digital mums High-quality social media support from expertlytrained women

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1 digital mums High-quality social media support from expertlytrained women

2 Strategic social media marketing can help you achieve your business goals Whatever your main business objective is, whether you want more people to know about your business, you want to drive more traffic to your website or you want to build relationships with customers and influencers, your Digital Mum-to-be can help you achieve it. Our Digital Mums-to-be work with your business while accessing our online training, which has been designed using thinking from the most innovative education experts in the world today. Your Digital Mum-to-be will expertly engage with your customers, build and manage your community and have meaningful conversations with influential people. All of our Digital Mums go through a rigorous application process and many have backgrounds in marketing, PR, communications or media. Women with children are reliable, amazing multitaskers and natural nurturers. They ace the customer services aspect of social media - if it s one thing mums know how to do it s deal with trantrums! They also make 85% of household purchasing decisions. If you re selling to mums or families, then the smartest thing you can do is have a Digital Mum on your team. Mum-to-mum marketing is powerful stuff. Our offer for businesses and charities to work with a Digital Mum-to-be costs just 300 in total (+ VAT). We know the best way for our students to learn is to have a real client to work with to apply everything they learn in real time. Because they re still training, we only charge you a simple administation fee. They get a real client to work with, while you get a professional managing your channels for an incredibly low price. So if you re interested in helping women with children find a better work / life balance while getting your socal media channels managed by one of our amazing Digital Mums then get in touch. What you get hours per week spent on social media marketing for your business for a period of five months upfront strategy development for your business with support from a digital marketing consultant key marketing outputs for your business, including customer profiles of your target audience, a stakeholder map of key influencers in your space and a bank of useful content to share an 8 week strategic campaign run across your channels weekly progress updates so you know how your mum is meeting your objectives a final report to see the impact she has made, with key recommendations for your business going forward Social media support for 5 months for just 15 per week

3 The power of mum-tomum marketing to generate sales The social media campaign Elvira ran for us was a huge success, which directly generated over 5,000 in revenue from training sales. Nikki Cochrane Co-Founder, Digital Mums Digital Mums is a new solution to social media management, training mums to be social media managers and matching them to businesses and charities who need their help. We asked a Digital Mum-to-be to design a campaign for us to increase visits to our website coming directly from social media so that we could recruit more mums for our training courses. She increased traffic to the website from social media by a staggering 737% and collected 268 direct leads as a result of her activity. The campaign Elvira used insights into her target audience to design a campaign New Year, New Beginnings, New You capitalising on the fact that her campaign started in January 2015, a time when many people are spurred into making a change in their life. She ran a competition #IWantToBeADigitalMum with the winner receiving a 50% discount on a course. Cleverly capitalising on the Digital Mum networks Elvira encouraged our existing trainee and graduate mums to showcase the fantastic benefits of working flexibly and remotely by sharing photos of themselves working in unusual locations. Mums entered the competition by sharing similar selfies and winners were selected on the scale of their viral activity. Social media advertising was used to spread the word about the competition. As peer to peer recommendations are the most trusted form of marketing, she cleverly organised an online Q&A session on Twitter with existing mums, so that potential applicants could hear from other mums how great the course was. This alone directly generated over 1,000 in revenue. Being a mum herself meant that Elvira was extremely well-placed to market to other mums - she effortlessly knew how to adopt the right tone, understand their hopes and fears, and alleviate their worries. The success The campaign generated a 737% increase in visits to our website coming from social media, 268 new leads for our training and over 5,000 in revenue in training sales. We were so pleased with Elvira that we have since taken her on to run other discrete campaigns on our social media platforms. Spotlight on...elvira Before taking a career break to raise her children Elvira gained over ten years experience in senior marketing roles within the professional services industry.

