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2 Imagery staff and students Choosing the right imagery for our communications is a critical part of our brand designs. This should be considered alongside the copy writing and design concept to ensure it has the best fit with the project. The following four pages provide guidance for sourcing or commissioning of brand photography. We should use images of real students and staff in their working environments, during study time, teaching, researching or engaging in an activity. Don t use shots that lack context about what the person is doing and always make sure that they are active and engaged. For example, in a conversation with a colleague, doing a presentation, or participating in an activity. Images of staff and students should be shot either in classrooms, or on campus Or engaged in an activity Aim for high quality, dynamic photography Use an interesting composition and image crop Colours should be rich and vibrant

3 Imagery our buildings For images of our buildings, we look for colour, composition and quality. It is important that our images contain strong vertical lines and use the vibrant colours from our corporate colour palette. Our building shots should be modern and inspiring Images should contain strong verticals Look for atmosphere Images should be rich in colour (drawing on colours from our corporate colour palette) Images should be uncluttered, vibrant and dramatic

4 Imagery things we study It is important that the images we use reflect the diversity of the courses, facilities and activities on offer at the University of Salford. They should be exciting and dynamic and they should reflect the ethos of the University Images should always be of a high quality Consider focal points to ensure a strong composition Consider abstract images that ideally draw on colours from the corporate colour palette Images should be cropped for impact Use strong black/dark backgrounds as part of the image Uncluttered and with strong verticals

5 Imagery abstract shots When using abstract photography keep the subject in mind when selecting the style of shot, there are four essential elements to abstract photography: Form Form refers to the shape of the objects in an image Colour Colour grabs the attention of the viewer and stimulates the viewer s perceptual system Curves Curves add interest to an abstract image they do this by controlling the movement of the viewer s eyes through an image Composition Composition consists of how the objects in an image are arranged with respect to each other Interesting angles can give a new dimension to the image Use strong vibrant colours Consider shapes and patterns the subjects contain Images should be cropped for impact Uncluttered images focusing on shape and form Use high contrasts in the photography backgrounds for impact

6 Imagery what not to do It is important that the images we use are real and not: Too posed or contrived Taken with a fish eye lens Smiling subjects looking directly at camera Overly cluttered Low resolution images For print 300 dpi images work best* Clip-art. Too posed or contrived Taken with a fish eye lens Smiling subjects looking directly at camera *For on-screen applications 2 dpi can be used Overly cluttered Low resolution Clip-art

7 Contacts Access the image bank at: If you have any further questions please contact: John Thornton Design and Publications Manager Corporate Marketing University of Salford Faraday House Salford, M5 4WT t: e:

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