Hewlett High School - Career Preparation Program
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1 BUSINESS EDUCATION DEPARTMENT Ms. Barbara Mattes, Chairperson The Competitive Edge 1
2 BUSINESS EDUCATION DEPARTMENT THE COMPETITIVE EDGE FINANCE Career and Financial Management Financial Math Money and Investments College Virtual Enterprise** Note: Students in these courses may qualify to receive a certificate of financial literacy. **Satisfies HS Economics Requirement ECONOMICS, LAW & ACCOUNTING Computer Accounting* College Accounting* College Business Law International Business Economics** *May also be used as the 3 rd year of Math. **Satisfies HS Economics Requirement MARKETING Principles of Marketing College Marketing Advertising Event Advertising Sports and Entertainment Marketing TECHNOLOGY Computer Technology and Careers* Computer Programming I & II** AP Computer Science** CISCO I & II** College Information Technology** *Required for graduation **Counts for Math or Science Credit COLLEGE CREDIT COURSES College Business Law (CW Post) College Marketing (CW Post) College Accounting (SUPA) College Information Technology (SUPA) AP Computer Science College Virtual Enterprise (Molloy/ SUNY Farmingdale) 2
3 NEW YORK STATE BUSINESS AND MARKETING EDUCATION DEPARTMENT OF THE YEAR 2005 & 2011 The Business Education Department at G. W. Hewlett High School offers a comprehensive program of study for college and career readiness. In keeping with the HW district goals, we provide students the necessary skills for a successful future. In addition, our courses may be used as credit in math, science and social studies. STATE EDUCATION DEPARTMENT STANDARDS Career Development and Occupational Studies (CDOS): 1. Career Development 2. Integrated Learning 3. A. Universal Foundation Skills B. Career Majors USING BUSINESS AS A SEQUENCE As a Career and Technical Education (CTE) Option for graduation (Students receive a seal on their diploma) Minimum of 3.5 credits required and Internship COMPUTER TECHNOLOGY AND CAREERS FULL YEAR ACCOUNTING, MARKETING, TECHNOLOGY OR LAW COURSE COLLEGE VIRTUAL ENTERPRISE (2 CREDITS) or SAMPLE FIVE-UNIT SEQUENCES Career and Financial Management (1 unit) Computer Technology & Careers (1/2 unit ) MARKETING SYSTEMS CLUSTER COMPUTER TECHNOLOGY CLUSTER FINANCIAL SYSTEMS CLUSTER Principles of Marketing College Marketing Advertising Event Advertising Sports & Entertainment Marketing Computer Programming I & II AP Computer Science Cisco Networking I & II College Information Technology Computer/College Accounting College Business Law International Business Economics Money & Investments Financial Math Occupational Math College Virtual Enterprise (2 units) 3
4 BUSINESS EDUCATION COURSE SUMMARY COURSE SEMESTER INTRODUCTORY Career and Financial Management X X X X Full Year Occupational Mathematics (Math credit) X X Full Year Financial Math (Math credit) X X Full Year ACCOUNTING, FINANCE AND LAW Computer Accounting (Math Credit) X X X X Full Year College Accounting (Math Credit) (SUPA) X X Full Year College Business Law (C.W. POST) X X X Full Year International Business Economics (Economics credit) (1/2 year) X X Fall & Spring Money & Investments (1/2 year) (Math credit) X X X Fall & Spring MARKETING Principles of Marketing X X X X Full Year Advertising 1 (1/2 year) X X X X Fall Event Advertising (1/2 year) X X X X Spring College Marketing (C.W. POST) X X Full Year Sports and Entertainment Marketing (1/2 year) X X X Fall & Spring BUSINESS MANAGEMENT & OWNERSHIP College Virtual Enterprise (2 credits) (Molloy/SUNY Farmingdale) X X SCHOOL TO CAREERS Full Year Senior Year Capstone X Full Year TECHNOLOGY Computer Technology and Careers (1/2 yr) X X X Fall & Spring MATH OR SCIENCE TECHNOLOGY COURSES College Information Technology (SUPA) X X X Full Year Computer Programming I & II X X X X Fall & Spring CISCO Networking I H * X X X Full Year CISCO Networking II H ** X X X Full Year AP Computer Science** X X X Full Year NOTE: SUPA= SYRACUSE UNIVERSITY PROJECT ADVANCE *Offered alternate years, next offered in **Offered alternate years, next offered in Opportunity for business students to be inducted into the Business and Marketing Honor Society. To qualify: Sophomores & Juniors need 2 credits and Seniors need 3 credits Additional requirements: averages, ethics and involvement 4
