In other words, you ll have a way to attract more patients to your business.

Size: px
Start display at page:

Download "In other words, you ll have a way to attract more patients to your business."

Transcription

1 A Guide to Marketing for Aesthetic Providers Introduction Do you remember the early days of the internet? If so you might recall the exciting message from America Online when someone sent you an . It was, You ve got mail! What a fond memory. A lot s changed since those near-magical days. Now, is an accepted part of day-to-day life. You may have more s than you could possibly read. You probably also have unwanted messages from strangers clamoring for your attention or money. These annoying spam messages are not only a nuisance, but a great example of what marketing is not. In fact, we would encourage you to never send s to those who haven t willingly joined your list. Seriously, doing so can chip away at your good reputation and waste a lot of your time. The good news, however, is that you can still utilize to grow your business. This is because good marketing is not spam. In this ebook, we re going to focus on marketing. We re going to give you the rules of engagement and explain how to make your s welcome in any inbox. The end result is that you ll have a way to strengthen your relationship with existing patients and earn repeat business and referrals. At the same time, you ll be able to gain the respect of prospective patients and earn their business, too. In other words, you ll have a way to attract more patients to your business. PROMOTE MARKET GET SOCIAL 1

2 No Instant Fix! It s important to note that marketing isn t an instant fix. Like all marketing initiatives, it takes planning and execution. Your results will reflect the amount of thought and work you put into it. Likewise, some elements of marketing may not fit your style as a business owner and others may work better in one area than another. So it goes without saying that you ll need to monitor your efforts, do more of what works and change or discontinue what doesn t. It s also important to note that we developed this publication at the request of our partners. We speak to many aesthetic providers on a daily basis and questions about marketing always come up. The Alma Monthly Rewards program and publications like these are designed to answer those questions in a concise and extremely valuable way. Alma Rewards June, 2014 We had a great response to last month s free ebook, A Guide to Websites for Aesthetic Providers. In that publication, we emphasized the importance of collecting names and addresses from your website. Many of our partners had questions on this topic. In this month s free publication we ve done our best to answer them; and we re happy to present: A Guide to Marketing for Aesthetic Providers This free publication explores the tools needed to implement or expand an effective marketing program. As an added bonus, the first 50 to download the ebook will receive a no-cost, no-obligation marketing consultation from our vendor, Go Loyal. Click here to download your copy of, A Guide to Marketing for Aesthetic Providers. A Guide to Websites for Aesthetic Providers Introduction When prospective patients look for your services, they are doing so online. They are using Google and other search engines, YouTube and even social media sites such as Twitter. It s more important than ever before to make a great first impression online. Not too long ago, any business with a website had a solid competitive advantage over competitors who had none. In those days it was okay to have any kind of site at all. Now it s not so simple. These days websites are capable of almost anything. If you can imagine it, chances are good that you can find a developer who can create it usually at a steep cost. AR Rev A Please don t hesitate to contact any member of Alma s marketing team with questions or concerns. To Your Success... The good news is that a business to consumer site doesn t have to have every bell and whistle ever invented. Nor does it need to cost a small fortune. In fact a great website must accomplish one object: real life patients in your waiting room. It s as simple as that. This guide contains information to help you achieve that objective. PROMOTE MARKET GET SOCIAL Please note this guide does not cover HTML, CSS, Building Web Sites, Search Engine Optimization, Social Media Marketing, Blogging or creating a complete digital marketing mix. If any of those topics interest you, don t hesitate to let your Alma Lasers representative know. Finally, while this ebook can stand alone, you might also benefit from our previous publication: A Guide to Websites for Aesthetic Providers. If you didn t get a copy, we d be happy to send you one. Just send an to and request your copy. Now let s get started! 2

