SEO Cheat Sheet for Online Stores
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- Norman Wright
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1 SEO Cheat Sheet for Online Stores
2 Meta Tag / Head Area Checklist Title Meta Description Rel Canonical Tag Meta Content Type Meta Keywords - Not used by Google Body Heading tags (H1, H2, H3, H4...) Paragraph tags Page Anchors Links Navigation Meta Robots Unique Content Meta Googlebot Address Info Meta Google Meta Google Site Verification Rich snippets (microdata, microformats, RDFa) Strong Rel Next/Prev Em Rel DNS Prefetch Breadcrumbs Rel Shortlink Cookie Policy Page Facebook Open Graph Tags Twitter Card Tags Rel Alternate (RSS Feed) Rel Shortcut Icon/ Icon (Favicon) Contact Page Privacy Page Google + Authorship Social Media Buttons Meta Refresh Not recommended Content Check for duplicate/scraped content Do not mix languages on a page Check for spelling and grammar Avoid hidden content Do not over-use keywords/phrases Do not over-use bold tags Nofollow all untrusted/ugc links 2
3 Image Optimisation Sitemaps Alt XML Sitemap Search engine friendly file name Title Compress Images (Smush.it etc) Convert Images to WebP (Google Chrome & Opera only) Static Sitemap Compressed Sitemap Video Sitemap Google News Sitemap RSS Feed Sitemap Index File Store on cookieless sub-domains Sitemap reference in Robots.txt Store on cloud hosting / CDN Robots.txt URL Search engine friendly URL No Session ID in URL Homepage URL is root ( / ) URLs match Canonical Tags URLs match FB OG Site Tag Robots.txt Robots.txt sitemap link Robots.txt disallow rules Robots.txt allow rules Check in Webmaster Tools - be careful All lowercase letters Consistent closing slash Broken Links / Redirects No spaces No non-permitted characters No duplicate URLs for same page Check for broken links/ error pages (4xx,5xx) Check for redirects (3xx) All website pages sending 200 success code Homepage should not redirect Homepage should send 200 success code 3
4 Links Title Over Optimisation Is the site user friendly? Rel Nofollow - Use with care Rel Alternate Hreflang x For Multi Language Sites Rel Next/Previous Rel Tag Rel Author / Me Rel Bookmark Could a user class the page as spammy? Do not over-use keywords/phrases in text, headings or meta data Do not create more internal links than necesssary Too many keyword rich links Poor content/too many repeated phrases Too many ads (eg Adsense) above the fold Too many ads, such that content is hard to access 404 Error Page Google Search Console Check 404 page exists Check 404 page returns 404 status code Custom 404 error page Add useful links, sitemap or search box to 404 page Fetch as Googlebot Submit.xml Sitemap Submit Compressed Sitemap Submit RSS Feed Set Geographic target Set Preferred domain HTML Validation W3C Markup Validation Service HTML Improvements Rich Snippets Testing Tool Bing Webmaster Tools Fetch as Bingbot Submit Sitemap Submit RSS Feed Submit URLs 4
5 Website Speed Tools (Online) Google PageSpeed Insights Neustar Instant Speed Test Facebook Facebook Debugger Tool Google Structured Data Testing Tool GTmetrix Pingdom Tools Full Page Test Yahoo! YSlow Webpagetest.org Whichloadsfaster.com Site-Perf.com loadimpact.com Keyword Research Google Adwords Keyword Tool Google Suggest UberSuggest Bing Keyword Tool Auditing Tools Screaming Frog Xenu SEOshop Linkody Linkbird Daisycon Google Search Console Guidelines Tapfiliate adcrowd Read, understand and follow the Google Search Console Guidelines Do not place a link exchange section on your website Avoid automatically generated / scraped content Avoid cloaking Avoid sneaky redirects Avoid hidden text or links Avoid doorway pages Do not abuse rich snippets 5
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