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1 Storage and the Cloud: Why Should You Care? Richard Villars Vice President, Storage Systems September, 2009 Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.

2 What Is The Cloud? Simple description Simple technical description Cloud Services = Consumer and Business products, services and solutions delivered and consumed in real-time over the Internet 1) Shared Services, 2) under Virtualized Management, 3) accessible over the Internet (by people and other services) via Internet Standards Key Attributes (must meet ALL) Shared (one-to-many) service built for a market, not a customer Self-service provisioning Dynamic, and fine-grained ("elastic"), service scaling Usage/user-oriented pricing (and utilization and cost tracking) Standards-based UI (browser and successors) Published program/service interface (e.g., web services APIs) Deployment Models [Note: large gray zones between these two broad categories] Public - open to a largely unrestricted universe of potential users; designed for a market, not a single enterprise Private - designed for, and access restricted to, a single enterprise (or extended enterprise) 2

3 What is the Cloud? A simpler set of answers Consumer and Business products, services and solutions delivered and consumed in real-time over the Internet Services optimized applications on virtualized systems/storage accessible via Internet standards An overhyped idea that is about getting companies to redo their IT infrastructure and application environment, yet again Public Cloud Private Cloud Hype Cloud 3

4 Three Big Categories of IT Cloud Services IT Cloud Services Cloud Applications (Apps-as-a-service) Cloud (Application) Platforms (Platform-as-a-Service) App Dev/Test App Deploy Cloud Infrastructure (Infrastructure-as-a-Service) 4

5 Why IT Infrastructure in the Cloud? Cloud solutions address many business requirements I don t t want to build a data center Lower cost of entry for start ups (SaaS( SaaS,, Web 2.0, departments, etc ) Its where the users are Efficient delivery of information/applications I have a temporary problem IT Infrastructure on-demand for intermittent, bursty or unpredictable workloads (e.g., reporting, analytics, media launch) I need to park some data for a long time Lower/shared cost solutions for long term archiving of digital assets a (medical records, personal images, backups. ediscovery archives) 5

6 What is Cloud for Providers of IT Infrastructure Hardware, Software, and Services? Cloud is an architecture Services-oriented applications running on virtualized servers, storage, and networks in an optimally managed and designed data center Cloud is a customer base BPaaS, SaaS,, Web 2.0, and other service providers Cloud is a delivery strategy (ITaaS( ITaaS) Basic IT resources (Capacity, processing) Advanced IT applications asset management information management security 6

7 Changing Data Profiles: Development of Role-base Storage (EB) Consumption of Enterprise Disk Capacity by Type CAGR Copy-centric Business Continuity (VTL, De-duplication) Business Analytics (Data Warehouse) % Active Archive Long-term records Compliance % ediscovery Content Depots & Cloud Unstructured data Replicated data Structured data 22.7% 18.7% Content-centric Social Media Video Data sets 7

8 Impact on Storage Systems: "Serverization" and Universal Storage Single Tray (2U or 4U) 12 to 48 (SAS/SATA, SSDs) disks Two dual processor, multicore server elements Flexible network options Single Rack/ Floor Tile 80TB to 500TB of disks, and unified fabric 6 to 20 server/controller elements Embedded virtualization (hypervisor and storage) PODs/ Containers Multiple PBs of disk storage and hundreds of servers Self-contained (cable and HVAC) Thousands of virtualized servers/arrays "No maintenance" design 8

9 Essential Guidance The Cloud is not an isolate development in storage Organic growth in general business data will remain strong, but key challenges for businesses are come from the growing diversity digital data sources Storage solutions are evolving to leverage common hardware components that optimize for efficiency, density, and longevity Advanced capabilities for organization and protection of information assets must be part of the basic storage and information management solutions, not an afterthought 9

10 Questions? Shoot me an at 10

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