Marketing Services Menu

Transcription

1 Marketing Services Menu Newsletters Newsletter Audit... from $100* Evaluate client s existing marketing productivity and deliverability, including open and click-through rates to get a sense of reader engagement. Review past campaigns to ensure the copy is engaging and leverages marketing best practices that are known to drive response. Also look to see if the content delivered matches the subscriber s expectations and is consistent with the client s marketing strategy and goals. Ensuring that client s campaigns are free of words that trigger junk mail. Discover the motivation behind previous offers. Is the client giving its customers compelling reasons to act, engage and respond to communications? Is the client sending too frequently? Or too infrequently? More than once a week is usually considered too frequently, while less than once a month isn t often enough to build momentum and create the kind of connection that drives engagement. How big is the client s list? Does it include a high percentage of actual customers and genuine leads? If so, how engaged are they? What percentage of subscribers have responded to communication in the past year? Does the campaign look professional? Is it consistent with the tone, style and color palette of your client s brand? Does it match the client s website to create a visual tie to the campaigns customers are seeing? *The $100 audit fee is applicable to any newsletter services of $300 or more contracted with within 30 days of the audit s completion. Account Setup...from $500 Upload contact list to newsletter's database (up to 500 contacts). Set account holder information to comply with CAN-SPAM laws. Create sign-up link, forms and QR codes. Create up to five automatic responder s. Social share configuration if applicable. Setup forward and sign-up confirmation s and/or links. Design one campaign template which incorporates client branding and contact information. Single Campaign Execution...from $250 Insertion of client-developed content, headlines, special offers, subject line, permission reminder content, links and stock graphics into an existing template. Up to one article of up to 250 words researched and written per campaign. Schedule and send. Metrics on sends, opens and click-throughs.

2 Ongoing Campaign Management...from $600/4 newsletters per year...from $800/6 newsletters per year...from $1,320/12 newsletters per year...from $2,400/24 newsletters per year Insertion of client-developed content, headlines, special offers, subject line, permission reminder content, links and stock graphics into an existing template. Up to one article of up to 250 words researched and written per campaign. Schedule and send. Metrics on sends, opens and click-throughs. Contact list management addition/deletion/modification of up to 50 names per campaign. List segmentation Campaign Template Setup...from $250 Also available: Special Offers & Promotions - development, deployment and metrics Online Event Management Online Surveys Article Editing and Original Content Creation Marketing Collateral Brochure Design... Double-sided Tri-fold from $350 Business Card Design... Single-sided from $75...Double-sided from $125 Letterhead/Envelope Design...from $75 Flyer Design... Single-sided from $150...Double-sided from $250 Rack Card Design... Single-sided from $100...Double-sided from $175

3 Collateral Package Deign......Take 10% off any 3 or more collateral pieces purchased at the same time. Also available: Direct mail postcards and letters. Holiday and all-occasion greeting cards. Printing of collateral material. Graphic design and layout. Print Newsletters Print Newsletter Audit... from $100* Review past newsletters to ensure the copy is engaging and leverages marketing best practices that are known to drive response. Also look to see if the content delivered matches the recipient's expectations and is consistent with the client s marketing strategy and goals. Discover the motivation behind previous offers. Is the client giving its customers compelling reasons to act, engage and respond to communications? Is the client sending too frequently? Or too infrequently? How big is the client s list? Does it include a high percentage of actual customers and genuine leads? If so, how engaged are they? What percentage of recipients have responded to communication in the past year? Does the campaign look professional? Is it consistent with the tone, style and color palette of your client s brand? Does it match the client s website to create a visual tie to the campaigns customers are seeing? *The $100 audit fee is applicable to any print newsletter services of $300 or more contracted with within 30 days of the audit s completion. Single Newsletter Creation...from $500 Insertion of client-developed content, headlines, special offers, and stock graphics into an existing template into a four page newsletter (additional pages can be added in groups of two or four for $150/two pages). Up to one article of up to 800 words researched and written per campaign. (Additional articles are $100/each.) Final draft prepared to printer specifications. Ongoing Newsletter Creation...from $1,800/4 newsletters per year...from $2,430/6 newsletters per year...from $4,375/12 newsletters per year Insertion of client-developed content, headlines, special offers, and stock graphics into an existing template into a four page newsletter (additional pages can be added in groups of two or four for $150/two pages). Up to one article of up to 800 words researched and written per campaign. (Additional articles are $100/each.) Final draft prepared to printer specifications.

