Corporate Design Basic Elements. Robert Bosch GmbH Edition Version 2.1 Contents

Transcription

1 Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1 Contents

2 Contents Page 2 Introduction/Contact 3 Symbol/Logotype 4 General 5 Versions 6 Dimensions 7 Size Versions 8 Reproduction Sizes 9 Positioning within the Layout Grid 10 Minimum Spacing 11 Slogan Standard Position 12 Exceptional Position for Slogan 13 Language Versions (1/2) 14 Language Versions (2/2) 15 Use of Slogans 16 Master File Coding 17 Symbol/Logotype as a Reference 18 Bosch Car Service 19 Imagery Style 30 Imagery Style 31 Layout Grid 32 Layout Grid 33 Layout Concept 34 Transparent Stripes 35 Layout Concept on Cover Pages 36 Layout Concept on Inside Pages 37 Notes on Versions 38 Corporate Typefaces 20 Overview 21 Running Text 22 Headlines 23 Bosch Global Fonts 24 Non-Latin Alphabets 25 Colors 26 Primary Colors 27 Secondary Colors 28 Exception Power Tools 29 Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

3 Introduction/Contact Page 3 This Basic Elements styleguide is part of a complete set of guidelines which will allow you to implement the Bosch Corporate Design at all levels. You will find information and styleguides on applications as well as downloads of the symbol/ logotype, typefaces, and master files in the Bosch CD Extranet at Contact Please contact the following persons if you have any questions concerning the Bosch Corporate Design: The specifications are binding for all design applications of the Bosch brand. You can make your contribution to a globally strong, uniform Bosch brand identity by applying the specifi cations in this styleguide systematically. It will also assure recognition of the Bosch brand in all application areas. Robert Bosch GmbH, C/CCN1 Corporate Design Postfach Stuttgart Germany Bosch.CorporateDesign@de.bosch.com Information about non-latin alphabets URW++ Design & Development GmbH Frank Steitiya Poppenbütteler Bogen Hamburg Germany Tel.: Fax: Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

4 Page 4 Symbol/Logotype

5 Symbol/Logotype General Page 5 General The symbol/logotype consists of the Bosch armature symbol and the Bosch logotype. When reproduced in the specified size and spacing proportions, the symbol/logotype form an entity that represents the Bosch company. The symbol/logotype may only be used in the specified proportions. Please use only the master files provided in the CD Extranet. Symbol 3 9 Logotype 2 Symbol and logotype form a unit. Exceptions to this rule only apply to product identification and packaging. Please refer to the relevant styleguide for more details. Do not change the proportions and the spacing between the symbol and the logotype. The symbol and the logotype may not be used separately for decorative or design purposes. The symbol/logotype is always positioned on the right. Exceptions: languages read from right to left or on exhibition booths (visibility). No other product, project, departmental or event logos may be positioned next to the symbol/logotype. Exceptions: product/service logos that are long-established in the market (at least five years) and have a high awareness level among the target group (50% and more). Other special cases require the approval of C/SMC. 1.5 The symbol/logotype may only be used in the specified proportions. Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

6 Symbol/Logotype Versions Page 6 Versions To ensure a consistent corporate design, the 4-color version of the Bosch symbol/logotype should be used whenever possible. A grayscale version is availabe for black and white applications. 4 C (4-color) and 2 C (black and red) Grayscale version The line version is used in all applications where a 3-dimensional reproduction of the symbol is not possible for production reasons (e.g. silk-screen and pad printing). The symbol/logotype may only be used in the specified Version for 2 C newspaper printing (black and red) Line version, black versions. The symbol/logotype colors are defined and may not be changed. Master files are available in the Bosch CD Extranet for all versions. Special specifications apply to building identification applications. Please refer to the relevant styleguides. Line version 2 C (silver and red) Line version 1 C silver (for high-quality advertising materials) Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

7 Symbol/Logotype Dimensions Page 7 Size of symbol/logotype (logotype width): 72 mm Original file reduced to: 72 % Dimensions The reproduction sizes of the symbol/logotype are designed to fit the typical Bosch layout grid measuring 4.8 mm (see also the section entitled Layout Grid ). The decisive factor is the width of the logotype. For this reason, all symbol/logotype sizes always refer to this width. 72 mm The symbol/logotype files are each created in a width of 100 mm and are therefore easy to scale. A symbol/logotype with a size of 38.4 mm, for example, is equivalent to an actual size of 38.4 %. Size of symbol/logotype (width of logotype): 38.4 mm Original file reduced to: 38.4 % The size specifications of the symbol/logotype refer to the width of the logotype. The size of the symbol/logotype in millimeters corresponds to the actual size of the file in percent mm Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

8 Symbol/Logotype Size Versions Page 8 The Right Version for Every Size Large from 67.2 mm in enlargement incre ments of 4.8 mm relative to the width of the logotype 67.2 mm The symbol/logotype is available in three size versions to ensure optimized reproduction in all application sizes: small (S), medium (M), and large (L). In the small version of the symbol, the inner spaces have been slightly enlarged to prevent them from filling in when used in small reproductions. At the same time the line thicknesses in all versions have been modified corresponding to the application sizes. If the wrong version is Medium from 48 mm to 62.4 mm in enlargement incre ments of 4.8 mm relative to the width of the logotype 62.4 mm used (referred to the output size), the result will be an imperfect reproduction of the symbol/logotype. In the line version, there are only two size versions for the symbol/logotype: S and M. The M version is infinitely enlargeable. The symbol/logotype is scaled in increments of 4.8 mm (one grid unit). See also the section entitled Layout 48 mm Grid. Always use the correct version of the symbol/logotype depending on the output size. Small from 24 mm to 43.2 mm in enlargement incre ments of 4.8 mm relative to the width of the logotype 43.2 mm The size specifications of the symbol/logotype refer to the width of the logotype. Do not use the 3-dimensional symbol/logotype below the minimum of 21.6 mm. Use the line version of the symbol/logotype instead. Smallest size: 21.6 mm 21.6 mm Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

