The School of Visual Concepts. Overview of course tracks and certificate programs.

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1 The School of Visual Concepts Overview of course tracks and certificate programs.

2 We ve been helping make smarter designers and writers for 45 years. SVC has been helping people prepare for careers in marketing communications since What s behind our longevity is a commitment to only have top professionals do the teaching. That means, no matter which of our programs you pursue, you ll be getting up-to-date, practical information from instructors who truly know what they re talking about.

3 What do we mean when we say our instructors are top pros? That means they re from the top agencies, top brands, and top of the org charts. Many of them have served in leadership positions of professional organizations, such as the AIGA and American Advertising Federation. Amy Balliett Founder Killer Infographics Ben Steele Executive CD REI Matt Diefenbach Co-Founder Turnstyle Design Jeff Barlow Creative Manager Starbucks Global Creative Devin Liddell Principal Brand Strategist Teague Hillary Miller VP, Account Strategy Hydrogen Stanley Hainsworth Founder Tether Jim Copacino Founder Copacino+Fujikado Clara Sims Mulligan Creative Director Creature

4 SVC certificate programs take you all the way to competency. Certificate programs will take you through a clearly defined course track to acquire the proficiency you need to be competitive for top jobs in your field. Your instructors will evaluate your progress after each course, and then again at the conclusion of a course track to assure you and your potential employers that you ve achieved the skills you need to succeed in your new job.

5 User Experience Certificate Program This 10-week program consists of three five-week courses combined with at least four seven-hour professional workshops. Upon completion of this program, students will have the skills needed to organize and design web sites and digital projects. Program Pricing: $2,575 (includes 4 electives) User Experience - Level 1* User Experience - Level 2* HTML & CSS - Level 1* Project Scoping Prototyping Page Structure Axure RP Data Visualization MVP Approach User Testing Basic Markup Advanced Research Tableau Sketching Data Analytics Principles of CSS Project Management Content Marketing Wireframing Optimization Debugging Presenting Digital Work Brand Strategy Site Mapping Content Strategy Marketing Strategy *5-Week Class

6 Web & Digital Design Certificate Program This 20-week program is for those with previous design skills or training, or 40 weeks for those just entering the field. Upon completion of this program, students will have the skills needed to design web sites. apps, and other digital projects. Program Pricing: $3,900 (40 weeks) $2,100 (20 weeks) Does not include electives Drawing - Level 1 Color for Design - Level 1 Typography - Level 1 Graphic Design- Level 1 Composition Color Terminology Historical Overview Elements of Design Adobe Photoshop Creative Expression Drawing Technique Expressive Use of Color Color Science Type Terminology Text Copy Basics Display Copy Basics Layout Fundamentals Applied Design Adobe Illustrator Adobe InDesign Design for HTML Infographic Design Visual Design - Level 1* Visual Design - Level 2* HTML & CSS - Level 1* Portfolio Workshop User Personas User Controls Page Structure Applied Design Lab Visual Design Navigation Basic Markup Content Development Typography Principles of CSS Responsive Design Collaborating with Devs Debugging *5-Week Class, Others are 10-Weeks

7 Graphic Design Certificate Program This 30-week program consists of four ten-week courses for those who already have basic design skills or training, or 50 weeks for those just entering the field. Upon completion of this program, students will have developed the portfolio necessary to compete for entry level graphic design positions. Program Pricing: $3,675 (50 weeks) $2,100 (30 weeks) Does not include electives Drawing - Level 1 Color for Design - Level 1 Typography - Level 1 Composition Color Terminology Historical Overview Adobe Photoshop Creative Expression Expressive Use of Color Type Terminology Adobe Illustrator Drawing Technique Color Science Text Copy Basics Display Copy Basics Adobe InDesign HTML & CSS Graphic Design - Level 1 Typography - Level 2 Graphic Design - Level 2 Portfolio Workshop Elements of Design Type Design Basics Advanced Design Applied Design Lab Layout Fundamentals Type as Design Feature Applied Projects Applied Design Applied Design Marketing Fundamentals Presentation Skills

8 Advertising Art Direction Certificate Program This 30-week program consists of four ten-week courses for students with previous design experience or training. For those just entering the field, this is a n 50-week program. Upon completion, students will have developed the portfolio necessary to compete for entry level advertising art director positions. Program Pricing: $4,200 (50 weeks) $2,100 (30 weeks) Does not include electives Drawing - Level 1 Color for Design - Level 1 Typography - Level 1 Graphic Design- Level 1 Composition Color Terminology Historical Overview Elements of Design Adobe Photoshop Creative Expression Drawing Technique Expressive Use of Color Color Science Type Terminology Text Copy Basics Display Copy Basics Layout Fundamentals Applied Design Adobe Illustrator Adobe InDesign HTML & CSS Art Direction - Level 1 Ad Concepts Art Direction - Level 2 Portfolio Workshop Layout Basics Marketing Basics Applied Ad Design Applied Ad Lab Imagery Conceptual Thinking Marketing Fundamentals Applied Projects Presentation Skills

9 Advertising Copywriting Certificate Program This 35-week program consists of four ten-week courses and one five-week class. Upon completion of this program, students will have developed the portfolio necessary to compete for entry level advertising copywriting positions. Program Pricing: $2,525 (35 weeks) Does not include electives Writing for Design & Web* Copywriting - Level 1 Ad Concepts Copywriting - Level 2 Portfolio Workshop Essentials of Copywriting Headlines Marketing Basics Broadcast Writing Applied Ad Lab Content Organization Body Copy Conceptual Thinking Applied Copy Projects Web Writing Focus Applied Copy Projects Applied Projects Adobe Photoshop Adobe Illustrator Adobe InDesign HTML & CSS *5-Week Class, Others are 10-Weeks

10 More information about SVC. Contact: Larry Asher or Linda Hunt, Co-Directors School of Visual Concepts th Avenue Suite B Seattle, WA 98121