BECOME A SOCIAL MEDIA MANAGER KICKSTART YOUR NEW CAREER

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1 digital mums BECOME A SOCIAL MEDIA MANAGER KICKSTART YOUR NEW CAREER

2 About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some innovative social media training and produce affordable, quality social media managers for small businesses and charities. We offer women with children the chance to retrain and get back into the workplace in a role that is fun, rewarding and most importantly fits around their family commitments. e w t f I P facebook.com/digitalmumshq instagram.com/digitalmums pinterest.com/digitalmumshq 1.2 million mothers are out of work and millions more are fed up with their work / life balance. Are you one of them? Join Digital Mums and find a new direction and challenge for your career, in a role that is flexible and rewarding. Businesses and charities are flocking to social media channels to build a loyal brand fan base. Digital marketing and social media spends are on the up, with social media spending expected to climb to a 20.9% share of marketing budgets in the next five years. the companies polled by them lacked social media skills. It s also a brilliant career choice for women with children. Freelance social media managers can work remotely and flexibly so you can fit it around your family commitments. There is a huge market for Social Media Managers. It s And most importantly, one of the fastest growing mothers make natural social digital jobs and there media managers. They re aren t enough people who much more social media saavy are qualified to meet the than the general population. demand. 90% of all jobs in And building a community the upcoming few years will online takes a level head, require information and the ability to nurture and communication technology empathise with your audience skills, according to research by and great multi-tasking skills. Capgemini, yet more than half Sound familiar? 2 3

3 1. Our Digital Mums work flexibly across the week for just 1-3 hours a day and most of this work is done from home, or on the go from a phone so it s easy to fit it around your family commitments. 2. In contrast with most part-time jobs, being a social manager is creative, rewarding and has great career prospects it s one of the fastest growing digital jobs in the UK today! Practical social media management experience with our new, innovative training This programme is an opportunity for anyone, regardless of professional experience or background, to explore Social Media Management as a career option. be executing a campaign like a real Social Media Manager would. You ll see your efforts produce results in the real world, which will rapidly increase your confidence Our Everything you training has been do is applied in real designed with and for time on live channels, so women with families so you real experience in the you know it will work for you. field of doing social media The training is 100% online and marketing. completed remotely. It s designed to be flexible so you can easily fit it around your own personal schedule. 5. We provide training on how to find your own clients and you ll join our incredibly supportive alumni community that will give you the confidence to kickstart your efforts as a Social Media You ll learn everything you need to know to manage an online community effectively. You ll dive deep into analytics, learning how to track progress and hit KPIs. You ll develop content strategies laserfocused on building an audience on social media. You ll understand the principles behind influencer engagement and how to leverage it. Nothing you do will be pretend. From Day 1, you ll be immersed in delivering a actual social media campaign. You ll be posting on live platforms and engaging with real audences. You ll be given a clear goal and key metrics you ll have to meet. Essentially, you ll spend six months simulating life as a Social Media Manager. This will put you in a fantastic position after you graduate, as you ll have six full months of experience of doing social media marketing in the field. This level of real learning builds serious confidence in a way that theoretical learning does not. It s one thing to learn about social media; it s quite another to actually During your training, you ll also focus on building up your own personal social media presence, to position yourself as an authority for when you graduate. We build this into the programme so that you consistently work at building your own personal brand throughout. We ll also provide you with all the tips, tools and templates you need to identify and build relationships with potential clients. You ll finish with new-found confidence, practical experience of running a social media campaign, a slick personal brand, and a step-bystep process on how to source your own clients, leaving you perfectly placed to kickstart a new career in social media. You ll also join our life-long Alumni community, meaning you ll have a support system for when you finish so you never have to go-it-alone afterwards. Manager. 4 5

4 Become a Social Media Manager Students will deliver a live social media campaign and focus on building up their personal social media profiles. Students will learn how to: deliver a targeted social media campaign set up and optimise social media platforms find and engage with key influencers develop content strategies to reach your target audiences use tools to help with time management use analytics to report on KPIs build a strong personal social media profile find their own clients to work with as social media managers Duration Weekly time needed Cost Entry criteria Bursaries Six months inc. four weeks holiday 15 hours p/ week 1250 (ex. VAT) Passes our application, no specific background needed Yes, from Jan for those claiming Income Support or JSA. to join waiting list What you get by joining Access when graduated to up to date training resources A student card, which gives you access to all the same discounts and deals a university student has (we re NUS registered). Access to our Alumni network, an online community of social media professionals. Access to face-to-face meet-ups Our newlylaunched Programme 6 7

