ASSOCIATE OF APPLIED BUSINESS IN ADMINISTRATIVE ASSISTING WITH A MAJOR IN SOCIAL MEDIA

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1 ASSOCIATE OF APPLIED BUSINESS IN

2 ASSOCIATE OF APPLIED BUSINESS IN Program Overview This associate degree program will provide students with specialized knowledge and skills in the evolving field of social media which will allow graduates to seek entry-level positions in the following professions: Social Media Marketing, Marketing Management, Business Administration, Administrative Assisting, Office Management or Customer Service. Successful graduates will be well-prepared to enter the workforce with a valuable level of technological competence, interpersonal abilities and financial skills. The program provides opportunities for the development of appropriate business, marketing and technological skills and produce graduates who are both academically and technologically advanced in the field of social media marketing. Through appropriate coursework, students will develop and apply advanced administrative and social media management skills; learn effective marketing skills in the area of social media and demonstrate management capabilities in the area of social media marketing. Students will also be able to demonstrate the use of current social media applications including web design, operating systems and networking, presentation software and search engine optimization.

3 1346 CLOCK HOURS 105 CREDITS ASSOCIATE OF APPLIED BUSINESS IN Program Outline Course Code Course Title Credit Hours AC1001 Accounting Principles I 3 SS1001 Administrative Assistant Procedures 3 SM1050 Analytics & Search Engine Optimization 4 MA1001 Business Mathematics 3 EN1001 Communications (Business English) 3 GE1051 Composition 3 BA1005 Customer Service 4 CA1002 Database Management 3 GE1013 Earth/Environmental Science 4 SM1000 Foundations of Social Media Marketing 4 FS1001 Freshman Seminar 1 LA1002 Internet Law and Market Ethics 4 IB1001 Introduction to Business 3 GE1007 Introduction to College Mathematics 4 CA1001 Introduction to Computer Concepts 3 CA1051 Introduction to Operating Systems & Networking 3 CA1004 Introduction to Web Design 3 JO2001 Job Orientation 3 BA1002 Marketing Management 3 CA1055 Office Automation 2 BA1003 Organizational Behavior 3 AC1004 Payroll Records and Accounting 3 GE1009 Political Science 4 CA1050 Presentations & Desktop Publishing 3 GE1003 Psychology 3 BA1052 Small Business Management 3 SM1051 Social Media Management 4 GE1012 Speech 4 CA1006 Spreadsheet Applications I 3 TY1001 Typewriting/Keyboarding I (Theory) 3 TY1051 Typewriting/Keyboarding II 3 CA1007 Word Processing I 3 CA1054 Word Processing II 3

4 Course Code Explanation: The alpha prefixes indicate the course being taught. The numbering system indicates the level of the course, as follows: 1000 series are beginning classes; 1050 series are intermediate classes; and 2000 series are advanced classes. Certain intermediate classes may be prerequisites for beginning classes. ASSOCIATE OF APPLIED BUSINESS IN Course Descriptions Listed Alphabetically by Course Name Unless otherwise indicated, all courses are three (3) credit hours AC1001 ACCOUNTING PRINCIPLES I Prerequisite: MA1001 or GE1007 The student will learn the basic principles of accounting as applied to business entities with emphasis on accounting terminology and techniques. Students will develop the analytical and decision-making skills necessary for success in a business office. SS1001 ADMINISTRATIVE ASSISTANT PROCEDURES The student is trained for duties that pertain to the administrative assistant. An analysis is made of the broad scope of work, and the student is made aware of the many details in which an administrative assistant must qualify-- opening and sorting mail, receiving callers, making appointments, obtaining and organizing facts, using reference materials, preparing reports, prioritizing work, maintaining equipment, making travel arrangements, and handling tasks associated with office meetings and conferences. Personal characteristics such as attitude and appearance are also addressed. SM1050 ANALYTICS & SEARCH ENGINE OPTIMIZATION Prerequisite: BA1002 This course prepares students to apply social media to aspects of marketing to help build better customer relationships. Students will learn the principles necessary for tracking customers, collecting data, and using data through different social media platforms. MA1001 BUSINESS MATHEMATICS A realistic approach to math as it relates to businesses is presented. Students will learn everyday business situations that need mathematical computations with emphasis on mark-ups, discounts, percents, interest, and financial accounting aspects. EN1001 COMMUNICATIONS (Business English) This basic English class concentrates on developing the ability to communicate effectively and correctly. Emphasis is placed on grammar, sentence structure, spelling, and punctuation. GE1051 COMPOSITION Prerequisite: See Page 17, Entrance Evaluation Policy This class integrates writing instruction with reading and editing skills. Students learn to write concisely in direct response to assigned readings. BA1005 CUSTOMER SERVICE This course introduces and reinforces basic service principles and helps students develop professional customer handling, telephone, and communication skills.

