Chico s Extends Its Customer Insights With Social Media Analytics

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Chico s Extends Its Customer Insights With Social Media Analytics"

Transcription

1 Chico s Extends Its Customer Insights With Social Media Analytics Written by Lorna Pappas, Contributing Editor Social media analytics strategies help retailers to profile and analyze social channels to help determine what customers really want from their brands and retailers. A number of successful retailers are seeing positive results from the use of social media analytics. At Chico s FAS, for example: Our success is rooted in a heritage of listening and responding to what our consumers want, Jessica Wells, VP of Social Marketing for Chico s FAS, told Retail TouchPoints. To help maintain that success, we ve implemented a social media analytics tool to better understand what is being said about our brands and where people are saying it. We then apply this intelligence to our core decision making. Chico s FAS is a specialty retailer of private branded women s apparel marketed under the Chico s, White House Black Market (WHBM) and Soma Intimates brands. The company operates more than 1,100 boutiques and 125 outlets, with each brand maintaining its own e-commerce web site. With the ability to listen to and uncover sentiment about key aspects of its business across Facebook, Twitter, YouTube, discussion forums, blogs and more Chico s learns how customers feel about the products and brands. Social media analytics helps to identify key influencers and uncover how social media conversations affect business results. In real-time the company can apply answers to brand strategies, media placement, public relations and customer service activities. Using social media analytics tools from SAS, Chico s captures tweets in real time and identifies those significant to its brands based on sentiment and the influence of the Twitter author. Key tweets are routed to Chico s customer-facing personnel for response. This article is brought to you by 1

2 Overall, social media analytics allows the company to extend its customer insights beyond the boundaries of its physical stores, web sites and call-centers into the social channels where related apparel conversations are occurring. Wells said Chico s engages its social media analytics tool with the following overarching goals: See the bigger picture, understand how social media conversations affect business results, and apply this intelligence to decision making; Enhance internal social media reporting strategy; Using social media analytics tools from SAS, Chico s captures tweets in real time and identifies those significant to its brands based on sentiment and the influence of the Twitter author. Identify key influencers; Ensure more timely responses to customers and maintain our high standard of customer service; and Better allocate time and resources spent on social media management. In an example related to Chico s White House Black Market Spring 2012 TV advertising campaign, Wells illustrated a scenario in which the SAS social media analytics tool positively impacted the business: With these in-depth analytics, we immediately could gauge the public s response to this TV spot, which focused on WHBM s Work Kit collection and featured well-known fashion model Coco Rocha, explained Wells. We immediately accessed snapshots of web conversations on Facebook, Twitter, blogs and other media outlets, and reported the responses directly back to key stakeholders within the brand, including marketing, merchandising and customer service. Because we could see where these conversations were taking place, media placement and public relations strategies could be modified. 2

3 Following are samples (provided by SAS) of the types of information Chico s FAS and other retailers can glean from social media analytics: The screen above shows how social media analytics helps retailers examine social influence by media source. This screen shows how social media analytics can help retailers listen to and gain insight from different sites, content types and key phrases that resonate with important audiences. 3

4 Training The Tool Wells noted the training component involved in social media analytics; she underscored that brands have to work with their vendors to advise and ensure that the tool itself captures proper terms and sentiment indeed related to that brand. Like most aspects of social media, analytics is not an exact science, Wells remarked. Since these tools use linguistics, you have to learn how to understand text analytics and best interpret the findings then take the appropriate response/action based on the relevant data. For example, for the Chico s brand, we had to work with SAS to train the tool to pull in conversations about Chico s, the specialty retail fashion brand, not the Mexican restaurant. We also had to train it to filter content containing the word Chicos when a post was referring to boys in Spanish. E-Commerce Growth: Volumes Of Social Intelligence To Mine Like most aspects of social media, analytics is not an exact science. Since these tools use linguistics, you have to learn how to understand text analytics and best interpret the findings then take the appropriate response/ action based on the relevant data. - Jessica Wells, VP of Social Marketing for Chico s FAS At SAS, Wilson Raj, Global Customer Intelligence Director, told Retail TouchPoints that in conversations with customers and attendance at industry conferences, he sees e-commerce as hotter than ever. He pointed to a February 2012 study from Forrester Research reporting that online sales are expected to grow from 7% of overall retail sales to close to 9% by The report stated U.S. e-commerce sales will grow 62% by 2016, to $327 billion, up from $202 billion last year, and European e-commerce will grow by 78% by 2016, to $230 billion. With that growth comes the volumes of intelligence to be mined from e-commerce, said Raj. This includes not just listening to and recognizing trends in social media, but identifying sentiments such as why people are buying and how they feel about the shopping experience; how to reach them; what kinds of products, services and support they want; and much more. 4

