Demonstrating our difference. Brand and visual identity guidelines

Transcription

1 Demonstrating our difference. Brand and visual identity guidelines

2 In these guidelines The brand underpins our communications. This document covers the essence of the brand, the thinking that informs it and the visual identity that brings the brand alive. Whether you are a communications specialist, a commissioner of materials or a designer, an understanding of the brand is key. Research excellence The University of Southampton is a hub of invention and creativity. Research shapes everything we do, from our innovative teaching methods to our impressive portfolio of spin-out companies. We aspire to change the world for the better through our research, education, innovation and enterprise. Our reputation for breaking new ground has enabled us to maintain our prestigious status as one of the UK s top research universities. We are among the top 5 UK universities for research, receiving more than 80m in research grants and contracts each year. In the 008 Research Assessment Exercise, most of our research was considered to be world leading or internationally excellent. We are a member of the prestigious Russell Group, an association of 0 major UK research universities, and one of the top 00 universities in the world. Our teaching is at the heart of our strong research culture and you will be part of world-leading research as it takes place. Engineering and the Environment Core design elements A designer s guide to creating consistent and highly engaging communications using the elements of our visual identity. Page 7 Descriptors A guide to using descriptors to identify communications from specific faculties, academic units, research centres and institutes. Page Digital media Producing digital communications, including websites, s, video, e-newsletters, social media and clickturn PDFs. Page 0 Printed materials For commissioners and designers. A guide to producing printed publications, including promotional and informational brochures, magazines, newsletters, direct mail and posters. Page 8 A full contents list can be found overleaf.

3 In these guidelines contents listing - Introducing the brand 5 - our brand proposition and principles 6 - seven statements that define us 7 - Core design elements 8 - our logo and brand policy 9 - logo colourways, clear area, standard sizes and position 0 - logo considerations - using descriptors - using descriptors - using descriptors - using descriptors 5 - anniversary mark and Queen s Anniversary Prize logo 6 - primary and secondary colour palettes 7 - primary typography and substitute fonts 8 - creating the distinctive typographic style 9 - choosing images 0 - images to represent subjects and research - images to represent students and staff - using cut-out imagery - brand wall - good and bad examples 5 - image use on the web 6 - image use in publications 7 - using MediaBin 8 - Communicating on brand 9 - our one of voice principles 0 - Digital media - digital media - standard information architecture (SIA) - for academic units - standard information architecture ( SIA) for professional services - websites for groups and centres 5 - creating video 6 - producing HTML s 7 - other digital content 8 - Printed materials 9 - types of publications 0 - choosing the right print format and print information - design elements, the -column grid structure - type-only promotional or informational brochure covers - full-bleed image promotional or informational brochure covers - cut-out image promotional brochure covers 5 - contents spreads 6 - prospectus research story and - informational/facilities spreads 7 - prospectus directory and course pages 8 - brochure spreads 9 - themed reviews 50 - instructional guides 5 - annual report and review covers 5 - annual report and review spreads 5 - magazines 5 - magazines 55 - standard format for back covers 56 - printed newsletter covers 57 - two-page printed newsletters 58 - examples of research report cover designs 59 - direct mail and invitations 60 - posters 6 - social media icons 6 - creating a D experience 6 - Adverts, exhibitions and presentations 6 - adverts 65 - display and exhibition graphics 66 - example PowerPoint presentation slides 67 - PowerPoint presentation templates 68 - Gifts, livery and signage 69 - merchandising and gifts 70 - livery 7 - overview of campus signage 7 - Stationery templates 7 - corporate stationery 7 - internal Word templates Please direct enquiries to [email protected]

4 Introducing the brand

5 5 Introducing the brand our brand proposition and principles Our brand proposition The University of Southampton combines academic excellence with an innovative and entrepreneurial approach to research, supporting a culture that engages and challenges students and staff in their pursuit of learning. Our culture of interdisciplinary collaboration enables us to pioneer vital new fields of study and shape tomorrow s thinking. This focus on excellence must also be reflected in our communications. The objective is to present the University as a single, cohesive organisation, consisting of cutting-edge academic leadership. Our brand is elegant and simple: the design should not be overworked or embellished. This reflects our status as a member of the Russell Group of researchintensive UK universities. Our brand principles The University of Southampton seeks to: develop people and ideas capable of leading change bring together individuals and approaches to pioneer new fields preserve and extend valuable knowledge foster learning and discovery in all our activities welcome individuals who can collaborate and challenge translate our learning into societal and commercial impact contribute to and draw upon the strengths of Southampton and the region

6 6 Introducing the brand seven statements that define us These seven statements present some of the University s most important and appealing attributes, covering our sense of purpose, approach, attitude to research and teaching, comprehensive offer, people, enterprise and sense of place. Together, we believe these set us apart from our comparators and make an offer that is appealing, relevant and distinctive in the UK and international higher education marketplaces. What the University exists to do We benefit our students, community, society and the economy through our research, education, innovation and enterprise. We aspire to change the world for the better. What makes us distinctive We pursue solutions to questions of societal importance by bringing together individuals and approaches from different disciplines to develop new fields, technologies and practices. An innovative approach in our education, offering our students the flexibility to tailor their degree to meet their needs. 6 Why we are a comprehensive university We promote intellectual diversity and engagement, exploring the frontiers of knowledge across a wide range of subjects, to enable our researchers to tackle the biggest challenges facing today s society. Our approach to education and research We have a culture of learning and discovery that runs through all our activities, resulting in worldclass research and an outstanding educational experience. 5 7 Southampton people We are a community of people who are passionate about making a difference, who work together and rise to challenges. Leadership in innovation and enterprise We have an impressive record of translating research and learning into successful societal and commercial impact. Our sense of place We are located in the historic port city of Southampton, a hub for knowledge and leisure industries with a strong maritime heritage. To make this positioning successful: our distinctiveness must be brought out in our messages messages should be tailored to different audiences imagery should be used to illustrate and reinforce messages

7 Core design elements

8 8 Core design elements our logo and brand policy Our brand is essential to make us stand out in an increasingly competitive and global higher education environment. It is vital that we present a coherent and clear University identity in our communications. The University logo is a key part of our visual identity, making all our communications instantly recognisable as a product of the University of Southampton. Our objective is to present the University as a single, cohesive organisation, consisting of cutting-edge academic leadership. As such, the University logo is used in isolation. Where relevant, the name of the academic unit will feature in a descriptor, headline or in the body copy. This reinforces both the University and the academic unit by giving each its own space (see page for the approved list of descriptors). Faculties will not be individually branded for external promotion, with the exception of centrally maintained faculty landing pages on the website that are maintained by Communications and Marketing, and essential business stationery. The University of Southampton does not support sub-brands. If you have any queries, please [email protected] University logo The logo has a clean, classic and elegant feel. It is designed to reflect our status and brand positioning Logo artwork To access the University logo, visit SUSSED/Services/ Communications and Marketing

9 9 Core design elements logo colourways, clear area, standard sizes and position Logo clear area Use the o to create the clear area (also known as the exclusion zone ) No other items such as headlines or graphics are allowed in this area Logo standard position The logo should appear in the top righthand corner Envelopes are an exception to this rule as the top right corner is used for stamps and franking Some IT systems may also be exempt with permission from Communications and Marketing The preferred position of third-party logos is the back cover and the bottom right-hand side for single-sided communications. The logo must be clearly visible if it is placed over an image Logo artwork To access the University logo, visit SUSSED/Services/ Communications and Marketing Logo colourways Marine blue (Pantone 769 or C: 00 M: Y: 8 K: ) Black Reversed out Reversed out The logo can be reversed out of a coloured background or image. The coloured background shape shown here is not part of the logo 0mm 0mm 60mm Logo standard sizes On A format: 60mm On 70 x 0 format: 60mm On business cards: 0mm Minimum size: 0mm The logo must not be stretched, compressed or otherwise distorted

10 0 Core design elements logo considerations To help you use the logo correctly, we have highlighted some key points to consider. Here are some examples of inappropriate use of the logo. Physics and Astronomy The logo is in the wrong colour The logo has the academic unit name directly underneath it. See page for correct use of descriptors A white logo is used on a light photograph A coloured logo is used on a dark photograph ANOTHER LOGO The logo has been stretched The logo has been rotated The logo has another logo within its exclusion zone The logo has a graphic element within its exclusion zone

11 Core design elements using descriptors To identify communications from a particular faculty, academic unit, research centre or institute, we use specifically designed descriptors. The approved descriptors are shown below, and the following pages explain the rules around their positioning, size, colour and format. When to use a descriptor The use of a descriptor is not compulsory; it should not be used if the faculty, academic unit, research centre or institute is already mentioned in the tell or title The name of the faculty is used as a descriptor only if all the academic units within it have come together to produce a joint communication. Otherwise, the academic unit descriptor is used Descriptor artwork To access the descriptors, visit SUSSED/ Services/Communications and Marketing Approved list of descriptors The lists below are the approved descriptors. No new descriptors can be added unless they have been agreed in writing and published in these guidelines. If you have enquiries about creating a new descriptor, please contact [email protected] Descriptors are only used for faculties, academic units, and the centres and institutes listed below. They are not used for professional services Faculties Academic units Research centres and institutes Business and Law Cancer Sciences Mathematics Southampton Education School Centre for Biological Sciences Engineering and the Environment Centre for Innovation and Leadership in Health Sciences Medical Education Southampton Law School Institute for Life Sciences Health Sciences Chemistry Ocean and Earth Science, National Oceanography Centre Southampton Southampton Management School Institute of Sound and Vibration Research Humanities Electronics and Computer Science Physics and Astronomy Winchester School of Art Optoelectronics Research Centre Medicine Geography and Environment Primary Care and Population Sciences Southampton Statistical Sciences Research Institute Natural and Environmental Sciences Human Development and Health Professional Practice in Health Sciences Physical and Applied Sciences Humanities Psychology Social and Human Sciences Infection, Inflammation and Immunity Social Sciences

12 Core design elements using descriptors Engineering and the Environment Position of descriptors Descriptors are always placed in the top left-hand corner, within the same border guidelines as the logo. Please note that web pages and newsletters are exceptions to this rule The vertical rule is sized and lined up with the logo s highest and lowest points as shown here The descriptor text is always centered vertically within this space Professional Practice in Health Sciences

13 Core design elements using descriptors Engineering and the Environment Vertical rule of the descriptor is the same height as the logo Descriptor size For convenience, the artwork for descriptors is supplied at a default size for A and handbook formats For sizes other than A or handbook, the descriptors need to be re-sized manually. The correct size is achieved by scaling the artwork so that the vertical rule is exactly the same height as the University logo Remember Always use the artwork provided for descriptors; never create a descriptor from scratch yourself Descriptors are only for use on University of Southampton communications; don t supply descriptors to third parties Engineering and the Environment Descriptor colourways Marine blue (Pantone 769 or C: 00 M: Y: 8 K: ) Black Reversed out Engineering and the Environment Contrast There must be enough contrast for the descriptor to be clearly legible against the background Engineering and the Environment Reversed out The descriptor can be reversed out of a coloured background or image. The coloured background shape shown here is not part of the descriptor

14 Descriptor is sized and positioned as shown The Student Portal provides a gateway to careers advice, events and job opportunities for all University of Southampton undergraduates, postgraduates and alumni with access to: Career Destinations Events Calendar Sign up to the latest events led by leading graduate recruiters E-Jobs Search for your ideal job on the unique vacancy database Quick and easy to use, sign up today! Graduate Passport Track your progress online And much more... Go to your Student Portal today by visiting: Core design elements using descriptors The following examples show how descriptors are used for a variety of formats. Southampton Management School Engineering and the Environment Humanities Issue October 007 Descriptor is placed here OnCourse Management Issue 7 What you are not supposed to find out about banking As pressure grows for monetary reform, bankers must look to the future Leadership styles under the spotlight A major hospital benefits from Management Science World-class opportunities. Postgraduate degrees 0 Legacies and their repercussions. Postgraduate studies in History Engineering and the Environment Magazine Type-only promotional brochure Cut-out image promotional brochure Informational brochure Note: no descriptor is used because the faculty name is already in the title Newsletter Descriptors are not used for newsletters. The title of the academic unit is placed next to the issue number and date. Use Freight Sans Medium with a short vertical rule as a divider to the other text Chemistry Geography and Environment Mapping glacial change A new approach to monitoring glacial melting World-class opportunities. Postgraduate degrees 0 Professor Steven Smith, Lecturer in Geography 6 September 00 Web page Descriptors are not used for web pages. The title of the academic unit is placed in the title bar, using standard web fonts and no vertical rule HTML PowerPoint template Banner stand

15 5 Core design elements anniversary mark and Queen s Anniversary Prize logo The anniversary mark has been developed to highlight significant anniversaries, for example of events or research areas, at the University of Southampton. It has been designed for use in both print and digital media. The anniversary mark has two components: the anniversary number and a single line of text stating the title of the anniversary. All requests for new anniversary marks must be authorised by Simon Peatfield, Director of Communications and Marketing ([email protected]). Size 5.5mm x 8mm, based on A and handbook-size publications, shown here at actual size For A and handbook-size publications, Anniversary and the single line of text are set in 8pt and the year is set in 8pt. The line stroke is set at.pt On all other materials the anniversary mark should be used at 0% of the University logo width Use the width of the word Anniversary as the exclusion zone Anniversary 60th Royal Charter Anniversary 5.5mm 8mm Applying science to life. Undergraduate opportunities 0 Positioning The position of the anniversary mark is always the bottom right-hand corner when it appears on front covers. If dual branding is required as well as the anniversary mark, a decision needs to be made as to which logo should appear on the front cover: having both will make the page look too cluttered If the anniversary mark is on the front cover, the dual branding logo must be positioned in the bottom left-hand corner of the back cover If the dual branding logo needs to be on the front cover, it must be positioned in the bottom right-hand corner (with no anniversary mark on the page) As with the existing logo and descriptor, the anniversary mark should align with the standard margins Font The anniversary mark has been built using Freight Sans Medium It includes a single line of text stating the title of the anniversary. This must be kept to one line (approximately 0 characters) General The anniversary mark is designed to be used with the University logo; it should not be used in isolation Only one anniversary mark can be used on any single printed publication or web page Please see page 7 for directions of use on our corporate stationery Colour The anniversary mark can be used in the following colours: 60th Royal Charter PMS 769 Marine Blue 00 8 Anniversary 60th Royal Charter Anniversary PMS 75 Light silver grey th Royal Charter Anniversary PMS 877 MET Foil blocked 60th Royal Charter Anniversary Reversed out The logo can be reversed out of a coloured background or image Anniversary mark on handbook-size publications Queen s Anniversary Prize logo th 60 Anniversary Royal Charter Queen s Anniversary Prize logo In printed publications this logo can be placed either on the inside front cover spread or the inside back cover spread The artwork is supplied in JPEG or EPS format but it only works on white or very pale backgrounds It is not required to go on DM, invitations or adverts and can be used at the commissioner s discretion For printed publications that are produced during 0 and have a shelf life of one year, the Royal Charter mark is to take precedence over the Queen s Anniversary Prize logo There are more detailed guidelines on the Queen s Anniversary Prize logo which can be found on SUSSED/ Services/Communications and Marketing

16 6 Core design elements primary and secondary colour palettes Marine blue pms ec r 0 g 9 b hex 005c8 pms 5 00//8/0 ec r 0 g b 6 hex 007c9 pms 00/0// ec r 0 g 5 b 95 hex 0098c pms /0/7/5 ec r 8 g 98 b hex 566f pms /9/58/9 ec r 6 g 68 b 07 hex aa86b pms 877 met. r 87 g 87 b 87 hex bbbbbb or pms 75 /9/8/ ec r 6 g 7 b 8 hex aaeb5 Primary palette Our main corporate colour is marine blue Primary palette should be used for all materials including stationery, signage, presentations, livery and reflected in the images where possible 0% tints can be used for headlines on front covers only Avoid using other tints where possible Our primary and secondary colour palettes are key elements of our visual identity. The primary colours were inspired by the ocean, with marine blue being our main corporate colour. Other considerations about colour Colours must complement each other and the images used Keep the colour of repeated components, such as text boxes throughout a document, consistent Don t use colour gradients Don t over-use colours as this can have a busy and cluttered effect. Think elegance and simplicity pms 75 7/5/65/85 ec r 7 g 60 b 9 hex ac 0% pms 755 /56/6/ ec r 55 g 0 b 8 hex 9b6e5 0% pms 55 /8//5 ec r 06 g 6 b 97 hex 6a06 0% pms 8 8/9/99/ ec r 5 g 50 b hex 98 0% pms 55 5/9/7/ ec r 75 g 8 b 6 hex af9a 0% pms 86 /00/8/6 ec r 98 g b 8 hex c60c0 0% pms 507 /5/7/6 ec r g b 68 hex d90a8 0% pms 665 0/80/00/0 ec r g 7 b 0 hex dd8 0% pms 5 0/9/0/ ec r 58 g 95 b hex 9ecde 0% pms 0 0/5/00/0 ec r 0 g 7 b 0 hex f0ab00 0% Secondary palette To be used in conjunction with and to support the main colour palette Don t use a secondary colour as the main colour on a document Avoid all colour coding of subjects, academic units, services etc Use the 0% tint sparingly 0% tints can be used for headlines on front covers only pms 576 9//7/5 ec r 0 g 8 b 69 hex 6e765 pms 557 8//5/0 ec r 5 g 86 b 6 hex 9baa pms 577 0//58/0 ec r 7 g 99 b hex abc785 pms 755 0///9 ec r 90 g 85 b 66 hex beb9a6 pms /0/8/0 ec r 8 g 57 b 58 hex 99d9e 0% 0% 0% 0% 0%

17 7 Core design elements primary typography and substitute fonts Our core brand typeface is Freight. It has been chosen because it is suited to our brand, and has a wide range of weights for different uses, from printed brochures to signage. The Freight Display typeface is used to create our distinctive sell/tell typographic style. Freight Display Book Freight Text Book, Italic & Bold Freight Sans Book, Medium & Bold Display Use for headlines on covers, adverts and exhibitions Use for standfirst paragraphs on brochure spreads Used to create the staggered type effect Aim to use it above pt Where to buy Freight All our approved designers have a licence for the Freight font as they produce design work for the University The University doesn t hold a licence for the Freight font; it is available for purchase from Use the Postscript version Text Use for main body copy Italics can be used for referencing publications, works of art, Latin names etc (see the editorial style guide in SUSSED/ Services/ Communications and Marketing ) Use bold for websites, but not for addresses Body text should be at least 9pt Sans For tabular text especially in narrow columns Use for captions and other small areas of text Use for signage For internally produced materials Georgia Regular & Bold Use Georgia in place of Freight Text for: - internally produced items - main text on PowerPoint presentations - templated address details on letterheads - main headings Lucida Sans Regular & Bold Use Lucida Sans in place of Freight Sans for: - internally produced items - tabular text and captions on PowerPoint presentations - body copy on letters For the web Georgia Regular & Bold Verdana Regular & Bold

18 8 Core design elements creating the distinctive typographic style Sell/tell headlines Our visual identity uses sell/tell headline conventions for communications that promote the University and shape our reputation. The sell/tell headline is a dual headline that sells the University and then tells the reader what the piece is about. The sell is designed to draw the reader into the brochure or article. It is written in a journalistic style, like a short, catchy newspaper headline. The tell gives the reader more detail. It is written in a descriptive style, such as describing an area of expertise or giving the title of the publication. Sell/tell are used for promotional materials only, for example promotional brochures, prospectuses and posters. They are not used for magazines or informational communications such as annual reports. In articles with a sell/tell headline, the first paragraph underneath the headline is in bold and not indented. Indenting the first line of a standfirst The paragraphs are typically set at 6/pt Freight Display Book The optimum standfirst length is four to six lines Indent the first line as appropriate, usually a single column width An indent is only used for a standfirst at the top of the page that doesn t follow a heading When a heading is used, the standfirst is not indented and appears either in a larger font or in bold. For more information, see page 8 Turn hyphenation off, and pay close attention to line endings If a sell/tell is used with an image, it must always relate to the image. If the text and imagery don t match, either change the sell/tell or find a new image. Headlines and standfirsts For articles in magazines and informational pieces such as reports, we use a headline and standfirst format. The standfirst is a few lines of text giving an overview of the article. It sits under the headline, is larger than the body copy and is not indented. Standfirsts that stand alone from a headline Where a standfirst does not have a heading directly above it (for example on the course pages of the prospectus), this standfirst should preferably be indented to indicate that it is the start of a new section. If this indented standfirst is above a page of text, the first paragraph below it should be in bold. National decisions can have international consequences, and global processes affect the policies of individual governments, touching all our lives. Engineering expertise. Supporting uk Sport Critical theory, discovery & debate. English & Philosophy BA Innovation & impact. Postgraduate prospectus 0 Creating the sell/tell headline type style Set the type size, then use a leading of 85% of the type size; for example for 60pt type use 8pt leading The preferred length of a sell/ tell headline is two to four lines; it should never be longer than five lines The sell part of the headline should be a stronger colour than the tell The length and shape of sell/tell should represent the shape of the University logo Align one or more lines right (excluding punctuation) Tuck ascenders and descenders around one another You may need to adjust the space between the lines depending on the number of ascenders and descenders to make the sell/tell appear visually balanced Use small caps for ampersands Sometimes (especially with very short lines) ranging two or more lines to the right will not work. Try to achieve a balance using a vertical axis More information For more information and the editorial style guide, visit SUSSED/Services/ Communications and Marketing

19 9 Core design elements choosing images Choosing the right imagery is a critical part of our brand. It should be considered alongside the copy writing and design concept to ensure it has the best fit with the project. When choosing an image as part of a design project you are working on, following the six steps below will help to ensure your image is on brand. Remember:. What are we doing that s special or distinctive? For example: a new discovery, a teaching method, an innovative library service or a field study.. What could we show to represent this? For example: an archeological find, a lecturer debating with students, a student using the innovative library service or students studying in the field.. What sell/tell headline or copy are we using? Will the image make sense with the sell/ tell headline or other copy? If not, adjust the text or choose a different image. This should give you a shortlist of ideas for your image. Your image may be either commissioned (ie you instruct a photographer to take to take it) or sourced (ie you find one from an image library). A poor quality image will undermine our brand. If there is no suitable image, you can use a text-only solution. Choose images which complement our colour palette. Don t use too many colours in a single document or web page.. How does the image fit with the brand? For the subjects we study, look for colour, composition and quality. Could a cut-out be used? To represent our people, look for images that are reallife, active and engaged. 5. Which format will the image be used in? For example: portrait for covers, landscape for spreads, letterbox shape for the web. If it doesn t work, crop the image or choose a different one. 6. Does the image have enough clear space? Clear space is needed for logos, headlines and navigation menus on websites. Cropping images or using a good quality cutout may help create more space for copy. This should allow you to effectively brief your photographer or designer to search for the right image. If you can t think of a caption, the image is probably not appropriate, so choose another, more relevant image.