5 CAREER AND FINANCIAL MANAGEMENT CREDIT Don t go bankrupt as 110,000 people under the age of 25 and 550,000 people age HAVE! Career and Financial Management is designed to provide students with the opportunity to learn what it takes to become financially successful by teaching financial literacy and workplace skills. By exploring our economy, a. variety of careers, learning the skills and competencies needed for success in the workplace and personal life, students will be ready to take on the challenges of life after high school. This course is required for all those who plan to pursue a 5 year sequence in business. It is highly recommended for all students who plan to major in business in college. Enrollment requirement: None. Note: Students will have an opportunity to become certified in financial literacy. FINANCIAL MATH Formerly Math and Financial Applications 7431 (May be used as a third unit of Math credit) 1 CREDIT This full year course is designed to prepare students for both college level business and math programs and to understand the complex financial world they will encounter during their lives. Topics include credit, loans, interest, financial instruments and investing, financial statement analysis and statistics. Students work on multi-step word problems, apply algebraic concepts and math skills to real life problems. Tools used will include Microsoft Excel and the Internet. Students will create Excel spreadsheets to develop formulas for financial records, solve financial problems, and prepare graphs and tables to present financial information. Enrollment Guideline: Junior or Senior Status Note: Students will have an Opportunity to become certified in financial literacy. A student may take Occupational Math or Financial Math, but not both. ACCOUNTING, FINANCE AND LAW COMPUTER ACCOUNTING 7414 (May be used as a third unit of Math credit) 1 CREDIT Computer Accounting is a one year course designed to give students a basic understanding of accounting and the role of the computer in the accounting field. Students will learn how to use the computer to enter accounting data, journalize entries, post to the general ledger and prepare trial balances. In addition, the student will use the computer to print out financial reports as well as to keep up-to-date payroll and banking records. Students will complete projects where they will create their own business. Computer Accounting is strongly recommended for students planning in pursuing the study of accounting or any other businessrelated field. Enrollment Guideline: Freshman, Sophomore or Junior status COLLEGE ACCOUNTING 7451 (May be used as a third unit of Math credit) 1 CREDIT (HHS) 4 COLLEGE CREDITS Hewlett High School offers this accelerated course in accounting which is equivalent to the curriculum taught in the first two semesters of Accounting at most colleges and universities. Accounting is a required course for 5
6 all college business majors. Some reasons to take an accounting course are: 1. The student desires to learn a skill leading to a high paying and rewarding career in a field that is in high demand. 2. The student has an interest in a business related field such as marketing, management, business administration or finance. A knowledge of accounting is the foundation for success. 3. The student has a future goal of owning his/her own business. A knowledge of accounting principles is a necessity in running a successful company. 4. The student has an interest in learning personal financial skills. Upon conclusion of the course, the student will be able to keep accurate financial records, file one s own tax returns, and be able to read and interpret financial statements as a basis for making wise investments. He/she will also learn how the computer can be used as an accounting tool. A serious approach to learning is important. This course offers college credit through Syracuse University s Project Advance program Enrollment requirement: Junior or Senior status COLLEGE BUSINESS LAW CREDIT (HHS) 3 COLLEGE CREDITS Hewlett High School s Business Law course meets the needs of almost all students. College credit is offered through C.W. Post. On the first level, the course deals with the law as it relates to the individual. Upon completion of the course, the student will understand the legal significance of contracts, how to buy real estate and insurance, the rights of employers and employees as well as the rights of minors. On a second level, the course deals with specific areas of law with which one should be familiar with when owning and operating a business. The student will acquire a knowledge of consumer protection laws as well as laws contained in the Uniform Commercial Code. On a third level, Business Law is the perfect starting course for students considering law as a career. The course covers topics such as how to file a lawsuit, what happens in a courtroom and what makes a successful attorney. A mock trial is conducted to give students the opportunities for a real-world experience. Students also become familiar with the organization and jurisdiction of our court system. Enrollment requirement: Sophomore, Junior or Senior status MONEY AND INVESTMENTS 7221 (May be used as a third unit of Math credit) 1/2 CREDIT FALL & SPRING The purpose of this course will be to acquaint students with investments that can be used to build financial wealth and security. This course will focus on investing in stocks, bonds, mutual funds, real estate, credit cards, and insurance. Special emphasis will be placed on The World of Wall Street. Students will learn how to evaluate their investments, how to follow their progress, and which investments might be best at each stage of their lives. In addition, the course will discuss how to pick the best bank, how to choose the best credit card and how to 6