3 Building Your List building a tribe... Have you heard the expression building a tribe? This is a popular saying with both marketers and social media gurus. The tribe is the group of people who not only want what you ve got for sale, but believe you re the best person or business to provide it. Think of your list as part of that tribe. Think of building your list as adding new members to the tribe. You can add people to your list your tribe in different ways. The first and possibly most important is your website. In our ebook A Guide to Websites for Aesthetic Providers we emphasized the importance of giving website visitors a way to sign-up for your newsletter. If you re using one of the popular Content Management Systems such as Drupal or Wordpress, you can add a plug in to your site and accomplish this. If you re not the type to work with HTML, your website developer should be able to do so at a minimal cost. Once the plug-in is installed, you have the foundation to start building your list. Be sure that every page of your website invites visitors to sign-up. If you re a blogger, end your articles with an invitation to sign-up for your newsletter. It s most effective to offer a small incentive for people to sign-up. One of our most successful locations offered a Guide to Great Looking Skin. The guide was two pages full of tips on taking care of one s skin. Some of the tips were common sense, such as staying hydrated and using sunscreen. Others were new. In any case, this location added over seventy new patients to their list. From the looks of things, they continue to add new folks today. Please remember that the incentive doesn t have to be complicated. It only has to be valuable. You can also add names to your list via social media. For example, if you re on Facebook you can direct fans and friends to your website via a link in your timeline. Let s say that you ve written an incentive such as, Your Skin and Sunshine. You could then post an update such as, Look great this summer learn how here! At the end of the update, link to your sign-up page where you describe the incentive and invite people to download the article after giving you re your address. FACEBOOK TWITTER GET SOCIAL 3

4 Building Your List Facebook also allows you to implement similar functionality on your page where folks can join your list without visiting your site. This is because Facebook likes to be its own ecosystem and keep its traffic within Facebook. In fact someday, you might not be able to link outside of the platform at all we ll see. Adding a sign-up form to your Facebook Fan Page can be a little more complicated than adding a plug-in to some websites. Regardless, a competent developer should be able to get the job done at a minimal cost. You can also tweet a message to your followers on Twitter. If your tweet is re-tweeted you could attract a lot of attention and ultimately new patients. Keep in mind that both Facebook and Twitter are large social networking platforms and that you might attract people that are not in your area. If the person signing up for your newsletter lives hundreds of miles away they re probably not going to become your patient. But it s not a huge problem. It s perfectly acceptable to have some folks on your list that simply enjoy your content and think highly of you. FACEBOOK TWITTER GET SOCIAL Finally, remember to add your existing patients to your list. Most practices have an list on file and already communicate via . You might remind people of an appointment or send a friendly follow-up message. You might be tempted to simply add all of these people and their addresses to your list. Don t do it! Remember, for your marketing to be effective, you need to have the recipients permission to them on a regular basis. So ask first. You can do this in person via a form or through snail mail. Whatever you choose, make sure that the person knows they ll need to opt in to your list. More on opting in in the next section. 4

5 Vendors & Auto Responders So far we ve covered a few ways to add names and addresses to your list, also known as your tribe. Now it s time to get into the details. The kind of list you need for marketing purposes isn t one kept in an Excel file. Nor is it stored in your application such as Microsoft office. You need a place to store your list as well as an efficient means of communicating with your list. On this note, some locations may be tempted to people in groups via their personal software. For example, open a new in Gmail or MS Outlook, write the message and send it to twenty or thirty people. This can work fine when you have a small list of people to . However, this ebook gives you a way to build a list with hundreds of people on it. If you keep at it, you could one day have thousands of names on your list. You can t that many people from your personal software. It would take too much time away from your business. Furthermore, you could be mistaken as a spammer and blocked by some servers. This means that your s would no longer get through advanced spam filters. You don t want this to happen. To avoid this kind of catastrophe, you need an Vendor. Here are seven companies that specialize in marketing: GET CONNECTED Mail Chimp Vertical Response Get Response Constant Contact Mailigen Campaigner icontact Or consider a full-service marketing firm like Go Loyal. No company will do the creative work for you. You ll still need to contemplate your message, write it and send it. All of them will give you a way of adding a sign-up to your website and an interface with which to compose and send your communications. Some of them cost more than others. Some developers have a favorite. The right one for you is the one you like the most simply because you ll be more apt to use a tool that you really enjoy working with. Utilizing a vendor for your marketing has some big advantages. For one, if you want your s to look like you spent hours designing them you can do so. The interfaces are relatively easy to use and, after some experimentation, you ll get the hang of it. If you run into a problem, the companies listed have online help and toll free numbers to assist you. Even more important, these companies give you a place to store your list. You can export it any time, of course. But you ll have a safe, secure and back-up place to keep all of your address. So if your hard drive or entire computer crashes, your list is still intact and safe. 5