20 0 Core design elements images to represent subjects and research Images to represent the subjects we study should be excellent quality in terms of their content, composition and resolution. Think of a publication like National Geographic magazine, which shows fascinating subjects in a highly engaging way through great photography and editorial. Don t use clichéd stock shots, and if possible photograph real subject matter (for example an archaeological discovery) to make the image more relevant to the University. If you can t photograph the subject you can use a stock image, as long as it is of the correct subject matter and of a suitable quality. colour, composition & quality Examples of excellent-quality, on-brand images of the subjects we study In addition to subject matter, look for: An interesting composition and crop. Curved shapes within the shot work best with the logo and sell/tell headline style Richness of colour (especially drawing on colours from the primary palette) Excellent quality of photography. Always aim for the best image possible Remember: Leave sufficient clear area for the headline, logo or navigation If an appropriate, high-quality image is not available, use a textonly approach Always caption the image to show its relevance and context. Captions must be inspiring and relate to the information on the page. All images must be captioned apart from: - full-bleed images where the story works as the caption - where there is boxed text or a quote on the image that acts as a caption - small news-style images - items such as posters, because the sell/tell headline should explain the image Illustrations should be kept to a minimum and only be used if there is no photographic alternative, for example a historic event or the liver image shown on this page. They should be the best quality and presented within the guidelines Try to avoid using multiple images on one page Don t place images over images Images used on covers or double page spreads should be of professional quality; nonprofessional images should be used as sparingly as possible

21 Core design elements images to represent students and staff Images to show our students and staff need to portray our innovative and entrepreneurial approach to research or our culture of engaging and challenging our students and staff in their pursuit of learning. Wherever possible, we should use images of real students and staff in their working environment, studying, teaching or researching. Don t use shots that lack context about what the person is doing, and always make sure that they are active and engaged. For example in a conversation with a colleague, doing a presentation, or working in a laboratory. The guidelines operate around common sense and there is some flexibility. For example, for press shots, staff profiles and newsletters, where expensive photography is not an option, head and shoulder shots and/or images of people looking at the camera are acceptable at a small size, although the quality of the image must be maintained. New commissioned photography and images for big sell stories always need to be on brand. It is important that the images we use reflect the diversity of the University community. While it is difficult to show this in individual images, you should always review the image choices across your project as a whole to make sure they show the diverse breadth of students and staff within the University. real-life, active & engaged Examples of excellent-quality, on-brand images of our students and staff Look for: Students and staff engaged in activity Interesting composition and crop (for example depth of field or main subject placed off-centre) In-situ images, shot either in laboratories or on campus Richness of colour Excellent-quality photography. Aim for the best image possible Captions: Always caption the image to show its relevance and context. Captions must be inspiring and relate to the information on the page. All images must be captioned apart from: - full-bleed images where the story works as the caption - where there is boxed text or a quote on the image that acts as a caption - small news-style images - items such as posters, because the sell/tell headline should explain the image Captions are set in Freight Sans Medium 8/9.5pt Don t use: Contrived shots of smiling subjects looking directly at camera Overly cluttered shots Low resolution images. For prints 00 dpi images work best. For on-screen applications 7 dpi can be used

22 Core design elements using cut-out imagery You can use the cut-out style to represent the subjects we study at the University. A cut-out is an image that has been cut out from its original background and placed onto a plain background. This suits imagery that has an interesting outline shape and a good level of detail. Make sure the image is of excellent quality. Cut-outs usually work best against a white background. Any image you use should be relevant to the subject matter, so that it helps to illustrate the story rather than being there for decoration. shape, scale & detail In addition to subject matter, when sourcing cut-out shots: Look for interesting shapes; curved shapes work best with the logo and sell/tell headline style Think about the scale the image will be used at; a good level of detail and intricacy works best Excellent quality of photography. Never use clip-art Aim for the best image possible Remember: We don t recommend cut-outs of people. However, we do use them for small student profile pictures in our prospectuses. This is to make a wide variety of images from different locations appear consistent The quality of the cutout must be excellent. For example: clean, tight edges, with no evidence of its original background Ideally the background colour should be white

23 Core design elements brand wall Here is an illustration of the brand wall we have put together to help classify some of our imagery. You can view the brand wall in Communications and Marketing, Room 07, Building 7. You can also access the images through MediaBin, the University image library. For more information on MediaBin, please see page 7. Seriously off brand Off brand On brand Totally on brand Lacking context Snapshot style, backs of heads, poor composition Lacking context and relevance Active and engaged Shows impact of our work Active and engaged Posed shot. Relevance of surroundings? Too many angles, lacks context Engaged in study Could be better if there was a bit more movement Totally generic Lacks context, gloomy surroundings Posed, passport-style mug shot Snapshot style and poor composition University branded clothing makes image specific to us Great composition Image from high-profile TV series Images like these should never be used Images like these should only be used in exceptional circumstances. For example to demonstrate something specific about the University s activities. They should only ever be used at a small size Images like these can be used across our communications Images like these should be used for our highest profile communications, such as our corporate website and our prospectuses

24 Core design elements good and bad examples 7 Too Too posed; not active and engaged. Lacks context; Desmond Tutu isn t recognisable. Unclear what the event is Desmond Tutu is active, engaged and clearly recognisable. It s clear what the event is, and that the University is hosting it 7 posed; not active and engaged. Lacks context; not clear that it s a wind tunnel in Shows the wind tunnel in use: gives context and demonstrates the importance of our work society 7The students are inactive. Cluttered composition Interesting Shows a student engaged in study. composition 7A generic student shot these students could be from any university clear These students are wearing University of Southampton branded clothes, so it s they are from our university 7Too posed; not active and engaged. Poor quality, poorly lit passport-style photo and Engaged in discussion. Well lit, with good composition colour 7The interior of West Quay is shown as static, with poor lighting and composition. students Lacks context Shows the city s shopping area and in context

25 5 Core design elements image use on the web Image colour complements the rest of the page design 7 Lacks impact and immediate sense of what the academic unit is good at, or what its unique selling point is 7 Logo not clearly visible against the background due to the cluttered and confusing image composition 7 The composition of the image does not suit the letterbox format. The image focal point has been cropped out Colours complement the logo and navigation bar 7 Unnecessary use of conceptual graphic image; would work better with a more natural image, specific to the University Logo is legible against the uncluttered background Abstract shot works well for this type of subject matter Image colour complements the rest of the page design 7 Centre column should not be used to display logos. If no appropriate image is available, this area can be used for a written description of Mexsu. For explaining what they do for those who aren t familiar with their work The side column can be used to display the logo Main image is a news/event shot rather than one that represents the Centre 7 Image is out of date and shows the previous Vice-Chancellor The students are engaged in their subject Image colour complements the rest of the page design 7 Logo not clearly visible against the background 7 The composition of the image does not suit the letterbox format. The image focal point in the centre of the banner is empty

26 6 Core design elements image use in publications Southampton Law School A First Class legal education. LLB programmes Where am I going to live? Accommodation guide 00 Making the most of your money Our guide to UK student finance Clear space for logo 7 Heading and descriptor are difficult to read against the image 7 Generic and overused image. If another image is not available, interesting cropping may make it more distinctive Logo clearly visible against image Shows a location on campus and uses real students engaged in conversation 7 Cropping could work harder to reveal more of the accommodation and less of the path in foreground 7 Logo is not clearly visible against the background 7 It is not obvious what the student is doing 7 Student looks bored rather than engaged in what she is doing University of Southampton International Students Guide Investing in your experience Student Centredness Budget report 008/09 Strong colour and composition Clear space around logo 7 Generic image that could belong to any organisation perhaps it could be made more specifically about students by using a shot of sweatshirts all branded with different countries or locations Aspirational, active and engaged image Uncluttered image provides plenty of space for the logo and copy Student is active and engaged in his work 7 The text on the image is not legible closer cropping may create more copy space 7 Cut-out image of computer mouse doesn t communicate anything so should not be used

27 7 Core design elements using MediaBin MediaBin is the University image library. It is the resource for all University staff to store and source on-brand imagery. The University panel of approved design agencies also has access to MediaBin to source imagery when commissioned to create marketing materials. All staff can access MediaBin by following the steps below: Checking and editing image usage notes When using an image from MediaBin, follow the steps below to check the notes on where the image has been used and if there is a sell/tell or caption associated with it. If you are using an image in a key position, for example as a feature spread of a brochure or a banner of a website, add information on where and how you are using the image, to help prevent any one particular image being overused.. Log on to Click on the thumbnail of the image you wish to use a Properties box will open. Type in your University username and password. Click on the Properties link in the top right hand corner, then select Edit metadata Your user name and password will give you access to specific areas on MediaBin, including your academic unit or professional service area and the Communications and Marketing public area. To change your permissions, contact [email protected]. The Photoshop caption field will hold details of any sell/tell or caption that is associated with the image. You can add your own sell/tell, caption and notes here. The Comment box will hold details of where the image has been used, for example accommodation brochure or law website. Please also add details of where you use the image, including the date Note: There are two types of licence agreement for images: royalty free and rights managed. Royalty free images can be used an unlimited number of times, whereas rights managed images have been bought for a specific use and a set period of time. For any enquiries about images and MediaBin, commssupport@ southampton.ac.uk

28 Communicating on brand

29 9 Communicating on brand our tone of voice principles Our tone of voice should reflect our brand proposition. The University of Southampton combines academic excellence with an innovative and entrepreneurial approach to research, supporting a culture that engages and challenges students and staff in their pursuit of learning. Our culture of interdisciplinary collaboration enables us to pioneer vital new fields and shape tomorrow s thinking. What does this mean? Our writing should have the following characteristics: Enthusiasm (we are often communicating exciting new ideas) Confidence (we can write with authority on many subjects) Intelligence (we are a community of bright people) Relevance (our stories should engage our different audiences) Accessibility (our work should be expressed in a clear, journalistic style) What sort of personality are we? An engaging, articulate individual who shares their passion for learning and discovery. Who or what are we like? Think of the best popular (academic) broadcasting and writing Andrew Marr and David Attenborough, the Observer Magazine and The Economist. 5 How do we express ourselves? We should always express ourselves clearly, which means using recognised practices of good communication: - short sentences - pitching at an appropriate level for the audience - plain English, written in a lively, interesting and well-crafted way - the active voice and personal pronouns (eg we will provide training, not training will be provided ) 6 Where do we apply our tone of voice? Our tone of voice is key to internal and external communications that represent the University, including newsletters and advertising, but not academic papers. 7 What about our digital platforms? Articles published online should follow the same tone of voice principles where possible, while acknowledging that viewing on screen is different to reading printed communications. Oceanography offers insights into physical, chemical, geological and biological processes, which will allow you to contribute to the future use and care of the ocean system. Power your business. Marine expertise & innovation Southampton is one of southern England s top A great night out leisure and cultural destinations, offering a vibrant Whether you re into the club scene or you just want to mix of recreation, culture and entertainment from unwind with real ale or good food, there s something bars and nightclubs to restaurants, cafés, cinemas, for everyone in Southampton. It s a student-friendly arts and sporting venues, and one of the UK s city and every evening students fill the pubs and clubs top 0 shopping centres. many of which offer good-value student nights. Clubs in Southampton offer a mix of music nights, with Outstanding location a hugely popular student night at one of the city s largest One of the greenest cities in southern England, our clubs. If you just want to unwind, head to Oxford Street students love the many parks and green spaces around in the city centre, which has a wide variety of restaurants, the University, including the huge Southampton as well as cosy cafés and lounge bars. Common, located right alongside three of our campuses Leisureworld is an enormous entertainment complex perfect for an impromptu game of football or Frisbee. that features a -screen cinema, two nightclubs, Our coastal location provides countless opportunities a casino, bowling alley, bars and restaurants. For arthouse films you can visit Harbour Lights a stylish, for sport and leisure, in addition to the range of water sports you might expect. The marinas and waterfront bars contemporary cinema located on the waterfront. and restaurants are great for a night out or a lazy Sunday. The city also hosts the largest on-water boat show in Shopaholics Europe the annual Southampton Boat Show. Southampton is a haven for retail therapy of any When you want a break from city life, you can head for the kind. WestQuay, one of the UK s top 0 shopping New Forest National Park, which is less than half an hour centres, boasts all your high-street favourites in a away. Ponies, deer and cows roam free in open grassland single location. The city centre is bursting with quirky and beautiful forests stretching for more than 5,000 boutiques, affordable antique shops and an impressive hectares (5 square miles). You can walk, ride horses, number of designer stores as well as plenty of paddle canoes, cycle cross country or relax in a country choice if your budget is on the tight side. pub. Alternatively, the sandy beaches of Bournemouth and Poole are just down the coast, and the Isle of Wight is only a ferry ride away. Southampton has everything a fantastic uni, great facilities, brilliant shopping and everyone raves about the social life. Kirsty Burrows, second year-physiotherapy student Discovering new possibilities. Postgraduate offer brochure 00 The first part of the headline is the sell The second part of the headline is the tell At Southampton, we have the largest grouping of marine and earth scientists in the UK at Europe s leading centre for the study of marine and earth science. 9 Articles are sometimes supported by standfirst paragraphs which are used to provide the reader with an overall sense of the communication For the latest editorial style guide, which includes conventions on headlines, standfirsts, and referring to academic units and faculties, visit SUSSED/Services/ Communications and Marketing

30 Digital media

31 Designing on brand digital media Our digital communications draw on our brand and visual identity and operate with a similar set of rules to those that govern our printed publications. The digital outputs include website architecture, navigation and design for academic units, professional services and research centres and groups. They also include the creation of video, e-newsletters, social media and click-turn PDFs. All the templates that have been produced for websites, s and video are sufficiently flexible to allow them to be used for a range of audiences. Digital templates Corporate website homepage Academic unit homepage e-voice internal newsletter Opening and closing screens for video clip

32 Digital media standard information architecture (SIA) for academic units The standard information architecture (SIA) for academic units delivers a consistent architecture, navigation and template design for all academic unit websites. SIA also feeds centrally produced information into the websites and allows content sharing on large sources of information such as courses and modules between the websites of individual academic units. This not only decreases the work needed to maintain websites, but increases the consistency of our brand messages being communicated. All academic units can choose one of the following template and colour options for their website. Content-rich homepage template Information-based homepage template Highly visual homepage template For further information, visit SUSSED/Services/ Communications and Marketing Ten colour options

33 Digital media standard information architecture (SIA) for professional services Standard information architecture (SIA) for professional services delivers a consistent set of template designs across all professional service websites. Because of our diverse range of professional services, there is no single consistent architecture and navigation to fit them all. However, common elements are identified and standardised across the services. Here are the template design options for professional services. Internally facing services template. There is only one colour option on internal templates Externally facing services template Revenue-generating services template For further information, visit SUSSED/Services/ Communications and Marketing Four colour options for externally facing and revenuegenerating services templates

34 Digital media websites for groups and centres For websites that are not covered by the Standard Information Architecture (SIA) templates, such as those for groups and centres, the following three options are available depending on the visibility of the Southampton brand that is required. Option University of Southampton branded templates using University content management system supported by isolutions. This option is suitable for groups and centres across the University (ie everything outside professional services and the academic units). See Groups and centres Option University of Southampton branded web pages using an externally hosted system not supported by isolutions. This option is suitable for centres and groups that use the University brand but not the content management system. Communications and Marketing will provide the site builder with a set of branded style sheets that can be used to build the website, and review and approve the website before it goes live. Option Web pages that are not branded as the University of Southampton and not supported by isolutions, for example websites for collaborative research projects in which it would not be appropriate to use the University of Southampton as the primary brand. This option is suitable for centres and groups that do not use the University brand or the content management system. The University logo can be included as a third-party logo. For more information, visit SUSSED/ Services/Communications and Marketing To request a website using the University content management system as described in option, contact [email protected] For option please contact commssupport@ southampton.ac.uk The colour choices for options and

35 5 Digital media creating video When creating video there are various elements of brand integrity to consider. These include practical elements, such as opening and closing screens and the inclusion of logos, and the more holistic aspects such as the content of the video and ensuring it communicates our brand values, as well as being interesting and engaging. Tone of voice and content When planning your video, consider which of the brand principles it demonstrates (see page 5 for more on our brand principles) and assess whether it is engaging for the audience If the video doesn t highlight any of our brand principles, consider the purpose of the video Videos must also follow the tone of voice principles (see page 9) established for the brand For more information on how to plan your video and a list of preferred suppliers, visit SUSSED/ Services/Communications and Marketing The University logo Where opening and closing screens are used, they should be in the format shown above No animations of the logo should be created. If movement is required, a simple fade can be used There are many other ways you can create branding opportunities within the video: consider logos on University clothing buildings and signs in the background that may include our logo Ensure that no out-of-date logos or signs are in shot These methods are especially useful if you are creating a piece of footage to send to a news agency where caption bars and logos may be cut from the piece Captions All people interviewed in a video should be captioned to identify them as part of the University The name and title if appropriate, in Georgia font, makes up the first line of the caption bar. The relevant department and name of the University, in Verdana font creates the second line. If space allows the logo can also be included on the right hand side of the bar

36 6 Digital media producing HTML s is an important channel for communicating with both internal and external audiences. You can create and distribute branded HTML s using E-communicator. E-communicator E-communicator is an externally provided software distribution package No technical or design skills are required to use E-communicator For a set monthly cost, academic units and professional services can create a sub-account of the main University account, enabling them to create HTML s from a set of pre-approved templates and distribute them to a specified mailing list The package also provides full analytics on all mailing and the access to send SMS (text messages) For full details of costs and how to set up an E-communicator account, visit SUSSED/Services/Communications and Marketing Template designs The HTML templates can be amended on a limited basis using E-communicator. If you need a more bespoke design, this can be provided by one of the approved design agencies For a list of approved design agencies, visit SUSSED/Services/Communications and Marketing