4 Also available: Article editing and original content creation. Custom graphics creation and/or stock graphic research. Branding/Rebranding Branding Package...from $765 Design of one new or modified logo. Creation of one Logo & Branding Standards Guide. Choosing brand color(s) and fonts. Consultation on brand elements that should be reflected in logo. Delivery of final, client-approved design in e-file format of client s choice of one logo with full copyright ownership belonging to client. Logo Creation/Modification...from $600 Consultation on brand color(s) and fonts. Consultation on brand elements that should be reflected in logo. Delivery of final, client-approved design in e-file format of client s choice of one logo with full copyright ownership belonging to client. Branding Standards Guide...from $250 Written guide that details the existing branding elements of the company including logo usage, logo specifications, colors, fonts, and tagline. Trade Shows Display Table Mock-Layout...from $150 Create mock-up of a single display table to be used as part of a trade show or tabletop show. Provide photograph of finished mock-up to client. Provide blueprint of setup to client. Provide recommended equipment checklist to client. Exhibit Table Setup...from $250 Assist client in the setup of the exhibit table and display aids (e.g. banners, signage, etc...) at the exhibit location. Assist client in unloading display materials as necessary. Booth Mock-Layout...from $450 Create mock-up of a booth display to be used at a trade show or exhibit. Provide photograph of finished mock-up to client. Provide blueprint of setup to client. Provide recommended equipment checklist to client. Exhibit Booth Installation...from $600 Assist client in the setup of the exhibit booth and display aids (e.g. banners, signage, etc...) at the exhibit location as union rules permit. Assist client in unloading display materials as necessary and as union rules permit.

5 Also available: Staff training. Exhibit staffing. Pre-show marketing. Post-show follow-up. Metrics Development Booth display materials (e.g. table drapes, banners, display aids, backdrops, etc...) Marketing Plans Marketing Plan Audit...from $250 Review and critique of current marketing plan's strategic goals and action steps. Recommendation of modifications, additions and/or deletions to goals and/or action steps. SWOT Analysis...from $800 Assess a company's strengths and weaknesses by reviewing customer service in action, product quality, customer reviews, management structure, ability to meet previously set goals, financial stability, location(s) (if applicable), planned changes and other internal factors that can affect the business. Assess a company's opportunities and threats by reviewing who their competition is, what the general status of their industry is, where they rank in comparison to the competition, the area(s) they are located in (if applicable), possible upcoming industryspecific or region-specific legislation, and other external factors that can impact the business. Create a SWOT analysis detailing the findings from the two above assessments. Target Market Demographic Analysis...from $300 Review of current clients to determine a primary target market based on client's determination of criteria for a "best type of client." Secondary and tertiary target markets may also be included. Develop 12-Month Strategic Marketing Plan...from $695 One-hour consultation to review a marketing planning questionnaire. Provide a written strategic marketing plan with 3-5 objectives and their corresponding action steps to cover a twelve-month period. One hour consultation to review the completed plan. Longer term plans are also available. Marketing Audits Bronze Marketing Audit...$295.00* A Marketing Solutions Specialist will review: 1. your printed marketing materials (e.g. business cards, brochures, flyers, catalogs, etc...) - up to five items. 2. Your existing marketing plan. 3. Any promotional products that you currently use. 4. Your website - up to five pages.

6 Silver Marketing Audit...$445.00* A Marketing Solutions Specialist will review: 1. Everything included in the Bronze Package. 2. Your pricing structure. 3. Your signage via photos or in-person visit. Gold Marketing Audit...$745.00* A Marketing Solutions Specialist will review: 1. Everything included in the Silver Package. 2. Your trade show display. 3. Your customer service - choose from one phone call, one online visit, or one personal visit by a mystery shopper. Platinum Marketing Audit...$1,195.00* A Marketing Solutions Specialist will review: 1. Everything included in the Gold Package 2. Your customer service - choose one additional option from phone call and/or online visit and/or personal visit by a mystery shopper. 3. Customer service survey designed and deployed to your specified list via , mail or in person in a group setting with statistical analysis of results. Reviews check for brand consistency, message consistency, outdated/missing information, projected effectiveness of marketing strategies, messaging propriety in relation to brand image and target market, comparison to similar offerings from competitors, and more. Areas needing improvement will be highlighted and marketing strategies not already being implemented may be suggested. If you have a specific area for us to consider during our review process, let us know. Upon completion of the reviews, generally two - four weeks after submission of information to - a meeting will be scheduled to go over the results of the audit. The meeting can be in person or over the phone, at the client's discretion. In addition, a written report will be given to the client summarizing the findings of the audit. Custom audit packages can be built based upon your specific requests and needs. Please call (619) or us at info@levpromotions.com for more information. *If travel out of a 30-mile radius of the zip code is required to complete any portion of the audit, additional charges for time and travel may apply. Any charges incurred during the audit process will be billed to the client with receipts furnished. Additional charges include, but are not limited to: costs resulting from purchases made by a mystery shopper (products/services can be returned/cancelled for full purchase price instead of reimbursement), travel costs, supplies specifically purchased for audit, etc... Social Media Posting to social media sites (blogs not included)...from $100/month... from $270 for three months...from $486 for six months...from $ for twelve months Up to four social media posts per month on either one site or four separate posts on multiple sites. Original content of up to 50 words per post included. Additional Postings...from $20/post Original content of up to 50 words per post included.

7 Blogging...from $100/month... from $270 for three months...from $486 for six months...from $ for twelve months One blog written and posted per month. Original content of up to 300 words per post included. Additional Postings...from $90/post Original content of up to 300 words per post included.