7 develop a savings plan even at an early age. Since money management is a lifetime pursuit, the course will provide money-making and money-saving advice for people of all ages. Several stock competitions take place in class, including the Stock Market Game. A trip to a major Stock Exchange, Federal Reserve and Wall Street is usually planned. This course is recommended for anyone who enjoys money and wants to find out how to get more of it. Projects are used to research potential investments and personal finance. Enrollment requirement: Sophomore, Junior or Senior status Note: Students will have an opportunity to become certified in financial literacy. INTERNATIONAL BUSINESS ECONOMICS 7241 (Satisfies Senior Economics credit) 1/2 CREDIT FALL & SPRING This course is a project based course comparing different economic systems and their interaction in the global market place. Topics will include ecommerce, the supply and demand theory, global economy, import/ export markets, foreign exchange, personal financial literacy and current international economic issues. Students interested in the global perspective of the business world will find this course a must. Good computer skills and web searching skills are a plus in pursuing your interest in the high tech world. A field trip to the United Nations and Statue of Liberty is usually planned. Enrollment requirement: Junior or Senior status MARKETING PRINCIPLES OF MARKETING CREDIT Why do marketers love teens? What s the fastest growing market? What does the Apprentice show have to do with marketing? Explore the psychology of promoting and selling goods and services. Learn how major stores target customers and develop marketing strategies to appeal to us, their customers. Learn why webuy certain products, and remember certain advertisements. Learn about career options in the marketing field and how to market yourself. This is an exciting course about the products we use and want. A field trip to a FAO Schwartz and other marketing companies in New York City is usually planned. Enrollment requirement: None ADVERTISING 1 /2 YEAR /2 CREDIT FALL Advertising is recommended for students who have completed Principles of Marketing, or as an exploratory course in Advertising. After an overview of the theories and planning of advertising, display, and consumer motivation, this course will deal with the mechanics of ad creation and visual merchandising. Students will create ads, learn about branding, ethics and regulations and prepare ads for various activities such as Homecoming, holiday events and special events. The students will also learn to create flyers, newspaper and magazine ads and billboards using computers. Enrollment requirement: None May be required to work in school store 7
8 EVENT ADVERTISING (Formally Creative Advertising) /2 CREDIT SPRING This advertising class is designed for students who have an interest in apparel marketing and event planning. This course will explore aspects of advertising such as print, broadcast, and Internet advertisements. Students will create ads for in-school events, as well as, through projects with an emphasis on the fashion and advertising industries. Students will use the Internet, digital technology, and smart phone technology, and cameras to create advertisements. They will learn to create and design their own advertisements for various channels of media. COLLEGE MARKETING H CREDIT 3 COLLEGE CREDITS This is an exciting, intensive college level course that deals with all aspects of buying and selling a product. Topics covered include consumer behavior, selling techniques, market research, retailing, advertising, marketing ethics and product information. The current business world, entertainment industry, food and TV industry are all part of class discussions and assignments. There is no prerequisite required for the course, although you must be a junior or senior. The course is equivalent to what is taught at most colleges and universities; therefore, a serious interest in the subject matter is recommended. College credit for this course is offered through C.W. Post College. A class trip is usually planned to a business, ad agency, or related marketing field. Enrollment requirement: Junior or Senior status SPORTS AND ENTERTAINMENT MARKETING /2 CREDIT FALL & SPRING This course is specialized for students with a career interest in the fields of sports and/or entertainment. In addition to a marketing overview, the course is designed to provide students with learning applications in the areas of sponsorship, promotion, advertising, sales, event marketing and communications. Students will also