37 7 Digital media other digital content The number of online channels we can use for communicating our brand messages continues to grow. It is important that we include elements of our brand in these channels wherever possible. This page includes some examples of other digital communications and how the brand can be incorporated. Click-turn PDFs Click-turn PDFs are an interactive way of displaying electronic versions of printed brochures. Communications and Marketing has procured the facility for marketing officers and other relevant members of staff to create their own click-turn PDFs This service can only be used with publications that have been designed by one of the design agencies on the approved supplier list For more information on how to create click turn PDFs, southampton.ac.uk Plasma screens Plasma screen displays that contain the University logo should adhere to the guidance on the exclusion zone around the logo Remember that the essence of the brand is elegance and simplicity, so ensure that the displays are not too cluttered. Branding on social networking sites When creating pages on external social networking sites, consider which elements of the brand can be incorporated, for example using one of the colours from the primary palette, placing the logo in the top right hand corner of the page and keeping the exclusion zone around it Often text and images are the most flexible features of social networking sites consider the tone of voice you are using, and whether the tone and images are active and engaging

38 Printed materials

39 Pioneering energy solutions Research into sustainable biofuels Harnessing echolocation Nature-inspired solutions for improving sonar and medical imaging Bringing an ancient civilisation to life Using technology of the future to visualise the past New Boundaries Issue November 00 of our entrants are projected to gain a degree or other award.* *Higher Education Statistics Agency 007/08 Performance Indicators: non-continuation rates (projected outcomes) Chemistry The Voice :THE VOICE copy //0 0:5 Page of our students believe the University has developed their employability.* * 009 Southampton Student Experience Questionnaire is ranked in the universities in the world.* * Times Higher Education-QS World University Rankings 009 of students who experienced our Students Union rated it very good to satisfactory.* * 009 Southampton Student Experience Questionnaire of our students agreed that our staff are good at explaining things.* *National Student Survey 009 Light bulb moments Introducing electricity into rural African villages A heated debate How is the University addressing climate change? Ocean and Earth Science Issue Spring 008 Southampton Law School Sarah Nield and Nick Hopkins present a paper on property law in Australia Page Take control of your career direction with the University of Southampton s Student Portal. The Student Portal provides a gateway to careers advice, events and job opportunities for all University of Southampton undergraduates, postgraduates and alumni with access to: Career Destinations Events Calendar Sign up to the latest events led by leading graduate recruiters E-Jobs Search for your ideal job on the unique vacancy database Quick and easy to use, sign up today! Graduate Passport Track your progress online And much more... Go to your Student Portal today by visiting: 9 Printed materials types of publications Our key formats for printed communication are shown here. Each type of printed document we produce should fall into one of these categories. Each type has a set format that must be followed, for example promotional brochures are always in handbook format. Innovation & impact. Postgraduate prospectus 0 Prospectus Annual Review & Financial Statements 009 Discover the elements of success. Undergraduate degrees 0 Course brochure Making the most of your money Our guide to UK student finance Understanding our oceans. Marine Biology & Oceanography BSc Course brochure Discover your future A guide to your open day rd July 00 Power your business. Marine expertise & innovation Business brochure Informational brochures Informational brochures are guides that contain detailed information rather than being purely promotional Front covers have a bar device to hold the title. They can be image-led or type-only Articles use standard headlines and standfirsts rather than the sell/tell style A portrait and handbook format Promotional brochures Promotional brochures have a selling role Front covers use the sell/tell headline style. They can be image-led or type-only Main research articles use the sell/tell headline style Handbook format Annual review Finance guide Open day guide For any formats not included on this page, please contact your designer. For a list of approved designers, visit SUSSED/Services/ Communications and Marketing Food for the future. Using insect pheromones and natural predators to tackle pests New Boundaries research magazine thevoice The Universityof Southampton magazine for staff Issue 6 March 00 Life-saving vaccines Dr Stuart Clarke s research into vaccines that protect children against pneumonia and meningitis thevoice staff magazine Magazines External magazines (eg New Boundaries) use mastheads formed of a ligature in a square Internal magazines (eg thevoice) use a type masthead Front covers and articles use standard headlines and standfirsts rather than the sell/tell style Have several main feature articles illustrated with high-quality imagery A portrait format Verdict Welcome to the new-look Law newsletter now titled Verdict. This month we have a whole range of interesting articles about the School and news items related to law. Look out for Professor Steve Saxby s visit to Beijing and his presentation at the Tsinghua University. Also in this edition, news about exciting changes to the LLM; information about the new application process for entry to the LLB (accelerated) and the LLB (European Legal Studies) courses. You can also read about life in the Law School from the perspective of a current second-year student. Recent publications by lecturers in the Law School are also highlighted. Printed newsletter Newsletters Use a strong front cover image, which changes each issue Use a bar device to hold the title A portrait format 96% The University of Southampton top 9% 00 90% 9% Direct mail /invitations Can be type-only or image-led Use the sell/tell headline style Invitations should be DL landscape format Direct mail can be any creative format Gateway to your future. Career Destinations Student Portal Posters Can use a sell/tell headline and a related image, or a type-only approach A portrait format, or larger at a standard A size Invitation Direct mail Poster

40 0 Printed materials choosing the right print format and print information Handbook: 70 x 0mm A portrait: 0 x 97mm A portrait: 97 x 0mm DL landscape: 0 x 00mm DL is not a preferred format. It is only used for: invitations direct mail (but remember: direct mail can be any creative format) Handbook is our standard format for: prospectuses promotional brochures informational brochures course brochures leaflets For information on print buying, print specifications and Print Tiger, visit SUSSED/Services/ Communications and Marketing A portrait is our standard format for: stationery magazines (including thevoice and Hartley News) printed newsletters informational brochures, such as annual review internal printed documents A portrait is our standard format for: posters A note on paper stocks and print finishing For printed literature, we advise the use of paper with a minimum 70% postconsumer (recycled) content. Where appropriate, the University always seeks to use paper with the highest recycled content possible without incurring excessive costs For more information about making your materials more environmentally friendly, visit Position of the recycled logo: ranged left in line with the web address on the back cover Print finishes We use finishes such as: foil blocking UV varnish matt lamination Remember The essence of the brand is elegance and simplicity, so we would never use all of these finishes together in the same document

41 Printed materials design elements, the -column grid structure A portrait (0 x 97mm) format Margins for single pages: Top and bottom: mm Left and right: mm Columns: Gutter width: mm Handbook (70 x 0mm) format Margins for single pages: Top and bottom: mm Left and right: 0mm Columns: Gutter width: mm For all formats Maintain consistency of the column grid within a publication. For example, try not to change the number of columns

42 Printed materials type-only promotional or informational brochure covers Brochure covers can use a type-only, cut-out image or full-bleed image approach. These are outlined on the following pages. A type-only approach is preferred where a high-quality image is not available. In all cases, a strong sell/tell headline [email protected] should be used on the cover to reflect our positioning and relate to the subject matter. [email protected] Financial Statements and Statistics Inspiring minds. Undergraduate prospectus 0 Technical information for promotional brochure cover Format Handbook or A University logo 60mm width Aligned to top and right margins Reversed-out version Sell/tell headline Freight Display Book 5/pt The sell uses a bright, contrasting colour The tell uses white or a 0% tint of the background colour Use small caps for ampersands Background colour Type-only covers use colours from the primary colour palette Choose an appropriate colour that will work well throughout the document and with any imagery used inside Avoid colour-coding nt please recycle it.

43 Printed materials full-bleed image promotional or informational brochure covers Technical information for informational brochure cover Mathematics Format Handbook or A.uk University logo 60mm width Aligned to top and right margins Reversed-out or marine blue version The logo must be clearly visible if it is placed over an image (see page 6 for examples) Use the o to create the clear area No other items such as headlines or graphics are allowed in this area Calculate your success. Undergraduate prospectus Title bar The size of the bar is 5mm deep Preferred placement is within the lower half of the cover. Please choose a position to complement the image Invest in their future Parents and supporters guide 00/ The bar s colour should complement the image and have an opacity of 70%. Adjust as necessary to ensure titles are legible Title and subtitle Title is aligned right in Freight Text Book 6/0pt Subtitle is aligned right in Freight Sans Book 6/0pt Full-bleed image Choose the best possible image to represent the subject area, with a clear area for the logo and headline If an appropriate, high-quality image is not available, use a type-only approach

44 Printed materials cut-out image promotional brochure covers Format Humanities Hanbook size (70 x 0mm) University logo 60mm width Aligned to top and right margins Marine blue version (Pantone 769 or C: 00 M: Y: 8 K: ) Humanities Explosive reflections. Postgraduate studies in Philosophy Descriptor Legacies and their repercussions. Postgraduate studies in History Please refer to pages - for guidelines Sell/tell headline The size can vary according to the size of the cut-out image. Here we have used Freight Display Book 50/pt The sell uses a brighter or stronger colour than the tell ; both complement the image Use small caps for ampersands Cut-out image Choose the best possible image to represent the subject area Images that have strong curved lines and shapes work best as they complement both the logo and the sell/tell style The quality of the cutout must be excellent Size the image as appropriate and consider scale If an appropriate, highquality image is not available, use the type-only style

45 5 Printed materials contents spreads Welcome to Southampton The University of Southampton has a global reputation for academic excellence. We have been ranked among the top 00 universities in the world in both in the 00 Times Higher Education World University Rankings and the QS World University League Rankings. We are one of the leading research universities in the UK and member of the prestigious Russell Group of researchintensive UK universities. At Southampton we are committed to providing you with an outstanding learning experience. From 0, we are introducing exciting changes to our programmes to enable you to tailor your degree to your needs. We are offering even more flexibility and choice, enabling you to study a range of themes around your chosen subject area. You will have opportunities to gain the transferable skills employers really want, such as teamwork, leadership and learning another language. Through your studies and extra-curricular activities you will gain the up-to-date knowledge and practical skills to give you a competitive edge in today s global employment market. Southampton is a vibrant place to live and learn. You will have access to world-class learning resources as well as excellent social, cultural and sporting facilities, all based on an attractive campus with plenty of green spaces to enjoy. 5. Outstanding academics Men and women of the highest intellectual calibre working at the forefront of their fields. Page. Living and learning At Southampton we are committed to giving you the best possible experience. Page. World-class facilities You will have access to cutting-edge research facilities. Page 0. Learning environments We offer a range of learning resources, from traditional libraries to virtual learning environments. Page 5. Your future We provide a range of opportunities for you to gain vital transferable skills to enhance your career prospects. Page 8 5 In this prospectus Working and volunteering 6 Enterprise 8 Our campuses 6 University open days 7 Entertainment on campus 8 Arts on campus 0 Sporting excellence Students Union 6 Southampton and region 6 Accommodation 8 International students 50 Contents Teaching and learning 6 Campus life 8 Accommodation 0 Money matters Careers Health, welfare and safety Informational-style contents page Going to university is an exciting step for your son or daughter. As a parent, you have a vital role in supporting and guiding them as they embark on their adventure. At the University of Southampton our high academic standards, superb resources and vibrant campus life make for a great student experience. As one of the UK s leading research universities and among the top 00 universities in the world, we are renowned for our academic excellence and world-leading research, as well as our approach to enterprise and innovation. We have the cutting-edge facilities that you would expect from a leading university, and our degree programmes are designed to help students achieve their potential and give them a head start in their chosen career. If your son or daughter chooses to study here, they will become part of a diverse, friendly community, with access to all the day-to-day services they need as well as a wide range of social activities. They will enjoy the benefits of living in a lively, modern city, within easy reach of the coast and areas of natural beauty. From our academic approach to practical matters such as accommodation and finances, this guide aims to give you the information you need to support your son or daughter in the choices they make about their future. Whatever they decide, we wish them every success in their studies. See for yourself: University open days 8 July, 9 July, September and September 0 Find out more on page 7 Fees and loans 5 Scholarships and bursaries 5 The journey to your degree 56 (application information) Services 60 Our degree programmes 6 (listed alphabetically by subject) How to get here 0 Terms of use 0 iphone app 05 General and Academic Index 06 In this issue Promotional-style contents page Layout of contents pages Section headings and descriptions must have a clear message Where the pictorial style is used, imagery is bold and of a high quality Image boxes are placed in ascending numerical order (but can be clockwise or anticlockwise) Don t reference every section with an image: choose the main features to highlight. A maximum of six image boxes usually works best Imagery must reflect the text on the page No third-party logos should be present on this page. However, any support from third parties can be referenced in the text if appropriate Welcome to New Boundaries, the University of Southampton research magazine. This issue has an inspired by nature theme, focusing on some of our research projects that are guided by natural processes. Feeding the growing population is one of today s complex global challenges. On page, we feature our multidisciplinary approach to providing solutions to food security, from enhancing food production using insect pheromones for pest control to improving food diversity and local markets. With fossil fuels diminishing, biofuels could be the answer to meeting our future energy needs. On page we explore how our researchers are pioneering sustainable biofuels using algae, coppiced trees and grass, as well as engaging the public in this new technology. Learning how animals such as bats see the world through sound using echolocation could lead to breakthroughs in sonar and medical imaging. A research team from the Institute of Sound and Vibration Research is pushing the boundaries to improve our knowledge base on how it works (see page 8). This year is the 0th anniversary of the draft sequence of the human genome. In a timely piece of research, Michael Zev Gordon, senior lecturer at Southampton, has composed a unique piece of music based on the human genetic code (see page 6). New Boundaries gives just a flavour of the world-leading research taking place here at the University of Southampton. For more research stories, visit our website If you have any comments or suggestions about the magazine, please send them to me at [email protected] Claire Macdonald Editor, New Boundaries Magazine-style contents page 5 6 Food for the future Providing solutions for feeding the world. Page Using antibodies to kill cancer A discovery that could pave the way for new lymphoma medicines. Page 0 Pioneering energy solutions Research into sustainable biofuels. Page Harnessing echolocation Nature-inspired solutions for improving sonar and medical imaging. Page 8 5 Bringing an ancient civilisation to life Using technology of the future to visualise the past. Page 0 6 Linking music and science A unique piece of choral music created from the genetic code. Page 6

46 6 Printed materials prospectus research story and informational/facilities spreads Our prospectuses showcase the best of our applied research, facilities and people to attract the highest calibre of prospective students. Our high-profile groundbreaking research stories are featured as spreads at the front of the prospectuses to provide maximum impact and reflect our brand proposition. Our key facilities and academics are also featured with outstanding imagery and more detailed text. A directory-style section in the middle provides more detailed information such as accommodation, fees and applying. Courses are listed alphabetically in the final section. Facilities and other points of difference Facilities that set us apart from our comparators should be featured in the front section of a prospectus Use the highest-quality imagery Use standard headlines (ie not sell/tell) for these pages Text boxes are a useful device for signposting to web content Arts on campus Our venues provide a rich and diverse mix Winchester Gallery of theatre, music and art activities and events The Winchester Gallery is a public venue within our to inspire and entertain. We have three of the Winchester School of Art. It shows contemporary and UK s leading arts venues on our Highfield Campus, international work and its programme has an emphasis while the School of Art in Winchester hosts on new media and photography. From time to time, the Winchester Gallery. the programme includes material developed by the departments of Winchester School of Art. John Hansard Gallery The John Hansard Gallery enjoys a worldwide reputation for exciting and innovative shows by The Phoenix leading UK and international artists. Exhibitions Southampton s independent film society is hosted range from painting and photography to video and on campus in association with the University. installations, and the gallery hosts regular seminars, By joining the Phoenix you can enjoy some of the talks and workshops. Admission is free for all. best contemporary films from around the world in our 0-seat Uniplex cinema on campus. The Nuffield Theatre Recognised as a major force in British theatre, Get involved The Nuffield Theatre is funded by Arts Council Our strong links with the venues on campus provide England and the University, among others, and unique opportunities for you to get involved with the creates award-winning productions that frequently arts. Recent concert programmes have seen our music tour internationally. The theatre runs a full programme students performing their own works alongside top of classics, new plays and studio performances, and professional artists at the New Works contemporary hosts some of the finest touring companies and music festival in the Turner Sims and John stand-up comedians. As a student at the University, Hansard Gallery. you can usually buy tickets at a reduced price. If you would like to find out more about the work of a leading arts venue, there are plenty of opportunities Turner Sims to get involved. Past students have taken part in activities ranging from helping to set up exhibitions to community Turner Sims is one of the UK s leading music venues. projects on art and design, drama and music. All the arts You can expect anything from New York jazz to African venues are keen to hear from enthusiastic students. gospel choirs, virtuoso classical artists and traditional folk music. As a student, you will benefit from The Students Union offers more than 0 music, dance discounted admission for most events. and theatre societies, including the Jazzmanix jazz and gospel choir, which has performed at international festivals such as the Montreux Jazz Festival; the Theatre Group, which produces an extensive programme of shows throughout the year; and the Comedy Society, which frequents the Edinburgh Fringe. Whatever your interests, there will be something for you. Further information It has been an amazing experience and immensely satisfying to see our creativity, imagination and hard work come to life. We hope we have created a space that inspires and makes group work much more fluid. Learning environments At Southampton we offer more than just a traditional Our main Hartley Library has high-speed internet library. With online access to our virtual learning access, wireless networking, network points for laptops, environments hours a day, you can fit your a café and a lounge. The library has a variety of study learning around your life and make the most areas, including a language study area and study of the academic, social and sporting opportunities rooms equipped with computers. available on campus. Our National Oceanographic Library is the UK s most extensive collection of oceanographic literature Virtual learning environments and one of the largest marine science libraries We provide a wide range of online learning resources, in Europe. We also have specialist art and design including specialised materials for your subject area and health services libraries. to complement your lectures and seminars. As well as accessing study materials, you may use the virtual Create Your Campus learning environment to interact with experts in your In 00 we ran our first Create Your Campus field and work on group projects. competition, in which teams of students designed With around,000 computer workstations around a new learning space. The winning team created the the campus, our students can access learning resources Tesseract room (pictured). The room consists of from all over the University, including halls of residence, group and individual study cubicles, a presentation which have high-speed internet access. area with interactive touch-screen technology, and an exhibition area to promote the sharing and Libraries communication of knowledge and ideas. Following Our libraries hold between them around three the success of the 00 competition, we are planning million books, journals and reports, plus around to run another Create Your Campus in 0. For 50,000 e-books. Most of our journal subscriptions more information, visit are in electronic format and you will have access createyourcampus to this vast resource through our website. Training sessions run by our library staff will help you make the best use of the library resources during your studies. Further information Out of this world. Cleaning up space junk Research excellence The University of Southampton is a hub of invention and creativity. Research shapes everything we do, from our innovative teaching methods to our impressive portfolio of spin-out companies. We aspire to change the world for the better through our research, education, innovation and enterprise. Our reputation for breaking new ground has enabled us to maintain our prestigious status as one of the UK s top research universities. We are among the top 5 UK universities for research, receiving more than 80m in research grants and contracts each year. In the 008 Research Assessment Exercise, most of our research was considered to be world leading or internationally excellent. We are a member of the prestigious Russell Group, an association of 0 major UK research universities, and one of the top 00 universities in the world. Our teaching is at the heart of our strong research culture and you will be part of world-leading research as it takes place. The Earth is surrounded by thousands of pieces of space debris, including old satellites and rockets, and even flakes of paint that have fallen off space vehicles. Southampton researchers, led by Dr Hugh Lewis and Dr Graham Swinerd, are investigating the problems space debris may cause in the future and how to overcome them. As of September 00, there are more than 6,000 objects larger than a tennis ball orbiting the Earth, says Hugh. Something this size and travelling at orbital speeds of around 8,000km an hour has the same energy as several sticks of dynamite. Even a small flake of paint can damage the International Space Station, and if we continue to use space as we have in the past, collisions between spacecraft are more likely to happen. Hugh and his team are monitoring space debris and using computer models to make recommendations about how to reduce the risks to future generations of spacecraft. For more information, visit High-profile research stories Featuring sell/tell headline and body copy on a visually strong and appropriate image Imagery must reflect the text on the page The text colours should complement the image and be legible on the background Use Freight Display Book for the sell/tell headlines (0/6pt) and (0/pt) for standard headlines Use Freight Text Regular for the body copy (9.5/pt) Avoid putting page numbers over full bleed images unless they are essential for navigation The size of body copy and headlines needs to be consistent throughout a publication Text is left-aligned (not centred) Headlines Use sell/tell headlines for research stories, and headlines and standfirsts for all other information Here a sell/tell headline is used as this is a research story in a promotional brochure. Note that the first paragraph following the sell/tell headline is in bold and not indented (see page 8 for more information) Preferred length of a sell/tell headline is two to four lines; it should never exceed five lines There is always a full stop at the end of the sell The sell is always in a stronger colour than the tell. The headline colour should complement the image colours The headline must relate to the image and text on the page The first paragraph under the sell/tell, headline or standfirst is always in bold 0 To find out more about arts on campus, visit Daniela Ceder BSc International Relations, third year; member of the winning team of the 00 Create Your Campus competition To find out more about our learning resources, visit