6 Vendors & Auto Responders Finally, you can use any of these services to set-up an auto-responder. An auto-responder is an automatic message sent to the people who sign-up for your newletter. Earlier in this ebook we discussed giving people an incentive to join your list. We gave the example of a short document titled, Your Skin and Sunshine and suggested that you create a similar document. Once this document is complete and you have your vendor in place, you can set an auto-responder in place so that everyone who joins your list receives the incentive immediately after confirming their subscription. Does this sound like you re promoting your business and potentially gaining new patients all day long without doing any additional work? It should because that s exactly what you re doing. This is the power of constantly adding addresses to your list. This is the power of consistently building your tribe. This is the foundation of effective marketing. If your website is properly optimized for your local area, the majority of people who join your list will be in your area. This means that the vast majority of those people can become your patient. You did a small amount of work and enjoy the benefits of it for the long term. Don t relax, however. Keep an eye on the number of people who join your list. If nobody signs up to receive your incentive, you ve got a problem. You may need to improve the offer. You may need to look at your site s Search Engine Optimization and make adjustments so that you appear in more searches. 6

7 Vendors & Auto Responders Likewise, you may find that the incentive you created draws people to your list for a period of time and then stops doing so. Don t worry. You can always create a new incentive and auto-responder. Some ideas will be successful. Some won t make much of an impact. It s the reality of the world we live in. What s important is that you keep at it, measure your results and continue your marketing efforts. At this point, you re almost an marketing guru. You know different places to collect names and addresses, several different vendors and how to incentivize people to join your list. Now let s go through a sample campaign. PROMOTE MARKET GET SOCIAL 7

8 Your First Campaign Remember what we said about the incentive you created for joining your tribe? We noted that it didn t have to be complicated. It only had to be valuable. By valuable we don t mean that it s worth lots of dollars, although the information it contains could very well be. We mean that it has a value to the person receiving it. The same holds true for your campaign. The rule of thumb is that every time you hit send, your message should provide the recipients with value. Said another way, effective marketing is a value exchange. Your exchanging the value of your content in exchange for the recipient s time. At the end of the message, you offer the opportunity for a second value exchange your aesthetic services in the form of a treatment in exchange for your recipient s time and hard earned money. As an aesthetic provider you already know a lot about what s valuable to your patients. For example, aesthetic patients often value: Remedies that combat the visible signs of aging Preventing premature aging or damaging their skin Looking good for a specific date such as a wedding or reunion Looking better under their clothes Taking care of their skin as they get older Saving money while fighting the hands of time 8

9 Your First Campaign Now, with that list in mind, start drafting an to everyone on your list. Don t worry about writing professional copy or a hard core sales pitch. In fact, it s better to speak directly to the person receiving the in a friendly, informative tone. Imagine your ideal patient and write the for them. If your ideal patient can relate to the information, others will find it relatable as well. It s important to get to the point rather quickly. Don t rush through the message. But don t ramble on and on either. Your recipient s time is valuable. If you don t get to the point you ll lose their attention. See examples on the following page... 9