9 Symbol/Logotype Reproduction Sizes Page 9 DIN A % Variant: L 67.2 mm Reproduction Sizes The reproduction sizes of the symbol/logotype are defined separately for each of the applications (e.g. advertisements, sales promotion and advertising materials, vehicle identification) to achieve the desired effect for the particular medium. You will find these, as well as other size specifications, e.g. for special formats, in the styleguides for each application. DIN A3 48 % Variant: M The standard sizes for DIN formats listed here apply to applications with no separate reproduction-size definitions. 48 mm DIN A % Variant: S 33.6 mm Some applications have special reproduction sizes. Please refer to the respective styleguides. Master files are available for the main media (advertisements, publications). DIN lang, DIN A5 24 % Variant: S 24 mm Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

10 Symbol/Logotype Positioning within the Layout Grid Page mm 4.8 mm Positioning within the Layout Grid The position of the symbol/logotype within the layout grid is always aligned with the logotype. cm Zipfeln trolle et Vorgangs. em Fata vor Eklat elf Düfte. r Frl Blick Dom Car löschen ade The reproduction sizes are designed to fit the design grid so that the width of the logotype fits exactly in the design grid. The height of the typeface is aligned in the design grid flush with the top edge of the typeface mm Please refer to the guidelines for each of the applications for the exact position of the symbol/logotype within the layout. cm Zipfeln trolle et Vorgangs. em Fata vor Eklat elf Düfte. r Frl Blick Dom Car löschen ade 33.6 mm Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

11 Symbol/Logotype Minimum Spacing Page 11 b kam cm Zipfeln trolle et Vorgangs. Helgem Fata vor Eklat elf Düfte. Katz bunte Blick Dom Car löschen ade versandten Minimum Spacing The minimum spacing between the symbol/logotype and other design elements, such as text or images, is equivalent to the height of one H to each side. Special reproduction sizes apply for individual applications, which are defined in the respective styleguides. atsch Flow bewarb kam cm Zipfeln trolle et rgangs. Heldin Bear erlahmtet gem Fata vor lat elf Düfte. Katz bunte teiserner Frl Blick Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

12 Symbol/Logotype Slogan Standard Position Page 12 Symbol/Logotype with Slogan Standard Position The slogan Invented for life is used in advertising communications in combination with the symbol/logotype (cf. Applications page 16). H The standard position of the slogan is below the symbol/ logotype. It is positioned flush left and right with the Bosch logotype and placed underneath it at a spacing of one slogan cap height. Typeface: Bosch Sans Regular. In certain cases where the slogan is very long (e.g. French, Spanish) it is positioned flush left and right with the entire symbol/logotype. Example with English slogan Standard position: Slogan is set to the width of the logotype. Exception: Slogan is set to the entire width of the symbol/logotype. The slogan is binding for all Bosch divisions and regions worldwide in each of the national languages (overview and exceptions cf. pages 1415). It is prohibited to use other slogans or other texts below the slogan/logotype. Master files are available in the Bosch CD Extranet for all language versions. Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

13 Symbol/Logotype Exceptional Position for Slogan Page 13 Invented for life Minimum spacing Exceptional Position for Slogan In defined exceptions (Internet, occasionally outdoor advertising), the slogan is placed to the left next to the logotype. The slogan is positioned centrally, with a minimum spacing of one horizontal H, to the left of the symbol/logotype. The cap height of the slogan corresponds to the inside height of the Bosch logotype. Please refer to the relevant styleguides for the individual applications for more details. Other exceptions require the approval of C/SMC. T The cap height is equivalent to the inner height of the Bosch lettering. Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

14 Symbol/Logotype Language Versions (1/2) Contents Back Albanian Amharic Arabic Armenian Azerbaijani Belarus Burmese Bulgarian Chinese Croatian Czech Dutch English Estonian French 3.0 X 9.0 X 1.5 X 2.0 X 1.0 X 0.8 X 3.55 X Georgian German Greek Hebrew Hungarian Italian Japanese Kazakh Khmer Kirghiz Korean Latvian Lithuanian Malay Pashto Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1 Page 14

15 Symbol/Logotype Language Versions (2/2) Page 15 Persian (Farsi) Polish Portuguese Generally, the slogan is used in the respective national language. Use of the English Slogan Romanian Serbian (Latin) Russian Slovak Serbian (Cyrillic) Slovenian The English slogan is used in Australia, Belize, United Kingdom, Grenada, Iceland, India, Indonesia, Jamaica, Malta, New Zealand, Pakistan, the Philippines, Singapore, South Africa, St. Vincent, Trinidad and Tobago, the United States as well as in the English-speaking part of Canada and in the Scan dinavian countries, i.e. Denmark, Finland, Norway, and Sweden. Special Arrangement for the Japanese Slogan The Japanese slogan is used for addressing the general Spanish Thai Turkish public as well as target groups of the business sectors consumer goods, building technology, and industrial technology. For communication in advertising for decisionmakers of original equipment automotive technology, the English slogan is used. Turkmen Ukrainian Uzbek Special Arrangement for Dubai In Dubai the English slogan is used. For advertising measures exclusively directed at Arabic-speaking target groups, the Arabic slogan should be used. Vietnamese Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