47 7 Printed materials prospectus directory and course pages The sky is not the limit, it is just the beginning. Aeronautics and astronautics encompasses a broad range of disciplines within the field of aerospace engineering. Following his degree, Adrian Newey built a successful career at Red Bull Racing Photography: Getty Images Aeronautics & Astronautics 68 Typical entry requirements A levels: AAA, including mathematics and physics (general studies and use of maths not accepted), plus GCSE English language at grade C or above IB: 6 points, 8 at higher level to include mathematics and physics; standard level 5 English Intake: students Average applicants per place: 8 Selection process: UCAS application Degree UCAS code Duration BEng Aeronautics and Astronautics H years MEng Aeronautics and Astronautics H0 years MEng Aeronautics and Astronautics/Advanced Materials HJ5 years MEng Aeronautics and Astronautics/Aerodynamics H90 years MEng Aeronautics and Astronautics/Airvehicle Systems Design H9 years MEng Aeronautics and Astronautics/Engineering Management HN years MEng Aeronautics and Astronautics/European Studies H5 years MEng Aeronautics and Astronautics/Spacecraft Engineering H9 years MEng Aeronautics and Astronautics/Structural Design H9 years MEng Space Systems Engineering H00 years BEng/MEng Engineering with Foundation Year H008 /5 years see page 0 Located at Highfield Campus Aeronautics and Astronautics courses cover applications to the specification, design and construction of aircraft, engines, satellites and other spacecraft. Our wide range of facilities include world-class wind tunnels, state-of-the-art flight simulators, propulsion test cells, astronautics facilities and a student workshop. Strong links with the aerospace and race car industries provide excellent opportunities for work placements and job prospects, and many of our students gain sponsorship. Our graduates have followed careers in all areas of aerospace engineering, including fixed- and rotarywing aircraft, spacecraft and propulsion, and aerospace operations. The multidisciplinary nature of our programmes also prepares you for a career in many non-aerospace industries, particularly the commercial sector. All of our master s (MEng) programmes provide a direct route of entry to Chartered Engineer (CEng) status and are accredited by the Royal Aeronautical Society and the Institute of Mechanical Engineering*. * H5 is not accredited by the Institute of Mechanical Engineering BEng Aeronautics and Astronautics H This is a balanced three-year programme of technical and practical study, meeting the highest international professional standards demanded by the aerospace and related industries. In engineering, a good understanding of physical laws and how they can be applied is vital. Southampton s Aeronautics and Astronautics course gave me an excellent basis for establishing this blend in a manner that has stood me in good stead throughout my career. Adrian Newey BEng Aeronautics and Astronautics, 980 MEng Aeronautics and MEng Aeronautics and Astronautics/ 00 per cent of Aeronautics and Astronautics H0 Spacecraft Engineering H9 Astronautics students were satisfied This programme offers a choice of This programme is aimed at students with the quality of their course specialist themes of study, or you can who are interested in pursuing a career in (National Student Survey, 008) select an interdisciplinary theme to provide the spacecraft industry or undertaking Active branch of the Royal Aeronautical a broader technical background. You may spacecraft-related research. Society, with flying opportunities through also choose to spend a semester at one the Students Union or membership of our European partner institutions. MEng Aeronautics and Astronautics/ of the University Air Squadron Structural Design H9 MEng Aeronautics and Astronautics/ Recognised by the Defence Technical This programme focuses on the selection Advanced Materials HJ5 Undergraduate Scheme, which provides of materials and the design of aerospace sponsored places as part of officer This programme offers in-depth study of structures, demonstrating how materials training in Her Majesty s Armed Forces the selection of appropriate materials in behave in service and reasons why they design and manufacture, along with an sometimes fail. Engineering Sciences at Southampton understanding of how those materials has been awarded an ExxonMobil behave in service. MEng Space Systems Award in recognition of Excellence Engineering H00 in Engineering Teaching MEng Aeronautics and Astronautics/ The only programme of its kind in the Career opportunities Aerodynamics H90 UK, this degree is concerned with the On this programme, you will learn about design and optimisation of a complete Aerospace engineer the design and integration of wings and space system to meet a set of (aeronautical/spacecraft) propulsion systems for aerospace. mission objectives. Civil or military pilot Race car designer Typical course content MEng Aeronautics and Astronautics/ Management, financial or IT consultant Airvehicle Systems Design H9 Aerodynamics Software engineer This programme focuses on aeronautic Aerospace and structural design Systems engineer topics, with a particular emphasis on Aircraft dynamics, propulsion Research assistant helicopters and fixed-wing aircraft, and structures (university/government) engine design, unmanned air vehicles Astronautics and spacecraft engineering Research consultant and avionics. Avionics Postgraduate study Materials engineering MEng Aeronautics and Astronautics/ Mathematics for engineering sciences Scholarships Engineering Management HN Mechanics of flight For information on scholarships, visit This innovative programme provides the Modelling and computing technical skills to understand, design and Key facts manufacture new products, and the expertise to manage the process, people Ranked number one in The Guardian What to do next and finances. University Guide 00 for Contact the Undergraduate mechanically-based engineering, Admissions Officer for more MEng Aeronautics and Astronautics/ which includes aerospace engineering information. A detailed course European Studies H5 BAE Systems preferred course brochure is available. This programme is aimed at students who in the UK; preferred academic supplier Engineering Sciences wish to pursue a career in the aerospace to Airbus UK; and academic partner Tel: + (0) industry in the European context. of AgustaWestland [email protected] Faculty of Engineering and the Environment Engineering Sciences Research groups Academic staff: 9 Aerodynamics and Flight Mechanics Evolving from our traditional engineering roots, we Postgraduate research students: 0 Head of Group: Professor I P Castro continue to expand into new and developing areas, Postgraduate taught students: 50 RAE rating: In 008, the School (in collaboration with We are engaged in leading-edge research in fundamental providing a multidisciplinary approach to research the Institute of Sound and Vibration Research) ranked fluid dynamics, as applied particularly to computational second in the total number of unit of assessment 8 aeroacoustics, applied aerodynamics, and environmental and teaching. academics whose research was deemed world leading or flow and dispersion. We enjoy close connections with the internationally excellent aerospace industry, and have Defence and Aerospace Location: Highfield Campus Research Partnership (DARP) status in Rotorcraft Research groups 8 Taught programmes 88 Internal links: Institute of Sound and Vibration Research; Aeromechanics, and in Modelling and Simulation of National Oceanography Centre, Southampton; School Turbulence and Transition for Aerospace. We host the UK Aerodynamics and Flight Mechanics 8 MSc Advanced Mechanical Engineering Science 89 of Civil Engineering and the Environment; School of Turbulence Consortium, exploiting national highperformance computing resources for simulation of Astronautics 8 MSc Aerodynamics and Computation 89 Electronics and Computer Science MSc Race Car Aerodynamics Bioengineering Sciences 8 turbulent flows. External links: Airbus Noise Technology Centre; MSc Maritime Engineering Science 89 Computational Engineering and Design 8 DePuy International UTP in Bioengineering Science; Staff MSc Sustainable Energy Technologies 90 Lloyd s Register University Technology Centre in Electromechanical Engineering 85 Professor I P Castro: Fluid dynamics; complex industrial Hydrodynamics, Hydroelasticity and Mechanics of MSc/PG Dip/PG Cert Marine Technology 90 and environmental turbulence; measurement techniques; Energy Technology 85 Composites; Ministry of Defence/Lloyd s Register Centre application of CFD to wind engineering problems of Excellence for Marine Structures; RNLI Advanced Engineering Materials and Surface Engineering 86 Contact Technology Partnership in Maritime Engineering and Dr G N Coleman: Fluid mechanics; turbulence simulation Fluid Structure Interactions 86 Safety; Rolls-Royce University Technology Centre for and modelling; geophysical fluid dynamics ncats 87 Postgraduate Admissions Administrator Computational Engineering; UK Sport Dr Z W Hu: Turbulence simulation; computational (Research): Ms J F Zimbler Resources: National University of Southampton Science aeroacoustics; jet/airframe noise Tel: + (0) Research programmes 88 Park; highly advanced computer-modelling techniques; Dr J W Kim: Computational aeroacoustics; numerical [email protected] extensive laboratory and specialist experimental facilities; simulation of flow-induced sound from complex geometry; PhD 88 MSc programmes: See individual programmes design studios; fully serviced wind tunnels, tank testing, high-order numerical methodology mechanical testing rigs; electron microscopy Dr S J Newman: VSTOL aircraft design and operation; EngD Engineering Doctorate: 88 Please visit our website for the latest information Centres: ncats; consultancy activities through the helicopter operation in adverse operational environments; Transport and the Environment/Engineering Sciences about the School, our research interests and the postgraduate programmes available, and see our Research Institute for Industry (RIfI) and the Wolfson microlight aircraft aeromechanics; ship-borne aviation School brochure Unit for Marine Technology and Industrial Aerodynamics; Dr G T Roberts: Fluid mechanics and heat transfer; Microsoft Institute for High-Performance Computing; propulsion; hypersonic aerothermodynamics; measurement ICSS (Institute for Complex Systems Simulation) of orbital atomic oxygen participant Dr R D Sandberg: Aeroacoustics; transition; turbulence; Find out more: School annual research report and turbulence modelling; RANS/LES methods; high-order accurate methods; high-performance computing Professor N D Sandham: Numerical simulation of transition From orthopaedic implant modelling and modern fuel cell and turbulence; transitional separation bubbles; jet technologies to enhancing satellite broadcast technology aeroacoustics; shockwave/boundary layer interactions and improving the aerodynamics of Formula One racing Dr K Takeda: Unsteady aerodynamics and aeroacoustics; cars, we are always at the leading edge of research. We racing car aerodynamics; flight simulation; advanced Vijaya B Kolachalama (9) provide a range of services to industry and have a history engineering computation Vijaya is a Postdoctoral Associate at the Harvard-MIT Division of Health of successful collaboration with leading technology Dr T G Thomas: Fluid mechanics; numerical simulation Sciences and Technology. His PhD research at Southampton was funded companies worldwide. by the School of Engineering Sciences. Professor O R Tutty: Biological flow; flow control; high-speed compressible flow; vortex dynamics I chose Southampton because of its academic reputation and the Dr Z-T Xie: Large-Eddy Simulation and its new approaches for financial support it offered. Applying my knowledge to clinically relevant urban environments and wind turbine flows problems, I gained mechanistic insights into arterial disorders using CAD, computational fluid dynamics and statistical tools, in collaboration with Professor X Zhang: Aeroacoustics; airframe noise; engine Southampton General Hospital s Department of Vascular Surgery. My noise; unsteady aerodynamics; computational fluid/ advisors at Southampton transformed me from an aerospace engineer into a aeroacoustics; racing car/ground effect aerodynamics multidisciplinary researcher in biomedical engineering. 8 Engineering Sciences 8 Engineering Sciences Course information Presented in the final section of the prospectus Includes a high-quality image relating to the subject area Features a profile of an outstanding student, alumnus or academic and accompanying image if available Standfirst This standfirst is indented because it stands alone without a headline. For more information on standfirsts, see page 8 Freight Display Book 6/pt indented one column width The standfirst gives a brief summary of the article Style of page numbers Large page numbers indicate the start of a new section Small page numbers are used for pages within a section Avoid puttingt page numbers over full bleed images unless they are essential for navigation Here you will find information on fees, loans and financial support, so you can work out how much it will cost and what help is available. Living costs Additional support When planning your finances, you will need to take into Depending on your personal circumstances (eg your account the costs of living. These will vary, depending on household income), you may also be eligible for: a range of factors, such as whether you live in catered a non-repayable Maintenance Grant or Special or self-catered halls of residence, private rented Support Grant accommodation or with your parents/carers. one of our bursaries or scholarships (see page 5) Typical costs include: Additional help is available if you have: accommodation a disability or specific learning difficulty phone calls dependent children or adults utility bills transport (but remember a uni-link bus pass Temporary work is included in the weekly cost of halls) UK and EU student fees 0/ International student fees 0/ If you would like a temporary job to help with your laundry living costs, our Temp Bank service advertises part-time, In 00 the UK government announced plans for a reform All programmes (including foundation year) in arts, socialising temporary jobs available within the University. of university funding, which includes increasing tuition humanities, law, social sciences and mathematics:,600 fees for UK and EU students. It is therefore likely that we personal expenditure The Temp Bank is a great way of making extra money and All programmes (including foundation year) in engineering, will be increasing our tuition fees at the start of the 0/ In addition to tuition fees, you will need to consider course has been designed to accommodate student timetables. science, first- and second-year medicine, health and life academic year. The exact details were still being finalised costs such as books, field trips, studying abroad and any This is how it works: sciences:,800 as this prospectus went to print, but our tuition fees for extra materials and equipment you may need for your You provide details of your availability and become part full-time students could be up to 9,000 per year. Third-, fourth- and fifth-year medicine: 7,600 studies. For more information about living and course of a bank of people available for work at the University. costs, go to We have a long history of attracting the best students Which fees apply to me? A wide variety of work is available at all times of the from all backgrounds and continue our commitment day, so you can find something to fit around your The University is required to classify your fees status Finance calculator to widening participation. We will review and adjust existing commitments. in accordance with the Education (Fees and Awards) the range of student support, including bursaries, Our finance calculator will help you estimate how Secretarial and clerical work is available if you have (England) Regulations 007 and the Student Fees in consultation with our students to minimise concerns much university study will cost and the benefits proficiency in at least one word-processing package. (Qualifying Courses and Persons) (England) Regulations about the cost of coming to university. We will also you are eligible for. To use the calculator, visit 007. The amount you will have to pay depends on Other work includes catering, telephone operations, continue to deliver a significant programme of on and a number of criteria, details of which are available administration, occasional driving, manual work off-campus outreach and student recruitment activities from the UK Council for International Student Affairs Entering higher education for the first time and working as a porter or campus guide. to encourage the broadest possible range of students (UKCISA), which provides free advice and information to to consider applying for entry to the University Financial support: For further details, [email protected] international students studying in the UK. of Southampton. If you are a UK student starting a higher education course Career Destinations also has an online job shop. For more Publicly funded institutions charge two levels of fee: For up-to-date information on tuition fees in 0/, you can apply for loans to help pay for both fees information, visit the lower home fee and the higher overseas fee. and exemptions for UK and EU students, and maintenance: and click on e-jobs. There are certain categories of students who must be visit Student Loan for Fees Please note: international students are allowed to work charged the home fee. More information is available Student Loan for Maintenance up to 0 hours per week during term time according Channel Islands/Isle of Man student fees 00/ at to student visa regulations. Student loans are issued by Student Finance England Price group A clinical programmes:,5 Overseas (international) fees apply if you do not meet on behalf of the government they are not commercial the criteria for UK/EU (home) fees. Further information Price group B science, engineering and loans. Interest is charged on a student loan from the technology programmes: 0,59 date you receive it to the date you pay it off. The following websites provide information about Note: All figures quoted in this section may be subject all aspects of student finances: Price group C other high-cost programmes with to change. Student Loan for Fees: a studio base, laboratory or fieldwork element: 8,68 If you are a UK/EU student, you will not have to pay any get help estimating tuition fees before or during your studies. Instead, you your university living costs Price group D all other programmes: 6,57 can take out a Student Loan for Fees. You can borrow the useful information Please note: fees quoted above are for entry in 00 full cost of the tuition fees charged for your programme about student finance in general Fees are set by the islands governments and UK universities of study in 0/. The amount you receive does not Tel: + (0) are typically notified of the levels in the spring prior to depend on your financial circumstances. [email protected] the academic session in which students commence their Student Loan for Maintenance: programme of study. Full details about the price groups If you are a UK student you can take out a Student can be found at Loan for Maintenance to help with living costs. The amount you borrow may depend on your For up-to-date information on tuition fees circumstances; for more information, visit and exemptions for UK and EU students, visit Fees & loans Fees & loans From the moment you arrive, we will provide you with all the support and advice you need to make the most of your life here. Services As an undergraduate student at Southampton, you will have ongoing support from your tutor or supervisor, and can call on our extensive network of services for any additional advice or support you need. Accommodation For information about our range of accommodation, see page 8. Alumni As a Southampton graduate, you will join a worldwide community of 67,000 alumni. In addition to the benefits of contact with past, present and future graduates, this global community provides access to University facilities, invitations to reunions and significant networking opportunities. Ancillary Learning Support Service We provide learning support if you have a disability or health condition and need additional assistance with academic tasks. This support is tailored to meet your needs and includes note-takers, library support and general assistance. You must be referred through Enabling Services or Dyslexia Services. Tel: + (0) [email protected] Applying For information about applying to the University, see page 56. Assistive Technology Service If you have a specific learning difficulty or disability, the Assistive Technology Service can provide: enhanced computers and specialised software specialist advice on the use of IT Campuses For information about our campuses, see page 6. Career Destinations Career Destinations provides guidance and information to all Southampton students and graduates. Whether you need advice on maximising your graduate skills, or finding the best jobs and opportunities, Career Destinations can give you the assistance you need. Specialist teams offer careers advice and can put you in touch with employers, alumni and other organisations to support your learning and personal development. Centre for Language Study You can study one of up to 0 languages as a component of your degree, as an evening course, or as a lunch-time taster session. Languages on offer may include: Arabic, Chinese, English as a foreign language, French, German, Japanese, Latin, Russian, Spanish and Portuguese. You will be able to study at one of seven language stages, from beginner to near-native speaker, depending on your level. We also offer in-sessional English language and study skills support classes for those students whose first language is not English, as well as a one-to-one advisory service, and year-round and summer pre-sessional courses. If you prefer to study independently, you can use the facilities of the Language Resources Centre at the Avenue Campus where you will be able to ask for advice and have access to a wide range of up-to-date multiple media language learning materials, many of which are online. Resources include: off-air recordings, foreign language newspapers and magazines, satellite TV, reference materials, course books and language learning software. If you would like help and advice from one of our language advisors, you can choose from face-to-face or online support. Counselling Service We can also help you to apply for disability-related funding such as the Disabled Students Allowances (DSA). We provide University staff and students with confidential, professional support across a range of personal and The mentor team can help you if your studies are being academic issues. Our reception at Highfield is open affected by long-term health difficulties. The mentors throughout the week, and appointments are also available offer regular and individually tailored support with at St Mary s Hospital, Portsmouth, and on campus planning and organising workload, supporting morale at the Winchester School of Art. and motivation, and developing study strategies. Tel: + (0) Contact Enabling Services for more information, [email protected] to discuss your support needs or to arrange a visit. Tel: + (0) Doctors and dentists [email protected] (disability enquiries) [email protected] (mentoring enquiries) At Southampton we make your health and wellbeing a priority. There are two health practices based at the Highfield Campus, both offering NHS practitioners. Financial information and assistance There are also several local practices. You can find a full list of surgeries at one of the following websites. The main contact point for funding information, advice and assistance is the Student Services Centre at Highfield, and we also have a representative on campus at Winchester. As a new student at the University, you will benefit from Full-time international students who are in the UK a wide range of support. This includes ensuring you have for longer than six months are entitled to free health received all the funding you are entitled to, providing help cover under the NHS. with budgeting, and, if necessary, putting you in touch with trained counsellors to help you with money management Dyslexia Services and the impact of other issues that affect students Dyslexia Services offers advice and support if you are studying in higher education. dyslexic or have another specific learning difficulty Tel: +(0) (Southampton) (or difference) such as dyspraxia. Screening and full Tel: + (0) (Winchester) assessments can be arranged. Trained dyslexia tutors can provide individual study skills tutorials and make recommendations for special examination arrangements. First Support It is essential that you register with Dyslexia Services to organise any special examination arrangements. The First Support Team is dedicated to being the first point of contact and support for students during times of Tel: + (0) crisis. Anyone concerned about a student may contact us. [email protected] Tel: + (0) [email protected] Early Years Centre Our Early Years Centre is situated on the Highfield Campus. It provides a stimulating and caring environment for children aged between four months and five years. Tel: + (0) Enabling Services If you are disabled or have a health condition, mental health difficulty or temporary disability, it is essential that you register with the Enabling Services. We can provide information and advice on a wide range of topics including additional examination arrangements, specialist equipment and other reasonable adjustments to support teaching and learning Services Directory information Standard information should appear in the middle section of the prospectus Accommodation, fees and other information includes lists, tables and detailed information Imagery can be used where appropriate, but this section should be designed as a reference-style document Use Freight Sans for directory information that has headings followed by lines 5 6