5 Customers Want A Brand Experience Raj said he s seen retailers, armed with this intelligence, develop a brand experience resulting in tremendous growth in terms of loyalty and brand advocates, repeat purchases and overall sales across the board. That brand experience, he added, goes way beyond offering a dress at 20% off and running a promotion on it. For retailers, the focus of the online space no longer is about choice, price and convenience and reviews, Raj underscored. Those elements are still important, but now customers are asking for a relationship; they want a compelling experience added to the mix, he said. Retailers must concentrate not just on selling products but offering real-time, personalized brand experiences across the social channels. Those retailers that focus on these experiences will do very well, he declared. Retailers must concentrate not just on selling products but offering real-time, personalized brand experiences across the social channels. Those retailers that focus on these experiences will do very well. - Wilson Raj, Global Customer Intelligence Director, SAS Raj elaborated that while the information gleaned from social media analytics is valuable, it must connect to merchants other systems and data points to produce the most compelling retail experiences. More often we are seeing the retail CMO and CIO working closely together, said Raj. That s where the real opportunity lies. 5

6 About Retail TouchPoints 411 State Route 17 South, Suite 410 Hasbrouck Heights, NJ P: F: Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. Tapping into the power of the Web 2.0 environment, the Retail TouchPoints network is made up of a weekly e-newsletter, category-specific blogs, twice-monthly Special Reports, Web seminars, benchmark research, virtual events, and a content-rich Web site at 6

E-book. Driving Customer Engagement And Loyalty With Social Clienteling

E-book. Driving Customer Engagement And Loyalty With Social Clienteling A E-book Driving Customer Engagement And Loyalty With Social Clienteling Retail success in today s business climate demands dynamic, real-time action and reaction. Companies need to move as fast as their

More information

Leveraging Workforce Management to Deliver Exceptional Customer Experience

Leveraging Workforce Management to Deliver Exceptional Customer Experience A White Paper Leveraging Workforce Management to Deliver Exceptional Customer Experience How Workforce Management Enhances Analytics, Promotion and Loyalty Initiatives Consumers are in the driver s seat.

More information

Exclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results

Exclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results Exclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results unveil the internal goals and external pressures driving

More information

Best Practices Brochure. Best Practices for Optimizing Social CRM Maximizing the Value of Customer Relationships

Best Practices Brochure. Best Practices for Optimizing Social CRM Maximizing the Value of Customer Relationships Best Practices Brochure Best Practices for Optimizing Social CRM Maximizing the Value of Customer Relationships Social CRM Companies must do more than participate in today s social environment. They must

More information

EXCLUSIVE 2014 SURVEY REPORT: THE OMNICHANNEL CHALLENGE: STRATEGIES THAT WORK RESEARCH

EXCLUSIVE 2014 SURVEY REPORT: THE OMNICHANNEL CHALLENGE: STRATEGIES THAT WORK RESEARCH EXCLUSIVE 2014 SURVEY REPORT: THE OMNICHANNEL CHALLENGE: STRATEGIES THAT WORK RESEARCH CONTENTS INTRODUCTION/REPORT SUMMARY... 3 OMNICHANNEL CHECK-IN: WHERE DOES YOUR COMPANY FIT IN?.... 4 ACKNOWLEDGING

More information

Optimizing Analytics for Connected Commerce

Optimizing Analytics for Connected Commerce Optimized Commerce Optimizing Analytics for Connected Commerce An Intelligent Selling whitepaper from MarketLive >> Optimizing Analytics for Connected Commerce MarketLive, Inc. MarketLive incorporates

More information

Leveraging Big Social Data

Leveraging Big Social Data Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake

More information

BUILDING OMNI-CHANNEL RETAIL FROM THE BACK END UP

BUILDING OMNI-CHANNEL RETAIL FROM THE BACK END UP BUILDING OMNI-CHANNEL RETAIL FROM THE BACK END UP Building Omni-Channel Retail From The Back End Up 2 An average of 50% of retailers plan to increase their commitments to order management, e-commerce,

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

Best Practices Brochure. Best Practices for Optimizing Social CRM Maximizing the Value of Customer Relationships. Customer Care

Best Practices Brochure. Best Practices for Optimizing Social CRM Maximizing the Value of Customer Relationships. Customer Care Best Practices Brochure Best Practices for Optimizing Social CRM Maximizing the Value of Customer Relationships Customer Care Social CRM Companies must do more than participate in today s social environment.

More information

ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE

ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE ORACLE SOCIAL ENGAGEMENT AND MONITORING CLOUD SERVICE KEY FEATURES Global social media, web, and news feed data Market-leading listening quality Automatic categorization Configurable dashboards, drill-down

More information

Cater to the Fashionista in Every Consumer. 5 Proven Personalization Strategies for Fashion Retailers

Cater to the Fashionista in Every Consumer. 5 Proven Personalization Strategies for Fashion Retailers Cater to the Fashionista in Every Consumer 5 Proven Personalization Strategies for Fashion Retailers Contents Introduction 3 Deliver Individualized Product Recommendations 4 Beyond Product Recommendations,

More information

The Definitive Guide to Social CRM

The Definitive Guide to Social CRM The Definitive Guide to Social CRM Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profit Barton J. Goldenberg Chapter 1 Understanding the Intersection of CRM,

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Social Media Analysis and Audience Engagement

Social Media Analysis and Audience Engagement Solution in Detail Media and Marketing Executive Summary Contact Us Social Media Analysis and Audience Engagement Analyze Social Media and Engage Customers Audience Engagement Consumer Experiences Social

More information

How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm

How to Measure Social Media s ROI and Impact. oxfordcommunications.com @Oxfordcomm How to Measure Social Media s ROI and Impact oxfordcommunications.com @Oxfordcomm 2 2 hello! 3 3 A little about us... 4 1986 26 40+ 5 4 guerrilla brand adoption across the system broadcast market research

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

UK Retail Industry Snapshot

UK Retail Industry Snapshot UK Retail Industry Snapshot After years of difficulty for the retail industry, how are some of its main players performing now, and how are they perceived, and described, by consumers? This is an industry

More information

Application of Big Data in Retail

Application of Big Data in Retail Application of Big Data in Retail 5Ways Retailers Can Use Big Data Analytics Contents Executive Summary No Dearth of Data Big Data Analytics in Retail: Five Areas to Focus 3 4 5 Personalization ecommerce

More information

DIALSOURCE. Sales Acceleration Software

DIALSOURCE. Sales Acceleration Software DIALSOURCE Sales Acceleration Software CASE STUDY UNDERGROUND ELEPHANT Accelerating demand generation and streamlining sales for the insurance marketplace Underground Elephant is a rapidly growing technology

More information

Social Media & E-commerce

Social Media & E-commerce Social Media & E-commerce Getting Consumers to Like and Buy Your Products INTRODUCTION With the advent of social media, many of today s leading brands have been quick to develop a more accessible and personal

More information

\ guide. Marketing Software. Buying Signals. Social Search Email Publicity. Visit us at www.vocus.com

\ guide. Marketing Software. Buying Signals. Social Search Email Publicity. Visit us at www.vocus.com \ guide When social media media users users express express a need a need for your for your product product or service, or engaging service, engaging can yield the can biggest yield the marketing biggest

More information

The Importance of Leveraging Social Media in ecommerce. October 2011

The Importance of Leveraging Social Media in ecommerce. October 2011 The Importance of Leveraging Social Media in ecommerce October 2011 There is no denying that social media has cemented itself in today s society and changed the way many of us communicate. Not only has

More information

CUSTOMER! ENGAGEMENT SURVEY RESULTS

CUSTOMER! ENGAGEMENT SURVEY RESULTS CUSTOMER! ENGAGEMENT SURVEY RESULTS July 2011 Table of Contents Introduction Respondent Info 3 6 QUESTIONS: How would you rank an overall customer engagement strategy in comparison to other current priorities