16 Symbol/Logotype Use of Slogans Page 16 Symbol/Logotype with Slogan Advertising Advertisements Outdoor advertising Posters/billboards Mailings Merchandising Banner flags Point of sale activities Promotion clothing TV/video/film Events/sponsoring Transport/Panel advertising Advertising material/gifts Electronic media CD ROM Extranet Internet Intranet Publications Catalogs Customer and employee magazines Newsletters Press materials Product and image brochures Bild-/Logotype without Slogan Stationery and office Supplies Letterheads Fax Forms PowerPoint Business cards Products and packaging User instructions Product identification Nameplates Technical publications (price lists, data sheets, spare parts lists, repair instructions, validation documents) Packaging Packaging labels Buildings and sites Building identification Site identification (pylon, signs, etc.) Flags Dealer identification Trade Fairs Trade fair display boards Use of the Symbol/Logotype with Slogan Generally, the symbol/logotype with slogan is used in advertising communication (for media, see the table). Use of the Symbol/Logotype without Slogan The symbol/logotype without slogan is used on idenfitifaction elements and other applications according to the table. Use of the Symbol/Logotype for Two- or Multi-language Applications For two-language applications the symbol/logotype can be used with the slogan in the main language. In exceptional cases it will be used without the slogan. For multilingual applications, the symbol/logotype can be used with the slogan in the main language. In exceptional cases it will be used without the slogan. Approval from C/SMC is required. Trade fairs and exhibitions Display boards Name tags Vehicles Personnel marketing Personnel ads, brochures Miscellaneous materials Work clothes Other presentations Bosch Call Center Bosch-BKK health insurance Bosch Kultur, Sport, Freizeit (KSF) Bosch pension plan Robert Bosch Versicherungsvermittlungs-GmbH Miscellaneous Writing pads, notepads Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

17 Symbol/Logotype Master File Coding Page 17 1 Slogan 2 Slogan language 3 Version 4 Special color 5 Size 6 File format Bosch_SL-en_GR-br_M.eps 1 Slogan This code letter denotes a symbol/ logotype with slogan. 2 Slogan language Language code in line with ISO Version 4C = Four-color print CO = RGB Color GR = Grayscale LA = Black and white line art NP = Newspaper print 4 Special color s = Silver sr = Silver and red br = Black and red 5 Sizes S = Small M = Medium L = Large 6 File format bmp = Bitmap eps = Encapsulated PostScript png = Portable Network Graphics ppt = Microsoft PowerPoint Other extensions pdf = File for creating PDF presentations with desktop publishing software All master files can be found in the Bosch CD Extranet at Where required, files in Jpg format for PowerPoint presentations are also available in the CD Extranet. Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

18 Symbol/Logotype Symbol/Logotype as a Reference Page 18 Die Veranstaltung Lorercilla feum dolor sequipit nonum nibh ent lum ilis alis nonullam irit dolesto commy numsan ute magna feu feu facidunt lut amet aut veliquip ea facilit vel ullutatum nullummod te tem ad tionum quam, corercipit volut dolendiatis nulputa. Lorem ipsum Ud doloreet wis nullamet praesequatin henim dolortinim vel in hendips usciliquis dolumsan ut ad er sequis eum vel ut nos dolore magna cor sum dip esseniat la commodolum dolorer augait augiam, conumsandrem quamet nim. Ud doloreet wis nullamet praesequatin henim dolortinim vel in hendips usciliquis dolumsan ut ad er sequis eum vel ut nos dolore. Ud doloreet wis nullamet praesequatin henim dolortinim vel in hendips usciliquis dolumsan ut ad er sequis eum vel ut nos dolore magna cor sum dip esseniat la commodolum dolorer augait augiam, conumsandrem quamet nim.lumsan ut ad er sequis eum vel ut nos dolore magna cor sum dip. Symbol/Logotype as a Reference The Bosch symbol/logotype may only be made available for reference purposes to companies that have long-standing and regular relations with Robert Bosch GmbH, market Bosch products or in connection with activities, events or sponsoring activities. In this context the symbol/logotype is always used in combination with the slogan. Sponsor: Use of the symbol/logotype as a reference in principle always with the slogan Geführte Marken Ud doloreet wis nullamet praesequatin henim dolortinim vel in hendips usciliquis dolumsan ut ad er sequis eum vel ut nos dolore magna cor sum dip esseniat la commodolum dolorer augait augiam, conumsandrem quamet nim.lumsan ut ad er sequis eum vel ut nos dolore magna cor sum dip. Dealer Name, 101 Main Street, Anytown, NY 12345, Tel Symbol/logotype with slogan in combination with product images Geführte Marken Approval for the use of the symbol/logotype by preferred suppliers must be obtained from the respective purchasing department. Correct use is checked and approved by C/SMC32 The correct use of the symbol/logotype for reference purposes (reproduction quality, size, minimum spacing and positioning) in connection with activities events or sponsoring activities must be checked and monitored by the departments and divisions. Please refer to the specific guidelines for Bosch dealers in the Dealer Identification styleguide. Reproduction of the symbol/logotype with slogan in a sequence of brands Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

19 Symbol/Logotype Bosch Car Service Page 19 Exception For Bosch Car Service workshops, the BCS trademark is used as illustrated. The symbol is separated from the logotype by the word Service ; all elements are arranged below one another. The trademark was confirmed in 2008 in an extensive market research study among the target groups of workshop owners and final customers. If a future CD alignment is planned, the combined symbol/logotype must in this case be given consideration. You will find information relating to Bosch Car Service communication design and dealer identification in the respective styleguides for the Automotive Aftermarket division. Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

20 Page 20 Corporate Typefaces

21 Corporate Typefaces Overview Page 21 Bosch Sans Light, Italic Bosch Sans Regular, Italic Bosch Sans Medium, Italic Bosch Sans Bold, Italic Bosch Sans Black, Italic Bosch Sans Condensed Regular, Italic Bosch Sans Condensed Bold, Italic Bosch Serif Book, Italic Bosch Serif Regular, Italic Bosch Serif Bold, Italic Overview Bosch Sans and Bosch Serif are unique corporate typefaces which were designed exclusively for Bosch. The interrelated weights meet all the requirements of modern typefaces used in analog and digital environments. Bosch Sans is generally used for headlines and short texts. Bosch Sans Condensed is used where there is not much space. Bosch Serif is available for long, contiguous reading texts. For electronic presentations in Microsoft Word and Power- Point, Bosch Office Sans was developed. It is available for all European languages with the exception of the Greek and Cyrillic alphabets. Bosch Sans is used for shorter running texts, headlines and subheadings. Bosch Sans Condensed is used for example for tables, catalogs and product cards. Bosch Serif is used for long, contiguous reading texts and representative publications. The Bosch type family is available for a wide range of Latin-based alphabets, Greek and Cyrillic as well as Chinese, Japanese and Korean characters. For information about typographic rules in texts please refer to the Text and Typography styleguide. Bosch corporate typefaces may only be used by the Bosch Group. You can find rules for the use of other non-latin-based typefaces on pages 24 and 25. Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

