China IPR SME Helpdesk Introduction. Jennifer Lee Macau 20 September 2012

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1 China IPR SME Helpdesk Introduction Jennifer Lee Macau 20 September 2012

2 Agenda IPR Quiz: What are the Issues? Who do we Help? Our Mission Our 5 Key Services Other EU-Funded Business Support Projects 5-minute Helpdesk SME Case Study Video

3 The Issues % of counterfeit items seized at customs in Europe originating from China in % % of European businesses saying IPR is a significant obstacle when doing business in Mainland China in % Increase of Chinese patents in last 10 years 690% According to José Manuel Durão Barroso, a kilo of fake DVDs fetches 50% more than what illegal drug? Cannabis leaf

4 We are here for you! European Small and Medium Enterprises (SMEs) - If you export, source, invest or manufacture in China - If you compete with Chinese businesses - If you are interested in entering the Chinese market Organisations representing European SMEs EU Member State Chambers of Commerce in China SME associations and networks Industry associations Trade and export promotion agencies Innovation clusters

5 The China IPR SME Helpdesk Information and services free of charge for SMEs Raising awareness and preparing SMEs for IPR issues in China: know before you go Business-focused and practical first-line advice Delivering IPR business tools and self-help solutions (guides, E-learning) Enabling SMEs to make informed IPR decisions (protection, enforcement, IP management)

6 Snapshot: Helpdesk Services Enquiry Helpline Training Workshops & Webinars Online Portal IPR Guides & Updates Other Business Tools

7 Enquiry Helpline IPR one-to-one consultations: , telephone, face-to-face First-line advice on China IPR matters Confidential Delivered by China IPR specialists Available for EU SMEs and SME intermediaries +86 (10)

8 Typical Enquiries How do we register our trade mark in China? What are the costs involved in hiring a trade mark agent and filing a trade mark? How can we find a lawyer in China? I have been contacted by a company wanting me to buy a domain name in China. What should I do?

9 IPR Guides & Updates Guides and training materials addressing China IPR issues: IP Specific incl. patents, trade marks, copyrights Business focus incl. IP as a business asset, how to find the right lawyer, technology transfer Industry specific incl. creative, textiles, medical devices, ceramics, cleantech IPR Updates and developments Newsletters, e-bulletins, articles and content provsion

10 Training Workshops & Webinars Workshops across Europe and China Addressing general IPR and industry specific IPR matters Trainings delivered in several languages Free one-to-one consultations Webinars: Save time by joining these interactive training sessions from your own office or watch recordings online

11 Other Business Tools E-Learning modules Case study catalogue New How-To guides New China IP blog

12 Online Service Multi-lingual comprehensive information hub Easy access for all EU SMEs to all Helpdesk services and materials, including: Helpline Helpdesk guides E-learning modules Helpdesk videos Event information

13 EU SME Centre The EU SME Centre s core purpose is to: Support EU SMEs and SME intermediaries to establish, develop and maintain commercial activities in the Chinese market Help SMEs overcome the barriers and constraints when doing business in China Multi-cultural team of 15 specialists including Market Access Advisors and Non-Key Experts who provide freelance advice Free advice and assistance for European SMEs in the fields of Business Development, Legal Issues, Standards & Technical Issues, HR. For more information:

14 Some of our partners

15 HELPDESK VIDEO China IPR Case Study BEA

16 Feedback Questions Discussion For more information about our services and how the China IPR SME Helpdesk can add value to your organisation, please contact us: Telephone: +86 (10) Online:

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