10 Your First Campaign Dear, As a kid I always looked forward to summer vacation. School was out and the local pool was the place to be. My only job back then was to have as much fun as possible. As kids, we never worried about how we looked in our swimming suits. It s a fact of life that as we get older we don t look as good as we used to in our beach clothes. Time takes its toll on all of us, often in spite of our diet or how much we exercise. Until recently, there wasn t much a person could do to look great after a certain age. I m happy that s changed. Now, almost anyone can utilize technology to recapture their youthful confidence at the beach. This includes getting rid of wrinkly knees, dealing with cellulite and perhaps even fitting into last year s trunks. Here at (your business name) we help people feel better about their appearance. In our summer series, we re going to share what other patients have said about our treatments, some interesting information about our technology and how it can help you look like a million bucks at the beach. Are you a candidate for these revolutionary treatments? Hit reply and let us know. Thanks for being on our list! Your Name The above example focuses on selling treatment during the summer, but it isn t a sales pitch. Nothing will encourage people to unsubscribe from your list faster than a few hard-core sales pitches. How would you as a patient feel if you received the following message from your provider? Dear, Check out our monthly specials! Book your appointment today! Don t wait do it now! Click here! The bad example does nothing to establish common ground between the two parties. It s a meaningless interruption of the recipient s time. Furthermore, the Click Here can trigger spam filters to automatically file your into the recipients junk or spam folder. 10

11 Subject Lines Most folks don t read every they receive. It s fair to say that most of us scan our in-box and mentally organize it into three categories: 1 2 What I m Going to Read NOW What I m Going to Read Later Think of the subject line as a sort of attention getting headline. However, it s more than attention getting. It s also a promise. It promises the reader that the message will be one or more of the following: 1 Useful to the reader 2 Specific to the reader s needs, wants or desires 3 What I m Going to Delete Immediately Obviously, you want your messages to land in category one. The way to do that is by writing a compelling subject line that makes the message irresistible. 3 Urgent It s great if you can make every single subject line meet all three of the above. But you re building a relationship, showcasing your authority and not every message will be alike. So for now, concentrate on meeting at least one of those promises with your subject lines. Some subject lines for our example message might be: Stop Hiding Under Clothes at the Beach This Summer, Make Your Friends Jealous Fit into Last Year s Bikini You Can Have a Beach Body You get the idea. 11

12 Conclusion An ebook of this size can t address every aspect of marketing. Besides, each business and each person is unique. Like anything, it takes time, trial and error to master a new skill. Always remember that even experienced marketers struggle to find the perfect subject line or the best way to get a message across. Now you ve got the basics for creating compelling campaigns. The next step is to implement it into your marketing mix. Nobody can capture your passion for helping people achieve their aesthetic goals quite like you. So take action and start writing. Let your unique personality and commitment shine through in your messages. Build your tribe with two-way relationships and always keep the value-exchange in mind. Most important, let us know what else you d like to know about this subject or other marketing topics. Your feedback helped us create this guide as well as the Alma Rewards program. Keep it coming we re all ears and always on your side. PROMOTE MARKET GET SOCIAL 2014 Alma Lasers Ltd. All rights reserved. AL Rev A Alma Rewards, June 2014 A Guide to Marketing document 12

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

TURN VISITORS INTO LEADS

TURN VISITORS INTO LEADS TURN VISITORS INTO LEADS HOW TO BUILD AN ONLINE LEAD CAPTURE MACHINE By Andrea Parker Imagine that I just handed you a crisp stack of one hundred $10 bills. Each $10 bill represents one of the last hundred

More information

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS.

CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. How to guide CREATING EFFECTIVE EMAIL MARKETING CAMPAIGNS TO GROW YOUR BUSINESS. So, by the time you re reading this handy how to guide on creating effective email campaigns to grow your business you will

More information

This book does not contain affiliate links. Copyright 2009 Jodi Kaplan

This book does not contain affiliate links. Copyright 2009 Jodi Kaplan You may email, print, or post this report freely. Just leave it intact, don t change it, and keep it as a PDF file. You may republish excerpts as long as you attribute them to this e-book and link back

More information

Quick and Easy Email List Building

Quick and Easy Email List Building Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

successful email marketing design

successful email marketing design successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

Internet Marketing Rules!

Internet Marketing Rules! Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your

More information

Copyright 2010 You have giveaway rights to this report. Feel free to share.