22 Corporate Typefaces Running Text Page 22 Bosch Sans Regular/Bold 9 pt/4.8 mm Lorem ipsum dolor sit amet Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum delenit augue duis dolore te feugait nulla facilisi. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat. Bosch Sans Regular 7.7 pt/3.84 mm Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Running Text Running text uses Bosch Sans Regular or Bosch Serif as the standard typeface in 9 pt with a line spacing of 4.8 mm. Emphasis and subheadlines are set in Bosch Sans Bold. Marginal text and captions use Bosch Sans Regular/Medium in 7.7 pt with a line spacing of 3.84 mm. All texts are set flush left, ragged right. One exception is advertisements and newsletters where running text is justified. In general, running text is set in upper and lower case. This also applies to the name Bosch in texts. Bosch Sans In brochures, product catalogs and technical documentation, running text is set in Bosch Sans Regular. Bosch Serif Bosch Serif Book/Bold 9 pt/4.8 mm Lorem ipsum dolor sit amet Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in. Bosch Sans Medium 7.7 pt/3.84 mm Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Bosch Serif Book is used for particularly extensive running texts in high-quality print media, e.g. books, annual reports and company publications. Bosch Serif Regular is used in newsletters (Bosch Zünder) and magazines. Bosch Serif is always used in combination with Bosch Sans. For detailed specifications on the use of Bosch corporate typefaces, please refer to the Brochures, Technical Publications, Employee Newsletter and Employee Magazine styleguides Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

23 Corporate Typefaces Headlines Page pt/4.8 mm 15 pt/6 mm 18 pt/7.2 mm 24 pt/9.6 mm 36 pt/14.4 mm 42 pt/16.8 mm Lorem ipsum Dolor sit amet consesectu Et accumsan et iusto odio digniss qui Lorem ipsum Dolor sit amet consectu Et accumsan et iusto odio digniss qui Lorem ipsum Dolor sit amet cons Et accumsan et iusto odio digni Lorem ipsum Dolor sit am Et accumsan et iust odio Lorem ipsum Dolor sit Et accumsan et iu od Lorem ipsum Dolor Et accumsan et iu Lorem ipsum Do Et accumsan et Headlines A characteristic design feature when handling headlines is the use of the Light and Black weights. In general, headlines are set in upper and lower case. Point sizes and line spacings are designed to fit the typical Bosch layout grid of 4.8 mm and their use is therefore binding. If required, the sizes in the table below can be continued upward. If so, just double the point-size and line-spacing specifications listed in the table. Point Size Line Spacing 11 pt 4.8 mm 13 pt 5.4 mm 15 pt 6.0 mm 18 pt 7.2 mm 21 pt 8.4 mm 24 pt 9.6 mm 30 pt 12.0 mm 36 pt 14.4 mm 42 pt 16.8 mm 48 pt 19.2 mm 54 pt 21.6 mm 60 pt 24.0 mm 66 pt 26.4 mm 72 pt 28.8 mm Headline sizes Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

24 Corporate Typefaces Bosch Global Fonts Page 24 Bosch Sans Global 科 技 成 就 生 活 之 美 Bosch Sans Bold 科 技 成 就 生 活 之 美 Bosch Sans Global (simplified/traditional Chinese, Korean, Japanese) Bosch Sans CHS 科 技 成 就 生 活 之 美 Bold 科 技 成 就 生 活 之 美 Bosch Sans Chinese Simplified Bosch Sans CHT 科 技 成 就 生 活 之 美 Bold 科 技 成 就 生 活 之 美 Bosch Sans Chinese Traditional Bosch Sans KO 생활 속의 기술 Bold 생활 속의 기술 With the introduction of the Bosch Global fonts, Chinese, Japanese and Korean characters (CJK) are now also available. Altogether around 60,000 glyphs have been integrated into the Regular and Bold type weights and adapted to the characteristic style of the existing characters. In addition to the Asian character variants, the Bosch Global fonts contain the complete Bosch Sans character set. They thus comprise all Latin-based alphabets as well as Greek and Cyrillic. The Bosch Global fonts contain five typefaces, each with a Regular and Bold weight. The Bosch Sans Global font comprises all local CJK character elements as OpenType stylistic sets. In the event that the typesetting program used does not support access to OpenType stylistic sets, or only one language needs to be set, local variants are additionally available as individual fonts. Bosch Sans Korean Bosch Sans JP 独 創 を,みんなのものに Bold 独 創 を,みんなのものに The Bosch Global fonts are available on the Corporate Design Extranet as TrueType-flavored OpenType fonts. The Readme file contains important information about how to use the Bosch Global fonts. Bosch Sans Japanese Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

