1 Network Profiles Every day, every night, everywhere, viewers depend on CNN for its unparalleled coverage of breaking news and dynamic blend of debate and in-depth analysis. With more worldwide bureaus than any other news operation, CNN s respected family of journalists is uniquely positioned to put viewer in the center of the day s biggest stories, whenever and wherever they happen. This is CNN the most trusted name in news. Average Viewer Age: Target Audience: Women 49% Men 51% Viewer targeted programming: Early Start with Ashleigh Banfield & Zoraida Sambolin (Mon- Fri 4am CT), Starting Point with Soledad O Brien (Mon-Fri 6am CT), The Situation Room (Mon-Fri 4-6pm CT, Sat 5-6pm CT), Erin Burnett OutFront (Mon-Fri 6pm CT), Anderson Cooper 360 (Mon-Fri 7pm CT), and Piers Morgan Tonight (Mon-Sun 8pm CT) Discovery Channel was founded by John Hendricks and distributed by Discovery Communications. Discovery provides documentary style television programming focused primarily on popular science, technology, and history. In the U.S., the programming for the main Discovery network is primarily focused on reality television themes, such as speculative investigation, automobiles, and occupations; it also features documentaries. Target Audience: Women 38% Men 62% Viewer targeted programming: MythBusters, American Chopper, NY Ink, Deadliest Catch, Unsolved History, Through the Worm Hole with Morgan Freeman, Dirty Jobs, Gold Rush, and Best Evidence.
2 Sunday Night Football and NCAA Basketball, ESPN attracts men and upper income adults. ESPN offers the widest and most diverse schedule of sports programming available and ranks as the top cable network among men in both total day and prime time. ESPN sports coverage includes everything from Major league baseball to NASCAR. Average Viewer Age: 18-49, Target Audience: Women 25% Men 75% Viewer targeted programming: SportsCenter, NBA, MLB, NFL, NCAA Basketball, College Football, College Baseball, NASCAR, Winter Action Sports Games, Summer and Winter X Games. (Plus ESPY Awards, PBA and PWBA Bowling, Thoroughbred Racing, Rodeo, Billiards, Track & Field, Outdoor programming, WNBA Basketball, Volleyball, Little League World Series, and much more.) ESPN2 is a differentiated 24-hour sports network that features more than 7,000 hours a year of live and/or original sports programming, complementing and extending the ESPN viewing experience. ESPN2 is viewed at a higher rate among upscale men than total men, and viewers report paying attention to commercials on ESPN2 more so than any other network measured. Average Viewer Age: Target Audience: Women 26% Men 74% Viewer targeted programming: MLB, NBA, NCAA Basketball, College Football, College Football, Tennis, Golf, College Baseball, MLS, and International Soccer (Plus LLWS, MLS, Fitness, Skiing, Table Tennis and much more).