Copyright 2010 You have giveaway rights to this report. Feel free to share. Article Marketing Magic Copyright 2010 You have giveaway rights to this report. Feel free to share. Table of Contents What Is Article Marketing?...3 The History of Article Marketing...7 Article Marketing

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

Contents. Homepage: PTC Profit Boost. Webhosting: Hostclipse webhosting

Contents. Homepage: PTC Profit Boost. Webhosting: Hostclipse webhosting 1 Contents 1. INTRODUCTION... 3 2. HOW TO GET DIRECT REFERRALS ON PTC SITES?... 4 2.1. HOW TO CHOOSE WHICH PTC SITE TO PROMOTE?... 4 2.2. HOW TO FIND NEW PTC SITES?... 6 2.3. OPENING A WEBSITE/BLOG TO

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

Reputation Management for Local Businesses: Protect Your Image

Reputation Management for Local Businesses: Protect Your Image By: James Iannelli RI Reputation Management www.reputationmanagementri.com (401) 316-2931 1 Introduction As a business owner, you already know that managing a business is a LOT of work; from keeping the

More information

The beginner s guide to email marketing

The beginner s guide to email marketing E-book The beginner s guide to email marketing Reaching customers online doesn t always have to involve a website. Netregistry guides you through the dos and don ts of email marketing. Call 1300 638 734

More information

Email Marketing 10Mistakes

Email Marketing 10Mistakes Most Common Email Marketing 10Mistakes At Upper Case, we see very smart customers make mistakes that cause their email response rates to suffer. Here are the most common mistakes we encounter... 01 Not

More information

Program Guide. Module 2. 2011 LifeStylized.com

Program Guide. Module 2. 2011 LifeStylized.com Program Guide Module 2 2011 LifeStylized.com Module 2 M Page 1 o f S1IMPLE 5 MARKETING ADE YOUR WEEK ONE AH- HA MOMENTS What did you find most useful/ helpful about the Avatar exercise? Did you learn anything

More information

Email Marketing Methods

Email Marketing Methods Email Marketing Methods Brought to You By PLR-MRR-Products.com Buy PLR, MRR or Resale Products through Membership or Direct Purchase Shopping Cart. You are also welcome to visit and download from our free

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for

More information

Introduction. The traditional content for leads conversion funnel looks a bit like this: Email sent to new lead with link to content

Introduction. The traditional content for leads conversion funnel looks a bit like this: Email sent to new lead with link to content Introduction. Content marketing comes in many shapes and sizes. Today we are going to focus on everyone s favourite, using free digital content for lead generation. Savvy marketers have been distributing

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

What to Write in Your

What to Write in Your What to Write in Your WHAT TO WRITE IN YOUR EMAILS INCLUDING FILL-IN-THE-BLANKS EMAIL TEMPLATES Emails INCLUDING FILL-IN-THE-BLANK EMAIL TEMPLATES 1 TABLE OF CONTENTS Chapter 1 Thanks for Subscribing Incentives

More information

List-Building Secrets

List-Building Secrets The Step-by-Step System to Grow Your Coaching Business By Michelle Schubnel Helping coaches around the world attract great clients and build thriving, rewarding and profitable coaching businesses. Table

More information

How to Choose the Right Web Site Design Company. By Lyz Cordon

How to Choose the Right Web Site Design Company. By Lyz Cordon How to Choose the Right Web Site Design Company A White Paper on Choosing the Perfect Web Site Design Company for Your Business By Lyz Cordon About the Author: Lyz Cordon is owner of Diligent Design and

More information

The Email Marketing Performance Booster

The Email Marketing Performance Booster The Email Marketing Performance Booster Table of Contents An Introduction to Email Marketing...2 - Design & Delivery Common Mistakes to Avoid A Design That s Just Too Big...4 Ignorance of the Law...4 Faiure

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information

Why Your Job Search Isn t Working

Why Your Job Search Isn t Working Why Your Job Search Isn t Working 6 mistakes you re probably making and how to fix them I t s easy to think that your lack of success in finding a new job has nothing to do with you. After all, this is

More information

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com EMAIL MARKETING BEST PRACTICES www.agillic.com contact@agillic.com SUBJECTS AND PREHEADERS Subject Preheader Tell it don t sell it Your subjects and preheaders can make all the difference to your email.