25 ƂƆƇƊƎƏƐƓƔƜƝƟƢƤƦƪƬƱƲƷƻƼǤǬǮȐƀƅƈƌƍƕƙƛƣƨƭƴƹƽƿǘǝǥǭǯȇȍȓ БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ ɐɒɓɔɕɖɘəɚɛɜɞɟɠɣɤɥɧɨɩɪɫɬɭɮɯɰɱɲɵɷɸɹɻɼɽɾɿʀʁʂʃʄʅʆʇʈʉʊʋʌʍʎʑʒʓʔʕʖʗʘʙʚ Greek and Koptic Hebrew Cyrillic Greek Greek and and Koptic Koptic IPA IPA Extensions Extensions ʛʜʝʞ ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ Corporate Typefaces Non-Latin Alphabets Page 25 ɐɒɓɔɕɖɘəɚɛɜɞɟɠɣɤɥɧɨɩɪɫɬɭɮɯɰɱɲɵɷɸɹɻɼɽɾɿʀʁʂʃʄʅʆʇʈʉʊʋʌʍʎʑʒʓʔʕʖʗʘʙʚ אבגדהוזחטךכלםמןנסעףפץצקרת БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ Greek Cyrillic and Koptic Cyrillic Arabic Hebrew Cyrillic ʛʜʝʞ ʛʜʝʞ ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ ي ي ي ي اابببةةتتتتثثث אבגדהוזחטךכלםמןנסעףפץצקרת БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛө БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ Greek and Koptic ښڛڜڝڞڟڠڡڣڤڦفکڪګڬڭڮگڰڱڲڳڴڵڷۀۃۄۅ Greek Cyrillic Nimbus Sans Hebrew Thai Nimbus Sans Thai Hebrew and Koptic Non-Latin Alphabets Thai Arabic Hebrew Bosch Sans is used for all Latin-based alphabets, Greek and БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ ΑΒΓΔΘΛΠΣΥΦΧΨΩϚϜϞϠϢϤϦϨϪϬϮαβγδεζηθιλξπρςσφχψωϣϥϧϩϫϭϯϱϳ ӹ กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ אבגדהוזחטךכלםמןנסעףפץצקרת ي ي ي ي اابببةةتتتتثثث ښڛڜڝڞڟڠڡڣڤڦفکڪګڬڭڮگڰڱڲڳڴڵڷۀۃۄۅ אבגדהוזחטךכלםמןנסעףפץצקרת Cyrillic as well as Chinese, Japanese and Korean. Cyrillic Cyrillic Hebrew Arabic Nimbus Sans Light Arabic Boutros صذنضدخمخ مخعوشزو ن Nimbus Latin Thai Hebrew Arabic Sans Extended Light Additional אבגדהוזחטךכלםמןנסעףפץצקרת Arabic БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛөӹ ي ي ي ي اابببةةتتتتثثث ښڛڜڝڞڟڠڡڣڤڦفکڪګڬڭڮگڰڱڲڳڴڵڷۀۃۄۅfor typefaces Bosch: ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ אבגדהוזחטךכלםמןנסעףפץצקרת БДЖЙФЧЮѤѨѬѮѾҒҜҨҴҼҴӚӴбджйфѣѧѭѯѳѽҕҝңҧҩүұҵҹҿӂӛө ښڛڜڝڞڟڠڡڣڤڦفکڪګڬڭڮگڰڱڲڳڴڵڷۀۃۄۅي ي ي ي اابببةةتتتتثثث used. These typefaces are binding and intended to assure Arabic Hebrew Thai Nimbus Sans Regular Nimbus Currency Latin Arabic Thai Sans Extended Regular Symbols Additional אבגדהוזחטךכלםמןנסעףפץצקרת ӹ Bosch ي ي ي ي اابببةةتتتتثثث Sans regular ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ ي ي ي ي اابببةةتتتتثثث กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ ښڛڜڝڞڟڠڡڣڤڦڧکڪګڬڭڮگڰڱڲڳڴڵڷۀۃۄۅ กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ ښڛڜڝڞڟڠڡڣڤڦفکڪګڬڭڮگڰڱڲڳڴڵڷۀۃۄۅ صذنقص Hebrew Thai Nimbus Arabic Sans Medium typefaces for Bosch: Additional صذنضدخمخExtended مخعوشزو Latin نفخا bic typefaces for Bosch: Nimbus Letterlike Currency Thai Sans Medium Latin Extended Symbols Additional אבגדהוזחטךכלםמןנסעףפץצקרת กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ ښڛڜڝڞڟڠڡڣڤڦفکڪګڬڭڮگڰڱڲڳڴڵڷۀۃۄۅي ي ي ي اابببةةتتتتثثث ℇ HHHhħIILl N PQRRR Z ZBC eefmℵℶℷℸ กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ This is available from URW++ Design & Development (Boutros ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ Farah light) Nimbus صذنقصAdditional Arabic Latin Thai Bosch Sans Extended Bold Sans regular GmbH. Nimbus Sans Bold Latin Arrows Letterlike Currency Extended Symbols Additional Arabic typefaces for Bosch: ي ي ي ي اابببةةتتتتثثث ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ صذنضدخمخ Symbols مخعوشزو نفخا Currency صذنقص Bosch Sans bold ښڛڜڝڞڟڠڡڣڤڦڧکڪګڬڭڮگڰڱڲڳڴڵڷۀۃۄۅ نفخا ℇ HHHhħIILl N PQRRR Z ZBC eefmℵℶℷℸ ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ URW++ Design & Development GmbH Frank Steitiya Thai Currency Latin Extended Symbols Additional صذنقص light) Bosch (Boutros Sans Farah regular Arrows Currency Letterlike Symbols Poppenbütteler Bogen 36 (Boutros صذنضدخمخ رعقص Hamburg กขฃคฅฆงจฉชซฌญฎฏฐฑฒณดตถทนบปผฝพฟภมยรฤลฦวศษสหฬอฮฯ ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ نفخا Letterlike مخعوشزو Symbols صذنضدخمخ Germany Latin Farah ℇ HHHhħIILl N PQRRR Z ZBC eefmℵℶℷℸ Letterlike Currency Extended medium) ℇ HHHhħIILl N PQRRR Z ZBC eefmℵℶℷℸ Bosch Sans نفخا صذنقص Symbols bold Additional Tel.: Farah Light (Boutros Farah light) Letterlike Symbols Fax.: ḀḂḆḈḒḖḚḜḞḢḦḨḴṆṊṎṦṨṴẈẦẼẾỚḁḇḏḗḝḩḫṓṧṵṻṿẙấẵếỗừ ℇ HHHhħIILl N PQRRR Z ZBC eefmℵℶℷℸ Arrows صذنضدخمخ رعقص (Boutros Bosch Sans black صذنقص ℇ HHHhħIILl N PQRRR Z ZBC eefmℵℶℷℸ Currency Arrows Boutros Medium Letterlike Bosch Symbols Farah medium) نفخا صذنقص Sans bold نفخا ℇ HHHhħIILl N PQRRR Z ZBC eefmℵℶℷℸ صذنضدخمخ ظذخعص رعقص Boutros (Boutros صذنضدخمخ Farah Bold Letterlike (Boutros صذنقص bold) Bosch Sans Symbols Farah black Farah medium) ℇ HHHhħIILl N PQRRR Z ZBC eefmℵℶℷℸ صذنقص sch Sans regular utros Farah light) نفخا صذنقص sch Sans bold (Boutros صذنضدخمخ رع rah medium) صذنضدخمخ صذنقص ظذخعص black نفخا sch Sans صذنضدخمخ Bosch (Boutros ظذخعص ن صذنقص bold) Sans Farah black صذنضدخمخ bold) ظذخعص Farah نفخا utros (Boutros Farah bold) Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1 For all other languages, the typefaces illustrated here are the recognition and uniformity of the Bosch brand in all application areas. Typefaces for non-latin-based alphabets require a license.

