SYMPOSIUM. Bring the show home... Extend the sales opportunity.

Transcription

1 Bring the show home... Extend the sales opportunity SYMPOSIUM See inside for face to face and digital marketing opportunities from the Symposium

2 SYMPOSIUM Connect year round with the team responsible for the Planning, Design, Construction and Operations of healthcare facilities. Think about it. A person who has made the commitment to attend a trade show is a person who is interested in seeing your products and solutions. Our Audience has allocated time, money and energy to learn more. Face-to-face opportunities are the best opportunities for you to talk about the benefits of your product or solutions but let s face it, you can t drop by every prospects office or be at a tradeshow 365 days a year. The next best thing? Deliver your message directly to this pre-qualified audience that has already shown an interest in products like yours. The Symposium 365 program gives you an opportunity to go above and beyond those who have opted in to a magazine or newsletter. We have a database of over 8,000 industry professionals that are ready, willing and able to learn how your solutions can work for them. We provide flexible solutions to maximize profitability. Now is the time to connect with the Symposium audience throughout the year through Webinars, Advertising in Newsletters, Dedicated ings and More! Contact us to customize a package all year long. Call Linda Keller at or her at linda@jdevents.com Construction 20% Engineering 13% Interior Design 11% Architecture 28% Medical/Healthcare 28% Attendee Demographics

3 Delivered! The Leaflet e-newsletter The Leaflet is a bi-monthly e-newsletter sent to attendees of the Healthcare Facilities Symposium & Expo and leaflet subscribers. Readers include architects, interior designers, facility managers, engineers and construction professionals. Features include articles submitted by Symposium Advisory Board Members and Speakers, Industry News from Medical Construction & Design Magazine, editorial content, recent tweets and White Papers. Distribution: over 10,000 subscribers Display Ad: $500 (exhibitor), $750 (non-exhibitor) Calendar Leaflet Issue Materials Due Feb. 21 Feb. 14 Apr. 18 Apr. 11 June 20 June 13 Aug. 15 Aug. 8 Oct. 17 Oct. 10 Dec. 19 Dec. 12 ! Custom Promotions SimplexGrinnell presents ideas to that friendships are made at the Symposium that Educate! help you plan and implement holistic life-safety solutions that can don t just help in professional situations but also cost-effectively serve the needs of in personal challenges. your organization -- promoting patient and staff safety and In planning our 25 year celebration, the other satisfaction, controlling operating important factor for us was that we celebrate the costs, and enabling you manage milestone but we also are sure to look ahead. your environment more effectively. What are the conversations and ideas for the next For more information, visit or contact 25 years? And also who are the leaders for the White Paper: $1,000 (exhibitor); $1,500 (non-exhibitor) Includes promotion and hosting of white paper on hcarefacilities.com for 6 months and bonus distribution in a minimum of one Leaflet. All downloaded leads will be provided to the sponsor on a monthly basis with full contact information including s. To generate the greatest interest in a white paper, the topic should be current and related to the healthcare design and construction industry. The Leaflet Simulation Modeling for Healthcare Leaders and Planners By Craig Miller Before a healthcare facility embarks on a project such as a ground-up addition, or department expansion such as Emergency, Surgical, Imaging, Labor & Delivery, Cancer Center they could determine quickly, with relatively minimal expense, in the planning process if their needs and goals will be met as planned and/or, if an expansion is really necessary. Adequate space, quantity of rooms, wait times, bottlenecks and throughput, staffing need s, are all areas which can be identified and evaluated long before plans are developed; not to mention adding credibility to the financial justification of a project and the Certificate of Need. More... What is your favorite Halloween activity? Click here to submit your answer Our August issue asked "What is your favorite thing about Chicago?" Our readers answered "the architecture" Careful choreography Best practices for integrating Lean into the medicaldesign process By Barbara Anderson and Elsa Mersereau Lean principles are regularly employed in healthcare organizations as a process-improvement methodology. Increasingly, Lean thinking is a consideration during the design of healthcare projects in an effort to improve workflow, eliminate waste and enhance patient-centered care. Lean provides the opportunity to improve the experience of caregivers, patients and families with the highest quality of care while reducing costs. By identifying the foundational differences and challenges in integrating Lean thinking as part of a design process, stakeholders will be primed to chart a new approach to the design of healthcare environments. More... On the horizon Four innovations, trends driving healthcare interior design By Kelly Brainerd The recently released 2012 Mortenson Construction Healthcare Industry Study includes several key insights related to the continuing need for innovation in the design of healthcare facilities. It is no surprise the study found respondents highest operational priority is improving the patient experience. In addition, respondents overwhelmingly indicated better facilities strengthen the institution. More... Public-Private Partnerships Tools to weather the storm of healthcare reform and beyond By Andrew Quirk There is no question that, in these economic times, new funding models for infrastructure projects are more important than ever. Capital for these projects, which include upgrading roads and bridges, building schools and constructing new medical facilities, is limited, but the need is great. More... A Holistic Approach for Effective/Cost-effective Life-Safety Solutions in Healthcare Environments These are challenging times for facilities managers, engineers and other professionals as you work to fulfill the institution s patient care mission and at the same time create the safest and most secure physical environment. This white paper from Jenabeth Ferguson Event Director, Healthcare Facilities Symposium & Expo How do you celebrate 25 years of learning, networking and inspiration? That was the question posed to us a year ago as we began to plan for the 25th Healthcare Facilities Symposium & Expo. In the end, the answer was somewhat simple - hold what is being touted as the best event in 25 years. Since I have returned home from Chicago earlier this month, my inbox has been flooded with folks thanking us for an amazing event and going so far as to say it was the best ever. I am hearing from attendees who have been coming for 25 and 20 years as well as those who attended for the first time and were overwhelmed with all the education and contacts they took home. During the opening ceremonies, I challenged the audience to put down their cell phones between sessions and not run to check when there were breaks to walk the exhibit floor. I implored attendees to understand that beyond the traditional conference sessions and exhibitors, they had the potential to learn from each and every person sitting around them. Of course this was obvious at the Symposium Party and the Humanscale Networking Mixer but I get the unique opportunity to hear from so many of you about the connections you make through attending the Symposium. Stories like the attendee looking for a solution to a problem at their facility who just happens to sit down for lunch with a manufacturer who can help them. Or the speaker who shares an anecdote in a session about a personal challenge and the attendee who comes up after and can offer a solution. That is always what impresses me so much with our audience is Our sponsored offerings will get your products and services into the in-boxes of over 8,000 healthcare design and construction professionals including facility managers, architects, engineers, healthcare facility owners, interior designers and construction managers. The message, branding and content which are exclusive to you as the sole sponsor, will drive traffic to your website. Price per distribution: $2,500 (exhibitor), $3,500 (non-exhibitor) file:///c /...Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/W70JOHYB/Leaflet_AdPlaceholders_Version2.html[2/19/2013 6:09:09 PM]

