AT&T Mobile App Hackathon & OfficeHours
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1 AT&T Mobile App Hackathon & OfficeHours Alex Donn (AT&T Developer Program) Shanley Kane (Apigee.com)
2 Agenda Mission, Goals and The Ask Who Is Involved? 2011 Hackathon Roadmap Team Overview Hackathon Overview Hackathon Statistics High Web Conversion Rates High Quality & Engaged Attendees Attendees Loved The Hackathon! 2
3 Hackathon Mission Mission: Create a community that helps long-tail developers build mobile apps, use new technology, find teams and seek funding. How: AT&T Mobile App Hackathons (Program 1): Provide quarterly events where developers can have access to the local mobile community, hardware, presentations on the latest mobile technologies, and a chance to hack on greenfield projects. This is an all-day event. AT&T Mobile App Office Hours (Program 2): Provide a monthly event where developers can access mobile phone hardware as well as live senior software developers to answer all their development questions. Typically 4 hours on a Sunday afternoon. 3
4 The Partner/Sponsor Ask With the multitude of devices (handsets and tablets) out there, the mobile app space is big enough for everyone to have a slice of the pie. Let s work together to raise the tide for everyone. Help out with the heavy lifting by: Sending Developers - Senior mobile devs fluent in jquery, Javascript, ios, Android or Windows Phone 7 that can help code as well as present Chiping-in for food Devs love to eat and drink. We ve got RedBull already sponsoring drinks, so covering catering would be great. Typical cost is 3k per event. Paid per event. Providing Space We ve got the wireless covered, but need open pastures help devs cluster and create! 4
5 Who Is Involved? 5
6 2011 Hackathon Roadmap April 16th June 4th June 26th July 30th August 27th September 24th October 22nd November 19th December 10th January 28 th Seattle San Diego Chicago NYC Boston Portland San Francisco Austin Miami Los Angeles 6
7 AT&T Mobile App Hackathon Overview One Day Lightning Talks: Talk Less, Code More 7+ hours of coding in the afternoon Floating senior developers to assist as needed Sponsors provided sample code base to work from Lots of food, candy, PopChips and RedBull to go around 7
8 Seattle Hackathon Statistics 167+ attendees Total Event Cost (Food, drinks & video production): ~$4,000 # of Mobile Apps Produced: 16 # of tweets (#mobileappsea): 324 and #mobileappsea trended on Twitter.com during event Lots of prizes: 7 Android phones, Xbox 360, Blueray DVD player, Amazon.com gift certificates 8
9 High Web Conversion Rates 21.8% (1269 page views) conversion on April 9 th when waitlist was implemented 15.2% (1818 page views) conversion on April 16 th Interest in event increased after waitlist was implemented 9
10 High Quality & Engaged Attendees 10
11 Attendees Loved The Hackathon! 11
12 Backup Slides 12
13 Your Mobile App Hackathon Team Alex Donn AT&T Developer Program Shanley Kane Apigee
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