Tips, strategies, and examples you can use to get more subscribers and sell more wine direct-to-consumer.

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Tips, strategies, and examples you can use to get more subscribers and sell more wine direct-to-consumer."

Transcription

1 Tips, strategies, and examples you can use to get more subscribers and sell more wine direct-to-consumer.

2 Attracting Subscribers The value of a single address How one winery increased its subscribers 500% 3 basic strategies to get more subscribers Creating an effective thank you page How to Craft the Perfect Welcome 8 tips for an effective welcome message 5 Obvious Strategies to Get More Subscribers Use a popup for 5x as many signups Offer valuable content and resources for download Allow subscription via blog comments Sold out product notifications Use Hellobar to display a call-to-action Bonus Tips & Resources

3 Every single address has value attached to it. Every address you collect is worth something. Of course it has a monetary value, but we shouldn t reduce something as valuable as this to just a dollar figure. is a deeply personal way to adopt people into your inner circle or the other way around. Getting into someone s inbox is a privilege, and something we control. Any good marketer will tell you the money s in the list and when it comes to selling wine to consumers, this statement is particularly true. When you get a new customer, you re getting a possible brand advocate, someone who will share your product with friends, and hopefully come back for years to come.

4 When it comes down to marketing costs, is the cheapest way to promote your brand. It s also the easiest and most effective. Services like MailChimp, Aweber, and Constant Contact offer excellent platforms to manage your campaigns. A good list will convert 40-50% of your subscribers at least once over the course of a year. In fact, marketing has the highest ROI of any digital marketing channel.

5 Does appear as a top source of revenue in your Google Analytics ecommerce report? It should be at or near the top. Over the past two years I ve examined data from countless wineries, and the most successful ones excel at marketing. In order to see the highest ROI on marketing, you need to constantly be growing your list of subscribers. This is one area that 90% of wineries struggle to capitalize on. Luckily, it doesn t take much to collect s from hungry consumers who visit your site.

6 1. Make it obvious. Make the call-to-action plainly visible by creating a graphic, adding it above the fold, and ensure it appears on every page of the site. 2. Make it easy. Only require their name and . Nothing else. 3. Incentivize subscribers. Create a one-time discount promo code to incentivize users and attract more signups. Include a short message that clearly spelled out the benefits of subscribing, and emphasized the onetime promotion they would receive. BONUS: Build a focused thank you page

7 In the example above, we implemented these three simple changes and saw dramatic results. The line above tracks visits to the newsletter signup page for their website, and has grown 500% since making these edits.

8 The first thing you need to do is create an effective call to action. Which line of text sounds more appealing? Join our mailing list. OR Become part of our inner circle and get -exclusive offers, invitations to special events, and the latest news about our winery. We swear on our oldest bottle of Reserve Cabernet, we won t spam you.

9 Your website offers an experience for a new visitor, and you need to figure out ways to nudge them down the funnel, migrating them from a casual website visitor to a loyal customer. By using simple and direct prompts to join your mailing list, you can shepherd a lot more people into the top of the funnel. Your mailing list call-to-action should appear near the top of your website, and on every single page. It should be enticing, visually appealing, and informative.

10 Visit a couple winery websites, and you ll notice a few common traits. Most of calls-to-action appear below the fold, often at the very bottom of the website. Very few offer any sort of insight into why a visitor would even care to signup. Most signup forms require too much information from the user. Unless you re doing very targeted geographical offers and sending daily horoscopes, there s no need to collect their address, date of birth, and other personal information. At this stage, you need only their name and . Once they become a customer, you ll get all the rest of their personal details.

11 DO NOT require users to fill out this much information. DO require only their name and address.

12 Most wineries display extreme caution and predjudice against offering discounts. They feel like it diminishes their brand s worth, and in a sense that s true if they do it too much. I believe a brand risks this when they work with sites like Wine.Woot and Lot18 pushing heavy discounts. They risk deflating their perceived value, and training customers to expect those kind of savings.

13 A good many wineries also turn their nose at the idea of offering an explicit discount for new mailing list signups. But all it took in this example was a single use, $10 off coupon to dramatically build their subscribers. Consider this the average wine order is valued around $250, and the lifetime value of a customer is often many times that. Does paying $10 for a new customer sound like such a bad thing? I didn t think so. Your incentive doesn t have to be monetary either. Offer them a resource like an ebook guide to your wine region, and exclusive content. Keep them up to date with winery events, news, and upcoming release dates. Between basic incentives like those and larger ones like ebooks and guides, you can find plenty of ideas.