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com Umpqua Web Design 541-673-2671 www.umpquawebdesign.com 1 Most small businesses understand the importance of having a company website. A website can act as a virtual storefront and information hub, which

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

A White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107

A White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107 A White Paper VerticalResponse, Email Delivery and You Delivering email seems pretty straightforward, right? You upload a mailing list, create an email, hit send, and then mighty wizards transport that

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

Build Your Mailing List

Build Your Mailing List Introduction MailChimp makes it fun and easy to send email newsletters, manage subscriber lists and track newsletter performance, but what does that have to do with you? Why should churches be concerned

More information

Tips, strategies, and examples you can use to get more subscribers and sell more wine direct-to-consumer.

Tips, strategies, and examples you can use to get more subscribers and sell more wine direct-to-consumer. Tips, strategies, and examples you can use to get more subscribers and sell more wine direct-to-consumer. Attracting Subscribers The value of a single email address How one winery increased its subscribers

More information

Email Marketing Success

Email Marketing Success Email Marketing Success Please Consider the following related offers. Thank you. Boost You Email List Sign-Up by 1000% FOR FREE!!! Watch this free video and find out how you can EASILY boost your email

More information

E-mail Marketing Tactics

E-mail Marketing Tactics 1 Disclaimer This e-book has been written to provide information about its topic. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography

More information

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support Travel agents guide to SMS messaging How to use SMS messaging for marketing, booking, and customer support Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances

More information

Hairy Goat D E S I G N

Hairy Goat D E S I G N Hairy Goat D E S I G N Email marketing made easy Hairy Goat D E S I G N Top 5 reasons to use us as part of your marketing strategy 7 Different types of email marketing we offer 9 Email marketing and the

More information

CREATING YOUR ONLINE PRESENCE

CREATING YOUR ONLINE PRESENCE CREATING YOUR ONLINE PRESENCE Congratulations on signing up for your webhosting package, you ve just completed the first and most important step in establishing your online presence. There are just a few

More information

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved. (+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your

More information

10 Secrets to Building a Killer Email List. How-to Guide

10 Secrets to Building a Killer Email List. How-to Guide 10 Secrets to Building a Killer Email List How-to Guide Introduction Building an email list for your company is important not only for marketing; building a healthy, targeted, robust email list is how

More information

7 Biggest Mistakes in Web Design 1

7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited

More information

How to Integrate Email Marketing With Your Social Media Efforts

How to Integrate Email Marketing With Your Social Media Efforts How to Integrate Email Marketing With Your Social Media Efforts Here are the 4 methods of integrating social media with your email marketing. 1. Put faces to your email subscribers and retarget them All

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

Internet Video Campaigns for NonProfits:

Internet Video Campaigns for NonProfits: Internet Video Campaigns for NonProfits: How to Use the Power of Video and the Reach of the Internet to Grow Your Donor Base and Engage Your Community by Catie Foertsch Yes! MediaWorks In this new world

More information

AWEBDESK EMAIL MARKETER

AWEBDESK EMAIL MARKETER AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares How To Grow Your Email Marketing List Edition 1.0 October 2012 Page 1 of 10 Introduction Email marketing can be profitable for any business, no

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

Outlook 2010 basics quick reference sheet

Outlook 2010 basics quick reference sheet Outlook 2010 basics Microsoft Outlook 2010 is the world s leading personal information management and communications application. Outlook 2010 delivers complete e-mail, contact, calendar, and task functionality.

