Understanding Consumer Behavior

Transcription

1 Mobile Phone Reuse and Recycling Survey: Understanding Consumer Behavior May 2014 Kate Pearce Sr. Strategist and Consultant

2 Table of Contents: Reuse and Recycle Survey Report Introduction/Methodology 3-5 Device Recycling Rates, Programs, Channels 6-16 Device Recycling (Received No Payout) Future Plans for Recycling Pre-owned & Emerging Technology Feedback Summary Appendix About Compass Intelligence

3 Introduction Methodology 3

4 Introduction Compass Intelligence 2Q 2014 Reuse and Recycling Survey Over the past three years, Compass Intelligence has tracked the burgeoning mobile phone buy back and recycling market. We have witnessed older programs receive makeovers and new companies like Apple, Walmart and Microsoft launch device trade in options in the market. This survey offers our readers a chance to see whether end users are 1) taking advantage of the plethora of buyback offers; 2) selling back mobile devices or just recycling them; and 3) what the future holds for these programs as the market changes. 4

5 Survey Methodology This research was conducted online using the Compass Intelligence Thought Leaders Panel. The survey was conducted in April The survey involved 1,205 people who started the survey and a total of 1,102 completed it. The survey ran for nearly two weeks. Respondents were over the age of 18. All respondents were mobile phone users. 5

6 The in-store experience is the preferred channel. In addition, 44% of the respondents chose a carrier (online or in-store) to sell back. Channels n = 696 (devices) 2Q Q % 58% 44% 42% Online Recycling In-Store Recycling Carrier Only All Other Please indicate below where you traded-in, sold back or recycled your old mobile device? (Select one for each column) NOTE: Other from prior slide is not counted here. In-Store includes kiosk and recycling drive options. These are devices recycled, not # of respondents. 6

7 About Us Reuse and Recycling Research Track Compass Intelligence 7

8 Green Tech/Reuse & Recycling Research Track The Bamboo Mobile Research Track identifies and studies trends in the mobile industry to elevate and promote device reuse, recycling, and other sustainability issues in the mobile market. We examine areas that involve eco-friendly efforts such as device buyback programs, green devices, eco-friendly packaging solutions, emerging green technology, mobile carbon footprint analysis, and more. We apply quantitative analysis and measurements around these areas of the mobile industry for clients as they seek to create a profitable and more sustainable mobile world. Green Tech/Reuse & Recycling Research Track Brochure Visit today to review the latest news, see samples of our research, and interact with Kate Pearce who leads this research. The research track includes the following published reports: Mobile Phone Reuse and Recycling Survey: Understanding Consumer Behavior, May 2014 Mobile Device Buyback/Trade-in Ranking and Assessment, March 2014 Idle Device Market Size and Forecast Report, , Feb 2014 Reuse and Recycling Survey Results and Market Overview, Nov 2013 Future reports Buyback Vendor Landscape (coming in May/June) Smartphone Kill Switch (coming in June/July) Green Devices & Packaging (coming in July/Aug) For more information on reports and pricing, please contact Kate Pearce at or kpearce@compassintlligence.com 8

9 May 14 About Compass Intelligence Founded in June of 2005, Compass Intelligence - A global market acceleration research and consulting firm - redefines market intelligence and consulting. We have more than two decades of experience guiding business decisions using in-depth segmentation research that leverages creative, unique, and dependable methodologies. Our services include strategy acceleration, consulting and ideation services, market segmentation, market research/intelligence, and competitive analysis. 6 research track areas including Mobility & Wireless, M2M IoT & Connected Devices, Digital/Online Customer Experience, Green Technology/Reuse & Recycling, Emerging Technology, and Segmentation Metrics. Our focus is to provide individual decision analytics to clients while simplifying the research procurement process. Compass Intelligence became a certified Woman-owned business in December of To find out more, please visit our site at 9