Association of Collegiate Business Schools and Programs (ACBSP) Quality Assurance (QA) Report

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1 Association of Collegiate Business Schools and Programs (ACBSP) Quality Assurance (QA) Report Institution Name: BSL Business School Lausanne Date: February 2011 Address: Rte de la Maladière 21, PO Box 73, 1022 Chavannes Switzerland. Accredited/Reaffirmed: 2006 List All Accredited Programs (as they appear in your catalogue): BBA Bachelor of Business Administration MBA Master of Business Administration Executive MBA Executive MBA (French) DBA Doctor of Business Administration List all campuses that a student can earn a business degree from your institution: BSL Business School Lausanne, Lausanne, Switzerland (BBA, MBA, Executive MBA, DBA) ESM, Geneva, Switzerland (Executive MBA (French)) Person completing report Name: Prof Georges Knell (Associate Dean) Phone: address: ACBSP Champion name: Dr Katrin Muff, Dean ACBSP Co-Champion name: Philippe Du Pasquier, President Page 1 of 8

2 E. Program Outcomes List program outcomes for each accredited program. DBA (*): It is expected that graduates will be able to demonstrate The creation and interpretation of new knowledge, through original research or other advanced scholarship, of a quality to satisfy peer review, extend the forefront of the discipline, and merit publication a systematic acquisition and understanding of a substantial body of knowledge which is at the forefront of an academic discipline or area of professional practice the general ability to conceptualize, design and implement a project for the generation of new knowledge, applications or understanding at the forefront of the discipline, and to adjust the project design in the light of unforeseen problems a detailed understanding of applicable techniques for research and advanced academic enquiry. MBA (*): It is expected that graduates will be able To ground their new knowledge within the base of their professional experience. To reflect on and learn from that prior experience and thus be able to integrate new knowledge with past experience and apply it to new situations. To challenge preconceptions and to remove subject and functional boundaries so as to handle complex situations holistically. To analyze, synthesize and solve complex unstructured business problems. To communicate their findings, To implement agreed solutions effectively and efficiently. Develop interpersonal skills and interact effectively with a range of specialists. BBA (*): It is expected that graduates will be able to Apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects Critically evaluate arguments, assumptions, abstract concepts and data, to make judgements, and to frame appropriate questions to achieve a solution or identify a range of solutions to a problem Communicate information, ideas, problems and solutions to both specialist and non-specialist audience (*)Quality Assurance Agency (UK, Oct 2008) descriptors of outcomes for level 6 (Bachelor), level 7 (MBA) and level 8 (Doctorate) Page 2 of 8

3 F. Performance Results The following tables list the five performance indicators and the definitions of the outcomes (not all inclusive, just examples). Tables 1-5 must be used to report your performance result Table I Student Learning Results (Required for each accredited program) Performance Indicator Definition 1. Student Learning Results A student learning outcome is one that measures a specific competency attainment. Examples of a direct assessment (evidence) of student learning attainment that might be used include: (Required for each accredited program) capstone performance, third-party examination, faculty-designed examination, professional performance, licensure examination). To help students succeed, community colleges must both assess skills and remediate deficiencies before students take more than 25 percent of the credits in business programs. Performance Measure (Competency) All demonstrate proficiency in the four core subjects of business; marketing, finance, operations, and human resources Description of Measurement Instrument to include Formative, summative, internal, external, or comparative. Success is based on performance in key courses in each of the accredited programmes - detailed below Add these to the description of the measurement instrument in column two: Formative An assessment conducted during the student s education. Summative An assessment conducted at the end of the student s education. Internal An assessment instrument that was developed within the business unit. External An assessment instrument that was developed outside the business unit. Comparative Compare results between classes, between online and on ground classes, Between professors, between programs, between campuses, or compare to external results such as results from the U.S. Department of Education Research and Statistics, or results from a vendor providing comparable data. Analysis of Results Areas of Success Analysis and Action Taken Results of Action Taken (occurs in the following year) Not applicable Not applicable Not applicable Not applicable Insert Graph of Resulting Trends for 3-5 Years (please graph all available data up to five years)