26 Page 26 Colors

27 Colors Primary Colors Page 27 Primary Colors Bosch Blue is the predominant color and determines the visual identity of all Bosch communication materials. It is supported by the two Bosch gray tones and Bosch Red. Bosch Blue is used mainly as a background color in various Bosch Blue C, 50 M, 0 Y, 55 K Pantone 295 C RAL Design RGB 0, 59, 106 3M Scotchcal 100/1971 NCS S 5040-R90B HKS 41 Bosch Blue C, 35 M, 0 Y, 40 K Pantone 647 C RGB 33, 95, 139 Bosch Blue C, 20 M, 0 Y, 25 K Pantone 652 C RGB 98, 140, 178 Bosch Blue C, 8 M, 0 Y, 15 K Pantone 536 C RGB 162, 186, 210 gradations. Bosch Blue 100 is also used in typography. Red is the color of the logotype and should therefore be used sparingly. It is meant for emphasis, e.g. to emphasize individual words or key statements in text or graphics. The two Bosch gray tones are also used as background colors, though they are much more discrete than Bosch Blue. Gray may be substituted by silver in high-quality media, product identification, or 3-dimensional applications (e.g. signs). Bosch Red 0 C, 100 M, 100 Y, 0 K Pantone 485 C RAL 3020 Traffic Red RGB 226, 0, 21 3M Scotchcal 100/368 NCS S 0585-Y80R HKS 14 Bosch Gray 0 C, 0 M, 0 Y, 60 K Pantone Cool Gray 9 C RAL 7046 Telegray 2 RGB 128, 130, 133 NCS S 4502-B HKS 92 Bosch Light Gray 0 C, 0 M, 0 Y, 8 K RAL 7047 Telegray 4 RGB 241, 241, 241 NCS S 1002-G Bosch Silver Pantone 877 C RAL 9006 Weißalum. 3M Scotchcal 100/58 Bosch Blue is the predominant color of the Bosch corporate design. Bosch Red is only used for the logotype and as an accentuation color. For Bosch Light Gray, we recommend adding the color based on the 4C specification. No Pantone value was defined for reasons of color-reproduction quality. The final color result may be impaired by paper quality, different printing techniques, or different printing materials. However, the visual impression is the decisive factor. For technical reasons and reasons relating to the quality of color reproduction, RGB values are adapted to the respective application. For the defined RGB values, refer to the respective styleguides. For detailed information on using colors, refer to the styleguides for the individual applications. Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

28 Colors Secondary Colors Page 28 Secondary Colors The secondary colors supplement the primary-color palette and extend the design possibilities using color. They should be used sparingly and for emphasis, relative to the design and its particular context. Bosch Light Blue 55 C, 10 M, 0 Y, 10 K Pantone 542 C RGB 110, 176, 213 Bosch Red Brown 0 C, 80 M, 60 Y, 25 K Pantone 1805 C RAL Design RGB 189, 70, 71 NCS S 3050-Y90R Bosch Yellow Green 0 C, 5 M, 100 Y, 30 K Pantone 613 C RAL Design RGB 192, 172, 0 NCS S 2070-G80Y Secondary colors are never used alone but always in combination with, and subordinate to, Bosch Blue. Bosch secondary colors are used sparingly and for emphasis. Blue remains the predominant color. Bosch Eye-Catcher Yellow 0 C, 00 M, 100 Y, 0 K RGB 251, 243, 33 Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

29 Colors Exception Power Tools Page 29 Exception Power Tools An exception has been made as regards the color palette used for the Power Tools Division. Bosch PT Green is a primary color supplemented by the colors Bosch Red and Bosch Blue. Bosch PT Green 87C, 0M, 73Y, 80K Pantone 567 C - Bosch Red 0 C, 100 M, 100 Y, 0 K Pantone 485 C RAL 3020 Traffic Red RGB 226, 0, 21 3M Scotchcal 100/368 NCS S 0585-Y80R HKS 14 Green is reserved exclusively for the Power Tools Bosch PT Green Division. Exceptions to the colors are only permitted for the Power Tools Division. Bosch Blue C, 50 M, 0 Y, 55 K Pantone 295 C RAL Design RGB 0, 59, 106 3M Scotchcal 100/1971 NCS S 5040-R90B HKS 41 Bosch Blue C, 35 M, 0 Y, 40 K Pantone 647 C RGB 33, 95, 139 Bosch Blue C, 20 M, 0 Y, 25 K Pantone 652 C RGB 98, 140, 178 Bosch Blue C, 8 M, 0 Y, 15 K Pantone 536 C RGB 162, 186, 210 Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