5 CA1002 DATABASE MANAGEMENT Prerequisites: CA1001 and CA1007 Students are introduced to database management concepts through intensive hands-on use of popular databasemanagement software. Students use a variety of exercises to build from the simple to the complex. Topics include creating tables, forms, reports, and queries. GE1013 EARTH/ENVIRONMENTAL SCIENCE The central theme of the course is the link between humans and their surroundings, specifically the causal interrelationship of humans and the environment. SM1000 FOUNDATIONS OF MARKETING Prerequisite: BA1002 This course provides students with the fundamental tools to create effective social media marketing plans. Students will be instructed in social media ethics for proper etiquette as marketers on the social web. Quantitative and qualitative social media measurements will be evaluated, in conjunction with various ways to gauge an organization s return on investment in social media marketing activities. FS1001 FRESHMAN SEMINAR 1 credit hours Take in first quarter This course presents a variety of college survival skills. Students will be introduced to topics such as personal finances, study habits, and support networks, as well as, note-taking and test-taking strategies LA1002 INTERNET LAW AND MARKET ETHICS This course is designed to provide a basic understanding of key topics related to intellectual property rights and laws related to online marketing. Additionally, students will discuss and analyze case studies which examine the ethics of a variety of online marketing practices, with the goal of increasing ethical awareness and developing a sound understanding of commonly accepted best practices. IB1001 INTRODUCTION to BUSINESS This course gives the student insight into the characteristics, organization, and operation of a business. Included in this class is an overview of business and society, business ownership, organization and management, marketing, management of human resources, and business laws. Real-life situations are presented as well as biographical sketches, ethical issues, and case problems. GE1007 INTRODUCTION to COLLEGE MATHEMATICS Prerequisite: See Page 17, Entrance Evaluation Policy A realistic comprehensive approach to math as it relates to business and economics. Students will learn everyday business situations that need mathematical computations with emphasis on basic mathematical calculations such as mean, median, mode; ratios and proportions, perimeter, circumference, area, and volume; and basic algebraic problem solving. CA1001 INTRODUCTION to COMPUTER CONCEPTS This hands-on computer course requires students to work through a series of tutorials based on the Microsoft Office Suite. It culminates in an opportunity for the ICDL (International Computer Driver s License) certification. CA1051 INTRODUCTION to OPERATING SYSTEMS & NETWORKING Prerequisite: CA1001 Students will learn navigation, manipulation of files and folders, storage, security, and maintenance of operating systems, primarily using Microsoft Windows. Other operating systems, the Mac OS, and Linux systems, will be introduced and briefly discussed. Networking will focus primarily on Microsoft Windows over Ethernet wired networks and the use of wireless networks. The student will be introduced to topologies, hardware, physical cabling, configuration, printing, security, protocols, setup, and troubleshooting.