More information

WHAT S IMPORTANT TO CUSTOMERS IN THE OMNI-CHANNEL AGE. How Technology Has Changed The Consumer-Retailer Relationship And How Retailers Must Respond

WHAT S IMPORTANT TO CUSTOMERS IN THE OMNI-CHANNEL AGE. How Technology Has Changed The Consumer-Retailer Relationship And How Retailers Must Respond SURVEY REPORT: WHAT S IMPORTANT TO CUSTOMERS IN THE OMNI-CHANNEL AGE How Technology Has Changed The Consumer-Retailer Relationship And How Retailers Must Respond Sponsored by White Paper While price and

More information

Social Media Management

Social Media Management Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers

More information

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers

More information

Chapter. Enterprise Business Systems

Chapter. Enterprise Business Systems Chapter 4 Enterprise Business Systems Learning Objectives Identify and give examples to illustrate the following aspects of customer relationship. Business processes supported Customer and business value

More information

Social Business Intelligence For Retail Industry

Social Business Intelligence For Retail Industry Actionable Social Intelligence SOCIAL BUSINESS INTELLIGENCE FOR RETAIL INDUSTRY Leverage Voice of Customers, Competitors, and Competitor s Customers to Drive ROI Abstract Conversations on social media

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

UNIFY EMBRACES CONTENT SYNDICATION IN CHANNEL-WIDE REBRAND. Webinar Brief SPONSORED BY SPECIAL GUEST

UNIFY EMBRACES CONTENT SYNDICATION IN CHANNEL-WIDE REBRAND. Webinar Brief SPONSORED BY SPECIAL GUEST UNIFY EMBRACES CONTENT SYNDICATION IN CHANNEL-WIDE REBRAND Webinar Brief SPONSORED BY SPECIAL GUEST Unify Embraces Content Syndication In Channel-Wide Rebrand 2 Maintaining brand compliance, while simultaneously

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

WHITE PAPER Analytics for digital retail

WHITE PAPER Analytics for digital retail WHITE PAPER Analytics for digital retail Introduction The advent of organized retail propelled businesses to reach out to a wider spectrum of consumers in an effort to increase market share. This gave

More information

HOW TO ACCURATELY TRACK YOUR SOCIAL MEDIA BUZZ

HOW TO ACCURATELY TRACK YOUR SOCIAL MEDIA BUZZ TIP SHEET HOW TO ACCURATELY TRACK YOUR SOCIAL MEDIA BUZZ Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

GET CONNECTED. A new approach to patient experience

GET CONNECTED. A new approach to patient experience GET CONNECTED A new approach to patient experience ABOUT Healthwatch Torbay Healthwatch Torbay is clear about its goal - to ensure that the general public is heard and to make a difference by giving the

More information

Overview, Goals, & Introductions

Overview, Goals, & Introductions Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack

More information

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing

Guaranteed Not to Suck. Issue 02. How Not to Suck at Social Media Marketing $ Guaranteed Not to Suck Issue 02 02 How Not to Suck at Social Media Marketing How Not to Suck at Social Media Marketing 5 6 8 10 13 14 16 19 21 How to Make the Most of YouTube Facebook Marketing Tips

More information

THE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH

THE POWER OF INFLUENCE TAKING THE LUCK OUT OF WORD OF MOUTH THE POWER OF INFLUENCE INTRODUCTION Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are more likely to base purchasing decisions

More information

Introducing IBM Digital Analytics Lifecycle

Introducing IBM Digital Analytics Lifecycle Introducing IBM Digital Analytics Lifecycle Perfecting the science of the customer journey Contents 1. Introduction 2. Why IBM Digital Analytics Lifecycle? 3. Understanding the customer lifecycle 4. Pinpointing

More information

Does investing in social media create business value?

Does investing in social media create business value? Does investing in social media create business value? A study of the impact of exposure to social media on sales and brand perception Irfan Kamal Senior Vice President Ogilvy & Mather Dr. Walter Carl Founder,

More information

Social Media Implementations

Social Media Implementations SEM Experience Analytics Social Media Implementations SEM Experience Analytics delivers real sentiment, meaning and trends within social media for many of the world s leading consumer brand companies.