14 So you got someone to subscribe to your newsletter, and you gave them a small incentive. Now what? In most cases, this is what you ll get:

15 This is a wasted opportunity. You just gave someone a $10 coupon, right? Now give them the desire to use it. If someone s this interested in your brand, why not offer up some of your favorite wines, or present them with a chance to buy a magnum of one of your club-only wines? This should not be the end of your visitor s journey. Actually, it should be far from it.

16 T-Vine does a great job presenting new subscribers with an immediate nudge encouraging further interaction from the new subscriber.

17 The welcome is your first chance to engage a new subscriber. Don t blow it!

18 When someone signs up for your list, two things should happen. First, they should land on a thank you page that directs them back into your website. After that, your new subscriber should get a friendly welcome . Now, most systems will generate an automated thank you for subscribing , but you want to add your own touch to make it really effective. This is your first time hitting their inbox, and the welcome bring more substance than a simple thanks for signing up message does.

19 There s nothing here that entices me to head back to the William Hill site, and it s very impersonal and stale. Who is consumerrelations anyway? If they value me as a loyal customer, why not show me a little more love by giving out a one-time discount, or sharing more information about what makes them so deserving of my supposed loyalty?

20 Shown here is the first of a series of s that new subscribers receive after opting into Sterling Vineyards mailing list.

21 Click Members then Documents and select Automated system s. Then edit the Mailing List Subscribe .

22 Notice how Sterling includes the first name of the subscriber in there, along with a friendly thank you message. It s a lot less robotic sounding than the William Hill one version.

23 They clearly state what the new subscriber will receive in future s Over the next few days, we ll be introducing you to each unique aspect of our winery. Watch your inbox for promotional offers, invitations to our exclusive events, the latest news about our Napa Valley wines and tips about entertaining and enjoying wine.

24 But just a little bit. New subscribers will see Sterling s most popular wines along the right-side of the , which adds a subtle selling point without hitting you over the head with a BUY OUR WINES sort of message.

25 Although this example from Sterling doesn t include a discount or offer, the second or third in their welcome series does. When someone subscribes to your newsletter, they re at a peak time of interest, and now is the best time to capitalize on their interest by offering them something of value. It s very common to see a one-time discount, or free wine tasting invitation, but you could also offer them a free tourist guide or ebook for example.

26 Meet the winemaker. New subscribers probably aren t that familiar with your company, so why not introduce them to some of the important faces behind the company? Consumers want to learn about a brand, and this is the perfect sort of thing to share with new faces.

27 Wine quick tips. By sharing basic information and tips like this, you can impart knowledge upon your reader. Hopefully it s useful enough so they ll share that tidbit with friends, and will always remember where they learned it.

28 In the Sterling Vineyards example, they also provide a short reminder about the discounts that wine club members enjoy. If someone is considering buying your wine, and isn t yet a club member, they might be more tempted to join after reading this.

29 You should always include a small call-to-action that encourages readers to connect with your Facebook, Twitter, and other social networks. Share examples of what you posted recently, and encourage the new subscriber to follow you on Facebook to stay up-to-date with the latest news and announcements.

30 Browse 200+ designs on themeforest.net

31 Think beyond your normal signup form and use these strategies to dramatically increase your subscriber base.

32 This is far and away the best strategy to use if you want to get 5x or more subscribers over your normal signup form. The problem is, popups bring a lot of controversy with them, and most website owners knee-jerk response it to say NO WAY if I suggest using one for list building. And that s understandable. We associate website popups as an intrusive and annoying obstacle that usually appears on crummy, low-quality sites. But when you consider the context of a popup, it becomes clear that they don t need to be intrusive, or annoying. The key to using these effectively is to display messaging that s highly relevant to the visitor, and to restrict the popup from appearing on every return visit.

33 Here s a screenshot showing how two popups are performing on one of my ecommerce sites. The Save 10% popup converts 6.68% of visitors. Most sites are lucky to convert 1% of visitors into subscribers. Why do popups perform so well? It s easy really they force visitors to make a choice. If you craft a relevant and sincere message to go with it, your visitors won t mind. Most of these tools offer plenty of settings to adjust when and how often the popup displays. For example, you can set a cookie interval that will restrict the popup from appearing for repeat visitors. That helps cut down the annoyance factor big time.

