Case Study. Williams Medical. What we did

Transcription

1 Williams Medical Craiglas House, The Maerdy Industrial Estate, Rhymney, Gwent, NP22 5PY Telephone: We invite you to work with a company that has a passion for being the very best and a track record to prove it. At Williams Medical, our job is more than merely filling orders; lots of companies can do that. What matters is how the needs of our customers and supply partners are met. It s about more than just transactions; it is about caring and personal attention; and it is about the little things as well as the big. Whether you re purchasing a few items for a surgery or outfitting a large nursing home, the dedicated professionals at Williams promise 100% total support backed up with the best prices. It s no mystery why we are a leading provider of medical supplies and services to the UK healthcare market. Customer support has been our passion since we were established in Our track record of honesty and reliability has led more than 10,000 healthcare customers to trust our team of over 150 to supply their medical equipment, pharmaceuticals, medical disposables and family planning needs. We also provide a broad range of added-value services including health and safety consultations, utilities supply, and advice on infection control. Our popular medical equipment test and calibration service is endorsed by all major medicalequipment manufacturers. We also offer complete renovation and new-build consultation. But we ll never rest on our laurels. Unwanted surprises are the last thing that our customers need, so our staff are constantly updated on the latest products, as well as industry and legislative changes and trends. At Williams Medical, we take care of our business so that you can take care of yours. WMS Corporate 3 Case Study Williams Medical Williams Medical is a dynamic business, and it changes to meet and deliver to market demands. They wanted to launch a new Corporate division, but this did not sit easily within its current Brand architecture - so they asked us to develop a strategy and execution to make it all work.. We delivered. 1 CORPORATE Leading solutions provider in UK healthcare CORPORATE Welcome to Williams Medical Corporate You take care of business. We ll do the work! What we did Developed a comprehensive re brand ensuring each division had its own identity and approach. Initially focusing on the new division, we delivered Williams Medical Corporate and drove the brand through virtually every marketing platform possible.

2 Branding It's not easy getting multiple divisions, brands and offers to work together - but we developed a super clean approach. CORPORATE SERVICES Supplies 2

3 Brand Guidelines To help Williams understand internally how their divisional brands interrelate, and how they should use them, we developed a very sophisticated and comprehensive set of brand guidelines. The Brand itself is super clean and visually engaging in a clinical marketplace. 3

4 Brochure A solid 16 page brochure providing a visual journey of Williams Medical Corporate products and services. CORPORATE Welcome to Williams Medical Corporate You take care of business. We ll do the work! CORPORATE We invite you to work with a company that has a passion for being the very best and a track record to prove it. At Williams Medical, our job is more than merely filling orders; lots of companies can do that. What matters is how the needs of our customers and supply partners are met. It s about more than just transactions; it is about caring and personal attention; and it is about the little things as well as the big. Whether you re purchasing a few items for a surgery or outfitting a large nursing home, the dedicated professionals at Williams promise 100% total support backed up with the best prices. It s no mystery why we are a leading provider of medical supplies and services to the UK healthcare market. Customer support has been our passion since we were established in Our track record of honesty and reliability has led more than 10,000 healthcare customers to trust our team of over 150 to supply their medical equipment, pharmaceuticals, medical disposables and family planning needs. We also provide a broad range of added-value services including health and safety consultations, utilities supply, and advice on infection control. Our popular medical equipment test and calibration service is endorsed by all major medicalequipment manufacturers. We also offer complete renovation and new-build consultation. But we ll never rest on our laurels. Unwanted surprises are the last thing that our customers need, so our staff are constantly updated on the latest products, as well as industry and legislative changes and trends. At Williams Medical, we take care of our business so that you can take care of yours. Leading solutions provider in UK healthcare Williams Medical Craiglas House, The Maerdy Industrial Estate, Rhymney, Gwent, NP22 5PY Telephone: corporate@wms.co.uk WMS Corporate 3 4

5 Website A brand new divisional website. Vibrant and full of content - it's getting a reputation as being one of the best websites servicing this market. 5

6 Campaigns marketing is the staple, or should be, for every business. Williams Medical Corporate is no different - we designed a range of Responsive templates including video to make their tactical inboxing much more successful. 6

7 Keynote Presentation PowerPoint is not dead. It's just boring - but not Williams Medical Corporate's. We redesigned the PPT and Keynote decks to be a pleasant user experience. Visually engaging, movement and quick to get to the point. Use it on an ipad and watch those barriers drop. 7

8 Teaser As part of the launch campaign we designed and printed this really cool printed mail piece - the first part of an integrated launch strategy to drive home the messaging of the new division. 8

9 Microsite Again, as part of their launch campaign we are designing a competition microsite and range of complementary communication materials. 9

10 Infographic Content is KING - it is driving new business generation, SEM and awareness like nothing else before it. This infographic is part of a much bigger and hugely successful content campaign. 10

11 LinkedIn Management We created their LinkedIn strategy, redesigned their portal, and brought their content to life. White papers Editorials Video Infographics The results? Followers have doubled since the campaign broke. 11

12 Corporate Video An amazing 6 minute video. The shoot shows a customer journey at Williams Medical and features all the staff. A range of camera techniques, shooting styles, FX and editing resulting in a great video and discussion piece. It's been broken down and used in a variety of other assets: Websites PowerPoint LinkedIn 12