SULEMAN DAWOOD SCHOOL OF BUSINESS MBA PROGRAMME CLASS OF 2015 AUDITORIUM A-203 SEMESTER IV (SIVB)

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1 SULEMAN DAWOOD SCHOOL OF BUSINESS MBA PROGRAMME CLASS OF 2015 AUDITORIUM A-203 SEMESTER IV (SIVB) Assignments for the week of May 11 to May 15, 2015 *************************************************************************** MONDAY, MAY CHANNEL MANAGEMENT M LUQMAN AWAN Wrap Up Session Tea break Kindly come prepare to discuss key learnings from each session in the class CORPORATE STRATEGY NAEEM ASHRAF Break Simulation Debriefing Session COMPETITION LAW AND POLICY KHALID MIRZA Lunch break Topic: Deceptive Marketing Practices Learning Objective: To understand on what basis claims made in advertisements can be construed as deceptive under the law CCP s Decision Dated , re: Proctor & Gamble (Pvt) Limited INTERNATIONAL FINANCE SAMIR AHMED Topic: International Arbitrage and Pricing Inefficiencies 1

2 TUESDAY, MAY 12 Learning Objective: The objective of this session is to discuss the concepts of international arbitrage and pricing inefficiencies in securities markets. It also focuses on the problems of market segmentation Case: Global Equity Markets: The Case of Royal Dutch and Shell 1. Describe the structure of Royal Dutch/Shell Group? 2. What are ADRs? 3. Identify price differentials between different equity listings of the Royal Dutch/Shell Group LEADING AND MANAGING CHANGE ANWAR KHURSHID Topic: The Challenge of Change in the Public Sector Learning Objectives: 1. Examine the challenges of change in a large complex public sector organisation 2. Develop an understanding of the dynamics of organisational change and the inter-relationship of various aspects of the organisation in a large-scale transformation effort 3. Appreciate the constraints faced in a public-sector organisation related to organisational change Case: Transformation at the Federal Board of Revenue (FBR), Pakistan 1. Who are the customers of FBR and what services does the FBR provide to its customers? 2. What were the triggers of change for FBR prior to the Tax Administration Reforms Project? What specifically was targeted for change? 3. In your view, how effective was the change management process? What are the strengths and weaknesses of the change management process at the FBR? 2

3 4. What is your assessment of the progress made in this journey of change during the last five years? How does the new FBR differ from the old FBR? 5. What is your assessment of the key managerial challenges facing Mr. Abdullah Yousuf going forward? What could be done about them? Tea break 1. Change Management in Pakistan s Public Sector Organisations 2. Reinventing the Business of Government DIGITAL MARKETING KHAWJA ZAIN UL ABDIN Topic: Validity of Traditional Marketing Strategies Learning Objective: This session allows students to critically analyse a firm s decisions as they question the validity of traditional marketing practices and look towards new technologies to attract customers Case: HubSpot: Inbound Marketing and Web Break 1. Changing Rules Of Marketing 2. Choosing Between Market Segments 3. Pricing for Change SESSION WITH THE PRO-CHANCELLOR SYED BABAR ALI Break Venue: Auditorium A-203 Note: Attendance is mandatory for all students BUSINESS INTELLIGENCE SHAZIB E SHAIKH Topic: Application of BI Course Learning 3

4 WEDNESDAY, MAY 13 Case: Business Intelligence at Telenor Pakistan 1. What impact has BI had on Telenor Pakistan? 2. What degree of business intelligence do the BI systems enable? 3. What levels of the DELTA framework has Telenor Pakistan BI evolved through? Where is it now? What does moving to the next stage mean for this specific company? 4. How can Rizwan Fazal take what is already a centre-ofexcellence to the next level? Address the challenges he faces laid out in the case. 5. What steps should the BI team take to prepare for entry into the 3G market? Review THE DELTA TRANSITIONS in the Appendix of Target Picking Your Spots for Analytics (Session # 7) CORPORATE STRATEGY NAEEM ASHRAF Break Guest Speaker Session COMPETITION LAW AND POLICY KHALID MIRZA Topic: CCP s Advocacy Tools Policy Notes and Opinions Learning Objective: To become conscious regarding the effectiveness of two special advocacy tools often vested in competition agencies, namely, (i) the Policy Note and (ii) the Opinion issued after a public hearing 1. Policy Note to Ministry of Industries re: Price Fixing Agreement between All Pakistan Sugar Mills Association and Ministry of Industries & Production 2. Opinion entitled Exemption of Regulatory Duty on Import of Ware Potatoes by International Fast Food Chains Franchisees issued by CCP on August 19,

5 Lunch break INTERNATIONAL FINANCE SAMIR AHMED THURSDAY, MAY 14 Topic: International Trade Finance Learning Objective: T The objective of this session is to introduce the concepts of international trade finance and its mechanics Case: The Export-Import Bank of the United States 1. What role should the Export-Import Bank of the US Play? 2. Should Ex-I m participate in the notes issuance that would finance the sale of three 777s to Emirates by guaranteeing the interest and principal payments? DIGITAL MARKETING KHAWJA ZAIN UL ABDIN Break Topic: Pakistani Digital Market Learning Objective: A leading digital brand from Pakistan will be asked to come in an provide an overview of their successes and challenges Guest Speaker Session BUSINESS INTELLIGENCE SHAZIB E SHAIKH Topic: Trends in BI Learning Objectives: Trends in BI Guest Speaker Session 5

6 Individual Topics & Guests: 1. Recent BI trends at Telenor and career opportunities, Malik Faisal Qayyum (Director Customer Value Management & Analytics, Commercial Division, Telenor Pakistan. Only last year was Director Sales & Distribution. With Telenor since Prior to that with Unilever since Last position there, Channels Development Manager. LUMS MBA Alumnus) 2. BI Status Quos & Opportunities at Metro-Habib, Abu Bakr Siddique (Head of CRM & Pricing, Metro-Habib Cash & Carry Pakistan. Prior to Metro, worked at Nestle Pakistan with ability to contrast use of analytics in both retailer- focused organisations) 3. BI Trends and Reasons for Success & Failure, Abdul Haseeb (Managing Director at TallyMarks, UAE. Has been involved in SAP Business Objects (BI) & QlickView (Visualisation) projects 2010-to date in Middle East & Pakistan such as Orange Telecom (Jordan), Getz Pharma, Punjab Beverages (PepsiCo), Faysal Bank, etc.) Note: Class Participation only for attendance, not discussion. Open to non-business Intelligence Students as well (depending on seats availability). Review the Readings and be prepared for asking relevant questions. 1. Big Data at Work: Dispelling the Myths, Uncovering the Opportunities 2. Big Data: The Management Revolution FRIDAY, MAY DIGITAL MARKETING KHAWJA ZAIN UL ABDIN Break Presentations LEADING AND MANAGING CHANGE (Double Session) ANWAR KHURSHID Venue: Trading Lab (SDSB) 6

7 Topic: Managing People and Technological Change Learning Objectives: 1. Become aware of the difficulties encountered in introducing change 2. Discuss and develop appropriate strategies for dealing with people in introducing innovation and implementing new technology 3. Understand the dynamics of implementing technological change in an organisation Exercise: EIS Simulation Managing Change 1. EIS Simulation User Manual 2. Why Change Programs Don t Produce Change (Optional) 7