34 Recommended solutions: Pippity - This is a powerful plugin that you can use on any site to build subscribers using custom-made popups. It is one of the best out there, and All-in-one Subscription Pop This fairly basic popup script integrates with MailChimp, Vertical Response, and other major marketing solutions. It has useful features to display the popup at different times, with delays AWeber One of the most successful marketing solutions provides an easy way to design your own subscriber popup. Of course you must be a subscriber to use it. I recommend reading their blog post (linked below) for a great summary of how effective it can be.

35 I often turn to LaCrema for a lot of examples, because they generate a lot of great content. Their blog features lots of great recipes, like this green been casserole, which get tons of shares across social media networks.

36 Here s a thought What if they bundled 20 of these recipes together, and offer it at the end of each recipe article as a downloadable item? In return you offer up your and they get the automated response welcome with download link to the recipe collection.

37 If someone takes the time to leave a comment on your blog, they re probably engaged enough to consider subscribing to future updates. By offering a small prompt near the bottom of your blog posts, you can easily snag a few more subscribers. I use a plugin called Mailchimp Comment Opt-in on this site, and there are others like it, such as the AWeber comment optin, and WP- Leads.

38 Add signup box to be notified when product is available. If you have a limited supply of a product with high demand, like a wine for example, you ll eventually sell out completely. If a customer looks at that page, a wonders when it might be available next, why not prompt them to signup to be notified?

39 If you re not a fan of the popup, but want something that can be almost as effective, consider the Hellobar tool. Developed by online marketing superstar Neil Patel, it offers an unobtrusive way to capture your reader s attention and direct them to a landing page. You can put whatever you want inside the bar, even a slim signup form if you want.

40 Extra tips and strategies to further your marketing efforts.

41 Content is King. Segmentation is Queen. Varietal preferences (Special offer on Reds) Locals (Come to our next event) Order history (We ve missed you) Club join date (One year anniversary together) Credit card set to expire (Update your profile)

42 Use split testing to send slightly different versions of an to one half of your list. Cart discount vs. free shipping Subject lines Placement of call to action buttons Using company name vs. personal name in from line

43 Their offered 25% off their 2009 Zinfandel, with 50% off to wine club members. However, both the link from the and the site itself offered 50% off to EVERYONE.

44 A/B Testing 7 myths about marketing How A/B split testing works A/B split testing Subject line testing scenarios Exposure Winerymailinglists.com Wineberserkers.com Templates Themeforest templates Copywriting 37 tips for writing s that get opened, read, and clicked Subject line strategies to increase open rates The Perfect Subject Line Services Try a cart abandonment campaign free for 30 days marketing audit Formatting Pr er. The preflight check for HTML s Data/Analytics marketing dashboard for Google Analytics Landing Pages The anatomy of a high converting landing page

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

30- Day List Building Plan for a blogger/affiliate marketer

30- Day List Building Plan for a blogger/affiliate marketer 30- Day List Building Plan for a blogger/affiliate marketer Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you already

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

30- Day List Building Plan for a Software as a Service Business

30- Day List Building Plan for a Software as a Service Business 30- Day List Building Plan for a Software as a Service Business Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

How-To Guide: Email Marketing. Content Provided by

How-To Guide: Email Marketing. Content Provided by How-To Guide: Email Marketing Content Provided by Why Email Marketing? With all the channels available, why use email to market? It s powerful. Every $1 spent on email marketing has a $40 return, according

More information

30- Day List Building Plan for a Professional Services Firm or Solo Professional

30- Day List Building Plan for a Professional Services Firm or Solo Professional 30- Day List Building Plan for a Professional Services Firm or Solo Professional Day What to 1 If you have been using FeedBurner, switch to an service If you have been using nothing, choose an If you already

More information

In an ethical and moral way, it should be taken as a community building process, not a sales channel.

