Growing your business through small business opportunities.

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1 Growing your business through small business opportunities

2 Agenda 2

3 The customer

4 Customers marketplace

5 The changing workplace 5'

6 Trend: remote workers The facts 57% of European firms are not aware of all the devices their staff are using for business purposes 45% of firms surveyed said employees already use their own devices for business purposes 61% of employees want to use the same device for business and personal use Conclusions Consumerization of IT is driving different behaviors. Remote workers want: to use the device of their choice to use a common device for work and personal seamless access Companies desire better control of devices connected to their work environment Source: Survey undertaken by yougov 6

7 Trend: tablet devices Tablet shipments 85 million tablets are projected to be sold in 2012, trending to outpace traditional PCs by 2015 Tablets for work? When asked Does your business, or do your employees, use tablets for work purposes? 14% Yes 43% No 43% In planning Conclusion Tablets are quickly becoming mainstream devices for both consumers and the workplace Source: Morgan Stanley Research (2011) Source: smallbiztechnology.com

8 Small Business market needs Must Offer: Simplicity Flexibility Security Mobility Must Consider: Devices Price LOB Apps Scalability

9 Our products

10

11

12 On Cloud Computing

13 Windows Server 2012

14 Beyond virtualization

15 Server virtualization Hyper-V Network Virtualization Shared-nothing live migration Massive scale Cluster enhancements Hyper-V Replica Hardware offloading Virtual Fibre Channel Guest Non- Uniform Memory Access (NUMA) support Runtime memory configuration Hyper-V network switch

16 Scale enhancements System Host Resource Windows 2008 R2 Maximum number Windows Server 2012 Improvement factor Logical processors on hardware Physical memory 1 terabyte 4 terabytes 4 Virtual processors per host 512 1,024 2 Virtual processors per virtual machine Memory per virtual machine 64 GB 1 terabyte 16 Virtual machine Cluster Active virtual machines 384 1, Virtual disk size 2 terabytes 64 terabytes 32 Nodes Virtual machines 1,000 8,000 8

17 Enhanced live migration Shared-nothing live migration Complete virtual machine mobility options Virtual machine mobility options Windows Server 2008 R2 Microsoft Windows Server 2012 VMware vsphere 5.0 Enterprise Plus Ethernet 1 GB simultaneous live migrations 1 Unlimited 4 10 GB simultaneous live migrations 1 Unlimited 8 Shared-nothing live migration No Yes No Network virtualization No Yes Partner Benefits Live migrate multiple virtual machines simultaneously with no limits (except bandwidth) in and out of a cluster Live migrate virtual machine storage from one subsystem to another without downtime Live migrate a virtual machine from one host to another with only an Ethernet connection Migrate a virtual machine to a host in another location and network address range with no change to its IP address

18 Inbox disaster recovery Hyper-V Replica Site A Primary location Site B Remote location Benefits Disaster recovery scenarios: Planned, unplanned, and test failover Preconfiguration for IP settings for primary/remote location Ships as a component of Windows Server 2012 with no additional installation required Host-based replication operates at the virtual machine level and is application agnostic Storage agnostic works with any combination of SAN, DirectAccess server, or Server Message Block 3.0 (SMB 3.0) Works with both clustered and non-clustered environments

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22 USPs Windows Server 2012 Feature Windows Server 2003 R2 Windows Server 2008 R2 Windows Server 2012 Integrated server virtualization - Complete platform for building a private cloud - - Deploy web applications on-premises and in the cloud - - Storage Spaces - - USB support for session virtualization - - Managing multiple remote servers from one console - - PowerShell - DirectAccess - BranchCache - VDI full Windows experience for end-users - Terminal Services / Remote Desktop Services

23 Windows Server 2012 Editions NO VIRTUALIZATION RIGHTS LIMITED VIRTUALIZATION RIGHTS TWO VIRTUAL INSTANCES UNLIMITED VIRTUALIZATION - Per Server Licensing - Limited to 1 processor only - Up to 15 users - Cannot be virtualized and cannot be used at a virtualization host - Per Server Licensing - Per Proc Licensing in SPLA - Up to 2 processors only - Up to 25 users, no CALs - Can be virtualized, but cannot be used as a virtualization host - Processor & CALs - Up to 2 processors per license; no processor limit - Virtual Use Rights: 2 Instances - Full product features (parity with DC) - Processor & CALs - Up to 2 processors per license; no processor limit - Virtual Use Rights: Unlimited Instances - Full product features

24 Growing Past 25 Users: License Transition Ability to perform an in-place license transition from Windows Server 2012 Essentials to Windows Server 2012 Standard Most of the value-added features of Essentials will remain, but the locks and limits will be removed, e.g., gaining the ability to have Active Directory trust relationships Growth The value-added features of Essentials 2012 will not scale indefinitely, but for supportability purposes will be subject to a maximum of 75 users and 75 devices Customers will need to purchase a full copy of Windows Server 2012 Standard and the appropriate number of CALs for their users/devices to be license compliant Windows Server 2012 Standard and Datacenter include down-edition rights for running Essentials as one of their virtual instances (no separate purchase required)

