13 SECRETS OF MARKETING

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1 13 SECRETS OF MARKETING

2 It s Highly Profitable Is profitable you bet it is!

3 You Need To Know The Secrets Most businesses don t know how to create truly effective campaigns that s why you constantly hear the cry marketing does not work It does work & this presentation will show you how to maximise sales

4 Secret No 1 Keep It Simple Don t have s that look like you are selling something Create s that look like messages you would receive from a friend. So Remove logos, graphics & images Avoid fancy designs In other words, don t make them look like spam

5 How Not To Do It

6 What s Wrong With This? It s obviously an that s selling something Most of us will immediately delete it unless we are really interested in the subject matter

7 Make It Look Like This

8 Why Does This Work? Word-only s will more than double your success rate. They are more likely to be read because They don t look like you are selling something They are more personal They get past the spam filters more easily They appear in the recipient s inbox & they don t have to be downloaded

9 Secret No 2 Killer Headlines Create a killer headline for every When you open a newspaper, what attracts you to read a story the headline! If you want people to read your s, include an attentiongrabbing subject line Subject lines are what people read first. If they are not compelling they will not read the rest of your message Great headlines can increase your success rate by up to 500%

10 What Makes A Great Subject Line? A great subject line is short, punchy & to the point no more than 30 letters Ensure it summarises your offer Ensure it includes a compelling benefit

11 Killer Words For Subject Lines Do not include words which are traditionally found in spam Do include motivational words like Free (with no exclamation mark) Secret Such words can increase your success rate by up to 300%

12 Spam Words The following phrases will trigger the spam filters Money back Credit cards accepted Order today Order now! Free! 100% satisfied 100% guaranteed Special promotion

13 Secret No 3 Personalise Less than 10% of businesses personalise their s Personalise your s & you will increase your success rate by up to 500%

14 How To Personalise The most important tactic is to start your with the recipient s first name. If appropriate you can then include Their company name Something from their purchase history A reference to where they are based

15 Secret No 4 Keep s Short Keep your s short Most people are pushed for time so make your s quick & easy to read That means keeping paragraphs short as well about 30 words or a maximum of 4 lines Keep your s to less than half a page

16 Secret No 5 Do Not Sell Your should not sell it should only market Your has only one purpose to direct people to your website Why? You do not have enough space in a short for long descriptions or visual images But You can have multiple pages on your website in which to sell the benefits of your product or service using text, illustrations & videos

17 Secret No 6 Never Mention Price Your should never mention the price of your product or service Keep price for your website Remember, your has only one purpose to direct people to your website

18 Secret No 7 Provide A Solution Don t tell people you are selling a product or service Instead present your offer as providing a solution You must come to our website because We have a solution to We have vital information for you We are going to show you how to You are going to discover how to

19 Secret No 8 Create Urgency You want recipients of your to act immediately You don t want them to think I ll do it later because people never do You need to get them to click right now on the link to your website by giving them a time-limited proposition This offer is only available for 24 hours This is a once in a live time offer We have limited supplies

20 Secret No 9 One Call To Action Your should have only one call to action the opportunity to click on a link to your website The more options you give people the fewer responses you will receive Don t include a telephone number or a mailing address. A direct link to your website is all that is required

21 Secret No 10 Include a PS Include a PS The way many people read s is First the heading Second the first paragraph Third the PS Fourth the body of the text In the PS Restate the benefits Remind them to act now

22 Secret No 11 Test Your Campaigns Always test your campaigns to see if they work with a small sample before sending them out to your full client list Check that they get through the spam filters Check that they are driving prospects to your website If you have a big list of prospects, trial one version against another When you know which works best, you should your entire list

23 Secret No 12 Plan Your Campaigns When launching a new product or service, don t simply rely on one Plan a series of s Your first may introduce the new service or product The second may answer frequently asked questions The third may point out that time for the introductory offer is running out only two days to go

24 Secret No 13 Plan Your After Sales When you have made a sale follow the customer up Thank them for their purchase but stay in touch with follow-up s that sell other products or services The best time to sell other products is within 10 days of them making their initial purchase Stay in regular contact with your customer base & they could buy from you for years to come

25 Summary Of The 13 Secrets 1. Keep them simple & use text only 2. Write killer subject lines 3. Personalise each 4. Keep them short 5. Never sell on an 6. Never mention price on an 7. Don t sell - provide a solution 8. Create urgency 9. Give them only one action to take 10. Always include a PS 11. Test your campaigns 12. Plan your campaigns 13. Plan your after sales

26 A Bit About US We are PR, digital marketing and social media specialists We have eight offices across the UK including London, Leeds, Manchester and Glasgow We have two headline brands Beattie Communications & Only Marketing Our specialist boutiques include Only Retail, Only Kids, Only Health, Only Property, Only Food & Only Travel We guarantee client delight

27 Contact Details Gordon Beattie Tel UK Tel US

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