More information

Marketing casebook: Start spreading the news

Marketing casebook: Start spreading the news E-book Marketing casebook: Start spreading the news The internet can turn any small business with a laptop into a media network, syndicating your content to the world. In this e-book we look at new ways

More information

4 ways to grow your small business with Salesforce CRM

4 ways to grow your small business with Salesforce CRM 4 ways to grow your small business with Salesforce CRM Contents Executive Summary... 2 Make everyone more productive... 2 Customize: Make Salesforce CRM work the way you do... 2 Organize: Centralize your

More information

Basics of Online Marketing ~ Resources and Instructions~

Basics of Online Marketing ~ Resources and Instructions~ Basics of Online Marketing ~ Resources and Instructions~ Successful Email Marketing By Vanessa Salvia What can be done to increase the likelihood that someone will open your email, take the time to read

More information

Email Marketing System Options

Email Marketing System Options System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system

More information

In an ethical and moral way, it should be taken as a community building process, not a sales channel.

In an ethical and moral way, it should be taken as a community building process, not a sales channel. Email list building is one of the most popular prospect engagement and customer acquisition strategies in the marketing world. As online marketing is evolving, the importance of email marketing is getting

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

Internal Communications

Internal Communications Internal Communications Jacqueline Destremps ABOUT ME MY JOURNEY 1 1998-2008 2008-2014 2014-2015 2015- I started my first business while I was in college, Bride To Be in AZ. I created a website for local

More information

Free Report On One Of The Greatest Internet Marketing Tools The Autoresponder

Free Report On One Of The Greatest Internet Marketing Tools The Autoresponder http://bit.ly/responder Free Report On One Of The Greatest Internet Marketing Tools The What you need to know in order to make huge income online One Advice. Print this report right away, if you don t

More information

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST BUILDING A PERMISSION- BASED EMAIL MARKETING LIST Say Please Before Hitting Send InfoUSA wants email marketers to know that you have two choices: You can either send unsolicited email or send email to

More information

Email List Profit Funnels

Email List Profit Funnels Page 1 Build & Profit With Your Email List FAST! Page 2 DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this E-Book represents the views of the publisher as of the date of publication. The

More information

Jump Starting Your Email Campaign For Lawyers 101

Jump Starting Your Email Campaign For Lawyers 101 Jump Starting Your Email Campaign For Lawyers 101 By Arthur C. Kosieradzki, Esq. Founder, Let America Know Email Marketing is Permission-Based Marketing Permission is a tremendous Gift. It is a measure

More information

Creating Online Wealth with Affiliate Marketing

Creating Online Wealth with Affiliate Marketing Creating Online Wealth with Affiliate Marketing By Connie Ragen Green I have done extremely well with my Internet business, and affiliate marketing has been a huge part of that success. Affiliate marketing

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Think about how often you check your own email and find tons of messages with subject lines like this:

Think about how often you check your own email and find tons of messages with subject lines like this: Writing Effective Subject Lines By now you are probably getting pretty anxious to get out there and send your first email promotion. You might even have a great idea all ready for a campaign that you re

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Productivity@Work Series 6 SECRETS TO EMAIL MARKETING

Productivity@Work Series 6 SECRETS TO EMAIL MARKETING Productivity@Work Series 6 SECRETS TO EMAIL MARKETING IT WORKS! Everyone is excited about social media using Facebook, Twitter and other tools to reach your customers and prospects and it s making them

More information

Grow. How to Authentically Grow Your Email List

Grow. How to Authentically Grow Your Email List Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating

More information

Advice on Using Dada Mail

Advice on Using Dada Mail Advice on Using Dada Mail Advice on Using Dada Mail Table of Contents Advice on Using Dada Mail...1 A Public Announce-Only List and Why Closed-Loop Opt-in Is So Important...1 Subscriptions...1 Why Close-Loop

More information

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What 12/16/13 Introduction Welcome to the Swiftpage Reseller Program! As a Swiftpage Reseller you have the ability to provide Swiftpage s valuable Email Marketing and Marketing Automation features to your clients,

More information

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program Childcare Marketing Tips 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program July 2012 Be Found on Your Local Map Over the past 10 or 15 years, and especially within the last

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

30- Day List Building Plan for a Software as a Service Business

30- Day List Building Plan for a Software as a Service Business 30- Day List Building Plan for a Software as a Service Business Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you