48 8 Printed materials brochure spreads Full-bleed image spread Body copy Use bold to emphasise the first paragraph Body copy set in Freight Text Book 9.5/.5pt in primary grey The size of body copy and headlines needs to be consistent throughout a publication Text is left-aligned (not centred) Subheadings Subheadings set in Freight Text Bold 9.5/.5pt in a contrasting colour Pull quotes Pull quotes are set on Freight Display Book /pt If you re thinking of setting up your own business, my advice is to just go for it. The University offers lots of support for enterprise activities, both while you re here and when you graduate. Simon Nash BA Philosophy and Politics, 006; MSc Strategic Entrepreneurship, 008; graduate entrepreneur Enterprise We take pride in our position as one of the leading You will also have the chance to gain a real insight entrepreneurial universities in the world, with into running a business or social project through excellent relationships with business and industry. the Students in Free Enterprise society. This awardwinning team challenges students globally to create As a Southampton student you will find a whole host of opportunities to develop your enterprises that are ethical, sustainable and improve entrepreneurial skills. people s quality of life both locally and around the world. If you are interested in starting a business of Spin-out success your own, the University provides mentoring support, As a leading entrepreneurial university we have an business workshops and start-up funding to help impressive record of commercialising our research you get your idea off the ground. by spinning out companies. Our success was recognised Southampton has recently been recognised as in the most recent Library House report, which placed a leading student enterprise institution through the Southampton third in the world, after Stanford and National Enterprise Educator Awards (00), in which Cambridge. We have helped create successful the Students in Free Enterprise team was highly companies since 000, four of which have floated commended and Fish on Toast commended. on London s Alternative Investment Market with a combined market capitalisation value of 80m. Just one example of Southampton s student enterprise success is graduate entrepreneur Simon Nash, who We have collaborative projects with industrial partners has set up his own company, Green Oil UK, to produce ranging from multinationals such as Rolls-Royce, eco-friendly bicycle maintenance products. Simon Microsoft, IBM and GlaxoSmithKline to small and started up his business with some initial funding from medium-sized companies such as CJR Propulsion the University in 008. Today, Green Oil UK supplies and Covesion. You can benefit from our partner products to 50 bike shops across the UK and abroad, companies by taking part in our internship schemes ranging from chain lubricant to eco-friendly bicycle (for more information, see page 9). brushes. Green Oil UK has won product awards from several magazines and Simon was selected Student enterprise as a rising star of 00 in the Institute of Directors Student enterprise at Southampton aims to Director magazine. encourage, foster and build capability in innovation and entrepreneurial thinking. As a Southampton student, you can join our entrepreneurs society Fish on Toast, who provide weekly sessions to encourage entrepreneurial thinking and equip you with the skills, contacts and knowledge vital for setting up a business. These range from successful entrepreneurs sharing their experience to interactive workshops designed to help generate that big idea. Page numbers Set in Freight Display Book pt 5 Further information To find out more about our links with industry, visit Format Images Cut-outs and images can be used on spreads to add value 5 9 Handbook size (70 x 0mm) 6 Tables All tables should be clear, concise and elegant, using subtle colour schemes 0% and 0% tints of your chosen colour can be used to achieve sections in the table Column headers or sections headers should be set in Freight Sans Bold so that they stand out, whereas all other copy should be set as Freight Sans Book Font size should be the same as the body copy, or slightly bigger if readability is an issue Font colour should be determined by the colour you choose for your table cells and should ensure the text is legible. White on dark colours and dark grey on light colours tend to work best All table cells have internal white borders set at 0.75pt, but there is no border around the outside of the table 6

49 Welcome to our new marine brochure, a definitive guide to the wealth of maritime expertise that the University of Southampton can offer businesses. With over 00 researchers from 0 schools and specialist centres active in the maritime field offering over 0 ocean related courses, the University of Southampton is the UK s premier Maritime University. Our maritime research expertise is diverse, ranging from engineering disciplines such as ship design and naval architecture, fluid dynamics and acoustics, oceanography and earth sciences through to ocean-related literary research, Jewish maritime studies and maritime archaeology. Researchers from across engineering sciences, law, management, humanities and the arts work across disciplines to create new strategic approaches to solve maritime social and environmental challenges. Pages 8 and 9 of this brochure provide a comprehensive overview of our marine research expertise. We are proud to be located in the South of England, an area steeped in maritime heritage and internationally renowned as a centre for the UK s marine industry. Weengagein awiderangeofcommercialactivityinthemarinesector, providing competitive and environmentally friendly solutions for business. Our interactions range from research and development collaborations and consultancy services through to student and graduate projects and placements. You will find examples of these throughout this brochure. We work with organisations of all sizes, including the RNLI, P&O Cruises and Lloyd s Register. We host a number of professional Enterprise Units who have consulted on prestigious marine projects. The Wolfson Unit, for example, have worked with the designers of yachts for Vendée Globe race and many America s Cup teams. You can read more about them on pages 6 and 7. Pages and showcase the very latest maritime research, including a student team who have pioneered a solar powered boat, to newly developed innovative marine sensor technologies. Professor Ajit Shenoi Chair, University Strategic Research Group in Maritime Studies. Marine research expertise The University links fundamental research with real world applications. Pages 8 9. Accessing our expertise Find out how your business can access and benefit from the University s marine expertise and first rate facilities. Pages 5. Working with our students and graduates We offer a number of opportunities for companies wishing to access the skills of our students and graduates. Pages 6 7. Maritime courses and professional education We offer a first-class portfolio of undergraduate and postgraduate marine related courses plus professional development opportunities for those wishing to up-skill. Pages Current maritime research Find out about the very latest maritime research from Southampton. Pages This information can be made available, on request, in alternative formats, such as electronic, large print, Braille or audio tape and, in some cases, other languages. For more information, please contact Research and Innovation Serviceson + (0) University of Southampton Printed materials themed reviews Themed reviews are aimed at business and government audiences. They can be produced to coincide with an event (for example the Southampton Boat Show). Select imagery and a limited colour range to reflect the subject matter for the strongest effect. Use an image-led contents spread to introduce the document. Working with you 5 The Wolfson Unit worked with the designers of the Puma, nd place in the 009 Volvo Ocean Race Dave Kneale/Volvo Ocean Race The Wolfson Unit, one of the most respected marine design consultancies in the world, has many high profile clients including the designers of yachts for the Vendée Globe race with participants Dee Caffari, Mike Golding and Safran; as well as America s Cup teams and the designer of Puma, placed nd in the 009 Volvo Ocean Race. Format Handbook size (70 x 0mm) Full-bleed image feature spread Use to create pace and impact where an excellent image is available Imagery must reflect the text on the page Avoid putting page numbers over full bleed images unless they are essential for navigation Where large feature text is placed on an image, the text is set in Freight Display Book /pt This feature text is indented, in the same way as a standfirst that stands alone with no headline (for more information on standfirsts, see page 8) Covers Use a full-bleed or type-only approach Use a sell/tell headine that relates to the audience and subject matter Power your business. Marine expertise & innovation Maritime courses and professional education The University of Southampton offers a first-class portfolio of undergraduate and postgraduate marine related courses covering everything from marine biology, oceanography and water resource management through to maritime archaeology and ship science. Educating future generations of maritime Institute of Maritime Law professionals The Institute of Maritime Law offers a number of courses, Our highly regarded Ship Science programme, offered as a including the well established maritime law short course. three-year Bachelor of Engineering (BEng) and a four-year The course, which explores the principal areas of maritime Master of Engineering (MEng), covers naval architecture, law, is recognised worldwide as an intensive, high-quality yacht and small craft, advanced materials, marine systems programme for members of the shipping industry and the engineering and engineering management. legal profession. It has regularly attracted involvement from Southampton graduates are highly sought after by the International Group of P&I Clubs, insurance companies, industry and many of our graduates have gone on to brokers, ship owners, charterers, national authorities and law become designers and managers in the large and small firms. Every year, the Institute runs a number of courses on ship fields, including Stephen Payne who was the Chief topical subjects for the UK and international industry as Designer of the Queen Mary and several RNLI lifeboat well as tailor-made courses for companies on request. engineers. Some have joined shipbuilding companies and consultancies, including the offshore industry, and others are involved in yacht design, including America s Cup GeoData Institute Marine and Coastal Geographic challengers. Information Systems Using industry standard geospatial software and national Professional Development datasets, GeoData s courses provide a mix of taught We have a range of set and bespoke marine-related modules and exercises to provide professional level short courses which could offer your staff appropriate experience of handling marine geographic information. professional development or training opportunities. Marine Technology Education Consortium School of Management The School of Engineering Sciences (SES) offers a number The University s School of Management is recognised as one of courses for the marine industry that are coordinated of the UK s leading centres for management education. through the Marine Technology Education Consortium. The School provides a range of executive development The Consortium comprises six UK universities that are courses as well as an MBA programme. recognised for their excellence in marine technology, The School has worked on a major collaboration project education and research Heriot-Watt, Glasgow, with Rolls Royce to deliver a post-experience master s Newcastle, Strathclyde, Southampton and University programme in global supply-chain management. College London. These courses provide graduates with the advanced technical and managerial skills needed to Through the simulation of production processes at the enhance innovation and business competitiveness. Portsmouth shipyard, an MSc student from the School of Management worked with VT Shipbuilding to evaluate the impact of alternative strategies for the assembly of ship units. The work specifically examined the impact on assembly times of radically reducing the number of unit construction areas in the main assembly hall. 8 Queen Mary. Stephen M. Payne OBE RDI, Vice President Chief Naval Architect, Carnival Corporate Shipbuilding Southampton Having graduated in 98 with a Bachelor of Science (Engineering) in Ship Science, Stephen began his career at Carnival in 985 before going on to become the Chief Designer of Queen Mary. In 007 he was awarded an Honorary Doctorate of Science from the University. The University of Southampton s standing in the marine sector is equal to its excellent reputation throughout academia. The Ship Science course is rigorous and demanding but equips the individual with an unequalled understanding and comprehensive toolset for a successful career. 9 Page title Freight Text Book /pt Subheadings Freight Sans Bold 9.5/pt Body copy Freight Sans Book 9.5/pt The size of body copy and headlines needs to be consistent throughout a publication Text is left-aligned (not centred) Text boxes Pull-out text is set on a 0% tint box or a transparent box that bleeds off the page

50 *as of September 008 the largest shopping outlets in the south of England? or just hanging out in the bar. case the theatre is in use. students living outside halls. and a Post Office, are situated in Building 60. Southampton is the greenest city in the region. who choose to study here each year. telephone our visits hotline on Avenue Campus (Humanities) This campus is just a short, signposted walk from the Physics Building 6 along the edge of Waterfront Campus (Ocean & Earth Science) [email protected] Boldrewood (Biological Sciences and Medicine) Southampton General Hospital (Medicine) Winchester School of Art nearby Southampton and London. Key facts One of the UK s top 0 research universities and a member of the prestigious Russell Group. Recognised for exceptional teaching. We were awarded the highest rating in the most recent audit by The Quality Assurance Agency. One of only 9 UK universities to be listed in the top 00 world universities (The Times Higher Education Supplement 007). Ranked in the UK top 0 for overall course satisfaction in the most recent National Student Survey. One of the largest providers of accommodation in the university sector, with more than 5000 places in 0 halls of residence. Renowned for outstanding social and sporting facilities, including an 8.5 million sports complex and an 800-capacity nightclub on the Highfield Campus. Located in one of the most lively cities in the south of England, offering a vibrant mix of recreation, culture and entertainment from bars and nightclubs to restaurants, cafés, cinemas, arts and sporting venues. Disabled access A map showing wheelchair routes and disabled access, together with the location of other campuses and halls of residence, is available from University Reception in Building 7. Alternatively, go to: Highfieldmap_nov07.jpg University of Southampton 008 Designed and produced by Communications Every effort has been made to ensure that the information contained in this guide is accurate. The University may make changes and corrections to this guide at any time without notice. No warranty or representation is given regarding the accuracy or completeness of the information in this guide. Visitors are reminded that the only buildings included in the Walking Tour are the Hartley Library, Jubilee Sports Centre, Students Union, Nuffield Theatre, Turner Sims Concert Hall and EEE building. You should not enter any restricted areas or other buildings without an appropriate member of staff as a guide. Visitors are also asked to be aware of the substantial building works currently taking place across the University, and at the Highfield Campus in particular. Please exercise caution near these building works and stay away from these areas, and take notice of the various signs and barriers that have been put in place. 50 Printed materials instructional guides Where a document is clearly a piece of reference material, or an information guide, it should be designed accordingly. Keep the number of pages to a minimum, and make the best use of the space available. Don t pad the document out with unnecessary images. These documents should be designed in the style of a guide or reference card rather than a brochure. Use annotations where necessary to direct people to information. Maps, diagrams and tables are all useful for getting information across, supported by photographic imagery where appropriate. Library guide A two-sided A sheet to help propspective students get started in the library Uses a simple boxed approach on the reverse to carry the main points Key Walking tour Highfield Campus Welcome to the Highfield Campus This walking tour will help you to get a feel for the Nuffield Theatre 6, linking our Southampton campus and for student life at Southampton. The campuses, halls of residence and the city centre. leaflet and map will also help you to find your way If you re planning a spot of clubbing, you can hop to our Academic Schools based at Highfield. on to the night bus, which runs until am, six nights Please feel free to walk around the grounds and a week. If it s retail therapy you need, why not take explore the campus as you wish. a trip into Southampton to visit WestQuay one of Student Services Centre You should begin your tour at the Student Services Students Union Centre 7. This centre is a one-stop-shop for The next stop on your campus tour is the Students student enquiries on a range of issues such as Union, with food outlets, a bar, sports hall, new accommodation, finance, support services, ID climbing wall and squash courts, Internet café and cards, exams and graduation. It is also home to the The Cube a multi-purpose cinema and nightclub Students Union Advice and Information Centre. venue. Weekly markets (for fruit and vegetables, Staff in the centre can provide support during your books and posters) are held in the Students Union university studies and help you with a wide variety concourse during term time. of issues from debt management to housing advice. The Students Union is also home to more than The University provides a range of teaching and 00 student clubs and societies ranging from the learning support services, and our Disability Service Debating Society through to the Hockey Club and offers advice and information tailored to meet even ultimate frisbee. The union is likely to play individual needs. In addition, serving both staff and a major role in your student social life for meals, students, we have a Day Nursery which provides a meeting friends, sports activities, attending live gigs stimulating and caring environment for children aged between four months and five years, and a Arts on campus Chaplaincy for people of all faiths and none which Our Highfield Campus is home to three has a staff of three chaplains and provides a separate internationally renowned arts venues. Why not Muslim prayer room with washing facilities. pay a visit to the John Hansard Gallery 50? The venue hosts innovative shows by leading UK and international artists. Admission is free, so just drop in to see the latest exhibition. You can also visit the Turner Sims Concert Hall 5, one of the UK s leading music venues, and the Nuffield Theatre 6 which hosts some of the finest touring companies and stand-up comedians. Both venues also host degree ceremonies during the summer months. Lecture theatres Jubilee Sports Centre If you d like to look around a lecture theatre, you On the opposite side of University Road, the Jubilee can drop in on EEE Building. You can enter the Sports Centre 8 includes a 5-metre, six-lane glass corridor from either end. The lecture theatre swimming pool, eight badminton courts and 60 is in the central concourse on the left. It s worth fitness stations. Annual student membership is just checking through the peephole before entering in 95.00*, which entitles you to unlimited use of the facilities and fitness classes, plus discounted rates Cycle storage & bus services on sports classes and fitness activities. You will probably notice pink tarmac cycle routes Wide Lane sports ground across the campus (please avoid walking on these) The University sports fields and pavilion are located and a number of secure cycle stores. Many students at Wide Lane and we also have a boat hard on the bring a bike since undergraduate student parking River Itchen. For more details, pop in and talk to at halls and on campus is only available for people staff at the Jubliee Sports Centre reception desk. with disabilities. Don t worry, though you won t We offer bursaries to students competing in sport need a car at Southampton since our Uni-link bus at a national level, and we also support the Talented service runs regular services around the campuses, Athlete Scholarship Scheme. halls of residence and the city. An annual Unilink bus pass is included in accommodation fees for students living in halls. A pass costs 5* for New buildings As you walk around the campus, you will see new buildings and construction works in progress. Sustained investment ( 00 million over four years) in development ensures that our students benefit from world-class facilities and makes Southampton one of the best learning environments in the UK. Our 8 million EEE Building, which houses the Schools of Education and Electronics and Computer Science, opened in 007. The new Mountbatten Building 5 has been designed with fractal patterns Shops, restaurants & travel A few steps from the Jubilee Sports Centre brings you to the intersection between the Students Union, the Piazza restaurant and the Students Union shop. Above the shop is a travel centre, hair salon and the offices of Uni-link the University s award-winning bus service. During term time, 8 buses an hour leave the Interchange beside the inspired by optical nanotechnology research from the School of Electronics and Computer Science and the Optoelectronics Research Centre, which will be based at the site. The 55 million building includes a large, purpose-built clean room and associated laboratories for research. The artist s impressions above show the future Institute for Life Sciences 85 which will provide state-of-the-art laboratory, office and teaching space for staff and students from the Schools of Biological Sciences and Medicine. The building will be completed and ready for occupation in 00. Highfield Health Service, banks & post office The Highfield Campus is home to the University Health Service 8 and Highfield Health. We recommend that you register with one of these centres or with another local health clinic in your first weeks as a student to avoid any delay should you require medical advice or treatment. Other key facilities, including high-street banks, a bookshop Hartley Library You are welcome to sign in and take a look around the Hartley Library, which has recently benefited from a million refurbishment programme. The library is equipped with a range of PC workstations for student use. Some workstations on campus are open hours a day a lifeline when essay deadlines are looming and rooms in halls all have phone and Internet connection. The library is open until am during exam times. Exploring the campus At the end of your tour, please feel free to stay on campus for a while perhaps to enjoy refreshments in one of our food outlets. You may decide to visit the Boldrewood or Avenue campuses or one of our halls of residence. If you have time, why not explore Southampton Common a 6-acre green space between the Highfield, Avenue and Boldrewood campuses? The Common is popular with our students and has been designated a Site of Special Scientific Interest for its plant and animal life. Alternatively, you may prefer to get a taste of the city centre: in addition to great shopping and all the normal city amenities you will find marinas, waterfront bars and restaurants, historic city walls and buildings and many parks and open spaces our students love the fact that We wish you every success in your studies and we hope that you will join over,000 students Visit Days For information on other visit opportunities, please go to visitsopendays, [email protected] or Our other campuses Southampton Common or a 0-minute journey by Uni-link bus from the Interchange. To enquire about a visit, please phone + (0) or [email protected] Boldrewood will be redeveloped to become a maritime centre of excellence. Phase of the development is a unique initiative between the University of Southampton and Lloyd s Register in pursuit of world-class innovation, research excellence and teaching in maritime engineering and engineering sciences. Work is scheduled to get under way in 009. Situated three miles west of the Highfield Campus, Southampton General Hospital is a -minute journey by Uni-link bus from the Interchange. Based at one of the country s leading teaching hospitals, this campus provides modern laboratories, computer suites, lecture theatres, catering facilities and a specialist Health Services Library. Unfortunately, since the campus is located within a hospital, it is not possible to arrange a visit to this site. This campus is home to the National Oceanography Centre, Southampton and is located at Dock Gate, which is a 0-minute journey by car or 0 minutes by Uni-link bus from the Interchange. To enquire about a visit, please phone + (0) or This campus is a 0-minute walk from Winchester train station which provides a regular service to Winchester School of Art joined the University of Southampton in 996. It has extensive facilities, including a digital printing centre and computerised looms and knitting equipment. Its range of undergraduate and postgraduate opportunities This campus is a 0-minute walk east along Burgess spans the spectrum of painting, sculpture, fashion, Road or three minutes by Uni-link bus from the graphic design, advertising design, photography and Interchange. To enquire about a visit, please textile art & design. [email protected] The Winchester Gallery is a public venue Laboratory facilities for Biological Sciences and within Winchester School of Art itself. It shows Medicine are located on the campus and lectures contemporary and international work, with an are divided between Boldrewood and Highfield. emphasis on new media and photography. The Medicine is due to relocate, in part, to Southampton Winchester Gallery is open Tuesday to Friday General Hospital in 009. The School of Biological 0.00am to.0pm. Admission is free. Sciences is also scheduled to move into new, To enquire about a visit to the campus, please phone purpose-built facilities on the Highfield Campus + (0) or [email protected] in 00. Walking tour guide A two-sided A sheet to guide prospective students around the campus Uses annotation and appropriate imagery to highlight points of interest