25 Simpler and More flexible Yesterday Home & Small Businesses Today Home & Small Businesses WHS 2011 Available thru OEM only Windows Server Foundation SBS 2011 Essentials SBS 2011 Standard Windows Server Foundation Windows Server 2012 Essentials Windows Server Standard SBS 2011 Premium Add-On Storage Server 2008 R2 Essentials Windows Server Standard

26 WS2012 edition comparison Feature Foundation Essentials Standard Datacenter AD Federation Services AD Rights Management Services BranchCache Storage Spaces Direct Access Application Server Hyper-V - - Remote Desktop Services Limited 3 Windows Server Update Services (WSUS) - - Server Core - - Pricing* OEM ONLY $425 $882 $4809 Pre-configured dashboard / Launchpad Client PC Backup / client health monitoring Remote Web Access / Easy Setup Specific integration possibilities - - -

27 What s New in Windows Server 2012 Essentials via Office 365, Hosted, or on-premises Exchange Server Maximum supported devices has been increased to 50 Microsoft Online Backup Support for elastic storage Remote Domain Join Support for single server DirectAccess topology Ability to monitor remote connections Enhanced Dashboard Home page Win8 style UI client app Windows 8 File History integration Group Policy integration for client security settings Touchable RWA Updated Windows Phone app Enhanced SDK and new Web Services platform NIC Teaming Support for running Connector software on servers running Windows Server 2008 R2 and later Improved application compatibility Improved support for hosted environments Grow to Windows Server 2012 Standard

28 Deploying with On-Premises Apps/Services Windows Server 2012 Essentials can be deployed in several on-premises scenarios with Windows Server 2012 Standard, Exchange Server, and SQL Server Two Physical Servers One Physical Server with two virtual machines One Physical Server with three virtual machines Host Windows Server 2012 Standard Host Windows Server 2012 Standard Infrastructure Server Messaging Server Infrastructure Server Messaging Server Infrastructure Server Messaging Server LOB Server Windows Server 2012 Essentials Windows Server 2012 Standard & Exchange Server Standard Windows Server 2012 Essentials Exchange Server Standard Windows Server 2012 Essentials Exchange Server Standard SQL Server Standard

29 Beyond Small Business Deploying a Lower Mid-Market Solution Windows Server 2012 Essentials can be part of a solution for customers with PCs Windows Server 2012 Standard running as a Hyper-V host provides up to two virtual instances with a single license. Virtual instance running Windows Server 2012 Essentials - Remote Web Access - Client computer backup - integration - Dashboard, etc. Virtual instance running Windows Server 2012 Standard - Can be used for additional workloads, such as Exchange Server, SharePoint, WSUS, SQL Server, Remote Desktop Services, etc.

30 A Complete Hybrid Solution Product Features Functions Essentials 2012 Office 365 Better Together Data Protection and Security Centrally store and protect critical business data on the server; backup entire client computers to the server. File and Print Sharing Share data and resources across the company network. Control Access to Sensitive Information Easily leverage the power of Active Directory to create user accounts and control access to resources on the network. Proactively Detect and Address Issues Health monitoring and alerts give proscriptive guidance to address server and client computer issues proactively. Remote Access Remotely access files and take control of computers in the local office via highly secure, encrypted connections. LOB Application Support Provides a platform to host and access both custom and proprietary line-ofbusiness applications. Website Hosting Host your website to make it accessible on the Internet. with Exchange 2010 Take advantage of professional-grade electronic mail, calendaring, contacts, tasks and more. Website + File Share with SharePoint Easily share data and resources through an easily accessible online platform. Chat and Online Meetings with Lync Unite voice communications, IM, audio, video and Web conferencing through a single interface that Antivirus and Anti-Spam Protect against damaging computer viruses and spam 24/7. Editing of Documents with Office Web Apps Utilize familiar collaboration and productivity tools through the cloud to edit documents.

31 Migration guides WS2012 Essentials

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33

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35

36

37 Microsoft Cloud Services Microsoft cloud services

38 A World of Connected Devices

39 Challenges in Managing Business PCs Remote offices and mobile workers Merge & Acquisition Spin off Lack of insight to desktops

40 Windows Intune (june 2012 release) Windows Intune Core People Centric Mobile device enabled

41 Windows Intune new and improved New Sign-in Service Mobile Device Management Self-Service Portal Enhanced Group Management Integration with Microsoft Active Directory Domain Services Mobile Security Policy Bandwidth Optimization Improved Alert Customization New Updates Views for Update Compliance Automatic Windows Intune Client Software Removal