More information

Turbocharge Your Email Marketing Through Better Transactional Messages

Turbocharge Your Email Marketing Through Better Transactional Messages Turbocharge Your Email Marketing Through Better Turbocharge Your Email Marketing Through Better How to Use Everyday Transactional Emails for Greater Customer Experiences and More Revenue $ option #3 option

More information

Tracking today s online consumer How DATA MINING helps marketers uncover hidden patterns, build customer engagement, and drive repeat sales

Tracking today s online consumer How DATA MINING helps marketers uncover hidden patterns, build customer engagement, and drive repeat sales Tracking today s online consumer How DATA MINING helps marketers uncover hidden patterns, build customer engagement, and drive repeat sales Half the money spent on advertising is wasted; the problem lies

More information

Analyzing the Impact of Social Media From Twitter to Facebook

Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,

More information

Agenda Overview for Digital Commerce, 2015

Agenda Overview for Digital Commerce, 2015 G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.

More information

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate

More information

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014

SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 SOCIAL MEDIA LISTENING AND ANALYSIS Spring 2014 EXECUTIVE SUMMARY In this digital age, social media has quickly become one of the most important communication channels. The shift to online conversation

More information

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD IS YOUR DIGITAL MARKETING MAKING THE GRADE? A 7% These days, everyone is an omnichannel consumer. We shop in stores,

More information

Retail Analytics: Game Changer for Customer Loyalty

Retail Analytics: Game Changer for Customer Loyalty Cognizant 20-20 Insights Retail Analytics: Game Changer for Customer Loyalty By leveraging analytics tools and models, retailers can boost customer loyalty by creating a personalized shopping experience

More information

See how social media listening and engagement can help your business

See how social media listening and engagement can help your business See how social media listening and engagement can help your business In a socially connected world, engagement with your customers can happen anywhere or anytime. Microsoft Social Engagement puts powerful

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

Digital Marketing in Travel: 2016 TREND REPORT

Digital Marketing in Travel: 2016 TREND REPORT 20 16 Digital Marketing in Travel: 2016 TREND REPORT WHAT S INSIDE The trends you should be watching in 2016 Welcome to our annual digital marketing trends report. We ve analysed and distilled a multitude

More information

NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns

NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns GAMING/CASINO DATA MARKETING WHITE PAPER NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns V12 Group 141 West Front Street Suite 410 Red Bank, NJ 07701 1-866-842-1001 www.v12groupinc.com

More information

The Art of Conversational Sales. Ron Packer www.linkedin.com/ronpacker

The Art of Conversational Sales. Ron Packer www.linkedin.com/ronpacker Social Media Marketing The Art of Conversational Sales Ron Packer www.linkedin.com/ronpacker A Quick Overview Social Media Marketing What is it? Why should you, a business owner, care? How do you create

More information

IBM Social Media Analytics

IBM Social Media Analytics IBM Analyze social media data to improve business outcomes Highlights Grow your business by understanding consumer sentiment and optimizing marketing campaigns. Make better decisions and strategies across

More information

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence

WHITE PAPER Turning Insight Into Action. The Journey to Social Media Intelligence WHITE PAPER Turning Insight Into Action The Journey to Social Media Intelligence Turning Insight Into Action The Journey to Social Media Intelligence From Data to Decisions Social media generates an enormous

More information

New Mexico Broadband Program. Internet Tools for Small Business Success. Module 8 E-Commerce

New Mexico Broadband Program. Internet Tools for Small Business Success. Module 8 E-Commerce New Mexico Broadband Program Internet Tools for Small Business Success Module 8 E-Commerce Internet Tools for Small Business Success Class Series 1. Terminology & Planning 2. Communication & Collaboration

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics THE STATE OF Social Media Analytics May 2016 Getting to Know You: How Leading Marketers Are Using Social Media Analytics» Marketers are expanding their use of advanced social media analytics and combining

More information

SOCIAL MEDIA FOR MSMEs A turning point. By DR. PRALAY DEY National Small Industries Corporation (NSIC)