In an ethical and moral way, it should be taken as a community building process, not a sales channel. Email list building is one of the most popular prospect engagement and customer acquisition strategies in the marketing world. As online marketing is evolving, the importance of email marketing is getting

More information

Generating Leads While You Sleep

Generating Leads While You Sleep Generating Leads While You Sleep May 2013 CommuniGator 2013 Page 1 of 14 Contents Introduction... 3 Setting up the right infrastructure... 4 Page Scoring, Link Scoring and Lead Scoring... 7 Generating

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

01 877.362.4556 www.listrak.com

01 877.362.4556 www.listrak.com Behavioral Retargeting Email Campaigns: Five Things You Need to Know 01 2010, Listrak By Megan Ouellet, Director of Marketing June 28, 2010 Forrester Research reported that 154 million people in the United

More information

Start your business transformation now!

Start your business transformation now! If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle

More information

Best-Practice Email Marketing And How to Integrate It with All Marketing Channels

Best-Practice Email Marketing And How to Integrate It with All Marketing Channels Best-Practice Email Marketing And How to Integrate It with All Marketing Channels March 29, 2012 Why email marketing? Provides the highest return-on-investment Direct Marketing Assoc.: email marketing's

More information

How to Integrate Email Marketing With Your Social Media Efforts

How to Integrate Email Marketing With Your Social Media Efforts How to Integrate Email Marketing With Your Social Media Efforts Here are the 4 methods of integrating social media with your email marketing. 1. Put faces to your email subscribers and retarget them All

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

Six Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show

Six Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show Six Secrets to Simply Sell More Wine Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show Case Study: WHY SELL MORE WINE? Facts Winery X was selling 3,000 cases per year, virtually

More information

GUIDE TO EMAIL MARKETING

GUIDE TO EMAIL MARKETING GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST 28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST THE ULTIMATE LIST! www.shinealightmedia.com Introduction Email Marketing is one of THE most effective ways to quickly, directly and personally reach

More information

50 List Building Techniques!

50 List Building Techniques! 50 List Building Techniques! 1) Relevant Content Research and write content that your market is interested in. In this way, not only will you keep your subscribers happy, you will also boost the amount

More information

How do you turn your website into a real money-maker?

How do you turn your website into a real money-maker? Over here we have the goal: I want to make tons of money from my online business. And over here we have the reality: I have a website. I m making some money, but I wouldn t call it success just yet. The

More information

An Agency s Guide to Text Message Marketing

An Agency s Guide to Text Message Marketing An Agency s Guide to Text Message Marketing Hi, my name is Justin Mastrangelo. I am the founder of JA.TXT and I have been helping agencies and marketing consultants execute text messaging (SMS) campaigns

More information

The Ultimate Author Checklist for Online Book Marketing

The Ultimate Author Checklist for Online Book Marketing The Ultimate Author Checklist for Online Book Marketing from http://bookmarketingtools.com Organize your book marketing efforts and make them more effective! Introduction Authors write because it is something

More information

What to Write in Your

What to Write in Your What to Write in Your WHAT TO WRITE IN YOUR EMAILS INCLUDING FILL-IN-THE-BLANKS EMAIL TEMPLATES Emails INCLUDING FILL-IN-THE-BLANK EMAIL TEMPLATES 1 TABLE OF CONTENTS Chapter 1 Thanks for Subscribing Incentives

More information

Email Marketing: How to Create an Instant Flow of NEW and REPEAT Customers with Your Website

Email Marketing: How to Create an Instant Flow of NEW and REPEAT Customers with Your Website Email Marketing: How to Create an Instant Flow of NEW and REPEAT Customers with Your Website What is Email Marketing and How Can it Help Your Business? You are about to discover how your website produce

More information

Commerce Accelerator Program. Session 3: Best Practices for Email Marketing August 28, 2014

Commerce Accelerator Program. Session 3: Best Practices for Email Marketing August 28, 2014 Commerce Accelerator Program Session 3: Best Practices for Email Marketing August 28, 2014 The next 6 weeks Session 3: Email marketing Thurs, Aug 28 at 5:30pm PT Session 4: Creating a luxury brand/ developing

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

E-mail Marketing Tactics

E-mail Marketing Tactics 1 Disclaimer This e-book has been written to provide information about its topic. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography

More information

How To Build An Email List For Your Business. By Chris Guthrie

How To Build An Email List For Your Business. By Chris Guthrie How To Build An Email List For Your Business By Chris Guthrie Why? You control the traffic source Why? I ve had this happen before in other businesses Why? Other free traffic sources don t always last