5 Our innovative Live Learning will get you job ready It was so great to find training that I could fit around my new baby. Silvia De Sanchez, Digital Mum Our online training has been designed using thinking from the most innovative education experts in the world today. It employs cutting-edge classroom methods that are proven to be significantly better than traditional practices. We call it Live Learning. Unlike most courses out there on social media everything you do on our courses will be practical, hands on and gets you live experience of running social media accounts - it s not just theory. We ll teach you all the fundamentals of social media platforms and how to use them to meet measurable objectives. Our training is interactive. It s about learning as you go in a real world setting and learning from your mistakes. New research into how people learn demonstrates that it is much more powerful to learn this way, rather than watching endless tutorials and doing practice pieces of homework that only you and your tutor will ever see. This is because the content has meaning in your life. You will remember and learn more deeply if you are putting it into practice as you go along and if the public are actually seeing what you re doing. Ours is the only social media training course out there that gets you job ready. With our Live Learning you don t just learn from prerecorded video tutorials. You will have dedicated Google Hangouts with a digital expert who is there to help you learn. You ll also learn from your peers. You and the other students are on a learning journey together and you will have regular online sessions where you will critique each other s work in a kind and helpful way. You will also brainstorm ideas together and share problems you are having. You ll also access a facilitated community where questions are answered not just during office hours, but also in the evening and at weekends when mums are most active. Unlike other courses out there, we ve designed our training with and for mums so we know you can fit it around your busy life. It s 100% remote. Video tutorials are short enough to watch when the kids are napping or at school. Interactive sessions don t happen at peak mum times - they tend to happen in the evenings. 8 9

6 the course curriculum Week 1 An Introduction to Social Media for Marketing Students take a crash course in the digital marketing landscape, find out where social media sits within it and how social media campaigns work. The Social Media Landscape Social Media Campaigns We give you a crash course into the dynamic world of social media, and how it is changing the way businesses and charities market their products and services. We cover: Where social media fits within digital marketing as a whole Social media trends, past and future The top social platforms, their growth and numbers Why the top social platforms are important and when to use them Here we introduce students to the concept of running social media campaigns. Students will: Work with their peers to understand the principles of a great social media campaign Learn the basics of what their own campaigns would need to do to be successful An introduction to the Test, Measure, Reflect, Refine model 10 11

7 Week 2 Your Social Media Campaign Week 3 Setting up Social Media Profiles Here students will learn the basic steps to building a successful social media campaign, including examples of other inspirational campaigns and choose their own campaign to run. You will also learn everything you need to know about running a campaign, including how to understand your audience and understanding social media metrics. Understand the Steps to a Successful Social Media Campaign Social media campaigns must be strategic with a clear purpose and measurable objectives. Students will learn: The different types of social measurables How to use these to define clear goals Strategic use of social media platforms and styles of engagement to stand out in the noisy social space Choose your campaign Here we introduce students to the concept of running social media campaigns and how to understand their audience. Students will: Be inspired by the top social media campaigns out there Work with their peers to understand the principles of a great social media campaign Learn the basics of what their own campaigns need to be successful Learn which audience they are targeting Understand what these mean for your social media activities what to post, when and to which platform Students will learn the basics of setting up platforms and how to use them strategically. They ll also get to grips with social media etiquette and time management skills. Knowing Your Way Around Social Media Every social media platform is different. Here,students will learn: Basic etiquette and best practice on social media How to set up each platform with detailed instructional videos for all aspects of Twitter, Facebook, YouTube, Google+, Instagram, Pinterest and LinkedIn How to optimise each platform for their specific objectives and audiences How to use social media to achieve specific goals How and when to use social media advertising Time Management Tips and Tools One of the biggest problems people find with social media is fitting it into their busy schedule. There are loads of great tips and tools you can use to overcome this. Students will learn: How to plan their activity from day to day and week to week Tricks for setting up social media platforms for optimum efficiency How to use Hootsuite for time management 12 13

8 I was starting to think I was unemployable because I d been out of the workplace for so long. But since I graduated from the training I ve worked solidly Jemma Arlott, Digital Mum Week 4-5 Optimising Social Media Platforms Students will focus on optimising their channels. They ll learn how to understand their campaign brand for maximum success, and how to find and engage key influencers. Understanding Your Campaign Brand Finding and Engaging Key Influencers Knowing your campaign brand is crucial for delivering a successful campaign on social media. Here,students will learn: Identifying and interacting with key influencers is maximising the reach and engagement you get during a campaign. Students will learn: The importance of knowing your campaign brand How to create your campaign brand s pie chart How to segment your audience - why we it s important, and tools and tips on how to do it How to find relevant, influential people to follow How to set up Twitter lists to easily interact with influencers How to build an influencer map 14 15

