LAW Expert Requirements for Market and Analysis Field

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Randall Caldwell
3 years ago
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1 Job Code/Job Title: 3417I / Sr Manager, Marketing Analysis Level: G 1. Responsible for analyzing complex problems; uses research, analysis, AOL expertise to develop creative, innovative solutions. 2. Responsible for analyzing the changing dynamics of the industry and competitive landscape, the goals and strategies of AOL, and consumer trends and forecasts 3. Is an internal expert in-depth knowledge of AOL tools, work procedures, and the online industry. 4. Directly manages team of MA Managers or Sr. MA Managers 5. Drives departmental objectives to the team level 6. Recognized as MA lead for a broad Marketing area (e.g., Acquisition, Retention) 7. Drives interactions with all levels of an organization, particularly senior management 8. Anticipates customer needs and requirements and coordinates with others outside own department to meet customer needs. Education: Bachelor s degree with MBA or equivalent experience Experience: 10+ years of direct experience in product support, product planning, or consulting Specialized Knowledge: Requires extensive theoretical and practical knowledge in market analysis fields.

Is an internal expert in-depth knowledge of AOL tools, work procedures, and the online industry. 4. Directly manages team of MA Managers or Sr. MA Managers 5.

2 Job Code/Job Title: 9656I / Sr Marketing Analysis Manager Level: G 1. Responsible for leading analyses with significant financial or strategic value 2. Recognized as MA lead for a particular large and/or strategic Marketing channel or area (e.g., Broadband Retention) 3. May manage a small team of Analysts and/or MA Managers 4. Effectively leads projects that span multiple MA groups 5. Initiates new projects 6. Integrates the business objectives of a broader base of Marketing clients 7. Understands and critiques applied analytical methodologies, analyses, and synthesis of such analyses 8. Seeks state-of-the-art approaches and practices within and outside AOL 9. Comfortable communicating with senior AOL executives 10. Presents findings to Senior Marketing and AOL Executives Education: Bachelor s degree with MBA or equivalent experience Experience: 8-10 years directly related experience in product support, product planning, or consulting Specialized Knowledge: Requires extensive theoretical and practical knowledge in market analysis fields.

Effectively leads projects that span multiple MA groups 5. Initiates new projects 6. Integrates the business objectives of a broader base of Marketing clients 7.

3 Job Code/Job Title: 8540I / Market Analysis Manager Level: H 1. Demonstrates in-depth knowledge of discipline/ business area and serves as a resource for others. 2. Coordinates the work of other analysts on the team 3. Serves as a role model and mentor for more junior analysts 4. Serves as MA lead for a particular Marketing channel or area (e.g., Online Marketing) 5. May manage a small team of Analysts 6. Effectively leads projects for their area of focus 7. Understands the business objectives of Marketing clients and integrates those into analytics Education: Bachelor s degree with MBA or equivalent experience Experience: 6-8 years directly related experience in market research field or related area Specialized Knowledge: Advanced knowledge of market analysis field

May manage a small team of Analysts 6. Effectively leads projects for their area of focus 7.

4 Job Code/Job Title: 9655I / Princ Marketing Analyst Level: G 1. Seen as the subject matter expert related to marketing analytics in his/her area 2. Develops recommendations for and initiates new projects 3. Leads multiple projects, including projects that span multiple MA or AOL groups 4. Considered a resource on highly complex statistical analysis required to solve business problems or provide recommendations 5. Develops the highest complexity models in the group 6. Makes recommendations for new database designs and structures 7. Ability to read and synthesize data and generate hypothesizes, relate back to current business issues, and concisely synthesize for client 8. Understand and applies different methodologies to reading data Education: Bachelor s degree with MBA, PhD or equivalent experience Experience: 8-10 years directly related experience in marketing field Specialized Knowledge: Expert knowledge of market analysis field; May have structured programming knowledge.

Considered a resource on highly complex statistical analysis required to solve business problems or provide recommendations 5. Develops the highest complexity models in the group 6.

5 Job Code/Job Title: 9443I / Sr Marketing Analyst Level: H 1. Effectively manages complex projects 2. Effectively utilizes complex statistical analysis 3. Develops a body of knowledge and experience to inform new analyses 4. Begins to identify new reporting needs 5. Calculates the impact of multiple variables on AOL s financial, membership, and product metrics 6. Develops and maintains models 7. Build and execute complex queries across multiple databases 8. Read and synthesize data and generate hypothesizes, relate back to current business issues, and concisely synthesize for client 9. Begins to effectively comment on systems and identify infrastructure efficiencies to support analyses Education: Bachelor s degree or equivalent experience Experience: 5-7 years directly related experience Specialized Knowledge: Advanced knowledge of market analysis field; May have structured programming knowledge.

Calculates the impact of multiple variables on AOL s financial, membership, and product metrics 6. Develops and maintains models 7. Build and execute complex queries across multiple databases 8.

6 Job Code/Job Title: 9319I / Marketing Analyst Level: H 1. Effectively manages projects 2. Effectively utilizes statistical analysis 3. Develops a body of knowledge and experience to inform new analyses 4. Begins to identify new reporting needs 5. Develops and maintains models 6. Build and execute queries across multiple databases 7. Tracks and evaluates results of tests and campaigns 8. Analyses and reports on the performance of ongoing campaigns and initiatives Education: Bachelor s degree or equivalent experience Experience: 5-7 years directly related experience Specialized Knowledge: Advanced knowledge of market analysis field; May have structured programming knowledge.

Build and execute queries across multiple databases 7. Tracks and evaluates results of tests and campaigns 8.

JOB DESCRIPTION. Job Code/Job Title: 2092I/Director, Talent Management. Functional Area: HR. FLSA Status: E. Department: HR Design Center.

JOB DESCRIPTION. Job Code/Job Title: 2092I/Director, Talent Management. Functional Area: HR. FLSA Status: E. Department: HR Design Center. Job Code/Job Title: 2092I/Director, Talent Management Functional Area: HR FLSA Status: E Department: HR Design Center Level: F I. JOB FAMILY SUMMARY This function will lead the planning, design, and development