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting 6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION VISITATION INTO CONVERSION 30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion Growing Your Business with Email Marketing TABLE OF CONTENTS Why Email Marketing? Growing Your Subscribers Email Content Ideas Email Best Practices Conclusion 1 6 10 15 18 WHY EMAIL MARKETING? Email marketing

More information

Quick and Easy Email List Building

Quick and Easy Email List Building Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building

More information

Introduction to Email Marketing

Introduction to Email Marketing Introduction to Email Marketing http://localu.org/ Mary Bowling www.ignitordigital.com Collecting Email Addresses? Collecting Email Addresses? Collecting Email Addresses? What Are You Doing With Them?

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Entrepreneur Systems: Business Systems Development Tool

Entrepreneur Systems: Business Systems Development Tool Creating Your Follow Up System Create an 8 series autoresponder sequence for a prospect Create a 6 series autoresponder sequence for one of your products or services Create a content template for a newsletter

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram

More information

T he complete guide to SaaS metrics

T he complete guide to SaaS metrics T he complete guide to SaaS metrics What are the must have metrics each SaaS company should measure? And how to calculate them? World s Simplest Analytics Tool INDEX Introduction 4-5 Acquisition Dashboard

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

TOP 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST QUICK TIPS TO GET STARTED THE RIGHT WAY

TOP 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST QUICK TIPS TO GET STARTED THE RIGHT WAY TOP 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST QUICK TIPS TO GET STARTED THE RIGHT WAY 1 Having your opt-in form in only one place The more places people see your sign-up form, the more subscribers

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

27 Killer Facebook Post Ideas for Small Business Owners

27 Killer Facebook Post Ideas for Small Business Owners 27 Killer Facebook Post Ideas for Small Business Owners PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida 33618 Copyright 2015 Boom! Social Media Marketing LLC All rights reserved.

More information

Secrets to Email Marketing Success guide to building your email list

Secrets to Email Marketing Success guide to building your email list internet marketing made easy Secrets to Email Marketing Success guide to building your email list Learning to hold open the door for your customers. The case for pop-ups? OCTOBER 2012 www.snapagency.com

More information

30- Day List Building Plan for an Ecommerce Site

30- Day List Building Plan for an Ecommerce Site 30- Day List Building Plan for an Ecommerce Site Day What to 1 If you are new to email marketing, choose an email provider. If you aren t, you have opt-in forms on every page of your site? Set up your

More information

45 Ways to Grow Your Business with Transcribed Content

45 Ways to Grow Your Business with Transcribed Content 45 Ways to Grow Your Business with Transcribed Content You work hard to create your audio and video content, but did you know that there is something very simple you can do to help maximize your content

More information

TURN VISITORS INTO LEADS

TURN VISITORS INTO LEADS TURN VISITORS INTO LEADS HOW TO BUILD AN ONLINE LEAD CAPTURE MACHINE By Andrea Parker Imagine that I just handed you a crisp stack of one hundred $10 bills. Each $10 bill represents one of the last hundred

More information

Think about how often you check your own email and find tons of messages with subject lines like this:

Think about how often you check your own email and find tons of messages with subject lines like this: Writing Effective Subject Lines By now you are probably getting pretty anxious to get out there and send your first email promotion. You might even have a great idea all ready for a campaign that you re

More information

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales.

$ $ HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS. A Guide to Using Facebook to Improve Lead Generation and Increase Sales. 1 HOW TO TURN FACEBOOK FANS INTO PAYING CUSTOMERS g$ $ $ A Guide to Using Facebook to Improve Lead Generation and Increase Sales A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

50 Simple Ways to Grow Your Email List

50 Simple Ways to Grow Your Email List 50 Simple Ways to Grow Your Email List 50 SIMPLE WAYS TO GROW YOUR EMAIL LIST EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver extraordinary

More information

30- Day List Building Plan for a Software as a Service Company

30- Day List Building Plan for a Software as a Service Company 30- Day List Building Plan for a Software as a Service Company Day What to 1 If you have been using FeedBurner, switch to an service provider. If you have been using nothing, choose an provider. If you

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook!