obtain an understanding of the career options available to them, and will have the opportunity to explore current events in the sports/entertainment field. Students must have the maturity needed for this course as group and/or individual projects are required. A class trip is usually taken to tour a sports/entertainment venue such as Citifield or Yankee stadium behind the scenes tour. Enrollment requirement: Sophomore, Junior or Senior status BUSINESS MANAGEMENT & OWNERSHIP COLLEGE VIRTUAL ENTERPRISE 7434 (Satisfies Senior Economics credit) 2 CREDITS 3 to 6 COLLEGE CREDITS This course offers a unique opportunity that allows students to understand and implement all aspects of a successful business. This program is a simulation that allows students to take work roles and responsibilities that exist in real businesses. The students will run a virtual business that actually sells their products or services to other virtual businesses around the world. Students participate in the areas of Administration, Accounting/Finance, Marketing, Sales/Purchasing, Web Design, and Human Resources. Students will to partici- 8
9 pate in many competitions, such as Business Plan, website advertising, etc.. The two-period, two-credit course is open to 11th and 12th grade students who are interested in pursuing business as a major in college and as a career. Students must have successfully completed Computer Technology and Careers and have one additional full credit business course in marketing/finance, law and/or technology. They will set up a booth at the New York City Trade Show in the spring. Students will participate in the National Financial Literacy certification program. This course will award a half credit in Economics upon successful completion of an international business project and exam. College Credit is offered through Molloy College (3-Credits) or SUNY Farmingdale (6- credits) Suggested Prerequisite: Career and Financial Management Prerequisite: Computer Technology and Careers, and one full year business course in Marketing, Accounting, Law or Technology (AP Statistics does not qualify) Enrollment requirement: Students must apply for the program and participate in an interview for acceptance SCHOOL-TO-CAREERS SENIOR YEAR CAPSTONE 7474 NO CREDIT The Senior Year Capstone program is designed to actively engage seniors in a real life experiences during their senior year. Senior Year Project, a component of The Senior Year Capstone program, has the potential to foster compassion, creativity, citizenship and confidence in students as they enter the workforce, college and society. Students assume adult responsibilities and obligations as they progress through the program. The Senior Year Project consists of a 25-hour independent project as a graduation requirement. Students may select from an Internship, or Career Based Project. The project is coordinated with activities in English 12 classes. There will be no release time given to complete the project. All hours are to be completed during a student s free time. TECHNOLOGY COMPUTER TECHNOLOGY & CAREERS 7210 FALL & SPRING This one-semester accelerated course is designed to develop 21st Century technology skills needed to succeed in college, careers and personal endeavors. Students will learn important computer skills through the use of software such as Microsoft Office: Word, Excel and PowerPoint; Microtype; and Naviance College and Career website. The students will learn/improve their touch-typing skills; compose and format documents; manage their computer data and files; utilize their computer to calculate and present information; learn Internet safety and research techniques; and research careers through self-assessment and exploration. In accordance with New York State Education Department Standards, and in conjunction with the Pupil Personnel Department, the students will maintain an electronic career plan. Students will create resumes and participate in mock interviews with local business professionals. Enrollment Guideline: Sophomore status 9
10 NOTE: Students who feel they have acquired an extensive knowledge of Microsoft Word, PowerPoint, and Excel may choose to take one of the following options. Students need to discuss this with their counselors when they meet to create their schedule. Students must be in good academic standing. This option is only available to students who entered 9th grade in September 2011 and thereafter. OPTION 1 Students may take College Information Technology, after successfully completing an Excel pretest in lieu of Computer Technology & Careers. Students who choose this option are required to complete an Independent Career Project and participate in Spring Interview Day. OPTION 2 Students may test out of the Computer Technology component if they feel they have prior knowledge of the computer skills taught. Students will be given access to online resource materials and will be required to