4 Building brand awareness for an alcohol support charity HAGA works with and on behalf of people, families, and communities affected by alcohol in the London Boroughs of Haringey, Camden, Islington and Barnet. HAGA wanted to use social media to build brand awareness and to drive traffic to their website where people could find out more. Their Digital Mum-to-be designed a clever, creative campaign that exceeded their referral target by nearly 30%. The campaign HAGA are an organisation with around 35 projects on the go at any one time and 52 staff split across four boroughs so Brett, their Digital Mum-to-be first step was to get inside this complex organisation. She spent time understanding their current and potential services users and designed a social media strategy to specifically reach these groups. Using Twitter and Facebook, Brett designed a creative campaign with a memorable message #ActionsSpeakLouder to provide a dual function: 1. To provide HAGA with a mechanism to talk about what they do to support the community to reduce alcohol consumption, sharing success stories about their actions thereby raising awareness of their services. 2. To provide a call to action at a lifestyle level for those affected by alcohol to make a change, however small - whether it be talking to a professional about their drinking or reducing the number of units consumed each week, including how HAGA can support them with this All of this together allowed her to clarify and communicate HAGA s message publicly, increase their engagement rates, and drive more referrals to their website. The success Brett s brand awareness campaign was targeted at potential service users within the London Boroughs of Haringey, Camden, Islington and Barnet. It resulted in almost 2,000 profile visits and led her to surpass her number of target referrals by 27%. Stakeholders both on- and off-line commented about how HAGA s message was clearer and more powerful as a result of her campaign. HAGA were so pleased with the results that they have hired Brett to be their Social Media Coordinator. Spotlight on...brett Brett had a long career in marketing and communications and spent five years as Senior Marketing Executive at Aberdeen Asset Management before embarking on a new career as a Digital Mum. I can t sing the praises of Digital Mums highly enough. Our mum analysed what we were already doing, was prepared to give constructive criticism and led on developing some creative solutions. Her campaign was super successful. Dr. Laura Pechey Development Lead, HAGA

5 Increasing audience engagement for a cafe supporting the homeless Crisis is the national charity for single homeless people, with over 10,000 volunteers nationwide. Crisis wanted to get more people engaged with their training cafes, which offer on-the-job training for homeless people. We matched them with Digital Mum-to-be Gill, who increased their social media engagement by 607% and achieved a 238% rise in overall impressions, all while skillfully managing a rebrand. We have loved Gill working with us, she s been really great. The business development team are super happy with her too! I ve been singing Digital Mums praises all the time. Alana Cookman Head of Cafes, Crisis The campaign Gill s campaign focused on managing a rebrand for Crisis Skylight Cafes as they changed their name to Cafe from Crisis. As with all rebrands, there was worry that they would lose the brand recognition they had built up and that their audience engagement would drop as a result. Gill built her campaign around two main strategies to prevent this. First, she identified influential people relevant to her client s brand and started connecting with them on Twitter. She nurtured these relationships over the course of her campaign and when the time was right, involved them to help promote Cafe from Crisis to their audiences. Then she delved into Cafe from Crisis analytics to determine exactly what her followers interests were. This allowed her to curate the best possible content for them, making them more engaged with Cafe from Crisis and their brand. With over a decade of experience in PR, Gill effortlessly knew how to identify current events that would be relevant for her client. Using this experience, Gill skillfully used hashtags to capitalise on realtime events throughout her campaign. When a Channel 4 News report on homelessness was on TV she live-tweeted as it happened. When another local cafe received national press, she was able to generate substantial exposure by joining in the conversations around them, The success Cafe from Crisis saw a 607% increase in engagement and a a 238% increase in overall impressions - an astonishing result. This was all while managing a rebrand that could potentially have confused their audience and drove down engagement. Spotlight on...gill Gill was a PR guru at the BBC for ten years in their Corporate Press Office, and in Digital Communications and Television Publicity before that.

6 About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mothers, add some innovative social media training and produce affordable, quality social media managers for small businesses and charities. We offer women with children the chance to retrain and get back into the workplace in a role that is fun, rewarding and most importantly fits around their family commitments. e w t f p annika@digitalmums.org /DigitalMumsHQ /DigitalMumsHQ