4 BBA in Marketing Marketing Strategy. The goal is 80% of meet this standard On average, more than 80% of the students met the standard over the period As the standard is BBA in Finance Strategies of Global Industries. The goal is 80% of On average, more than 90% of the students met the standard over the period As the standard is BBA in Operations Global Operations Management. The goal is 80% of On average, more than 90% of the students met the standard over the period As the standard is

5 BBA in Human Resources Global Human Resources. The goal is 80% of On average more than 90% of the students met the MBA and EMBA in Marketing Marketing Essentials and Competitive Positioning. The goal is 80% of More than 80% of MBA and EMBA in Finance Corporate Finance and Finance for Entrepreneurs. The goal is 80% of students will Accreditation. More than 95% of

6 MBA and EMBA in Strategy Strategy for General Managers and Creating Sustainable value. The goal is 80% of students will More than 80% of MBA and EMBA in Human Resources Developing and Managing others and Teamwork and Cooperation. The goal is 80% of More than 80% of MBA and EMBA demonstrate knowledge and application of the business concepts to a real business situation MBA Management Report. The goal is 80% of Formative, Internal Summative More than 80% of

7 Table II Student and Stakeholder-Focused Results 2. Student- and Stakeholder-Focused Results Student- and stakeholder-focused results examine how well your organization satisfies students and stakeholders key needs and expectations. Key indicators may include: satisfaction and dissatisfaction of current and past students and key stakeholders, perceived value, loyalty, persistence, or other aspects of relationship building, end of course surveys, alumni surveys, Internship feedback, etc. Each academic unit must demonstrate linkages to business practitioners and organizations, which are current and significant, including an advisory board. Performance Measure (Competency) At least 75%-80% of current express satisfaction with each course taken. Description of Measurement Instrument Course evaluations by the students are carried out at the end of every course. Periodic surveys should be made of graduates, transfer institutions, and/or employers of graduates to obtain data on the success of business programs in preparing students to compete successfully for entry-level positions.. Analysis of Results Areas of Success Collection of numerical data was started in the academic year (before that the Course Evaluations were evaluated in terms of qualitative trends). Analysis and Action Taken Since the last report we tracked the following course BBA: D-Base Management MBA courses have changed since the last report. Results of Action Taken (occurs in the following year) The course improved in 2008 and 2009 and a new professor took over. This course will be changed in the new BBA program. Issues have been addressed with the lecturer. Insert Graph of Resulting Trends for 3-5 Years (please graph all available data up to five years) Graduating students will be given a chance to express their opinions on the overall programme and on their own performance Exit interviews for every student are carried out by the President of the School. The interview is intended to be more qualitative that quantitative - freedom to express opinions. The individual comments are collated and sent to the faculty. Comments about specific professors are discussed on an individual basis. Not applicable. Not applicable.

8 Current have the opportunity to express their opinions of the programme Alumni will have the opportunity to express their opinions of the programme The business school will have linkages to the real business world A survey of current students is carried out covering not only the academic programme, but also image, reputation, facilities, and infrastructure. We have introduced a suggestion box and monthly meeting are scheduled with class representative A survey of alumni is carried out covering not only the academic programme, but also image, reputation, relevance to their career, facilities, and infrastructure The CVs of all professors must demonstrate business experience relative to the subject being taught. In 2009, the revised MBA was created incorporating the help of Executives and HR directors of 34 companies in Switzerland. The MIB launched in Sept 2010 is accredited by the Chartered Management Institute in the UK and the MSc Finance is linked to the Certified Financial Analyst qualification The first survey was carried out in We run yearly exit interviews which are more qualitative than quantitative in nature. The first survey was carried out in 2008 The survey was divided in two parts; graduates from 2003 to 2008, graduates from 2002 and earlier. The CVs of all professors have been submitted to ACBSP and show relevant business experience. New CVs meet the teaching requirements The results were assessed qualitatively, summarised, and presented and discussed with the faculty and staff The results were assessed qualitatively, summarised, and presented and discussed with the faculty and staff The standard was met Future surveys will be carried out at intervals in 2014/15 Future surveys will be carried out in 2014/15 The high standard of pragmatic business knowledge of the faculty will be maintained Not applicable at this time. Future surveys will endeavour to have a larger quantitative aspect Not applicable

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