Master of Arts in Communication Arts and Innovation

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1 Master of Arts in Communication Arts and Innovation Title of Program Master of Arts in Communication Arts and Innovation (International Program) Title of Degree and Subject Master of Arts (Communication Arts and Innovation) MA (Communication Arts and Innovation) Major or Expertise Specific to Program The International College of National Institute of Development Administration (ICO NIDA) intends to admit qualified bachelor degree holders to its Master of Arts Program in Communication Arts and Innovation. This program aims preparing qualified students to understanding integrated knowledge, both theoretical approach and empirical approach in communication arts, information technology, advertising, and innovative marketing strategies that to be used in both private sector and public sector. The program provides new concepts of communication arts that integrate all distinguished knowledge for modern and energetic scholars from all over the world to transform themselves into vibrant economy. The International College of National Institute of Development Administration provides opportunities for students enrolling in the Master of Arts Program in Communication Arts and Innovation for enhancing their knowledge and deepening their focus in the following two majors. 1. Innovative Marketing Communication (IMC) This major aims explaining concepts in Mass Communication by focusing on its marketing strategies, or so called Marketing Communication. Generic concepts of Marketing Principles will be adapted for its integration to modern ideas of Communication Arts and activities especially Advertisement, Public Relations, Special Activities. The arts of marketing communication has been becoming one of necessary requirements for modern marketing strategies these days by using communication and public relations to be an effective tools in achieving its marketing outcome.

2 2. Innovative Public Relations (IPR) Public Relations have been becoming to be used more wisely in modern technology to encourage and support such organization to achieve its goals. New technology including GPRS Technology, Broadband Technology, Social Media, Mobile Application and etc. Besides to support such organization, innovative public relations are also one of the effective policy mechanisms for achieving its long-term competitiveness and maintaining their cultural and social sustainability. Curriculum and Program Administration Date Time for Study First term September November Second term January March Third term April June Number of Credits: 36 Credits Program Structure or Components Courses Plan A Plan B 1. Remedial courses Non Credit Non Credit 2. Core courses 15 Credits 15 Credits 3. Major courses 9 Credits 15 Credits 4. Elective courses - 3 Credits 5. Independent Study 3 Credits 6. Thesis 12 Credits Examination Total 36 Credits 36 Credits

3 Courses A. Remedial Courses Remedial courses are non-credit and the test score will not be taken into GPAX calculation. Students without the background in areas specified by ICO NIDA must enroll in the following remedial courses: CM 4000 Communication for Good Governance 1 Credit ND 4000 Foundation for Graduate Studies 3 Credits LC 4001 Reading Skills Development in English for Graduate Studies3 Credits LC 4002 Integrated English Language Skills Development 3 Credits MM4001 Professional English for Graduate Studies: Effective 3 Credits Communication in Workplace Settings MM4006 Marketing Management 3 Credits B. Core Courses Core courses aim to provide students with theoretical knowledge, concepts and tools for Communication Arts and Innovation. Students must select to enroll the minimum of 15 credits (5 courses) from the following core courses: CM 6001 Communication Theory 3 Credits CM 6002 Digital Media and Information Technology 3 Credits CM 6003 Integrated Marketing Communication 3 Credits CM 6004 Concept and Trend in Communication Innovation 3 Credits CM 6005 Communication Research Methodology 3 Credits C. Major Courses Major courses aim to provide students with theoretical knowledge, concepts and tools to diagnose problems in the areas of their interests. The students must choose at least one major course from following two majors Students enrolling in Plan A are required to select at least 9 credits and students enrolling in Plan B are required to select 15 credits from the following majors 1. Innovative Marketing Communication (IMC)

4 CM 7001 Innovation Management and Strategic Marketing Communication 3 Credits CM 7002 Innovative Brand Management 3 Credits CM 7003 Creative Thinking and Story Telling 3 Credits CM 7004 Marketing Communication Campaign 3 Credits CM 7005 Consumer Behaviors and Customer Relationship Management 3 Credits 2. Innovative Public Relations (IPR) CM 7011 Innovative Public Relations 3 Credits CM 7012 Innovative Public Relations Planning and Campaign 3 Credits CM 7013 Corporate Communication Management 3 Credits CM 7014 Communication for Social Organization 3 Credits CM 7015 Seminar in Innovative Public Relations 3 Credits D. Elective Courses Students enrolling in Plan B can choose at least 3 credits from the following elective courses. Other available elective courses are: core courses from other majors in the program, or courses in graduate studies level within or outside ICO NIDA. Supervising professors will advise students on course selection. CM 7101 Communication for Leadership 3 Credits CM 7102 Social Marketing 3 Credits CM 7103 Corporate Image and Reputation Management 3 Credits CM 7104 Seminar in Communication Issues and Trends 3 Credits CM 7105 Strategic Marketing Communication for Tourism 3 Credits CM 7106 ASEAN Intercultural Marketing Communication 3 Credits CM 7107 Selected Topics in Communication 3 Credits

5 E. Independent Study (Plan B) CM 9000 Independent Study 3 Credits F. Thesis (Plan A) CM 9004 Thesis 12 Credits G. Comprehensive Examination Writing Comprehensive Examination

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