More information

11 Effective Ways to Use LinkedIn for Business Development

11 Effective Ways to Use LinkedIn for Business Development 11 Effective Ways to Use LinkedIn for Business Development LinkedIn & Social Selling for Business Development by Brynne Tillman contributions by (YOUR NAME HERE) by Social Sales Link LinkedIn for Business

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

30- Day List Building Plan for a blogger/affiliate marketer

30- Day List Building Plan for a blogger/affiliate marketer 30- Day List Building Plan for a blogger/affiliate marketer Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you already

More information

LEAD GENERATION STRATEGY

LEAD GENERATION STRATEGY LEAD GENERATION STRATEGY Steps: 1. Create your free guide 2. Upload it to your website and grab the URL 2. Create a separate page on your website 3. Create a webform in your list manager and upload to

More information

Making Co-Registration Convert A Guide to Getting Started

Making Co-Registration Convert A Guide to Getting Started Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back

More information

Lead Scoring: The Smarketer s Guide

Lead Scoring: The Smarketer s Guide Lead Scoring: The Smarketer s Guide I m sure your salespeople would agree that not all leads are created equal, and marketers should too. By working together, your two teams can coordinate for better profits,

More information

10 Step Campaign Planner

10 Step Campaign Planner connect inform engage Email Marketing 10 Step Campaign Planner what is in this guide The Basics & Benefits 10 Step Campaign Planner 10 Step Summary Trends & Statistics About Heart New Media THE BASICS

More information

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS OVERVIEW You have your data imported, some follow-up sequences, and some initial results with Infusionsoft. Now what? Infusionsoft is a powerful product,

More information

21 Ways to Build Your Contact List

21 Ways to Build Your Contact List 21 Ways to Build Your Contact List Introduction Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is

More information

Business Success Blueprints Choosing and using a CRM

Business Success Blueprints Choosing and using a CRM Business Success Blueprints Choosing and using a CRM YOUR BLUEPRINT TO SUPER SUCCESS The definitive Entrepreneurs Circle Guide to managing your customer data. Choosing and Using a CRM Still trying to

More information

The Basics of Email Marketing

The Basics of Email Marketing The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it

More information

Terms and Conditions

Terms and Conditions - 1 - Terms and Conditions LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

Emails + Zoho CRM. for Your Business. Customer Relationship Management. Email

Emails + Zoho CRM. for Your Business. Customer Relationship Management. Email Emails + Zoho CRM for Your Business Customer Relationship Management Email 2 Contents The Basics The Email + CRM Solution Built-in Option to Send Emails Zoho Mail Add-on BCC Dropbox Plug-in for Microsoft

More information

Stand OUT Stay TOP-of-mind Sell MORE

Stand OUT Stay TOP-of-mind Sell MORE Stand OUT Stay TOP-of-mind Sell MORE Use the arrows to navigate through the pages. next 1/19 [close] Haley Marketing Solutions Get past HR and sell higher margin solutions...4 Build a KILLER website...5

More information

{ { Calculating Your Social Media Marketing Return on Investment. A How-To Guide for New Social Media Marketers. Peter Ghali - Senior Product Manager

{ { Calculating Your Social Media Marketing Return on Investment. A How-To Guide for New Social Media Marketers. Peter Ghali - Senior Product Manager { { Calculating Your Social Media Marketing Return on Investment A How-To Guide for New Social Media Marketers Peter Ghali - Senior Product Manager This guide provides practical advice for developing a

More information

A Handy Guide to. email Marketing. Including How to Hire an Effective. Copywriter for Massive Results! Claudia Looi TravelWritingPro.

A Handy Guide to. email Marketing. Including How to Hire an Effective. Copywriter for Massive Results! Claudia Looi TravelWritingPro. A Handy Guide to email Marketing Including How to Hire an Effective Copywriter for Massive Results! Claudia Looi TravelWritingPro.com Introduction Email marketing is not dead. In fact it is more powerful

More information

Help Your Book to Sell through Social Media

Help Your Book to Sell through Social Media Help Your Book to Sell through Social Media Social networking sites and blogging have revolutionised the way consumers find out about products and talk about them. Social media is usually free to use,

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil

More information