pass an assessment of their computer skills. This testing out option requires students to complete an Independent Career Project and participate in Spring Interview Day. *Students interested in either of the above options must obtain and complete an Op-Out packet and successfully meet the requirements as stated above prior to June 1st of their Junior year. COLLEGE INFORMATION TECHNOLOGY 7410 (May be used as a Math or Science credit) 1 CREDIT 3 COLLEGE CREDITS The Information Technology course represents the required college curriculum for most college majors. This course offers college credit through Syracuse University s Project Advance program. This honors level course covers all aspects of computer productivity tools and the place of information technology in the workplace. The course covers a full range of document processing, spreadsheet concepts, database management systems, desktop publishing and strategies for creating effective graphic presentations. Students are also introduced to basic computing concepts of hardware, storage devices, operating systems, an introduction to programming logic and an overview of networks. Take the frustration out of the computer world we live in. This course provides students with the technology skills needed for their future. Enrollment Requirement: Sophomore through Seniors COMPUTER PROGRAMMING I 7211 (May be used as a Math or Science credit) 1/2 CREDIT This course is designed to provide students with a foundation in computer programming using Visual Basic. Students will learn structured programming techniques such as variables, input/output, computation, decision structures, function, sequential files and simple data structures, and arrays. Students will create programs for a variety of applications, including gaming techniques and animation. This course is a prerequisite for students interested in taking Computer Programming II and AP Computer Science. Enrollment requirement: None COMPUTER PROGRAMMING II 7212 (May be used as a Math or Science credit) 1/2 CREDIT The course will teach students to use the JAVA language s objected oriented technologies to solve a variety of applications. Students will learn the language fundamentals and to use classes and objects. The students will also be introduced to the different programming environments used by JAVA including applets and graphical user interfaces.logic. This course will be required as a prerequisite to AP Computer Science 10
11 Students who enjoy working with computers find this course interesting and challenging. Enrollment guideline: Sophomore, Junior or Senior status Course offered in alternate years. Next offering CISCO NETWORKING I H 7411 (May be used as a Math or Science credit) 1 CREDIT Hewlett High School is a certified CISCO Academy and students study to achieve a the first level certificate (CCENT) from CISCO. In order to acquire this certificate from CISCO, a student would need to complete a two-year program and pass the CISCO Certification exam. The first year of the program is an overview of networking for small business and home environments. Topics include the basics of computing, LAN topologies, cabling, routing and addressing, IP addressing and network troubleshooting. Network devices hands on labs will be included with the instruction. Students must pass the CISCO Academy tests to qualify to continue with the second year. Students who enjoy working with computers find this course interesting and challenging. Enrollment guideline: Sophomore, Junior or Senior status Course offered in alternate years. Next offering CISCO NETWORKING II H 7412 (May be used as a Math or Science credit) 1 CREDIT This second year course provides a more in-depth study of small-to-medium size business networking. To enroll in this course, a student must have passed the final assessment exams from Year 1. The topics include the structure of the Internet and the role of ISPs, the OSI Networking Model, planning a network upgrade, sub -netting, configuring network devices, routing protocols, protocols and network security. Enrollment requirement: CISCO Networking I Course offered in alternate years. Next offering AP COMPUTER SCIENCE 7413(May be used as a Math or Science credit) 1 CREDIT This course is the equivalent of the freshman Computer Science course given at most colleges. AP Computer Science emphasizes programming methods using the JAVA programming language. The course includes an in-depth study of algorithms, particularly sorting and searching algorithms. Data structures (e.g., arrays and records) built into the JAVA language are also studied. All Advanced Placement courses will have a midterm assessment. Students will be expected to take either the AP Computer Science A exam or the AP Computer Science AB exam in May. Enrollment requirement: Computer Programming I & II Course offered in alternate years. Next offering in
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