Designing a poster. Big is important. Poster is seldom linear, more like a MindMap. The subjects belonging together are located close to each other.

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1 Designing a poster Poster is seldom linear, more like a MindMap The subjects belonging together are located close to each other. Big is important. Warm colours bring closer, cold ones estrange. A human is more interesting than an object. One detects eyes first. Body text with only one font, the heading can be of different font. Avoid CAPITAL LETTERS, because small letters are easier to read. Use big enough font sizes. Lines should be short and aligned to the left, hyphenation only when absolutely necessary. Use short, pithy expressions and compact your text to essential. Place the main heading to the top of the page and subheadings according to their context. Headings should be short Poster s composition Heading Subheading/subheadings Definition text/abstract/ text paragraphs Illustration: graph/diagram/image Contact information etc.!

2 Making a poster using InDesign When opening InDesign CS3 program, a window opens to the display. There you can open an earlier document, create a new blank document or an INDD-document based on an already existing template (this will launch the program Adobe Bridge, which allows you to choose the desired template). However, close this window by clicking the X- button (upper left corner in Mac, upper right in Windows), because first we will fix the default settings and after that start working on a new document. Settings Choose InDesign > Preferences > Units & Increments (Mac) or Edit > Preferences > Units & Increments (Windows) and change the measurement unit (Ruler Units) to millimeters. Then choose the Dictionary tab. When making English documents, it is advisable to change the vocabulary setting into English (and accordingly for other languages). The purpose of the Appearance of Black tab is to ensure that black color doesn t become altered when printing or exporting. Finally, save the settings by selecting [OK]. Create a new document File > New. Select the desired values, e.g.

3 Color settings of the publication It s smart to do them right away and save them in every document as its own setting. The purpose of use defines the settings. Europe General Purpose 2 (below) suits most cases without any changes. Select Edit > Color Settings Guides and grid When working on a publication, guides or a grid are a good tool for fixing the page layout and design. You can display them by View > Show Rulers and View > Grids & Guides > Show Document Grid (you can hide them from the same menu selection). Margins and columns Layout > Margins and Columns In this window you can define margins and the amount of columns. Gutter is the area in between columns. These selections draw guidelines into the document, which help you with the layout.

4 Importing a picture, graphics or text You can bring material into the layout as an external file by using the command File > Place. The files can be text, images or other graphic elements. An image is placed automatically as a link, which means that the layout contains only the information of the place where the image is physically located. It is also possible to embed the image into the document using the Links panel: Click the name of the image file in the Links panel (Window > Links) and then the little menu in the upper right corner. Choose Embed File from the window that opens. Now you can move the image wherever you want by selecting it first with the Selection tool (click its symbol) and then dragging the image. You can edit an image in a limited fashion in InDesign, such as resizing it, cropping it etc. There are no actual image processing functions in InDesign, so it is better to edit the images before placing them (such as adjusting colors and hues, red-eye reduction and so on) Cropping and resizing an image Cropping an image is also done using the Selection tool: Grab some of the little boxes in the frame edges and drag. Resizing is also done with the Selection tool. Press down the command button (Mac=, Windows=Ctrl). Drag inwards from the corners of the image. If you also hold down the shift key ( ), the image dimensions will remain as in the original (=constrain proportions). You should never enlarge the image, because that will result in loss of quality. Direct Selection tool (white arrow ). You can choose the Add Anchor Point tool by pressing down the mouse button upon the Pen tool and choose the tool from the small window that opens. Click the white arrow symbol and change the location of the image within the frames by moving the mouse. The framed area stays still, but the real edges of the image are shown in the window, and you can expand or shrink the image by dragging them. You can mold the edges of the frame freely with the Direct Selection tool and add (+) or delete (-) anchor points with the Anchor Point tool.

5 Creating shapes You can import graphics from other programs, but InDesign also has its own tools for drawing basic shapes. You can draw, for example, lines, rectangles, ellipses and polygons by pressing the buttons in the tools panel. While the drawn shape is active (selected) you can change the thickness and the type of the stroke (Window > Stroke: Weight and Type) and the color of the stroke/ fill (Window > Swatches) from the menu panels. Click the Fill symbol and choose the desired color for the fill. Click the Stroke symbol and choose a color for the fill from the list. Importing and editing text You can produce text for the publication by typing it yourself into a text frame, by pasting it via clipboard or by bringing external files (such as.txt,.doc or.rtf) directly into the publication. Typing Select Type tool ( ) from the tool panel and define the area using the mouse button 1. After releasing the button, the cursor blinks in the upper left corner by default, so just type in the text and do the necessary line wrappings. After producing the actual text you can edit words, sentences or paragraphs. Pasting Select the text to be pasted and copy it to the clipboard (Edit > Copy). Activate InDesign and choose Edit > Paste. The pasted text will become a separate text field in the document. You can crop, resize and move it just like an image. If there s a red + sign in the edge of the field, it denotes that there is more text in the field but some of it is yet invisible. You can either enlarge the text field or run it into another text field: Click the red + sign, then click some part in the document. Then, the text that was invisible appears in a new text field. You can move and crop this field as you wish. External file If the text already exists e.g. in.txt,.doc or.rtf format, it can be attached into the publication the same way as images, using the File > Place command. Editing the text You can edit the text by clicking the text field with the text tool. After doing so, text-related settings appear in the upper panel. A tab is for changing the font, its size etc. tab is for affecting the settings related to paragraphs. The color of the text can be altered by activating the intended words and then choosing text color in the Swatches panel.

6 Wrapping the text around an object or image Text can be wrapped around an object and that is an effect often used. Open the Text Wrap panel by selecting Windows > Text Wrap. Then bring image or object over the text frame and select the image or object. Using columns Activate the text field that you want to divide into columns. Then select the Text Frame Options tab. Define the number of columns. Object order You can alter the object order (overlapping objects) by activating the object, clicking the 2nd mouse button and select Arrange > Bring to Front or Send to Back. You can also change the order step by step (Send Backward/Send Forward). Converting into PDF file If you want to able to open the document with some other program besides InDesign, you can convert it into PDF format. Also, some printing houses require PDF files. Select File > Export. Name the file as you want and click [Save]. After this you will see another window in which you can choose quality suitable for your use.

7 Designing a poster Form Seldom linear, more often like a MindMap Guide the viewers eye: differences in sizes and other forms of contrast golden section the power of graphics and colors The rule of perception: the subjects belonging together are located close to each other big is important warm colours bring closer, cold colours estrange a human is more interesting than an object one detects the eyes first always something familiar, something new and surprising... Something easy but at the same time interesting for the viewer distinct design compact expression big enough sufficient contrasts well-groomed appearance lively and ja error-free text technically good-quality photos/graphics to give further information Text and column lines short and aligned to the a left as little hyphenation as possible short, pithy expression compact your text to essential headers - main heading with a big font on the top of the page - other headings according to their context Heading should always be short, as a summary of its topic Poster s composition Main heading Subheading/subheadings Definition text/abstract/ text paragraphs Illustration: graph/diagram/image Contact information Further information The place and date of the event How to enroll etc... At least three different levels of information: theme, to attract the target group explanatory information a sort of inspiration or experience Details body text with only one font and its styles the heading can be of different font a special font can be used as an effect distinctness is essential avoid CAPITAL LETTERS, minuscules are easier to read big enough font size

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