DBA Dental Business Administration

Transcription

1 DBA Dental Business Administration Educational Program for Dentists & Dental Managers / Administrators

2 Dental Business Administration Dental Business - Only for Dentists, Dental Managers &Administrators Administration Earn Control - Maintain Power A business administration Mastership designed from dentists for Dentists, Dental Managers & Administrators This program is carefully design to fulfill all today s dentists needs and quests. It addresses dentists who are now graduating, starting their career or has a constant need of upgrading and updating their business and to the Dental Managers & Administrators. Running dentistry is very challenging and we ought to be prepared for every situation. But even when we have the knowledge and experience there is always something new and different that we have to keep up with. If you are in control you have to remain. And if you lost control you must earn it again! Earn the competitive advantage & increase you profits in running you own dental practice

3 This program s main aim is to create every dentistry s individual character so it can differ from all other competitive and always earn and be the best in power and patients preferences. Mainly a Mastership Class for mastering and achieving ideal dental management skills in which students have the advantage of evaluating and practicing the learned subjects. Dentistry is a brand where many different educational fields have to come together to ensure success. Accounting, management, public relations, human resources, if you don t know what they are supposed to be doing how you can control them.

4 Dental Business Administration - Only for Dentists, Dental Managers & Administrators Our Goal: Our Goal is to prepare dentists and Dental Managers/Administrators to undertake their business as entrepreneurs and to make them able to solve problems concerning: Human Resources Management Marketing Accounting Economics What should participants expect from this program: For a dentist to be able to always have full control of his dental clinic he ought s to have some general knowledge concerning all professions that constitute his group. Leadership skills Negotiation skills Consumer Behavior Presentation & communication Presentation & Assessment of a business Plan This is where this program aims! Dental schools prepare the doctors only for the medical part of their clinic. We educate the dentist and the dental managers/dental administrators concerning everything they will need business oriented.

5 COURSE CONTENT Why DBA? Marketing Patient Satisfaction Surveys Accounting Economics Leadership skills Negotiation Skills Human Resources Management How to write your own business plan Consumer behavior Presentation & Assessment of a Business Plan A programme designed from dentists for dentists and Dental Managers/Administrators Includes all necessary knowledge to run you own clinic Business consultation & Guidance Location University Diploma Small Class Sizes Top Educators At the end of the course: Creation of a business Plan for your Clinic Case Documentation Discussion Certification

6 Dental Business Administration Course Leaders: Pr. Norbert Gutknecht - Only for Dentists, Dental Managers &Administrators Dr. Anna-Maria Yiannikos Knowledge: Fundamentals of: Marketing, Management, Accounting, Economics, Human Resources, Consumer Behaviour. Objectives: Skills: Be Managers and Directors of their own clinic. To make case presentations To select the most appropriate associates for their clinic Mentality: - Be able to handle and coordinate their team and patients affectively - Confidence - Maximise Performance

7 Dr. Anna - Maria Yiannikos: Location: 1 st Period Days 1 to 5 Larnaca, Cyprus Course Director/Keynote Lecturer She has the privilege of being one of the few dental practitioners with an MBA degree and has been practicing dentistry for more than 20 years in Cyprus. She is a pioneer in the field of Dental Lasers and Cosmetic Dentistry. Her Clinical Research about Dental Lasers received a Golden Award in ISLD Congress in Berlin Furthermore Dr. Anna-Maria Yiannikos has 2 Master Degrees one in Lasers (MSc. 2006) and one in Business Administration (MBA, 2009) and is an Adjunct Faculty Member of AALZ at RWTH Aachen University Campus. 2 nd Period Days 6 to 10 AALZ-RWTH AACHEN University Campus, Aachen, Germany If necessary venue for sessions of the 1 st and 2 nd Period may change

8 Dental Business Administration - Only for Dentists, Dental Managers &Administrators Schedule: Day 1: Marketing -Introduction to Marketing Theory -The Marketing Concept -The 7 P -Branding -The Decision Making Process Day 2: Presentation & Communication Skills -Videotaping -20 Rules for Presenters -Handling Questions -Visual Aids -Presentation Skills Power Point & Microsoft Publisher as dental Tools -Learn how to present with impact -Make or Break a Presentation Day 3: Accounting -Understanding the main terminology of accounting -Balance Sheet -P/L -Cash Flow -Understanding and applying the main accounting principles

9 Day 4: Creation of your own Business Plan -Learn to make a SWOT & PEST Analysis -Cost and Benefits Analysis -Situation Analysis -Competitive Analysis Day 5: Introduction to Human Resources Management -The HR Concept -Being an HR Manager -Mission, Vision, Culture -Multicultural Cities -Health Tourism -The HR Strategy -Organisational Structure -Recruitment & Selection Interviews -Performance Appraisal

10 Dental Business Administration - Only for Dentists, Dental Managers &Administrators Day 6: Written Exam for Modules of the 1 st session / Leadership - The nature of a Leader - Qualities of good leaders -Team Roles -Teamwork -Managers VS Leaders Day 7: Economics -Supply & Demand -Government Policies -Types of competition -Elasticity -Economies of scale Day 8: Consumer Behaviour -How to read the difference generations. -Reach individuals needs

11 Contact Information: Day 9: Patient Satisfaction Surveys & Negotiation Skills -Why should we have patient satisfaction surveys -How to Design them -Negotiation Principle -Negotiation Steps -Dealing with angry patients -Case Study- Real Life Scenarios Day 10 - Written Exam for Modules of the 2 nd session - Presentation & Assessment of the Business Plan - Graduation Ceremony AALZ-RWTH AACHEN University Campus Aachener Arbeitskreis fur Laserzahnheilkunde Pauwelsstr. 17 D Aachen- Germany Contact Person: Mrs. Marianna Koutrakou t: f: e:dba@yiannikosdental.com w:

12 Dental Business Administration Earn Control Maintain Power This document describes the syllabus, the contents, the goals of learning as well as the number of lecturing hours for the education program Dental Business Administration Only for Dentists & Dental Managers /Administrators