6 CA1004 INTRODUCTION to WEB DESIGN Prerequisite: CA1007 Students are introduced to web design and webpage organization using popular web-design software. Students are guided through the design, construction, and deployment of a website. Topics include an introduction to Hypertext Markup Language, using style sheets, graphics, and publishing using File Transfer Protocol. JO2001 JOB ORIENTATION Take in last quarter The student will focus on effective job-search skills. Specifically, the course covers job-search methods, researching jobs, networking, using the telephone, interviewing, resume preparation, cover letters and follow-up letters, effective time-management strategies, and personal characteristics (dress, attitude). Each student is required to prepare a portfolio. BA1002 MARKETING MANAGEMENT Prerequisite: IB1001 This class offers an introduction to the philosophy of marketing. The marketing environment, consumer and business markets, demographics, and marketing research are covered. The nature of the marketing system is studied along with market planning and strategy, market identification, product development, pricing, promotion, and distribution functions. CA1055 OFFICE AUTOMATION 2 credit hours Prerequisites: SS1001, TY1001 This course covers a variety of business and office automation needs. Students will learn the principles of office organization, telephone techniques, equipment and supplies, handling meetings, mail procedures, and travel. Familiarity with a variety of office technologies, such as fax machines, copiers, and postage machines will be developed, as well as, accurate usage of transcription machines and the 10-key calculator. BA1003 ORGANIZATIONAL BEHAVIOR This course will demonstrate how change affects attitudes and behaviors within an organization and how it offers new opportunities and experiences for those who learn how to profit from its potential. Students should be able to comprehend how to transform business challenges into opportunities and advantages. AC1004 PAYROLL RECORDS and ACCOUNTING Prerequisite: AC1001 The class introduces students to the various aspects of the Fair Labor Standards Act and the various laws that affect employers in their payroll operations. The course covers the procedures employed in a typical payroll-accounting system placing emphasis on the importance of thorough recordkeeping GE1009 POLITICAL SCIENCE This course allows for in-depth discussion and analysis of major contemporary, social, economic, and political issues, their effect on the current world situation, and their potential effect on future generations. CA1050 PRESENTATIONS & DESKTOP PUBLISHING Prerequisite: CA1007 This is a hands-on course utilizing widely used presentation and desktop publishing software. Students learn to build powerful and visually appealing slides and presentations. They will also use popular desktop publishing software to design and print a variety of business-related documents such as newsletters, flyers, and brochures as well as advertising and marketing literature. GE1003 PSYCHOLOGY This general psychology course introduces students to the study of psychology as a science. Emphasis is placed on the scientific method, major psychological concepts, critical thinking/problem solving skills, social behavior, diversity, and cognitive principles.

7 BA1052 SMALL BUSINESS MANAGEMENT Prerequisite: IB1001 This class is designed to explore the role of small business in the American economy. Provided is a complete coverage of small business operations considering the factors that determine success and failure. Additionally, the role of the entrepreneur and the problems of guiding business through development and growth are studied. SM1051 MANAGEMENT Prerequisite: BA1002 This course is designed to prepare students to manage social media marketing within an organization. Students will learn how to manage an organization s online presence, create policies for acceptable usage of social media, and implement strategies for competing in the social media business world. GE1012 SPEECH Improving oral communication is the aim of this course. Impromptu, extemporaneous, and persuasive speeches will enable participants to gain the confidence necessary to become clear, concise, and effective in expressing their ideas. CA1006 SPREADSHEET APPLICATIONS I Prerequisite: CA1001 This is an introductory course in spreadsheet applications. Topics to be covered include creating, formatting, saving, and printing a spreadsheet, using formulas and statistical/logical, financial functions, creating graphs, what-if analyses, and creating, sorting, and querying lists. TY1001 TYPEWRITING/KEYBOARDING I (Theory) The goal of this course is the acquisition of correct technique that will provide a sound foundation for the later development of speed and accuracy. The student will be introduced to simple business letters, memos, and report formats. The student will begin to develop proofreading skills. Speed tests will be part of this course, and a student must strive to achieve a speed of 35 net words per minute. TY1051 TYPEWRITING/KEYBOARDING II Prerequisite: TY1001 This is a continuation of the training offered in Typewriting/ Keyboarding I. Attention is centered on applying the technical knowledge to various letter styles, office forms, and manuscript preparation. Speed tests will be part of this course, and a student must strive to achieve a speed of 45 net words per minute. CA1007 WORD PROCESSING I Prerequisite: CA1001 Students will use a Windows-based word processing package to learn such features as inserting, deleting, and formatting text, document storage, retrieval and printing, merging, multi-page documents, columns, graphics, and tables. CA1054 WORD PROCESSING II Prerequisite: CA1007 Students will apply acquired word processing knowledge to work through a practice application using any word processing software package. Students are required to create a portfolio of all work.

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