SOCIAL MEDIA FOR MSMEs A turning point. By DR. PRALAY DEY National Small Industries Corporation (NSIC) SOCIAL MEDIA FOR MSMEs A turning point By DR. PRALAY DEY National Small Industries Corporation (NSIC) IMPORTANCE OF MSMEs in India 44+ MILLIONS UNITS 45% manufacturing output MSMEs in India 40% EXPORT

More information

Sound Off THE ROLE OF SOCIAL MEDIA IN THE SHOPPER ECOSYSTEM. Ipsos SMX. December 2014

Sound Off THE ROLE OF SOCIAL MEDIA IN THE SHOPPER ECOSYSTEM. Ipsos SMX. December 2014 Sound Off THE ROLE OF SOCIAL MEDIA IN THE SHOPPER ECOSYSTEM December 2014 Ipsos SMX : Sound bits (of advice) and bites (of research) from Ipsos SMX Ipsos social media research division, dedicated to providing

More information

the e-tailing group Personalization Comes of Age: 2014 Retail and Consumer Insights

the e-tailing group Personalization Comes of Age: 2014 Retail and Consumer Insights S Personalization Comes of Age: 2014 Retail and Consumer Insights S In an effort to understand evolving consumer behaviors and retailer initiatives, MyBuys and the e-tailing group partnered to analyze

More information

Social Media Marketing in 2016

Social Media Marketing in 2016 Social Media Marketing in 2016 Planning Campaigns That Incorporate Real-Time Moments Planning Guide Real-Time Moments Matter A look at how social media is powering impactful brand marketing strategies

More information

Improving Revenue and Customer Engagement With Social Media Analytics

Improving Revenue and Customer Engagement With Social Media Analytics A WHITE PAPER Improving Revenue and Customer Engagement With Social Media Analytics By harnessing the power of social media analytics, smart retailers are realizing they can fuel future business success

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

The New Global Customer Experience Management Mandate

The New Global Customer Experience Management Mandate The New Global Customer Experience Management Mandate SECTION 1: INTRODUCTION AND OVERVIEW Introduction Customers, along with technology, have evolved in the information age. As individuals, they expect

More information

Social Business Analytics

Social Business Analytics IBM Software Business Analytics Social Analytics Social Business Analytics Gaining business value from social media 2 Social Business Analytics Contents 2 Overview 3 Analytics as a competitive advantage

More information

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period:

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period: 1 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou BEST PRACTICE BRIEF Five Key Ingredients of Social Media for Your Website By Ted Prodromou BEST PRACTICE BRIEF: Five Key Ingredients of Social Media for Your Website By Ted Prodromou Social media is the

More information

11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager

11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager 11 emerging DIGITAL MARKETING trends for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Exploiting your Technology Vendors Customer Engagement and Maintaining a

More information

Introducing the Workshops, Services and Insights for Alterian s Social Media Monitoring Solutions.

Introducing the Workshops, Services and Insights for Alterian s Social Media Monitoring Solutions. Introducing the Workshops, Services and Insights for Alterian s Social Media Monitoring Solutions. Workshops, Services and Insights for Alterian SM2 Alterian SM2 is a social media monitoring and analytics

More information

Summary. U.S. Retail Cyber Monday Report 2014

Summary. U.S. Retail Cyber Monday Report 2014 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary Heading back to work, consumers clicked their way to the best deals on which remained the busiest online shopping day of the holiday season.

More information

WHITE PAPER. Social media analytics in the insurance industry

WHITE PAPER. Social media analytics in the insurance industry WHITE PAPER Social media analytics in the insurance industry Introduction Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements,

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Developing a social media strategy. The Road Ahead

Developing a social media strategy. The Road Ahead Developing a social media strategy The Road Ahead The world has changed New Economy Thinking GREEN Global Citizenship Dependency on Technology Proliferation of media choices 2 Your company has changed

More information

Customer Experience Management

Customer Experience Management Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction

More information

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

CMOs on Social Marketing Plans for 2011 What s the real value of the customer voice?