42 Windows Intune

43 Wave D: More flexible licensing to match customer needs Per-user licensing Up to 5 devices Customer has rights to System Center 2012 Configuration Manager Non-Windows SA version available Windows Intune and Add-On do not require Windows Professional PC

44 Windows Intune elements PC Protection Windows Intune Endpoint Protection Antimalware Network based attack protection Integrated with Microsoft Reputation Services Remotely wipe personal and business data from mobile devices

45 Windows Intune elements Software distribution Software Microsoft and third party Microsoft Updates (integrated with MS Update) Third party software updates Users can provision their own devices Users can install published software using the Windows Intune self-service company portal

46 Windows Intune elements PC Monitoring Mobile device management features Events collection Custom notification rules Leverage the user identities and security groups defined within your AD DS

47 Windows Intune elements Asset Inventory Hardware Inventory Software Inventory (managed/detected) Microsoft and 3rd party license management

48 Windows Intune elements Remote assistence Simple and flexible Desktop sharing Remote tasks execution

49 Windows Intune elements Upgrade to Windows 7/8 Enterprise Standardization Security Efficiency VDI Scenarios

50 Partner benefits Sales Model Microsoft 2. Invoice Partner 3. Fees 1.Sell Customer 1 Year 1 Year 2 Year 3... Year x Partner revenue 1. Customers already covered by Windows Client Software Assurance get 49% discount. 2. Fees for Intune licenses sold in an Enterprise Agreement are 12% for year Windows Intune Add-On Deployment with new Windows Client EA, fees are 50% for year 1.

51

52 System Center Evolution 2010

53 System Center 2012 Cloud and Data Center Management PRODUCTIVE INFRASTRUCTURE PREDICTABLE APPLICATIONS YOUR CLOUD Heterogeneous support Process automation Self-service infrastructure Deep application monitoring and diagnosis Comprehensive application manageability Service-centric approach Flexibility with delegation and control Applications self-service across clouds Physical, virtual, and cloud management

54 Your opportunity

55 The Market Opportunity Majority of Windows Server installed base still physical, not virtualized Almost half of Windows Server installed base still on Windows Server 2003 Spending by enterprises on IT infrastructure for private cloud will grow at a CAGR of 17.8% from 4.8 billion in 2010 to 11.0 billion in First server opportunity in the SMB space

56 Grow your business through SMB opportunities First server First server in Virtualization small business Virtualize, upgrade, manage & secure your customers Ongoing revenue streams through managed services Up-sell and cross-sell opportunities across Microsoft products and services

57 Typical first server customer Businesses with 25 or fewer total PCs Majority do not own a server IT purchases made by the business owner Typically do not have in-house IT resources

58 Partner opportunity with Windows Server 2012: Small Business Customers with less than 25 PCs; 27 million businesses worldwide Customer Priorities Protect Data Flexible Work Styles Simplify the Path to the Cloud Partner Opportunity Grow your customer base. Offer new customers a solution designed to meet the needs of the millions of small businesses today that do not have a server by delivering value to their business as a trusted advisor. Build Revenue through Managed Services Cross-Sell with Windows Client and Office Upsell to Windows Server 2012

59 Partner Opportunity with Windows Server 2012 Customers with PCs Customer Priorities Simplify IT Save Money Grow Your Business Partner Opportunity Strengthen your existing customer base by upgrading to Windows Server 2012 and delivering a solution for a systematic and unified approach to virtualization and systems management. Build revenue through Managed Services Cross-sell with Windows Client, Office, Exchange Server, SharePoint, and Lync Upsell with Data Management Solutions powered by SQL Server 62

60 Path to success

61 Next steps Plan Enable Create demand Sell Deploy Up-sell & cross-sell Learn about product features and capabilities that can help you grow your practice. Find training opportunities to strengthen your expertise on the latest technologies. Generate more sales leads with customizable marketing campaigns, tools, and resources. Help customers decide faster with exclusive sales tools, and leverage incentives to open new revenue streams. Utilize Microsoft solutions and support to provide a seamless transition from concept to implementation. With Windows Server 2012 Essentials as the platform, help your customers understand the power of Windows 8 and Office 365.

62 Capitalize on the Opportunity Advise As a trusted advisor to your new and existing customers, help them assess their needs and map IT to their business objectives. Leverage incentives to open new revenue streams. Drive Upgrade and Deployment Utilize Microsoft solutions to provide a seamless transition from concept to implementation either to deploy their first server or to upgrade their existing servers. Maximize Guide customers through virtualization and workload consolidation, preparing them to take the next step to the cloud when they are ready. And with Windows Server 2012 as the platform, help your customers understand the power of Windows 8 and Office 365. Small business first server opportunity: Mid-market upgrade and virtualize opportunity: 65

63 URLs The Microsoft Partner Network is updated with Windows Server 2012 materials at Windows Intune Microsoft System Center

64 Useful links about WS 2012 Essentials essentials.aspx

65

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