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1 1

2 2 Sanjay Mirchandani Chief Information Officer and COO, Global Centers of Excellence

3 3 EMC s Mission To Lead Customers And Partners On Their Journey To Hybrid Cloud Computing

4 4 Waves Of Change Mainframe Minicomputer PC/ Microprocessor Networked/ Distributed Computing Cloud And Big Data

5 5 Serial Innovator, Market Consolidator 9-Year $26.8B Investment In Market Leading Technology M&A $14.5B R&D $12.3B 2003 AND BEFORE ENTERPRISE STORAGE 2005 INFORMATION LIFECYCLE MANAGEMENT 2007 INFORMATION & VIRTUAL INFRASTRUCTURE 2009 JOURNEY TO THE CLOUD CLOUD & BIG DATA

6 6 CLOUD TRANSFORMS IT

7 7 Which Deployment Model Will Win? Private Cloud Public Cloud

8 8 Private? Or Public? The Answer Is Yes! Will You Pursue A Private Cloud Strategy By 2014? 17% Maybe 5% No 78% Yes Companies Using Public Cloud Services in % No 77% Yes Source: Gartner, "Top Five Trends for Private Cloud Computing February, 2012 Source: IDC Fall 2011 CloudTrack survey of 603 companies of various sizes in North America, June 2011

9 9 Hybrid Clouds Will Become Pervasive Private Cloud Hybrid Cloud Public Cloud

10 s 1000 s EMC Trusted Service Providers Private Cloud Public Cloud

11 11 TRUST TRANSFORMS CLOUD

12 12 New World: Dynamic Security Hybrid Cloud Public Clouds Dynamic Attacks Targeted, Human-Based Dynamic Infrastructure Virtual, User-Centric Dynamic (Built-In) Defenses Analytics & Risk-Based

13 13 Transforming IT Dedicated, Vertical Stacks Rigid, Reactive Operations

14 14 Steps Of IT Transformation Cloud Infrastructure Build A Virtualized Data Center

15 15 Three Paths To Cloud Infrastructure EMC Products Partner VSPEX VCE VBLOCK Best Of Breed Infrastructure Components Proven Infrastructure Converged Infrastructure

16 16 IT-As-A-Service (ITaaS) O P T I M I Z I N G I T PRODUCTION F O R B U S I N E S S CONSUMPTION

17 17 IT-As-A-Service (ITaaS) O P T I M I Z I N G I T PRODUCTION F O R B U S I N E S S CONSUMPTION AGILITY

18 18 IT-As-A-Service Benefits VALUE BASED COSTING & DECISION M A K I N G TOOLS & APPLICATIONS RATIONALIZATION EFFICIENCY & PRODUCTIVITY GAINS STANDARDIZATION SIMPLIFICATION IT-BUSINESS ROLES COMPETENCIES AGILE IT DELIVERY M O D E L

19 19 IT-As-A-Service Operating Model C O M M U N I T Y SUPPORT SKILLS C U S T O M E R S SERVICE CATALOG S E R V I C E E N D - TO- E N D GOVERNANCE R O L E S MANAGEMENT AUTOMATION S E R V I C E S F I N A N C I A L T R A N S P A R E N C Y COMPETENCIES

20 20 EMC IT: IT-As-A-Service Offerings Softwareas-a-Service Platformas-a-Service User Experienceas-a-Service Infrastructureas-a-Service VIRTUALIZED D E S K T O P S MISSION CRITICAL A P P L I C AT I O N S BIaaS/ BIG DATA P R I V A T E CLOUD Line of Business Applications APPLICATION INTEGRATION C L O U D CHOICE COMPUTING Pervasive Mobility P U B L I C CLOUD O F F E R I N G S MOBILE APP PLATFORM Enterprise AppStore S c a l a b l e, E x t e n s i b l e, Tr u s t e d

21 MONITORING MANAGEMENT SOA GOVERNANCE 21 EMC IT PROPEL: Mission Critical Application Fully Virtualized on a Vblock Legacy Applications 50+ LEGACY SYSTEMS TRANSFORMATION ADAPTERS Application Integration Cloud (AIC) RELIABLE MESSAGING INTEGRATION WEB SERVICES BATCH DATA FABRIC Business Applications ERP CENTRAL COMPONENT SUPPLIER RELATIONSHIP MANAGEMENT BUSINESS PLANNING & CONSOLIDATION BUSINESS WAREHOUSE SUPPLY CHAIN MANAGEMENT FINANCIAL SUPPLY CHAIN MANAGEMENT Databases CLUSTERED DATABASES

22 22 EMC IT: Application Integration Cloud Integrate Across All EMC Applications Partners SaaS Platforms EMC PRIVATE CLOUD Common Data Model Monitoring & Management ERP Integration, Batch, Web Services APPLICATION INTEGRATION CLOUD Enterprise Applications CRM Data Warehouse Legacy Apps App Server Data Fabric New Apps Social Mobile

23 23 EMC IT PROPEL Benefits >50% PERFORMANCE INCREASE 5X SCALABILITY 20X INTEGRATION THROUGHPUT 65 LEGACY APPS RETIRED 450 POINT-TO-POINT INTERFACES R E D U C E D T O 125 AIC INTERFACES SINGLE GLOBAL I N S T A N CE 300+ GLOBAL SITES Note: Based on EMC IT Internal Estimates

24 24 Steps Of IT Transformation Cloud Applications Build Mobile & Predictive Analytic Apps Cloud Operating Model Modernize Apps & Run IT-As-A-Service Platinum Gold Cloud Infrastructure Build A Virtualized Data Center

25 25 BIG DATA TRANSFORMS BUSINESS

26 26 IN 2000 THE WORLD GENERATED TWO EXABYTES OF NEW INFORMATION EVERY DAY Sources: How Much Information? Peter Lyman and Hal Varian, UC Berkeley, IDC Digital Universe Study.

27 27 New Apps Differentiate The Business Focus On Mobile Users And Leverage The Big Data

28 28 Big Data And EMC Data Science 3 Petabyte Scale Data Storage 1 4 New 2 Unified Analytic Applications Analytics Platform

29 29 EMC IT: BI-As-A-Service Tools & Consulting DATA SCIENTIST COLLABORATION TRAINING SOLUTION DESIGN/ DEVELOPMENT VISUALIZATION REPORTING DASHBOARDS Analytics PREDICTIVE PLANNING / WHAT-IF T E X T ANALYTICS Big Data Platform STRUCTURED UNSTRUCTURED Data Governance Data Sources TRANSACTIONAL D A T A D A T A QUALITY MASTER DATA MANAGEMENT MACHINE D ATA SOCIAL EXTERNAL D A T A INTEGRATION O T H E R S

30 30 EMC IT: Big Data Analytics Use Cases IT Global Command Center Incidents SECURITY Critical Incident Response Center Threats CORPORATE QUALITY Disk Reliability & Failure MARKETING & SALES Customer Profile & Campaigns

31 31 JUNE 2012 EMC INTRODUCED NEW PRODUCTS FOR YOUR DATA

32 32 OPPORTUNITY OPPORTUN Y

33 33 EMC IT Proven

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