30 Page 30 Imagery Style

31 Imagery Style Page 31 Technology and Life Technology by people and technology for people are the central themes portrayed in Bosch photography. These motifs are interpreted in different ways by all Bosch divisions and characterize the Bosch Corporate Design. The typical Bosch imagery style conveys authenticity as a result of very natural and integrated style. The images are mainly bright and friendly, and light control is natural. The impression of authenticity is supported by contrast between focus/out of focus and a strong perception of depth. The color appeal is natural and characterized by a high white component. Interesting perspectives can give images an additional dynamic impression. Artificially illuminated or colored environments and backgrounds do not correspond to the Bosch imagery style. Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

32 Page 32 Layout Grid

33 Layout Grid Page 33 The design grid always starts at the top left of the format. Layout Grid A layout grid formats the layout area of all print media starting from the top left corner. It consists of square units measuring 4.8 x 4.8 mm. 1 Grid Unit Symbol/Logotype The reproduction sizes of the symbol/logotype are designed so that the width of the logotype fits in the design grid. It is aligned in the design grid flush with the top edge of the type. 1 Grid unit = 4.8 x 4.8 mm. Text Elements The style sheets for headlines and running text are also designed to fit the layout grid. All text elements are basically aligned with the top of the design grid (cap height). Column widths are always a multiple of a grid unit. The column spacing is normally one grid unit (4.8 mm). The position of the symbol/logotype is aligned with the logotype. Dolor sit et iust odio Lorem ipsum Dolor sit Et accumsan et iust odio Lorem ipsum dolor sit amet Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros Texts et accumsan are always aligned et iusto odio dignissim qui blandit praesent luptatum delenit augue with the top of the design grid (cap height) duis dolore te feugait nulla facilisi. Consectetuer adipiscing elit, sed diam nonummy nibh euismod Reproduction 50 % tincidunt ut laoreet dolore magna aliquam erat ed diam nonummy volutpat. Duis autem vel eum iriure dolor in hendrerit et dolore magna in vulputate velit esse molestie consequat, vel em vel Corporate eum iriure Design Basic Elements Robert Bosch GmbH Edition illum Version dolore 2.1 eu feugiat. velit esse molestie Images, Color Fields, and Stripes The size and position of all other design elements, such as images, color fields, and stripes, are always aligned with the design grid. Lorem ipsum Dolor sit Et accumsan et iust odio Lorem ipsum dolor sit amet Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie

34 Page 34 Layout Concept

35 Layout Concept Transparent Stripes Page 35 Layout Concept The layout concept governs the interaction between all the corporate design basic elements. It determines overall identity and creates the conditions for recognition as a result of its unique characteristics. The typical Bosch layout concept features overlapping areas. Transparent stripes help to structure the layout and relate images and text to each other with clarity and distinctiveness. The layout concept permits flexible design and communication adapted to the target group. Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

36 Layout Concept Layout Concept on Cover Pages Page 36 Charakter haben ist von allergrößter Bedeutung. Technik fürs Leben Headlines are positioned in a transparent blue stripe that is joined directly above the white stripe. Charakter haben ist von allergrößter Bedeutung. Technik fürs Leben Charakter haben ist von allergrößter Bedeutung. Ein Mensch von Charakter Technik fürs Leben The size and position of the stripes depend on the visual and the text quantity. The Layout Concept on Cover Pages The transparent white stripe bearing the Bosch symbol/ logotype is a key design element of the Bosch Corporate Design. It guarantees recognition of the Bosch brand across the various applications. Headlines are positioned reversed-out white on a blue stripe that is joined directly above the white stripe containing the symbol/logotype. Alternatively, headlines can be positioned directly in the visual if appropriate. The size and position of the transparent stripes are variable in whole grid units and are adaptable to the visual and the text quantity. A decision should be made in favor of a particular solution for a brochure series (white and blue stripes or white stripe only) in order to maintain consistent identity. Charakter haben ist von allergrößter Bedeutung. Charakter haben ist von allergrößter Bedeutung. Technik fürs Leben Technik fürs Leben Alternatively, headlines can be positioned in the visual. The blue stripe is omitted. Alternatively, the transparent white stripe with the symbol/ logotype can be positioned vertically in the layout. Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1