3 The FOX News Channel is a 24-hour general news service devoted to delivering fair and balanced coverage of the day s events. Weekdays FNC offers 17 hours of live programming, including one-hour programs in the evening that take an in-depth look at the day s events and feature newsmaker interviews. Backed by the global resources of the News Corporation, the FOX News Channel provides viewers with live news updates, every hour. FOX News Channel is America s #1 news network on cable., 55+ Target Audience: Women 52% Men 48% Viewer targeted programming: Red Eye (Mon-Fri 2am CT), Fox & Friends (Mon-Sun 5am CT), Happening Now (Mon-Fri 11am CT), The Five (Mon-Sat 1am, 4pm CT), Special Report with Brett Baier (Mon-Fri 5pm CT), The O Reilly Factor (Mon-Fri 7pm, 10pm CT), and Hannity (Mon-Fri 8pm CT) Whether they want to reinvent and transform their own spaces or take a peek inside the homes of their neighbors, viewers who have a passion for home will find a plethora of programming options on HGTV. The network is producing a lineup of more than sixty experiences. An abundance of expert personalities, each with a fresh perspective on innovative and affordable design, real estate, building/remodeling, landscaping and party planning. Average Viewer Age: Target Audience: Women 65% Men 35% Viewer targeted programming: Design Star, Dina s Party, Donna Decorates Dallas, Elbow Room, House Hunters, Income Property, Junk Gypsies, Kitchen Cousins, Living Abroad, Mom Caves, Property Brothers, Property Virgins, Selling LA, Weekends with Luis, and White Room Challenge
4 The top television destination for women, Lifetime offers the highest quality entertainment and information programming, and advocates a wide range of issues affecting women and their families. Like our audience, the network is evolving and changing with today s woman, offering shows that are contemporary, bold, vibrant, and empowering, As a result, we re building on our heritage of providing high-profile and celebrated programs, and attracting some of the top, entrepreneurial female talent in Hollywood, including Jennifer Aniston, Demi Moor, Jennifer Love Hewitt, Melanie Griffith, Taraji P. Henson, Patricia Clarkson, Jeanne Tripplehorn, and Reneé Zellweger, to name a few. Target Audience: Women 78% Men 22% Viewer targeted programming: Project Runway, Army Wives, Dance Moms, Coming Home, 24 Hour Catwalk, Drop Dead Diva, The Client List, American Housewife, Cinnamon Girl, Modern Love, and Lifetime Original Movies like Untouchable, The Pregnancy Project, and Chris Bohjalian s Secrets of Eden As the leading destination for comedy, TBS keeps viewers in stitches with a hilarious roster of cleverly written comedies, late night hits, and fan favorites. With a primetime median age of 37*, TBS reaches a young audience with smart, funny, proven hits including Conan, The Big Bang Theory, and Family Guy. In 2012, TBS continues its successful partnership with Tyler Perry with new episodes of the hit show House of Payne and the new series For Better or Worse. Weekends on TBS are home to blockbuster movies as well as sports coverage that includes NCAA March Madness, Sunday MLB, and MLB Postseason. Average Viewer Age: Target Audience: Women 49% Men 51% Viewer targeted programming: Conan (Mon-Fri 10pm,11:30pm CT), The Big Bang Theory, Tyler Perry s House of Payne, The Office, Family Guy, Men at Work, Sullivan & Son, and Cougar Town; also Movie premiers, Specials, and Sports
5 As the first and only network dedicated to drama, TNT transports viewers away from their everyday lives and onto an exciting and entertaining ride. At the heart of this ride are powerful original dramas, proven acquired hits, blockbuster movies, and championship sports coverage. Highlights for 2012 include the greatly anticipated premiere of Dallas, along with new dramas Major Crimes, Perception, and Mystery Movie Night original movies based on best-selling movies. The drama of sports is on TNT with spectacular coverage of NASCAR, the NBA, championships golf and NCAA March Madness. Target Audience: Women 54% Men 46% Viewer targeted programming: Dallas, Perception, Major Crimes, The Closer, Falling Skies, Rizzoli & Isles, Leverage, Franklin & Bash, Southland, The Mentalist, Bones, NCIS, and Law & Order, as well as premiere movies, specials, and sports USA Network celebrates the characters on our screens, and in our audience. We focus on unique characters because at USA, we believe behind every flaw is a remarkable talent. Through original programs, quality series and box-office favorites, USA Network creates an emotional connection with our audience on every platform inviting them to take part, and show us their characters too. USA Network is cable television s leading provider of original series and web, as well as sports and entertainment events including WWE Raw and blockbuster theatrical films. USA is the #1 network in basic cable. Beyond every quirk, a great story s waiting to be told. Always reflective, inclusive and relatable, we re devoted to the characters that make us, USA. Target Audience: Women 58% Men 42% Viewer targeted programming: Covert Affairs, Burn Notice, Suits, Necessary Roughness, Royal Pains, White Collar, Psych, In Plain Sight, Tough Enough, NCIS, NCIS: Los Angeles, CSI, Law & Order: SVU, and House