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook! 1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Productivity@Work Series 6 SECRETS TO EMAIL MARKETING

Productivity@Work Series 6 SECRETS TO EMAIL MARKETING Productivity@Work Series 6 SECRETS TO EMAIL MARKETING IT WORKS! Everyone is excited about social media using Facebook, Twitter and other tools to reach your customers and prospects and it s making them

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

5 Facets of. Superior Email Conversion @ $

5 Facets of. Superior Email Conversion @ $ 5 Facets of Superior Email Conversion @ $ 1 How do you attain a conversion rate that is 9X the industry average? Here s some insight: 9x 9x industry average: That s what your return could be with true

More information

Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle)

Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle) Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle) Retargeting is probably something you have seen, but

More information

Email marketing campaign guidelines SMS-Timing clients

Email marketing campaign guidelines SMS-Timing clients Email marketing campaign guidelines SMS-Timing clients Copyright 2013 B&MI s.a. Page 1 CONTENTS Introduction... 3 Prepare your contents... 5 Choose one topic per campaign... 5 Write your contents... 5

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

The List Building Checklist

The List Building Checklist The List Building Checklist An addon checklist to: 68+ List Building Tactics & Ideas for ecommerce & Beyond ( Link) A Publication of KommerZen.com 1. Gather Preliminary Data [9] Determine month over month

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

GETTING CUSTOMERS ONBOARD:

GETTING CUSTOMERS ONBOARD: GETTING CUSTOMERS ONBOARD: 6 STAGES TO ENSURE YOUR SAAS FREE TRIAL CONVERTS A Xander Marketing White Paper The SaaS Marketing Agency INTRODUCTION For SaaS businesses, providing a free trial is one method

More information

Customer Referral Programs A How-To Guide to Help You Generate Better Sales Leads

Customer Referral Programs A How-To Guide to Help You Generate Better Sales Leads Customer Referral Programs A How-To Guide to Help You Generate Better Sales Leads Whatare Customer Referral Programs? Customer referral programs are a simple, low cost and effective marketing strategy,

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

2013 Holiday Email Marketing Calendar

2013 Holiday Email Marketing Calendar 2013 Holiday Email Marketing Calendar With the Holidays just around the corner, it s time to jump start your planning. Campaigner has created a calendar to help you get your Holiday planning under wraps

More information

Onward Reserve: 2.7x Revenue From Segmented Newsletters, 18x Conversions From Automated Emails.

Onward Reserve: 2.7x Revenue From Segmented Newsletters, 18x Conversions From Automated Emails. CASE STUDY Onward Reserve uses ecommerce data to segment weekly email newsletters into 4 variations, leading to: 41% more Opens. 183% more Clicks 233% more Conversions 278% more revenue 39% higher AOV

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

How to Pick the Perfect Email Service Provider

How to Pick the Perfect Email Service Provider How to Pick the Perfect Email Service Provider Contents Introduction Consider your strategy Rank the features you need Define your budget Look at delivery rates Check out customer support Make an informed

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

Pinterest Beginner s Guide for Attorneys

Pinterest Beginner s Guide for Attorneys Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how

More information

Secrets to Email Marketing Success 9 tips for measuring performance

Secrets to Email Marketing Success 9 tips for measuring performance internet made easy Secrets to Email Marketing Success 9 tips for measuring performance There s more to bouncing than what the rubber balls do. Conversion: it s not just for churches anymore. OCTOBER 2012

More information

The IM Rebels Bring The Rebel Out In You And Explode Your List Building Income!

The IM Rebels Bring The Rebel Out In You And Explode Your List Building Income! The IM Rebels Bring The Rebel Out In You And Explode Your List Building Income! DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this E-Book represents the views of the publisher as of the

More information

Email Marketing Methods

Email Marketing Methods Email Marketing Methods Brought to You By PLR-MRR-Products.com Buy PLR, MRR or Resale Products through Membership or Direct Purchase Shopping Cart. You are also welcome to visit and download from our free

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

RETARGETING. A Beginner s Guide to Retargeting 101

RETARGETING. A Beginner s Guide to Retargeting 101 RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

Email Marketing System Options

Email Marketing System Options System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system

More information

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for

More information

Email Marketing to Boost Sales

Email Marketing to Boost Sales Email Marketing to Boost Sales Presented by: Patrick Launspach Thank you to our Sponsors: Media Sponsor: Email Marketing: simple strategies for success Patrick Launspach Marketing Specialist TheNextMarketplace

More information