Cultural and creative industries: policy and COSME Programme

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1 Cultural and creative industries: policy and COSME Programme Carlo Corazza Head of Unit Tourism, Emerging and Creative Industries DG Internal Market, Industry, Entrepreneurship and SMEs

2 Cultural and creative industries: economic impact Employment Turnover Content industries Fashion industries High-end industries 7 million 536 billion 5 million 535 billion 1.2 million 547 billion

3 Important Commission documents Communication "Cultural and Creative Sectors for growth and jobs" September 2012 SWD competitiveness of fashion industries and SWD high-end industries (September 2012) Action Plan for fashion and high-end (December 2013) Industrial Renaissance Communication (January 2014): CIs are growth sectors, resilient in face of the crisis Digital Single Market Strategy (May 2015) Single Market Strategy (October 2015) 3

4 Funding opportunities for creative industries COSME 2.3 billion Financial instruments, access to markets, entrepreneurship, competitiveness Creative Europe 1.46 billion Culture/Media/Cross-sector Horizon billion Research and innovation, financial instruments for innovation

5 Worth Pilot Project (CIP): background SMEs often lack of funding, internal capacity, ideas Designers and creative people have fresh ideas, are close to market and customers, are more flexible and more likely to experiment, Manufacturing and design are two different fields, little knowledge of the know-how involved, skills and organisation Companies realise the potential of collaborative innovation but need incentives and guidance to engage in them.

6 Budget 1 million WORTH Pilot Project (CIP) Share knowledge & competences between SMEs, designers and technology firms Promote design and creativity in value chains Upgrade and create higher value-added products Launched end 2013 Duration 2 years Evaluation

7 PLATFORM SME Designer/ technology New product, process, business model Funding Coaching IPR 35 trans-national partnerships 7

8 Role of the platform: - Creating a website: - Selection of applicants, forming and validating partnerships - Preparing intellectual property (IP) agreements - Coaching through the duration of the projects (refining the idea, execution, marketing strategy ) - Showcasing results (at exhibitions, fairs) - Sharing good practice

9 35 finalised partnerships Manufacturer-led: 13 projects Designer-led: 14 projects Technology- oriented: 8 12 Member States covered Over 60 industry and cluster organisations contacted

10 Worth PP follow-up: Evaluation of the project (has been launched) COSME Work Programme 2016: planned continuation of Worth Pilot Project, Worth to become a collaborative innovation platform, promoting good practice, linking companies and cluster organisations.

11 COSME 2015: Design-based consumer goods Many promising technologies and solutions exist but often do not reach the market due to commercialisation obstacles and risk linked to scaling up. Objectives: encouraging market uptake of innovative solutions by design-led industries, Bridging the gap between research/ innovation and the market 11

12 COSME 2015: Design-based consumer goods Budget of the call: 11.2 million Typical project size 1.5 million, EU contribution 50% Targeting SMEs in the design-based industries (one SME can apply or in consortium) Does not support R&D: solution must be beyond the prototype stage Call for proposals closed (end of July), evaluation is ongoing. Possible new call in

13 COSME 2015: Study on the competitiveness of cultural and creative industries Collect the most recent data, assess the key challenges and opportunities (including for the future), Analyse successful strategies at national and regional level, identify those that could be scaledup, assess the added value of a EU policy intervention Propose recommendations at EU, national and regional level + test with stakeholders Final report: May/June

14 COSME 2016: Financial instruments Loan Guarantee Facility for SMEs - New: link to EFSI (European Fund for Strategic Investments) LGF resources can be combined with additional risk-bearing capacity under EFSI (improving the speed of transactions) Equity Facility for Growth: risk capital for growth stage or growth beyond national markets Accompanying measures: promotion and dissemination activities. 14

15 COSME 2016: SMEs competitiveness Enterprise Europe Network Your Europe Business Portal: gateway for SMEs on doing business in the Single Market SME internationalisation: trade promotion, missions for growth and B2B events Cluster internationalisation Worth Partnership Project (follow-up of the pilot) Tourism: increasing Europe's visibility as a tourist destination (B2B events), diversifying and increasing the offer, improving the competitive environment for businesses 15

16 COSME 2016: Modernisation of industry Actions to speed up the digital transformation of EU industry (with particular focus on cities and regions) Actions to promote the development of worldclass clusters and business networks Targeted policy support to regional authorities for the implementation of smart specialisation strategies New skills for digital transformation and key enabling technologies (KETs) 16

17 Thank you Carlo Corazza DG GROWTH Head of Unit Tourism, Emerging and Creative Industries

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