9 Week 6-8 Developing a Content Strategy Before running a social media campaign it s important to have great content to share, whether it s content you ve found or content you ve made. Understanding the Basics of Content Building a Consistent Brand Online Week 9-10 An Introduction to the Test, Measure, Reflect, Refine Delivery Model Social media is all about iterative testing and improving it s not about having all the answers from the offset. This week students will be introduced to the Test, Measure, Reflect, Refine delivery model. They will practice using tools and techniques to measure performance and learn how to report these to others. Content is a key component of social To build an engaged following on Test Refine media management at all levels, whether running a specific campaign or just day to day management of social platforms. Here students will: Learn about why content is so important Understand what content will work for target audiences How to work with images The benefit sof user-generated content social media your audiences need to know what to expect from you. Students will learn: Why a consistent brand is important How to use content to build consistency on your social platforms Students will test their campaign by pushing their planned activities at a small scale. Measure Students will learn how to use data from analytics to understand success, including Google Analytics for social, Facebook insights, Pinterest Analytics, Google+ Insights, Twitter Analytics and Hootsuite Iteratively improving activity and strategy based on any data gathered during the measurement phase is key. Students will: Learn about what worked and what didn t Improve their campaign based on the feedback and data they receive Reporting on Progress reporting. Reporting on progress helps others Reflect understand how things are going and is key when working with a business. This week students will: Students will spend time reflecting and drawing our key insights from Learn how to prepare simple the data. reports Prepare their own report to share with their peers and course tutor 16 17

10 Week Delivering an Integrated Social Media Campaign Week 22 Next Steps Students run their campaign over an eleven week period to achieve their measurable goals. Throughout this time they will use the Test, Measure, Reflect, Refine model to maximise effectiveness. They will test their strategy and content, measure progress using analytics and organic measurement, and then refine their activity based on results. Students will learn how to set themselves as freelancers, what some of the key things to keep in mind when working with clients are, and how to actually go out and proactively find them. Working with Clients Setting Yourself up as a Freelancer High Impact Social Media Strategies There are a number of key activities that can achieve high impact on social media. Students will learn how to: Target key influencers that fit their brand or business, using their stakeholder maps from Weeks 4+5 Use popular hashtags to reach key audiences and build relationships Run tweetbombs to achieve maximum exposure over a short period of time Learn how to facilitate tweetchats to drive engagement Critical Analysis To build analytical skills that are crucial for every social media manager students will need to build critical skills. Here students will: Monitor their peers campaigns Complete a critical analysis of their progress Reporting Students will prepare and submit a final report on the success of their campaign, for assessment. Students will look at some of the key things to keep in mind when working with clients. They ll: Learn additional skills for client relationship management Access useful templates and resources for managing clients Understand user personas and how to develop them Understand what these mean for your social media activities what to post, when and to which platform How to use competitions as a campaign tool Proactively audit prospective clients social media channels This week students will: Learn about the tax implications of becoming a freelancer Understand how to set up as a freelancer Understand how to use social media advertising 18 19

11 before and during The training faqs Q: I haven t done any training or learning for a long time and am nervous about it, is that ok? A: Yes! Other students that join the Programme will be in the same boat. Through collaboration and team work, you will see your confidence return in no time at all. Q: Am I guaranteed a place? A: Unfortunately not. We have a high level of demand for our Programme and a limited number of spaces. You ll still have to pass our application process to get through. The main things we are looking for are topnotch writing skills and an interest in social media. Applications with typos won t cut the mustard. Q: Do I need a background in PR or Marketing? A: You do not need any sort of Marketing or PR background to join this Programme. Q: Are there any breaks? A: There are four weeks holiday during the school holidays. Q: How many hours a week does the training require? A: You need to commit 15 hours per week. This usually does reduce as the Programme goes on, but it partly depends on you re own rate of learning. Q: What sort of computer equipment do I need? A: You need a decent smartphone and a device with a webcam - ideally a laptop / PC. Q: Is the training all online? A: Yes! You can complete all of it from the comfort of your own home (or wherever else you want to do it). Q: Can I do it all in my own time? A: Most of the Programme can be done exactly when you want to do it. However, there are some online sessions that are fixed in terms of date and time. Peer sessions are arranged when convenient to all the other students in your cohort. Q: What s the difference between this and the other programme? A: The main difference is that this Programme does not involve a live client, allowing students to solely focus on getting to grips with developing their social media skills. The lack of a client means the Programme is slightly less intensive as a result. There is also more of an emphasis on building your personal social media profiles up and on how to find your own clients

12 after The training Q: What happens after I finish the training? A: Once you graduate, you ll still have access to our training content beyond the six months of the Programme so you can continue learning and growing your skills. You ll also go on to join our Alumni community, our supportive network of graduates. anywhere from After 12 months, experienced social media managers can charge more. Q: Is there a guaranteed job at the end of the training? A: We can t guarantee you work at the end of it. However, we do place a very heavy emphasis on how to find your own clients in the training itself, as we know this is something many of our students are interested in. Q: So how do I find work? A. Once you have completed the course, you can access our bonus content, which includes tips and activities on finding your own clients. You ll also get our freelancer pack, which includes client contract templates, invoices, time sheets, etc. so you have everything you need to kickstart your new career. Q: What salary can I expect to earn at the end of the training? A: It really varies and is dependent on how much experience you have. Inexperienced freelance social media managers can charge 22

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