CMOs on Social Marketing Plans for 2011 What s the real value of the customer voice? CMOs on Social Marketing Plans for 2011 What s the real value of the customer voice? 2011 Bazaarvoice, Inc. All rights reserved. Executive summary: CMOs aspire to measure ROI with a growing awareness of

More information

FIS Active Analytics Suite. Delivering Segmentation-driven Digital Marketing, Merchant Offers

FIS Active Analytics Suite. Delivering Segmentation-driven Digital Marketing, Merchant Offers FIS Active Analytics Suite Delivering Segmentation-driven Digital Marketing, Merchant Offers Price Optimization and Risk Management Performance Analysis The FIS Active Analytics Suite helps financial institutions

More information

Target and Acquire the Multichannel Insurance Consumer

Target and Acquire the Multichannel Insurance Consumer Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?

More information

4 Ways Retailers Can Beat the Competition. (With Data They Already Have)

4 Ways Retailers Can Beat the Competition. (With Data They Already Have) 4 Ways Retailers Can Beat the Competition (With Data They Already Have) On the surface, the retail data playing field looks fairly level. From big-box retailers like Walmart to small, independent boutiques,

More information

LISTENING, UNDERSTANDING AND ENGAGING CUSTOMERS ON SOCIAL MEDIA

LISTENING, UNDERSTANDING AND ENGAGING CUSTOMERS ON SOCIAL MEDIA LISTENING, UNDERSTANDING AND ENGAGING CUSTOMERS ON SOCIAL MEDIA GLOBAL SCENARIO FOR MOST ORGANIZATIONS, SOCIAL MEDIA STILL REPRESENTS A CHALLENGE TO BE ADDRESSED. Customer requests and personal data directed

More information

Discover How a 360-Degree View of the Customer Boosts Productivity and Profits. eguide

Discover How a 360-Degree View of the Customer Boosts Productivity and Profits. eguide Discover How a 360-Degree View of the Customer Boosts Productivity and Profits eguide eguide Discover How a 360-Degree View of the Customer Boosts Productivity and Profits A guide on the benefits of using

More information

SPRING 14 RELEASE NOTES

SPRING 14 RELEASE NOTES SPRING 14 RELEASE NOTES At Salesforce ExactTarget Marketing Cloud your success is our top priority and we re working hard to continuously improve the Marketing Cloud solutions you use. We recently reached

More information

SOCIAL MEDIA. About Infosys. The Rise of Social Media in Financial Services Balancing Risk and Reward

SOCIAL MEDIA. About Infosys. The Rise of Social Media in Financial Services Balancing Risk and Reward The Rise of Social Media in Financial Services Balancing Risk and Reward SOCIAL MEDIA About Infosys Many of the world s most successful organizations rely on Infosys to deliver measurable business value.

More information

WAYS. 5 Ways to Scale Your Twitter Support

WAYS. 5 Ways to Scale Your Twitter Support WAYS INTRODUCTION More customers are turning to social networks like Twitter for everything from product recommendations to technical support to locating the best deals. Just as many customers are using

More information

The 2014 State of Enterprise Social Marketing Report

The 2014 State of Enterprise Social Marketing Report The 2014 State of Enterprise Social Marketing Report Results from Q1 2014 Commissioned study conducted by Forrester Consulting on behalf of Spredfast. Executive Summary In Q1 of 2014, Spredfast commissioned

More information

STAGE-GATE SUCCESS: HOW THE SOCIAL WEB DRIVES PRODUCT DEVELOPMENT SOCIAL INTELLIGENCE REPORT

STAGE-GATE SUCCESS: HOW THE SOCIAL WEB DRIVES PRODUCT DEVELOPMENT SOCIAL INTELLIGENCE REPORT STAGE-GATE SUCCESS: HOW THE SOCIAL WEB DRIVES PRODUCT DEVELOPMENT SOCIAL INTELLIGENCE REPORT STAGE-GATE SUCCESS: HOW THE SOCIAL WEB DRIVES PRODUCT DEVELOPMENT For today s brand owners, pressure to develop

More information

Customers / Customer Classes Regional / Local Business Organizations Special Interest Groups Peer Companies Financial Community

Customers / Customer Classes Regional / Local Business Organizations Special Interest Groups Peer Companies Financial Community 2013 Use of social media channels has exploded over the last several years. As an example of this growth, Facebook and Twitter now have over one billion and 500 million users worldwide, respectively, while

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information