4 Interact! Custom Webinar Program Healthcare Facilities Symposium & Expo will position your organization as a thought leader and promote your services through our custom webinar program. Provide custom educational content and we will handle the logistics and promotion. Webinar sponsorship includes: Webinar will be posted on the Healthcare Facilities Symposium & Expo Website (including your company and logo) Promotion via and social media Up to 3 custom questions to be included in the registration form Sponsor may include questions in post-webinar survey Sponsor will receive a complete list of registrants including full content information Recording of webinar (if speakers permitted) Pricing: $4,000 (exhibitor), $6,000 (non-exhibitor) Guidelines The webinar topic, speakers, and content must be timely, relevant and approved by HFSE The topic and speakers must relate to the design, construction and/or operations of healthcare facilities The webinar will be no longer than 60 minutes (5 minute intro, 45 minute presentation, 10 minute Q&A.) Educational Webinar Sponsorship No time to produce your own webinar? Sponsor one of the educational webinars produced by Healthcare Facilities Symposium & Expo which features the same world-class education offered at our conferences. The one-hour webcasts are AIA accredited and feature speakers and topics related to the design, construction and management of healthcare facilities. Webinar sponsorship includes: Webinar will be posted on the Healthcare Facilities Symposium & Expo Website (including your company and logo) Promotion via and social media Logo and sponsor mention on confirmations reminding registrants of the webinar A custom html invitation to forward clients to attend webinar Up to 3 custom questions to be included in the registration form Sponsor may include questions in post-webinar survey Sponsor will receive a complete list of registrants including full content information During the event up to two PowerPoint slides thanking the sponsor with a marketing message A verbal audio thank you at least twice during the presentation Pricing: $3,000 (exhibitor), $5,000 (non-exhibitor)

5 Newsflash! Solutions Spotlight Feature your product or solution in the Solutions Spotlight. A monthly promotion that showcases a limited number of innovative products and solutions to the entire Symposium 365 community. Pricing: $650 (exhibitor), $750 (non-exhibitor) Customer Engagement Technology World (CETW) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis tempor elit ac nulla sagittis sollicitudin. Donec vel facilisis urna. Etiam sed nulla odio. Nulla bibendum, leo ut Word Headline ***Product Name*** Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci Word Headline Face to Face! 8-10 Word Headline October 1-3, 2013 Navy Pier, Chicago, IL ***Product Name*** Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci. ***Product Name*** Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci. More than 225 companies will showcase their products, services and technology... don t miss this opportunity to meet face to face with decision makers. Booth Space: Includes 1 conference pass, 4 exhibitor staff badges, pre-show and post-show attendee list. $3,995 per 10 x10 booth space ($350 charge for each exposed corner) 2012 JD Events LLC 5520 Park Avenue, Suite 305 Trumbull, CT ph: (203) info@jdevents.com Design Gallery: The Design Gallery is an exclusive area for architectural, design and engineering firms to display images of healthcare projects. Includes 1 conference pass. $3,995 per space

6 Advertising Specifications The Leaflet: Display Ad: 300w x 250h gif/jpg (72dpi) url looping is not allowed as Outlook may only display the first frame White Papers: Logo (jpg) link short intro (50 words max) link to white paper or pdf of white paper Solutions Spotlight: Product image: 240w x 200h 8-10 word headline (50 characters including spaces and punctuation) Target URL 50 word description Custom Promotions: creative should be a mix of text and images with the call-to-action within the text component. Please limit the full size of the final message, including all images, to 100K or less. Final HTML should include a 600-pixel wide table containing all content, for the widest possible client display compatibility. Only inline CSS may be included in the body of the source code. No references to linked external CSS files may be used. Only HTML, text, jpg and gif images are allowed Full URLS (beginning with or must be included for all images included in the body of the . Clients should provide detailed linking instructions. Links to external PDF, Word Documents or other non-traditional web page links within an MUST be clearly identified, and should included a full URL (beginning with or to the linked source file Subject line: a subject line that meets our approval must be provided. It is recommended that it be no more than 79 characters. Do Not use: Javascript, Forms, Image Maps, Moving Images (such as an animated gif), Flash, Text that would trigger a SPAM warning, a blast entirely of a linked image.