Smart-phones Operation of smart-phone services

8 Current Mobile Government Services in Korea Picture-phones Mobile citizen services based on SMS and MMS provided through the integrated GIDC (Government Information Data Center) 190 Agencies, 335 Services provided Smart-phones as of mid mobile websites provided through mobile web however most of the content is limited to providing information, and level of mobile web support is low More than 300 public mobile applications have been developed and are being provided Social Media 40 Central government agencies are using private sector blogs as a direct channel for communication with the citizens SNS: More than 100 central and regional government organizations use Twitter, Facebook, etc. to communicate directly with the citizens

9 M-Gov Development History

10 Challenges Faced During Korean m-gov Implementation Overlapping resource investment - Different m-government services were adopted independently to satisfy each government agency's requirements Security Platform - Services were provided on platforms of private service providers (lock-in) Need for a coordinated and planned development approach Considerations for dedicated m-government service center (cc)tochis@flickr

11 Korea s Mobile Government s Vision and Goals

12 Strategic Plan (1/2) Construction of wireless infrastructure - Establish a high-speed (100 Mbps+) wireless network infrastructure by 2015 that will allow citizens to enjoy the mobile services anywhere in Korea Transform to smarter mobile services - Transform E-Gov to Smartphone-based m-gov Services to be integrated and simplified, while being connected with other related services - Provide a Government mobile service gateway that can suggest services that matches the citizen s needs Elimination of obstacles - Resolve mobile issues such as security, identification, regulation, commission, copyright, etc.

13 Strategic Plan (2/2) Open Public Databases and services to private sector - By the year 2013, open over 300 types of public information and 100 kinds of public services Utilize the Latest technologies - Provide innovative mobile services using developments such as: Personalization, Location Based Services, Augmented Reality to show the citizens the benefits achievable with these new services

14 Way Forward Results of ISP (Information Strategy Planning) Mobile Application Status Planned 50% Completed 34% Under development 16% Need for a more systematic approach for mobile application development Types of Services Other 7% Traffic Info 5% Tourism Info 10% Socialization/Informatization is the service most provided, need for consideration of relevance of mobile app. Specific Info 34% e-library 5% Socialization 39%

15 Implications All departments should consolidate the management of their government mobile services : efficiency and security Services need to be upgraded from simple notification to more advanced administrative transactions Focus on compatibility and accessibility Instead of just porting website to mobile, development of new mobile services are needed (talking advantage of the latest technologies) Improvement of security measures and mobile government common security infrastructure recommended Utilization of mobile office as soon as possible (cc)swisscan@flickr.

16 Most Popular Mobile Services in Korea Administrative Agencies Life expectancy calculator (330K downloads) Ministry of Statistics Dictionary of economy and current trends (170K downloads) Ministry of Finance and Strategy 100 mountains (120K downloads National Forest Service) Lady Diary (110K downloads) Ministry of Health and Welfare Local Governments itour Seoul (257K downloads) Seoul City Seoul Traffic (257K downloads) Seoul City KyeongGi Bus Information (180K downloads) KyeongGi Province Busan Tour Guidebook (50K downloads) Busan City * Differences in dates made available to public

17 (cc) JD Hancock

18 Facebook Currently more than 350 million active users currently access Facebook through mobile devices (out of 800 million overall active users) Foursquare Foursquare users 'check in' to meet up with friends nearby, keep up with friends around the world, and share their experiences through photos and comments. (10 million users) Cisco survey: 2,800 college students and young professional worldwide

19 - Easily and securely manages personal financial life through apps supporting banking, credit card management, couponing, etc.) - Essential applications to realize mobile commerce life - Card and application lifecycle management - Management Capacity of 25M user profiles - Provides a secure storage for sensitive and confidential information - Enables Contactless Payment through NFC (Near Field Communication) - Next-generation financial services offering convenience and mobility - Full set of banking functionalities: balance inquiry, fund transfer, bill payment, ATM locator, etc.

20 Smart Learning is a mobile platform that empowers students by offering online and integrated tools to: prioritize coursework set goals manage schedules organize study groups find tutor support improve skill sets provide supplemental coursework

21 Sixty percent of respondents to the Microsoft Telework survey conducted among 3,600 employees in 36 cities nationwide say they are actually more productive and efficient when working remotely Smart Office, meeting the demands of modern life The ability to do almost everything inside the office or out to: Increase productivity Overcome geographical limitations Be able to hire high quality personnel otherwise not available (parenting, caring for sick family members, etc) Have better work-life balance

22 (cc) JD Hancock We Offer You: Masterplan, Feasibiity Study and Consulting and other International Development Cooperation Consulting services Owen J Lee lee.owenj@gmail.com (+82)