51 5 Printed materials annual report and review covers Our annual reports are high-profile documents aimed at government, business and professional audiences. Use only the best quality imagery; where this is not available use a type-only solution. Full-bleed image covers Use when high quality imagery is available Sell/tell headlines are not used on these brochures Title and subtitle Title appears in Freight Text Book 6/0pt Subtitle (if necessary) in Freight Sans Book 6/0pt Engineering and the Environment Annual Review 009 Engineering and the Environment Title bar The bar is 5mm deep It has an opacity of 70%. Adjust if necessary to ensure titles are legible Choose the colour and position of the bar and title text to complement the image Type-only covers Use where imagery is not available or appropriate Sell/tell headlines are not used on these brochures Format A portrait

52 5 Printed materials annual report and review spreads Innovative detection system for hospital superbugs Conserving our coral reefs In England alone, around 00,000 people acquire infections in hospitals every year. The so-called superbugs MRSA (methicillin-resistant Staphylococcus aureus) and Clostridium difficile (C. difficile) cost the NHS more than b a year. MRSA and C. difficile are difficult to treat The multidisciplinary team includes because of their resistance to antibiotics, researchers from the University s Schools and, as they do not cause symptoms in of Biological Sciences and Health Sciences, everyone, it is a challenge for hospitals to as well as a commercial business, Best detect and control them. Scientific a company that designs and builds optical and microscopic equipment. Scientists at the University of Southampton The team now plan to develop the system are rising to the challenge by developing a into a portable detection kit for easy use groundbreaking detection system that by hospital staff. can spot superbugs in hospitals. Using a specially designed optical device, the Professor Bill Keevil, from the University s researchers are able to examine medical School of Biological Sciences, explains: equipment and surfaces for signs of MRSA, We are building in the capability of C. difficile and other infections. differentiating live from dead bacteria on a range of hospital surfaces and equipment. The technology works by using a specially This will identify hotspots of contamination designed, portable high-resolution and improve the efficiency of cleaning microscope to detect microorganisms protocols. Understanding how pathogens on contact surfaces such as door handles, survive in a hospital environment is key bed rails and curtains. The researchers are to protecting patients and staff. also using special dyes to label certain bacteria with a fluorescent tag, making Dr Jacqui Prieto, a researcher in infection both live and dead bacteria show up on prevention at the School of Health contaminated surfaces. Sciences, says: The development of a Some of the world s rarest coral reefs and the economies that depend on them will be better protected thanks to a major international marine project led by the University of Southampton. The three-year, government-funded Darwin Initiative project was set up to help the Ecuadorian government understand and protect the last extensive coral reefs of the Galapagos. The project was led by Professor Terry Dawson of the University of Southampton s School of Geography. The coral reefs of the Galapagos Islands contribute significantly to species richness and diversity in the Galapagos Marine Reserve. They support thousands of species, including many rare and endemic corals. Remarkable numbers of sharks, tuna, turtles and dolphins are all ecologically linked to the area s reef complexes. However, over the past 0 years the reefs have been severely affected by climatic events such as El Niño. As well as surveying the reef, the researchers worked with the local fishing and tourism industries to help them manage the reefs in a way that supports the economic activities that are so important to the Galapagos Islands. The team advised on capacity-building for tourism, diving and fishing, and helped to establish a series of permanent mooring buoys to prevent damage to the reefs from boat anchors. This project has greatly improved our knowledge and appreciation of the value and current condition of the Galapagos s northerly coral communities and establishes conservation measures and stakeholder commitments to protect these valuable habitats, says Terry. portable direct light microscope for use in the NHS will revolutionise the assessment of hospital cleanliness. This will make a major contribution to our understanding of the role of the environment in the spread of infection. We will be using all available current technologies and techniques, including innovations in image recognition and LCD illumination, along with powerful industrial lenses, to produce the best possible images, says Best Scientific Managing Director Dr Eric Best. This is vital for scientists and researchers as it gives a complete picture of the material under examination. Annual Review & Financial Statements 009 Annual Review & Financial Statements This step forward demonstrates how relatively modest external aid can empower applied marine research and lead to management policy. Such steps are critical if natural ecosystem function is to be conserved to maintain the Galapagos s intrinsic value and contribution to the wellbeing of future generations. The team found that, although much of the coral was destroyed as a result of El Niño, the reefs are starting to grow back. Terry comments: It s encouraging to note that the corals are adapting to global warming. This supports the findings of my colleagues investigating other coral reefs around the world: nature has a habit of surprising us by being capable of looking after itself, especially if the industries linked to the reefs such as fishing and tourism treat it with care. The research, entitled Galapagos Coral Conservation: Impact Mitigation, Mapping and Monitoring, is published in a special edition of the peer-reviewed journal Galapagos Research. University news 6m grant for research into new photonic materials The Engineering and Physical Sciences Research Council (EPSRC) has awarded a 6m research grant to a multidisciplinary team at the University. The grant will fund an innovative research programme over the next six years, with the aim of developing a new generation of nanostructured photonic metamaterials and creating a world-leading centre of research at the University. The new grant is an important step for the nano-portfolio partnership between the EPRSC and the University that was formed in 00. The team is led by Professor Nikolay Zheludev, Deputy Director of the Optoelectronics Research Centre (ORC). The multidisciplinary team of investigators includes Professor Peter Ashburn of the University s School of Electronics and Computer Science, Dr Janne Ruostekoski of the School of Mathematics, Professor Peter de Groot of the School of Physics and Astronomy, and Professor Rob Eason, Professor Daniel Hewak and Dr Vassili Fedotov from the ORC. 0 Annual Review & Financial Statements 009 Archbishop Desmond Tutu Mountbatten addresses society s problems Building wins top at community festival architecture award Archbishop Emeritus Desmond Tutu The striking new Mountbatten Building drew a crowd of hundreds as he addressed has won a prestigious Royal Institute of students and special guests at a community British Architects (RIBA) award for its festival organised by the Students Union in high architectural standards and energy February 009. efficiency. The Archbishop gave an emotional and The building has world-class laboratories, inspiring talk about how to address societal flexible teaching and learning spaces, and problems in the Ubuntu way. He covered a an impressively spacious atrium. The glass range of subjects, from the success of young curtain walls decorated by a mathematical people to fighting the war on terrorism. fractal pattern enable those outside to Ubuntu is an ethic or humanist philosophy view the research taking place in the clean focusing on people s allegiances and rooms. It has been designed to consume relations with each other and is seen as a 65 per cent less energy than a comparable traditional African concept. building of this type. The festival, which was organised by The Mountbatten Building houses the RAG (Raise and Give the Students University s School of Electronics and Union s fundraising department), also Computer Science and its Optoelectronics featured a steel drum band, live music Research Centre. The building is a key and dance performances, and a number element in maintaining the University s of stalls and displays. The event was in global reputation for world-leading support of the Tutu Foundation UK, one research in nanotechnology and photonics. of Southampton s RAG charities for 009. In the evening, the University hosted a fundraising dinner on campus in honour of the Archbishop. Creating partnerships for international success NOCS gets.m for buried Antarctic lake exploration The National Oceanography Centre, Southampton (NOCS) has received.m to develop a probe to explore a massive lake of water deep beneath an Antarctic ice sheet that could contain unique forms of life. The exploration of sub-glacial lakes is part of an international effort to understand key global issues such as life in extreme environments and climate change. The Natural Environment Research Council (NERC) has awarded 6m to a consortium of multidisciplinary researchers from 0 UK universities, NOCS and the British Antarctic Survey. NOCS share of the funding will be used to design and construct a probe that will take samples and make measurements of the ancient subglacial lake, Lake Ellsworth, which has been isolated for hundreds of thousands of years and is buried under km of ice. Over the next five years the researchers will acquire and develop the technologies needed for this ambitious project. The University of Southampton is a truly international institution with a global reputation for excellence in leading-edge research. Annual Review & Financial Statements 009 Students from around 0 different The University has been the successful The University s offering to international countries study here and our network of recipient of several UK India Education students has gone from strength to strength partnerships with other institutions spans and Research Initiative (UKIERI) research in the past year. We have developed a the globe. We also have collaborations awards, the two most recent being in the Prepare for Success web learning resource between individual academics, Academic School of Electronics and Computer for all UK-bound international students, Schools and Faculties. Science and the School of Engineering giving them the opportunity to improve their Sciences. The awards have allowed us to English language skills and find out what it The Worldwide Universities Network develop knowledge partnerships that is like to study in the UK before they arrive. (WUN) and the Centre for Contemporary ensure that Indian and UK education and The site has been used by over 50 other UK China (CCC) are two key examples of research systems are strengthened and universities so far, and in September 009 vehicles for developing partnerships. become increasingly global in their outlook. alone received over,500 visits. The CCC is responsible for initiating and Our global partnerships have also spread International student numbers increased by maintaining the strategic partnerships into South America: for example, our 5 per cent in 008/09 and the international of the University in China. Successful Department of Modern Languages in the student body (excluding EU students) collaborations developed by the CCC School of Humanities has strong links with reached,800. We keep in touch with include those with Nanjing University, Mexico. This includes the delivery of an former international students, and are in Xiamen University and Tsinghua University online Postgraduate Certificate in English contact with alumni from 56 countries Graduate School in Shenzhen. The Language Teaching for students based in around the world. relationship with Tsinghua in Shenzhen Mexico. In 008, the Department of Modern has been built on the establishment of a Pro Vice-Chancellor, Professor Alistair Fitt, Languages set up a Centre for Mexico Web Science Research Laboratory led by comments: We are becoming a truly Southampton Collaboration (MEXSU) to Professor Wendy Hall from the School international university and that means promote links between the University of of Electronics and Computer Science. being a global player in many areas. Southampton and the higher education This has now been extended to include the Our presence in the list of the world s top sector in Mexico. Tsinghua-Southampton Enterprise and 00 universities shows how far we have Innovation Centre. The centre, which will Being an international university also come and we are committed to going be formally opened in December 009, is means giving our home students much further still. the joint initiative of the CCC and Research opportunities abroad. Through the A*STAR and Innovation Services. programme, launched in July 009, some of our PhD students will spend two years The WUN is an international partnership of their research in Singapore, giving of 5 universities committed to collaborative them an insight into a different working research into the major challenges facing environment and culture. humankind. Through our membership of the WUN, we have built partnerships with institutions in North America, South Africa, Australia, Europe and China. These collaborations give our staff and students opportunities to carry out some of their research abroad. Use a limited combination of spread styles to create pace and interest within the document Use large-scale imagery to demonstrate our leading applied research stories and collaborations with business Imagery must reflect the text on the page Avoid putting page numbers over full-bleed images unless they are essential for navigation Multiple images should be placed in a way that supports the main image Avoid placing images directly on top of other images If tint boxes or signposting boxes are used, they should be consistent in position, colour and format Use the headline and standfirst format (see page 8 for more information), not sell/tell headlines, for this type of communication Through our membership of the World Universities Network (WUN), we have collaborations with institutions across the world, giving our staff and students opportunities to carry out some of their research abroad. PhD student Nadia Suarez-Bosche recently won a WUN Research Mobility Programme award, allowing her to spend eight weeks researching marine molecular biology at the Friday Harbor Laboratories at the University of Washington, USA. This photograph (taken by Nadia) shows some of the subjects of her research. Vice-Chancellor s Award for the International Office Congratulations to the International Office team, who have won a Vice-Chancellor s Award for their exceptional commitment, imagination and innovation. The team of 6 work hard to raise the University s profile around the world, to make Southampton the partner or study location of choice for European and international partners and students. Jo Doyle, Director of the International Office, comments: We work in an increasingly competitive marketplace and travel in a hazardous world environment. To have the success of the team and the personal commitment of individuals recognised in this way is great. 0 Annual Review & Financial Statements 009 Annual Review & Financial Statements Annual Review & Financial Statements 009 Annual Review & Financial Statements 009 9

53 The Voice :THE VOICE copy //0 0:5 Page 6 LizJones Gallery Assistant Stephen Foster Director VicAnderson Gallery Technician Zoha Zokaei Gallery Assistant Ronda Gowland Head of Education The Voice :THE VOICE copy //0 0:6 Page 7 Ros Carter Head of Exhibitions Eloise Rose Director s Assistant Laura Hensser Gallery Assistant Tom Maccoy Gallery Assistant Val Drayton Special Projects Officer Adrian Hunt Head of Communications March00 thevoice 5 Printed materials magazines Flagship magazines for external audiences should be designed in the style of a Sunday broadsheet colour supplement to make our stories engaging and accessible to a wide audience. Main stories are featured as lead articles, using large images to create pace and impact. Shorter articles are in a news section, supported by smaller images where high-quality imagery is available. A magazine-style contents spread provides an engaging introduction. Imagery is a combination of full bleed images, smaller news type images, and illustrations where appropriate to the subject matter. Alumni Magazine Winter Edition 00 Aerospace adventures Parvez Kumar: space pioneer Leadership in a financial crisis Advice from our experts A heated debate Climate change policy Major impacts on: healthcare Cutting-edge health research thevoice The University of Southampton magazine for staff Issue 9 March 0 Inspired by space Dr Hugh Lewis on safeguarding the future of space flight Understanding life in the oceans Investigating essential nutrients for ocean life Meet Peter Smith the Voice meets the new Director of the Institute for Life Sciences Format A portrait Masthead for external magazines University logo is incorporated into masthead at set size (60mm) and reversed through to image Masthead 70mm square Aligned 8mm from top and right margins Colour should change for each issue and to complement the image Masthead for internal magazines Uses a type masthead, set in Freight Dispaly Book at 8pt Headline The size can vary according to the clear area on the image. Here we have used Freight Display Book 50/pt Use colours to complement the image We don t use sell/tell headlines in magazines; use the headline and standfirst format (see page 8 for more information) For magazines, use and instead of ampersands for headlines Food for the future In the next 0 years, we will need 50 per cent more food and energy and a third more water, according to Professor Guy Poppy, Head of Biological Sciences at Southampton, who has advised UK, Indian and Chinese policy makers on food security. New Boundaries November 00 University of Southampton Team Profile From left to right: John Hansard Gallery The John Hansard Gallery is a public gallery of contemporary art and part of the University s outstanding cultural facilities. 6 thevoice March 00 Established in 980, it brings the work of the world s most innovative artists and curators to the city, and attracts visitors from across the University, the region and beyond. The Gallery presents five exhibitions each year, alongside off-site projects, talks, conferences and educational initiatives. It is recognised internationally for its contribution to curatorship and is a key funded client of Arts Council England, the national development agency for the arts. There are currently seven full-time and four part-time members of staff at the Gallery. Director Stephen Foster joined in 987, while the newest recruits Gallery Assistants Tom Maccoy and Zoha Zokaei began work in January this year. Adrian Hunt, Head of Communications, explains more. Q Where is your team based? Q What does the team enjoy most about the Q Who would be most likely to do karaoke A At the John Hansard Gallery on the Highfield work you do? on a night out? Campus, where our main programme takes A The moment when an exhibition is complete, A Untested, this, but we would like to suggest place. However, we re also involved in after weeks of effort (usually a minute our Director, Stephen Foster, who was in a projects across other parts of the city, before the preview begins!). We all share a band back in the day (a prog-folk outfit, elsewhere in the UK and abroad. huge sense of achievement and it s a we believe, though Stephen would claim privilege to be part of this process. more experimental ). Q Could you briefly describe what the team does? Q If you could wave a magic wand and change Q Who is the sports enthusiast in the team? A Ourteamisresponsibleforallaspectsofthe one thing, what would it be? A Does yoga count? Otherwise, it's probably Gallery.Weoverseetheexhibitions,from A Improveourvisibility.Ourentrancedoesnot me - I'm a table tennis coach and once played developmenttoinstallation;wesetupand linktoamainthoroughfareandwe retowards for the English Schools team (though you participateineducationalinitiatives;we theedgeofthecampus,soattracting passing wouldn't know it now). organiseevents,fromchildren sworkshopsto trade isoneofourchallenges. Q Is there anything else you would like to conferences;andwe reinvolvedinpartnership Q Who is first into the office in the morning? mention about your team or what you do? andadvocacyworkwithintheartscommunity, bothlocallyandnationally. A Vic Anderson, Gallery Technician, is our early A We are lucky to have an incredibly close-knit bird at 8.5am. and friendly team who are passionate about Q What is the biggest misconception about art. We want to convey this enthusiasm as an your team? Q Who is most likely to leave late? organisation and welcome everyone, A Probably that we spend our time staring A Ros Carter, Head of Exhibitions. Ros is quite whether committed contemporary art fans at pretty pictures all day. Today s artists simply the glue that holds us together! or first-timers. Come over and see what it s work in all sorts of ways, from painting Q Who is the joker in the team? all about! and photography to film and A It would be unfair to name just one. multimedia installations. The daily `comedic' banter in our office is a group effort. 7 Imagery Choose the best possible image to represent the feature articles It images can be cut-out or fullbleed depending on the subject matter Imagery must reflect the text on the page Choose an image with an appropriate clear area for the masthead, headlines and article text For external magazines, the cover image relates to the main feature article. It should not be a building or individual in isolation