37 Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Lorem ipsum Dolor sit amet, consectetuer elit, Dolor sit amet, consectetuer ad sed diam nonummy nibh euismod ipiscing elit, sed diam nonummy tincidunt ut laoreet dolore magna nibh euismod tincidunt ut laoreet aliquam erat volutpat. Ut wisi enim dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, exerci tation ullamcorper sus- ad minim veniam, quis nostrud quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut commodo consequat. Duis autem cipit lobortis nisl ut aliquip ex ea aliquip ex ea commodo consequat. vel eum iriure dolor in hendrerit Duis autem vel eum iriure dolor in in vulputate velit esse molestie hendrerit in vulputate velit esse consequat, vel illum dolore eu molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignis- feugiat nulla facilisis at vero eros sim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum Dolor sit amet, consectetuer elit, Dolor sit amet, consectetuer ad sed diam nonummy nibh euismod ipiscing elit, sed diam nonummy tincidunt ut laoreet dolore magna nibh euismod tincidunt ut laoreet aliquam erat volutpat. Ut wisi enim dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, exerci tation ullamcorper sus- ad minim veniam, quis nostrud quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut commodo consequat. Duis autem cipit lobortis nisl ut aliquip ex ea aliquip ex ea commodo consequat. vel eum iriure dolor in hendrerit Duis autem vel eum iriure dolor in in vulputate velit esse molestie hendrerit in vulputate velit esse consequat, vel illum dolore eu molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero et accumsan et iusto odio dignis- feugiat nulla facilisis at vero eros sim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Dolore magna aliquam erat volutpat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut magna aliquam erat volutpat. Duis autem vel aliquip ex ea commodo consequat. Duis autem eum iriure dolor in hendrerit in vulputate velit vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis laoreet volutpat. nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo con sevel Lorem ipsum dolor sit amet, illum quat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit tincidunt ut laoreet dolore magna aliquam erat esse molestie consequat, vel illum dolore eu volutpat. Duis autem vel eum iriure dolor in feugiat nulla facilisis at vero eros et accumsan hendrerit in vulputate. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Dolore magna aliquam erat volutpat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut magna aliquam erat volutpat. Duis autem vel aliquip ex ea commodo consequat. Duis autem eum iriure dolor in hendrerit in vulputate velit vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis laoreet volutpat. nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo con sevel Lorem ipsum dolor sit amet, illum quat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit tincidunt ut laoreet dolore magna aliquam erat esse molestie consequat, vel illum dolore eu volutpat. Duis autem vel eum iriure dolor in feugiat nulla facilisis at vero eros et accumsan hendrerit in vulputate. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Dolore magna aliquam erat volutpat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Ut wisi enim ad minim veniam, quis nostrud ex erci tation ullamcorper suscipit loborti is ut magna aliquam erat volutpat. Duis autem vel aliquip ex ea commodo consequat.duis autem eum iriure dolor in hendrerit in vulputate velit vel eum iriure dolor in hendrerit in vulputate esse molestie consequat, vel illum dolore eu velit esse molestie consequat, vel illum dolore feugiat nulla facilisis at vero eros et accumsan eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praetatum zzril delenit augue duis dolore te feugait et iusto odio dignissim qui blandit praesent lupsent luptatum zzril delenit augue duis dolore te nulla facilisi. feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis accumsan volutpat. nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat Lorem ipsum dolor sit amet, vel illum. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Lorem ipsum dolor sit amet, consectetuer magna aliquam erat volutpat. Duis autem vel adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent erat volutpat. Duis autem vel eum iriure dolor luptatum zzril delenit augue duis dolore te in Duis autem vel eum iriure dolor in hendrerit feugait nulla facilisi. in vulputate velit esse molestie consequat, vel illum dolore eu hendrerit in vulputate velit esse Lorem ipsum dolor sit amet, consectetuer molestie consequat, vel illum dolore eu feugiat ipiscing elit, sed diam nonummy nibh euismod nulla facilisis at vero eros et accumsan et iusto tincidunt ut laoreet dolore magna aliquam odio dignissim qui blandit praesent. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Dolore magna aliquam erat volutpat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Ut wisi enim ad minim veniam, quis nostrud ex erci tation ullamcorper suscipit loborti is ut magna aliquam erat volutpat. Duis autem vel aliquip ex ea commodo consequat.duis autem eum iriure dolor in hendrerit in vulputate velit vel eum iriure dolor in hendrerit in vulputate esse molestie consequat, vel illum dolore eu velit esse molestie consequat, vel illum dolore feugiat nulla facilisis at vero eros et accumsan eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praetatum zzril delenit augue duis dolore te feugait et iusto odio dignissim qui blandit praesent lupsent luptatum zzril delenit augue duis dolore te nulla facilisi. feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis accumsan volutpat. nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat Lorem ipsum dolor sit amet, vel illum. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Lorem ipsum dolor sit amet, consectetuer magna aliquam erat volutpat. Duis autem vel adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent erat volutpat. Duis autem vel eum iriure dolor luptatum zzril delenit augue duis dolore te in Duis autem vel eum iriure dolor in hendrerit feugait nulla facilisi. in vulputate velit esse molestie consequat, vel illum dolore eu hendrerit in vulputate velit esse Lorem ipsum dolor sit amet, consectetuer molestie consequat, vel illum dolore eu feugiat ipiscing elit, sed diam nonummy nibh euismod nulla facilisis at vero eros et accumsan et iusto tincidunt ut laoreet dolore magna aliquam odio dignissim qui blandit praesent. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Dolore magna aliquam erat volutpat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut magna aliquam erat volutpat. Duis autem vel aliquip ex ea commodo consequat. Duis autem eum iriure dolor in hendrerit in vulputate velit vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait feugait nulla facilisi. luptatum zzril delenit augue duis dolore te nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis volutpat vero eros. nostrud ullamcorper suscipit exerci tation. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Dolore magna aliquam erat volutpat. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut magna aliquam erat volutpat. Duis autem vel aliquip ex ea commodo consequat. Duis autem eum iriure dolor in hendrerit in vulputate velit vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait feugait nulla facilisi. luptatum zzril delenit augue duis dolore te nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis volutpat vero eros. nostrud ullamcorper suscipit exerci tation. Layout Concept Layout Concept on Inside Pages Page 37 The Layout Concept on Inside Pages Charakter haben ist von allergrößter Bedeutung. Charakter haben ist von allergrößter Bedeutung. Transparent stripes relate images to text information and structure the area on brochure inside pages. They may be positioned flexibly within the layout, depending on the content requirements. This produces a certain freedom of design and gives pages a unique characteristic. Overlapping, transparent color fields and images form the stripes. Headlines and running text emphasize horizontal alignment, and are lined up with other elements within the layout. Captions, emphasis, and headlines can be positioned within the Color fields. As a result, each and every page is recognizable as Bosch even without the symbol/ logotype. Charakter haben ist von allergrößter Bedeutung. Charakter haben ist von allergrößter Bedeutung. The layout concept is based on a square layout grid that allows all elements to be precisely aligned horizontally and vertically. The size and position of all elements are aligned with this design grid (also refer to the section Layout Grid ). You will find detailed information on the use of the layout concept on inside pages in the styleguides of the All elements are aligned individual applications. with the layout grid. Wichtig englisch Corporate Design Basic Elements Robert Bosch GmbH Edition Version 2.1