54 The Voice :THE VOICE copy //0 0:6 Page 0 The Voice :THE VOICE copy //0 0:6 Page March00 thevoice The Voice :THE VOICE copy //0 0:6 Page 8 Business Secretary Lord Mandelson The Voice :THE VOICE copy //0 0:6 Page 9 Professor Chris Skinner March00 thevoice 5 Printed materials magazines In this issue Welcome to New Boundaries, the University of Southampton research magazine. This issue has an inspired by nature theme, focusing on some of our research projects that are guided by natural processes. Feeding the growing population is one of today s complex global challenges. On page, we feature our multidisciplinary approach to providing solutions to food security, from enhancing food production using insect pheromones for pest control to improving food diversity and local markets. With fossil fuels diminishing, biofuels could be the answer to meeting our future energy needs. On page we explore how our researchers are pioneering sustainable biofuels using algae, coppiced trees and grass, as well as engaging the public in this new technology. Learning how animals such as bats see the world through sound using echolocation could lead to breakthroughs in sonar and medical imaging. A research team from the Institute of Sound and Vibration Research is pushing the boundaries to improve our knowledge base on how it works (see page 8). This year is the 0th anniversary of the draft sequence of the human genome. In a timely piece of research, Michael Zev Gordon, senior lecturer at Southampton, has composed a unique piece of music based on the human genetic code (see page 6). New Boundaries gives just a flavour of the world-leading research taking place here at the University of Southampton. For more research stories, visit our website If you have any comments or suggestions about the magazine, please send them to me at [email protected] Claire Macdonald Editor, New Boundaries 5 6 Food for the future Providing solutions for feeding the world. Page Using antibodies to kill cancer A discovery that could pave the way for new lymphoma medicines. Page 0 Pioneering energy solutions Research into sustainable biofuels. Page Harnessing echolocation Nature-inspired solutions for improving sonar and medical imaging. Page 8 5 Bringing an ancient civilisation to life Using technology of the future to visualise the past. Page 0 6 Linking music and science A unique piece of choral music created from the genetic code. Page 6 Food security is everyone in the world researchers are analysing a new Modelling ecosystem having access to enough safe and nutritious approach to conservation management services is a new and food for a healthy and active life (Food and which engages with, rather than Agriculture Organization of the United alienates, local communities. growing area of research; Nations, FAO). It s an issue at the top of the UK government s agenda: last year The rangeland conservancy approach we are recruiting and the Chief Scientific Adviser, Professor Sir used by the Northern Rangelands Trust training research John Beddington, warned that the rising in northern Kenya allows local people demand for food, water and energy will to engage in sustainable management students and staff result in a perfect storm of shortages, of their land. Semi-nomadic pastoralists to strengthen our leading to cross-border conflict and mass are able to plan their grazing activity migration by 00. across the land, giving them the security expertise in this area. to produce their food in traditional ways At Southampton we are researching while the wildlife is protected in special Professor Terry Dawson, innovative ways to meet this growing set-aside zones. Preliminary results show Professor of Remote Sensing demand, bringing experts together on this system benefits both the local people a range of collaborative projects to both and wildlife. understand the issues behind the demand and offer real solutions to ease the burden. Enhanced food production Healthy ecosystems More than a third of food around the world is lost to pests and the viruses they transmit. Ecosystems provide us with clean air, water, Aphids, for example, cause 00m of damage food and materials that are vital for our health each year to food crops in England and and wellbeing. Forests, for example, act as a Wales alone. As the pressure on food supply crucial safety net for rural communities in increases, we need to maximise yields. developing countries by providing wild food during crisis events such as droughts. Pests are becoming increasingly resistant to chemical pesticides and the public s But there are difficult decisions about concern about the effects of such chemicals the trade-offs between keeping forests on our health is growing in parallel. and clearing them for agriculture, says Innovative pest control techniques Professor Terry Dawson, Professor are urgently needed; Southampton of Remote Sensing at Southampton. researchers are responding by Communities face a difficult question investigating sustainable, chemical-free of how such an ecosystem can best serve methods of pest control. their needs. Terry is investigating this Using insect predators for example conflict and aims to find a way to quantify wasp species that predate aphids is one the value of forests for food, economic way of controlling pests and Mandela security and health. Outcomes of pilot Fernandez-Grandon, researcher in studies in Colombia and Malawi will biological sciences, is looking at how this type include new modelling tools to show of biological control can be honed. the real consequences of clearing forests, Scientists realised a while ago that as well as the effects of climate change wasps can locate their aphid prey by on this resource. detecting the pheromones they release Southampton researchers are also to communicate with each other, investigating how different ways of Mandela explains. He is investigating managing ecosystems can enhance their how aphid pheromones might be harnessed productivity. Traditionally, national to help the natural predators eavesdrop parks are fenced off from local people on their insect prey and therefore increase to preserve wildlife; however, our their efficiency for controlling these pests. 6 New Boundaries November 00 University of Southampton Your News However, as well as a practical solution Mandela stresses that education is needed to sway people from relying on chemicals to protect their crops: Many pests show a high level of resistance to pesticides but it s a difficult step to stop spraying the chemicals, especially in developing countries that have relied on them for so long. Improving food diversity and local markets There are more than,000 food plants in the world, yet just 0 of these provide the bulk of our food supply. And with pressure from environmental change, pests and land-use conflict, it s a risky strategy to rely so heavily on so few crops. Southampton s Centre for Underutilised Crops aims to improve food security, nutrition and economic welfare through the development and sustainable use of locally useful plants. } Contents spread This spread carries the foreword from the editor or sponsoring senior officer, as well as an image-led overview of what is in that particular issue Only the feature articles should be referenced, not news articles Feature 0 thevoice March 00 Light bulb moments Imagery Imagery must reflect the text on the page Many people in rural villages across Africa have never seen an electric light bulb illuminate a room. While villagers in these areas have always lived without electricity, an energy supply would create life-changing benefits, such as pumped water, to improve their wellbeing. An international and multidisciplinary consortium, led by Southampton, has received.6m of research funding to develop a model for introducing an electricity supply to rural communities in Africa. The School of Civil Engineering and the Environment While there is extensive literature about introducing will design and provide the sustainable energy a water supply, there is little shared knowledge on how equipment needed for the electricity supply. to effectively work with a rural community to introduce A team from the School of Social Sciences will electricity, and ensure the supply can be sustained. conduct community participation activity and help Partner organisations and researchers in Tanzania, introduce electricity into the community from a Mozambique, Uganda and Ghana have already expressed cultural and social perspective. Researchers from interest in the findings. Imperial College London will develop the related business models. The funding has been awarded by Project leader, Professor Abubakr Bahaj, from the School the Engineering and Physical Sciences Research of Civil Engineering and the Environment, comments: Council (EPSRC) and the UK government's "This project seeks to progress existing work from 'oneoff' projects to the delivery of replication models that Department for International Development (DFID). drive down costs, raise quality and local participation, and Community impact enhance the quality of life of villagers. Understanding and For a village that has never had electricity, its arrival can be quantifying the potential socio-economic impact of the life-changing. There are myriad potential benefits to health electrification schemes lies at the centre of this project." and wellbeing, education, security and the local village An international dimension economy. For example, the additional light enables longer opening hours for community clinics and small businesses, Seven of the project partners are based in Africa, including as well as more hours for schooling and studying. the University of Nairobi and Jomo Kenyatta University. Professor Nyovani Madise from the School of Social Over the next six months, researchers from the School Sciences comments: Working with researchers and of Social Sciences will spend time with local people in partner organisations based in Africa will expose the several identified villages in Kenya, finding out how UK researchers to different perspectives and a better each community would use an electricity supply. understanding of the local context. There are also This could include agriculture, business ventures or opportunities for us to provide training and knowledge healthcare, explains Professor of Global Health and Social transfer to less well-resourced Social Science departments Statistics, Zoe Matthews. We are seeking to identify in Africa. For all involved, our collaboration provides an villages where there is a good chance of implementing a opportunity to nurture lasting working relationships. renewable energy supply that the village is able to sustain. A replicable model Along with improving the wellbeing of local people, this project could add significantly to the sparse body of knowledge about the electrification of rural villages. News from around the University Campus Southampton wins part of 70m boost for UK manufacturing In January Business Secretary Lord Mandelson announced government investment of 70 million in a series of state-ofthe-art manufacturing research centres across the UK, one of the first of which is to be at the University of Southampton. The new Engineering and Physical Sciences Research Council (EPSRC) centres will assist UK businesses in developing the technology products of the future and help underpin the country s manufacturing growth. The Southampton centre will focus on photonics: the science and application of light using optical fibres to revolutionise the internet and telecommunications. Investment from EPSRC will total.7m over a five-year period starting in March 00. Thirteen industrial partners will contribute a further.6m. Professor David Payne, Director of the Optoelectronics Research Centre (ORC), comments: Photonics at Southampton has benefited from sustained EPSRC funding over the last 0 years and has made a huge impact on areas as diverse as the internet, laser manufacturing, environmental sensing and the biosciences. Announcing the launch of the centres, Lord Mandelson said: A highly skilled, innovative manufacturing sector will be a vital part of Britain s future economic growth. The 70m funding I m announcing today will see universities and businesses working together to pull through academic research to commercial products. With more investment to bring these two sectors together we can strengthen our future innovation and growth. 8 thevoice March 00 Santander scholarships for Southampton staff help develop international links The 009/0 Santander Internationalisation Fund scholarships have been announced. The awards, of between 600 and,000 each, will help to develop links between the University of Southampton and Spanish, Portuguese and Latin American universities. Nine academic staff members from the Institute of Sound and Vibration Research (ISVR), Optoelectronics Research Centre (ORC) and the Schools of Management, Health Sciences and Social Sciences have secured funding for their proposed projects in Brazil, Argentina and Portugal. Three PhD students from the Schools of Ocean and Earth Sciences and Social Sciences have also received an award to develop activities in Spain and Brazil. The Santander Internationalisation Fund is one of the outcomes of the agreement between Abbey Bank (now Santander) and the University. It is an example of the University s activities as part of its Internationalisation Strategy. Our relationship with Santander offers our postgraduate students and academic community the opportunity to develop sustainable relationships with universities within the Santander Universities Network, and at the same time it gives us access to high quality students from the Iberian and Latin American regions, explains Jo Doyle, Director of the International Office. For more details, contact Inés Teresa-Palacio at the International Office on [email protected] CBE for Southampton professor Professor of Social Statistics, Chris Skinner, has been awarded a CBE in the New Year s Honours list. He has been recognised for services to social science. I am delighted to receive this honour, and see it as recognition of the leading work undertaken in this University in social statistics and research methods, he comments. Chris has worked at the University for years, starting in a temporary teaching post and registering for a PhD. He is now Acting Director of the University s Southampton Statistical Sciences Research Institute. Green500 List Ranks Southampton s Supercomputer as UK Academia s Greenest The University s new supercomputer was named UK academia s greenest computer in the Green500 List, a ranking of the world s most energy-efficient supercomputers. The Green500 List also ranks it as the second most energy-efficient UK-based supercomputer overall covering both academia and commercial markets. The Southampton supercomputer, one of the fastest in the world, built using IBM idataplex server technology and capable of over 7 trillion calculations per second, will enable highly complex computations in fields ranging from cancer research to climate change to socio-economic modelling. Shaping the future of health and social care Researchers from four of the University s leading international research centres (Centre for Research on Ageing; ESRC Centre for Population Change; Centre for Operational Research, Management Science and Information Systems; and Institute for Complex Systems Simulation) will work together for the first time on a unique piece of research into future supply and demand of health and social care for the UK s ageing population. This is a five-year.m project supported by the EPSRC as part of a larger initiative to develop the application of complexity science to real-world problems. This will be the first piece of research to deal comprehensively with both the supply and demand sides of both health and social care. Our world-class interdisciplinary team recognises that these two elements are intrinsically linked. The increase in the number of over 65s is leading to a two-way pressure on care services. Demand is increasing, while the supply of care workers is decreasing, as the workforce gets older, says Director of the ESRC Centre for Population Change at the University of Southampton, Professor Jane Falkingham. The researchers will collate and analyse data on a range of factors influencing health and social care, including population, ageing, disability, disease, new technologies, income and wealth. Their findings will be used to inform policy makers and help make decisions about future social care provision. News page Use a combination of Freight Sans and Text to create visual breaks between articles Use hairline rules and boxes to structure the page 9

55 Southampton Management School Ocean and Earth Science OnCourse Management Issue 7 Leadership styles under the spotlight A major hospital benefits from Management Science 55 Printed materials standard format for back covers [email protected] [email protected] Contact details Keep contact details simple. This will not only help the reader, but improve consistency across our back covers Wherever possible, restrict the information to the three main ways of getting in touch: web, and phone. Use the inside back cover for additional contact details Type size shown here is for use on A and handbook-size covers Freight Display Book 9/9pt Use staggered layout and tints or colour to distinguish between the three lines International contact details International contact details are only used for student recruitment communications [email protected] + (0) What you are not supposed to find out about banking As pressure grows for monetary reform, bankers must look to the future Back cover colour Use a background colour that complements the imagery used on the front cover If the front cover uses type on a coloured background, run the background colour onto the back cover If the front cover uses a cut-out image on white, use a white back cover The inside back cover is the same colour as the back cover southampton.ac.uk [email protected] + (0) / 79 Logos Any recycling symbols or third-party logos are ranged left in line with the web address on the back cover When finished with this document please recycle it. Understanding our oceans. Marine Biology & Oceanography BSc Disclaimer We include a standard disclaimer at the end of brochures, stating that the information is correct at the time of publication. This is saved on SUSSED /Services/Communications and Marketing For any queries about the disclaimer, contact the Legal team: [email protected]

56 56 Printed materials printed newsletter covers Printed newsletters can be useful for keeping our audiences up-to-date with the latest news from around the University. As our newsletters often have a short print run, consider newsletters as a costeffective and measurable alternative. A distinctive and memorable title relating to the subject matter forms a simple masthead for each newsletter. If printed, they can consist of either two, four or eight pages. Format A portrait Issue number, date and academic unit Freight Sans Medium pt Centred vertically within the bar Title Freight Display Book 6pt Centred vertically within the bar Issue July 00 Engineering and the Environment Introduction Freight Text Book 8/pt Issue Spring 00 Southampton Law School Verdict Welcome to the latest edition of Verdict. We hope this publication will offer a glimpse into the wide and varied portfolio of work taking place at Southampton Law School. Our students have been enjoying success at events in partnership with prominent lawyers and organisations out in the community. It also provides a few examples of the innovative research, teaching and learning you can expect from us, and a snapshot of the activities you will become involved in. Placed on a semitransparent panel. The transarency, colour and strength should be determined by the background image and ensure legibility of the text The introductory paragraph on the front page should be engaging and give an overview of the newsletter. It shouldn t exceed 80 words in total Cover lines Freight Sans Bold /7pt Printed newsletters These newsletters create impact by using a front cover with a full-bleed image and semi-transparent overlays Active HEALing Page Streetlaw project Page The LLM challenge Page 5 0mm Issue Spring 00 Southampton La 0mm Verdict Constructing the title bars

57 57 Printed materials two-page printed newsletters Mediscene Issue October 007 Medicine Putting into practice life-saving skills From approaching and not knowing what kind of help she could offer, Jenny soon found another UoS student on the phone to the emergency services, a passer by giving rescue breaths and her medical training put to the test in a real life situation. The man on the floor showed no signs of life and over the next five minutes, Jenny administered basic life support. I don t think I took on the enormity of it all. I didn t have to think about what I was doing, it was just there Having told the paramedics of the situation, Jenny thought her part was over until she was asked to continue with constant compressions whilst the paramedics worked around her. The crowd had grown, another ambulance had arrived and the paramedics with the assistance of Jenny worked for several minutes. With the thought that they were just going through the motions and hope 7 Microfluidic chip may soon help automate conception Until now, the University Development Programme has always been a centrally controlled operation; that is, all development personnel were housed and managed centrally, and fundraising priorities were determined from a central 5 fading, a second shock to the heart using the defibrillator finally triggered a pulse. With reassuring words and thanks to Jenny, the paramedics rushed the man and his wife to hospital, the crowd dispersed and within seconds, everyone was gone. Dr. Jill Tarter, SETI Institute scientist, is an impetus behind the organization s growth, direction and their educational programs. Therefore, the University has implemented a fundraising and alumni relations model with strong central resources (donor relations, special events, annual fund, alumni relations and research and prospect management) that support front-line Development and Alumni Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut la non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. ipsum quia dolor sit amabore et dolore magnam aliquam quaerat voluptatem. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius 6 Format A portrait Grid Newsletters can use a combination of two and three main columns depending on the number and length of articles Title / masthead Freight Display Book 6pt Centred vertically within the bar Issue number, date and academic unit Freight Sans Medium pt Centred vertically within the bar Main article heading Freight Display Book 50/5pt Imagery Use a combination of full-bleed, squared-up and cut-out imagery to create pace and interest Imagery must relate to the text on the page Colour Use coloured panels to break up the different stories on the page Use colour to complement the imagery used standpoint. Officers who are housed in, and work on modi tempora incidunt ut labore et dolore While the Vice-Chancellor s office has, and always will have, a significant role in determining fundraising priorities for the University, more involvement of the Faculties and Schools is seen as crucial to the growth of the development programme and fundraising. For more information behalf of, the Faculties and Schools. Steve said: I am the first Faculty-wide Development Officer and my brief covers all the Schools and Departments within the Faculty of Medicine, Health and Life Sciences. I am here to support you all As well as raising awareness about the prevailing specialist training situation, we planto liaise with Medsoc in organising events with a variety of cultural backgrounds in mind. A Careers Awareness Evening for all students looking to pursue postgraduate magnam aliquam quaerat voluptatem. ipsum quia dolor sit amet, consectetur, adipis ci velit, sed quia non eius modi tempora incidunt ut dolore luptatem. Ipsum quia dolor sit amet, consectetur, adipum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incid sed quia non unt ut labore et dolore magnam aliquam quaerat voluptatem. ipsum quia dolor sit amet, consectetur, adipis ci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolorisci velit, sed quia magnam aliquam quaerat voluptatem.. Body text Freight Text Book 9.5/pt The size of body copy and headlines needs to be consistent throughout a publication Text is left-aligned (not centred) Two-page newsletters Article headings Freight Display Book 6/pt 5 To maximise the use of space, these newsletters have content on the front underneath the masthead 60mm Mediscene Short articles Set in Freight Sans Book and Bold on a coloured background panel Copy length 6 7 0mm Issue October 007 Medicine For information on copy length, visit SUSSED/Services/ Communications and Marketing

58 58 Printed materials examples of research report cover designs Research report covers should reflect our visual style. The synopsis of the report can be placed on the cover, along with an appropriate cut-out image and headline. These reports may be needed to update research councils and funders. Electronics and Computer Science clever The last few years have produced hand significant improvements in the design of upper limb prostheses. But up to now there have been limits in terms of sensory touch and movement. Piezoelectric sensors on each fingertip will be able to increase the functional grasping patterns. A research report by Professor Neil White, Electronics and Computer Science. The Format A portrait University logo 60mm width Aligned to top and right margins Marine blue version (Pantone 769 or C: 00 M: Y: 8 K: ) Headline Headline should be short and snappy The size can vary according to the size of the image. Here we have used Freight Display Book 75pt Clever use of typography can add an element of wit to the design Use small caps for ampersands Cut-out image Choose an interesting and good-quality photograph or excellent graphic illustration to represent the subject area The quality of the cutout must be excellent If an appropriate high-quality image is not available, use a type-only approach Southampton Management School Narcissist Leadership Business Leadership Paper To date, the main focus of leadership studies and research has related to good or effective leadership. Few studies explore flawed or bad leadership. However, the collapse of organisations such as Enron, Tyco and Worldcom, and the recent storm in the banking sector with the demise of companies such as Lehman Brothers and the nationalisation of banks such as Northern Rock, have prompted speculation about the impact of bad leadership and so strengthened the need for more research to explore the nature, consequences and potential causes of bad leadership. Synopsis / intro copy Freight Text Book and Italic, 8/pt. Use italic for the author details Text colour to complement the image and headline colour Text column width can vary according to size and position of image

59 Typical Core Modules: Jewish History and Culture, Dialectics of Time and Space Relations between Jews & Non-Jews Historical, Cultural and Critical Analysis in Jewish Studies Typical Optional modules: Writing Exile Memory and Nostalgia Britain, the USA and the Holocaust, 9 to the Present Jewish Society and Culture in Eastern Europe Rise and Fall of the Habsburg Empire Religion and Public Life in Cold War America 59 Printed materials direct mail and invitations Direct mail is an important way of engaging our audiences, whether to invite them to an event or give further information. Humanities MA/MRes Jewish History and Culture 96% of our students believe the University has developed their employability.* Course cards MA/MRes Jewish History and Culture Cover Jewish History and Culture is one of the most dynamic fields of research in Britain and around the world; the subject matter includes the making of the Jewish people and the Bible, the origins of Christianity and the millenniumlong story of migration, settlement and struggle for survival. It takes in the transmission of a rich heritage counter-posed with cultural innovation, enterprise, persecution and resurgence in varied social, linguistic and political milieux. At Southampton, our commitment is to exploring the great diversity of Jewish History and Culture and the course builds on the outstanding resources in the Parkes Library and Archives: one of the most important collections in Britain for the study of Jewish history and the only one in the world devoted to the study of relationships between the Jewish and non-jewish worlds. This extraordinary resource enables our distinctive approach and makes our programme unique. Find out all the details of the programme and about the funding available on the Parkes Institute website: image: Babylonian incantation bowl, c. -8th century CE, Bowl catalogue number SD, courtesy of the Dehays Collection, part of the research work of Dr Dan Levene of the Parkes Institute * 009 Southampton Student Experience Questionnaire 9% of our entrants are projected to gain a degree or other award.* *Higher Education Statistics Agency 007/08 Performance Indicators: non-continuation rates (projected outcomes) The University of Southampton 00 is ranked in the top universities in the world.* * Times Higher Education-QS World University Rankings % of our students agreed that our staff are good at explaining things.* *National Student Survey 009 Direct mail 9% of students who experienced our Students Union rated it very good to satisfactory.* * 009 Southampton Student Experience Questionnaire Invitation Direct mail and invitations Can be type-only or image-led Uses the sell/tell headline style Invitations should be DL lanscape format Direct mail can be any creative format

60 60 Printed materials posters Format A portrait 97 x 0mm (shown here at 55% size) Gateway to your future. Career Destinations Student Portal Take control of your career direction with the University of Southampton s Student Portal. The Student Portal provides a gateway to careers advice, events and job opportunities for all University of Southampton undergraduates, postgraduates and alumni with access to: Career Destinations Events Calendar Sign up to the latest events led by leading graduate recruiters E-Jobs Search for your ideal job on the unique vacancy database Quick and easy to use, sign up today! Graduate Passport Track your progress online And much more... Logo 5mm width Headline The headline style should vary depending on the and the poster concept. Here a sell/ tell headline style is used. Use the Freight Display Book typeface Ensure there is a clear area on the image for the headline Call to action Call to action uses Freight Text. Keep calls to action concise. Avoid using too many sizes of type Ensure there is a clear area on the image for the text Images Posters can also use cut-out images, full-bleed images or a type-only approach Matt Rake BSc Environmental Science 007 A world of opportunities. Environmental Science BSc Throughout my year BSc Environmental Science I completed a variety of modules in geography, oceanography, ecology, general environmental sciences and completed my rd year dissertation on cetacean strandings in Scotland. I graduated with a. degree in 007. After graduation, I spent some time travelling in South Africa and volunteered on a game reserve. In November 008, I started working for Hampshire County Council s Countryside Service and have recently been appointed to the post of Senior Countryside Access Ranger at Queen Elizabeth Country Park. My degree, choice of modules and volunteering provided me with the experience I needed to get the job I am doing today. Did you know? Our graduates are highly sought after by employers from a wide range of professions, due to the broad nature of our course and its emphasis on problem-solving, teamworking, management and communication skills. Go to your Student Portal today by visiting:

61 6 Printed materials social media icons We use social media icons to show our audiences that we are linked into the channels that they use every day to communicate. To give maximum impact, they are used sparingly and must be relevant to the target audience of the publication. Choice of social media icons We use standard social media icons, such as Facebook and YouTube, sparingly in publications to raise awareness that we have a presence in these channels, while maintaining our brand ethos of elegance and simplicity Make sure that any social media icons you use are relevant to the target audience and purpose of the printed material Standard versions of some of the most common social media icons are available on SUSSED/ Services/Communications and Marketing/ Branding resources/social media icons These standard versions of the icons must be used, without being altered in any way, to ensure we are adhering to the branding guidelines of the social media sites If the relevant social media icons for your target audience are not available on SUSSED, contact [email protected] Size and position of the icons Social media icons can be used on the inside front cover or back cover of a publication or direct mail and at the bottom of posters They can also be used at the bottom of pages relevant to social media, for example if there is a specific page detailing how to join our online community The icons should be arranged horizontally as shown On handbook and A sized documents, the icons measure 9mm across and have a.5mm space between them International enquiries: [email protected] + (0) UK and EU enquiries: [email protected] + (0) Welcome to Southampton Southampton is a place for ambitious people keen to stretch their intellectual abilities and advance the global frontiers of knowledge. As one of the UK s leading research universities, ranked among the top 00 universities in the world, we offer an outstanding postgraduate education. This prospectus gives an insight into what it s like to live and learn at Southampton as a postgraduate student. Postgraduate study at Southampton is an inspiring and rewarding experience. Whether you are planning to do a taught or research programme, you will be working in a dynamic and challenging intellectual environment with internationally renowned academics. You will learn about the latest developments in your field as they happen and have opportunities to work on projects that cross the boundaries of traditional disciplines. While postgraduate study gives you the freedom of independent learning, you will be supported by personal and academic tutors to help you get the very best from your university experience. You will have many opportunities to gain the transferable skills that will give you a competitive edge in today s global careers market, whether your ambitions are in research or industry. You will have a warm welcome when you join our friendly postgraduate community. With access to our Students Union, Staff Social Centre and state-of-the-art sports centre, all based on an attractive green campus, you have all the ingredients for a fantastic student experience. Join our online community Get the most from your open day experience and find out more about studying at the University of Southampton with our online tools and apps. Join us on Facebook Like us on Facebook to ensure you get the most from your open day visit. We ll be letting you know when all the key talks are starting. If you miss them, you can catch up by watching the videos we post shortly after. We ll also be posting photos taken throughout the day so you can see what everyone got up to - make sure you tag your friends if you spot them. Don t forget to check in on Facebook and let us know you re here. If you re not able to make it on the day, you can also post up questions that we will answer as though you were visiting one of the information stands on campus. Work out your finances Our finance calculator is a useful tool to help you estimate how much university study will cost and the benefits you will receive for your tuition fees, including bursaries you are eligible for. With the finance calculator, you can also estimate your living costs as well as any books and equipment you need to buy, to help you budget for student life. Build your own prospectus With our online prospectus builder you can choose the subjects you are interested in to create your own tailored PDF version of our prospectus. Information at your fingertips With our free undergraduate prospectus iphone app you can find the course that is right for you and discover what it is like to become a student here at the University of Southampton. Find out about university life View our video library for a unique insight into life at Southampton from our current students. Find us Campus maps give you a Google location for each of our five campuses, directions on how to get there and pdf maps to download. Read our latest news See top stories about our internationally renowned research. Search University of Southampton to download from the App Store. 5 Click on text to go to page To return to this page, click on. Outstanding academics Men and women of the highest intellectual calibre working at the forefront of their fields. Page 6. Research excellence Linking fundamental research with real-world applications. Page 7. Research centres and facilities World-class facilities make Southampton an excellent learning environment. Page 9. Enterprise Working on collaborative projects with industrial partners. Page 5. Study options We offer a broad range of taught and research opportunities. Page In this prospectus Libraries Students Union and Staff Social Centre Arts and culture 5 Sporting excellence 6 Southampton and region 7 International postgraduates 8 Accommodation 9 Funding your studies 0 Applying Fees and living costs Planning your career Services Our degree programmes 5 How to get here and 00 Terms of use Social media directory The social media directory enables you to signpost to all our social media channels with one simple URL. Once in the directory, the reader can then easily find the specific social media channel for the subject or department they are interested in. Displaying the social media channels for all our externally facing departments also gives the potential for cross-selling our services - The web address for this landing page is - This URL can be used within the text or in a signposting box at the end of the page. It should be used alone with no social media icons printed next to it Signposting to specific assets within a social media site There are three ways of doing this: - Embed the asset, such as a video or audio file, into a University of Southampton web page and then provide the URL in your publication. If the URL is too long, contact ServiceLine to create a shorter publicity URL - If you are linking to an external website and the URL is too long, you can create a short bitly link. Visit to find out how to do this - If you are linking to high-quality content that adds value, for example a video or audio file, you can generate a QR code (see page 6) Find out more Like us on Facebook Student finance calculator 6 Prospectus builder To download the prospectus for your iphone, search University of Southampton on the App Store

62 6 Printed materials creating a D experience It s now possible to enhance our audience s experience of our printed publications by giving them access to additional high- quality content via their smart phones. By adding an extra layer of information such video or audio our aspiration is to give a D experience of multimedia that goes beyond the printed page. How to create a D experience New digital technologies are emerging all the time; as this is an area that is constantly changing we have created a separate guidance page on SUSSED/Services/Communications and Marketing/Digital that will be updated as new technologies arise QR codes One mechanism for delivering a D experience is the QR (quick response) code. QR codes are not always necessary; here is some brief guidance on how to use them within our brand style When to use a QR code - QR codes are only used for linking content that adds value for example a video or audio file that further explains the text on the page - To give them maximum impact, we use QR codes sparingly, while maintaining our brand ethos of elegance and simplicity - Where possible, QR codes should be linked to content that has been optimised for mobile use When and how to use them - Don t put a QR code where there is no mobile network coverage (for example on a poster on the London Underground) - Don t use a QR code to link to a long University of Southampton URL; to create a shorter publicity URL to the web page you want to link to, contact ServiceLine - Never put a QR code and a URL together; this looks messy and cluttered, and is also confusing for users to be signposted to multiple channels Could you make it happen? University of Southampton researchers are charting emotions through colour-coded pins mapped on the face. The world needs a better understanding of human emotions. Your life at the cutting edge. QR code used on a large format poster A standard URL code containing To help the reader decide whether to scan a QR code, insert text to tell them what the code links to. For example: Scan me to see a video of life on campus. These instructions need to be kept very brief and clear Size A QR code should be at a size that is appropriate for the scanning environment it is being put into. The finished size will be dependent on: - the distance between the code and the scanning device - the size of the dots in the code (dots get progressively smaller as more data is incorporated into the code) - colour contrast - lighting conditions Based on a code containg a standard URL, the relationship between scan distance and minimum QR code size is approximately 0: In ideal conditions, a code containing a stadard URL should be at least 5mm across Always test that the code works before publishing How to generate QR codes For more information on how to generate QR codes and to find out more about other ways of creating a D experience, see the guidance on SUSSED/Services/Communications and Marketing/Digital Supporting text for QR codes

63 Adverts, exhibitions and presentations

64 6 Designing on brand adverts Invest in the futures market. Management master s programmes The School of Management has an excellent international reputation for the analytical study of management and business, providing cutting edge research and education with a global focus. We offer a range of career enhancing postgraduate programmes in management related disciplines. My MSc study has undoubtedly been worth the cost. I wouldn t have my job with Kleinwort Benson without it. James Marti, MSc International Financial Markets graduate I liked the idea of doing a masters that included three months work experience, especially when experience is key in gaining employment. Mark Russell, MSc Management Sciences graduate This programme is closely aligned with developments in the industry and relates to real life issues and cases. Katie Vincent, MSc Marketing Analytics graduate Find out how you can invest in your future at the Postgraduate Open Day on the th November. Social Sciences Chair in Research Methods,000 0,000 pa Ref: 0-07-P Iss delivers professional support Sed ut perspiciatis unde omnis iste natus edicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit a qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis susci Iss delivers professional support Sed ut perspiciatis unde omnis iste natus edicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit a qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam et dolore magna odit a qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam et dolore magnam aliquam quaerat voluptatem m aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum Sed ut perspiciatis unde omnis iste natus edicta sunt explicabo. The post is full-time for a 6 month fixed period. To find out more about us and the roles we have on offer visit and apply on-line. Alternatively telephone Please quote the reference number on all correspondence. Support our transformation. Be our Director of IT Services The University of Southampton is a place of transformation; our aspiration is to change the world for the better through education and research, innovation and enterprise. As a member of the Russell Group of leading UK universities, we are a research institution of international standing, unlocking creative potential and attracting talented staff and students from around the world. The Vice-Chancellor, Professor Don Nutbeam, has launched an ambitious strategy for the University which sets a bold and challenging agenda for the next five years and beyond. The new Director of IT Services, known as isolutions, will have a key role in ensuring that the University can deliver this strategy, establishing IT as integral to this transformation process at every level of the University. The Director will lead the team that provides the computing facilities, network infrastructure, data communications and telephone services that support all our activities. The successful candidate will be a driven and business-focused professional with a track record of successful leadership of a large and complex IT function. Candidates should demonstrate evidence of maximising return on investment, upholding rigorous quality standards, driving value, and propelling organisational change. For registration and further information please contact the Postgraduate Team on: [email protected] For further information please contact our search agents Perrett Laver at quoting the reference number The deadline for applications is midday on Tuesday 9th June 00. Preliminary interviews will take place at the University during the week commencing 5th July 00. At the University of Southampton we promote equality and value diversity. Press adverts (student recruitment) Use a full-bleed image or a solid background colour to create impact If using a full-bleed image, ensure there is enough clear space for the text to read well Use a sell/tell headline style Have a clear call to action at the foot of the advert Press adverts (staff recruitment) Use the recruitment style template Don t use a sell/tell headline style Academic unit name in Freight Sans Bold Post title in Freight Text Book Advert copy in Freight Sans Book Call to action web address in Freight Text Book No third-party logos should be added to this template #0000 director_isolutions_ad_(halfpage)_0060_v6.indd 0/06/00 09:7 Press adverts (senior recruitment) Adverts for positions of level 7 and above need to use the same format shown in the example above Use a full-bleed image or a solid background colour to create impact If using a full-bleed image, ensure there is enough clear space Use a sell/tell headline style Have a clear call to action at the foot of the advert Where adverts contain a third-party logo, the University of Southampton logo always appears in the top right-hand corner and the third-party logo is positioned in the bottom right-hand corner

65 65 Designing on brand display and exhibition graphics Our exhibition design is flexible according to the nature of the conference or event, and the style and construction of the frames available to support the banners. Use colours from the primary colour palette. Always ensure the messages convey our tone of voice, and where imagery is available, ensure it follows our image guidelines. If a suitable high-quality image is not available, use a type-only approach with a background colour. Southampton Management School Pull-up stands Suitable for single messages with a single full-bleed background image or colour where space is limited Note: the text should appear in the top half of the stand so the key messages can be seen even if the stand is placed behind objects such as tables at an exhibition Curved Nomadic stand Suitable for a sell/tell headline against a coloured background

66 66 Designing on brand example PowerPoint presentation slides The brand and visual identity should be evident in all communications. Part of what makes us distinctive is our reputation for our research being focused at developing real-world solutions to societal issues. In order to enhance this perception it is important that we take every opportunity to bring our successes to the fore. Our PowerPoint presentations combine informative content with powerful imagery to illustrate the effects of our impacts. Designing wireless networks across India and China Partnerships with Nanjing University Designing wireless networks across India and China Our researchers have been awarded a contract to design wireless telecommunications networks across India and China. The five-year project has over 0m funding from the Research Councils UK Digital Economy Programme, the Indian governmentõ s Department of Science and Technology, and the information and communications industry. Innovation and enterprise Size (800 x 600px) Margins 0mm all round University logo 75mm width, white or marine blue version Text slide Title: Georgia Regular 5/0pt Text: Georgia /8pt primary grey Ranged left Image slide text Georgia Regular 5/0pt White or marine blue Ranged left

67 67 Designing on brand PowerPoint presentation templates 50mm 6 Geography and Environment Mapping glacial change A new approach to monitoring glacial melting Professor Steven Smith, Lecturer in Geography 6 September 00 The big discovery Divider slide 6 Title in Georgia, ranged right with the logo Use the white logo version Gradient from 00/0/8/6 to 98/0//5 Gradient ramp 75% 00/0/8/6 and 5% 98/0//5 Full-bleed image slide Ensure there is a clear area for the caption Caption in Georgia Regular /5pt 5 7 Title slide (800 x 600px) Margins 0mm all round University logo 75mm width, white version Title Georgia Regular 75/6pt White Ranged left Subtitle Georgia Regular 6/pt 0% 00/0/8/6 from primary palette Ranged left Author and date Georgia 0/pt 0% 00/0/8/6 from primary palette Ranged to left and bottom margins Background colour Gradient from marine blue to 00/0/8/6 Gradient ramp 75% marine blue and 5% 00/0/8/6 5 Our approach 9 We chose a site which, although relatively accessible, is particularly sensitive to climatic fluctuations Briksdalsbreen is actually growing rather than shrinking This allowed us to review the effect of the precipitation on the glacier, which falls in the form of snow in the winter The site is also affected by North Atlantic Oscillation (large-scale fluctuation of atmospheric pressure) Measurement and recording Measuring glacial melt Table element Precipitation on the glacier Table element North Atlantic Oscillation Table element This allowed us to review the effect 000. Table element Briksdalsbreen is actually growing rather than shrinking Table element 5 Precipitation on the glacier Table element 6 North Atlantic Oscillation Table element 7 This allowed us to review the effect 000. y axis description Further reports The site is also affected by North Atlantic Oscillation (large-scale fluctuation of atmospheric pressure) Variation of change year on year Collecting the data The site is also affected by North Atlantic Oscillation (large-scale fluctuation of atmospheric pressure) Variation of change year on year 8 0 Collecting data over a -month period in the Arctic Circle Bullet point slide University logo 60mm width, marine blue version Title Georgia Regular 5/0pt Bulleted text Georgia /8pt primary grey Indent 8mm with overhanging bullets Tables Table headings: Lucida Sans Bold Table text: Lucida Sans Regular Use fine rules to separate table elements Graphs Use colours from primary palette Keep graphs simple, avoid clip art or drop shadows Label axes and captions: Lucida Sans Regular Range images to left, using fine white keyline Note: The PowerPoint template is available on all University PCs. To access, follow the steps below: Open PowerPoint Click on File / New Click on My Templates Click on the UoS Templates tab Click on the template you require If you don t have access to a University PC, you can download the PowerPoint template from SUSSED/ Services/Communications and Marketing Glacial melt is increasing year on year by an average of %

68 Gifts, livery and signage

69 69 Designing on brand merchandising and gifts The brand and visual identity extends to our range of merchandising and gifts, both through the use of the colour palette and the product and production quality. These standards should also apply to promotional giveaways. If colours from the primary palette are not feasible, use black or white. We have three types of merchandise: corporate merchandise promotional/giveaways, promoting a particular event, programme or service functional (for example uniforms) Note: Font must always be Freight Display Note the exclusion zone around the logo All University merchandise should be visibly recognisable as a product of the University of Southampton All items should be good quality regardless of the type of merchandise; print should be clear, colour/images should be high resolution; text should be of a legible size and well spaced Examples of other promotional gifts The quality of the items should reflect our brand values For more information on gifts, visit SUSSED/ Services/Communications and Marketing

70 70 Designing on brand livery Vehicles should be branded with the University logo, colours should be drawn from our primary colour palette, and any graphic devices should complement our visual style. uni-link bus service Branded with the University logo reversed out of marine blue Van Branded with the University logo in marine blue on white

71 7 Designing on brand overview of campus signage Our brand is elegant and simple: the design should not be overworked or embellished. The objective is to present the University as a single, cohesive organisation consisting of cutting-edge academic leadership, reflecting our status as a member of the Russell Group. All signs need to match the primary colour palette (see page 6). Hampton Car Park Permit holders only Turn right into Broadlands Road Highfield Campus Signage system The signage system design is based on the Slatz Modular Directory System currently implemented across campus The logo is only to be used on the top panel and not repeated on subsequent panels For more information, please contact estates and facilities directly Arrival sign

72 Stationery templates

73 7 Stationery templates corporate stationery Format: A portrait.5mm Dr Thomas A Irvine BM, MM, MA, PhD Lecturer in Music Postgraduate Admissions Tutor Tel: + (0) Fax: + (0) [email protected] Building, Highfield Campus, Southampton so7 bj United Kingdom Business card format: 85 x 55mm Elements print Pantone 769 and 755 Margins mm all round University logo The logo must be included on all stationery Academic unit/faculty descriptors are not used on stationery Logo at 0mm width Marine blue version (Pantone 769) Name Freight Text Bold 0.5/pt 5 signatures Please use the relevant standard elements below Use Georgia 0pt text Text colour black Fax and mobile are optional Name Title Department/division University of Southampton Room, Building, Campus name Southampton SO7 BJ Tel: + (0) 8059 xxxx Fax: + (0) 8059 xxxx Mobile: unit 05mm 55mm Recipient's Name Goes Here Address Line One Address Line Two Address Line Three County, POST CODE March 0 Dear Ms Smith Ref: your enquiry February 0 Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari. Yours sincerely Andrew Other Lecturer in Mathematics Direct tel: + (0) 8059 Direct fax: + (0) [email protected] unit The logo and footer are pre-printed. All other elements are templated Margins Top and bottom: mm, left: 5mm, right: 5mm University logo The logo must be included on all stationery Academic unit/faculty descriptors are not used on stationery 55mm width Pantone 769 version Typed text Recipient s name and address sits above the date Lucida Sans 9/.5pt Half line space after paragraphs within main body of letter Use bold for subject line All personalised contact details sit underneath the letter signoff (not in the sender address details) Sender address details Georgia 8.5/0pt Only externally funded research groups have the blue title line in bold above the address Qualifications Freight Text Book SC 8pt Job title Freight Text Medium 0.5pt Contact details Freight Text Book 8/9.5pt Use Freight Text Book SC for letters in postcode Telephone and fax can appear on the same line if necessary. Use a double word space before fax to separate the two 5 To order printed stationery, contact the Print Centre directly Anniversray mark If an anniversary mark is required on corporate stationery it should be positioned in the bottom right-hand corner with a clear area of 5mm either side (see light blue exclusion zone) For further rules on the use of anniversary marks please refer to page 5 Example Research Group Faculty of Engineering and the Environment, Building 5, Highfield Campus, University of Southampton, so7 bj United Kingdom Tel: + (0) Fax: + (0) Example Research Group Faculty of Engineering and the Environment, Building 5, Highfield Campus, University of Southampton, so7 bj United Kingdom Tel: + (0) Fax: + (0) th 60 Anniversary Royal Charter Note: Electronic stationery templates are available on University PCs. To access, follow the steps below: Open Word Click on File / New Click on My Templates Click on the UoS Templates tab Click on the template you require If you don t have access to a University PC, you can download the stationery templates from SUSSED/Services/ Communications and Marketing

74 7 Stationery templates internal Word templates Every Word document is based on a template. A template is a file that contains the structure and tools for shaping the style and page layout of finished files. Templates can contain settings for fonts, styles, page layout, toolbars, macros, AutoText entries, key assignments, menus and special formatting. The default template used by Word is the Normal template. We have created a set of correctly branded University templates for letterheads, faxes, agendas, memos, minutes, reports and PowerPoints presentations. University logo The University logo is part of the template and must be included on all stationery Academic unit/faculty descriptors are not used on stationery Typed text Faculty, academic unit or professional service name appears either in the title or from field Note: Electronic stationery templates are available on University PCs. To access, follow the steps below: Open Word Click on File / New Click on My Templates Click on the UoS Templates tab Click on the template you require If you don t have access to a University PC, you can download the stationery templates from SUSSED/Services/Communications and Marketing

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