Connectivity and Driving Value in the Internet of Things (IoT)
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1 @Innovate2015 #Innovate2015
2 Connectivity and Driving Value in the Internet of Things (IoT) Bob Driver (chair) CEO, Cambridge Wireless Antony Rix Principal Consultant, Wireless and IoT, The Technology Partnership plc Paul Green Creative Director, Iotic Labs Paul Egan Principal Consultant, IoTUK, Digital Catapult
3 Connectivity and Driving Value in the Internet of Things (IoT) Bob Driver (chair) CEO, Cambridge Wireless
4 UK IoT LANDSCAPE from a developer s perspective
5 Connectivity and Driving Value in the Internet of Things (IoT) Antony Rix Principal Consultant, Wireless and IoT, The Technology Partnership plc
6 TTP Group - innovation, technology & product development - UK-based with around 300 staff - employee-owned since full range of skills, active in major global markets
7 EXAMPLE UK IoT CASE STUDIES Green Body Energy copy to Options go here Well Cow Mayflower Controls / SSE Displaydata
8 5 COMMON IoT MISTAKES
9 1. I MUST USE A STANDARD Most existing wireless standards are not fit for purpose for many low-cost, low-power IoT applications This is one of the reasons why there are more than 100 incompatible wireless standards
10 2. A PROPRIETARY SOLUTION IS BAD unless you want to differentiate yourself in the market it is the only way to meet your requirements it is lower cost STANDARD PROPRIETARY
11 3. MY SYSTEM MUST BE OPEN Yes, for some applications like healthcare and smart cities, or for a large operator/manufacturer who wants to commoditise its supply chain, openness and interoperability can be key For many other applications, open specifications, data or APIs need to be used carefully, if at all A few companies that are careful what they open:
12 4. THE VENDOR SAYS IT S LOW POWER and it will last more than 10 years from one AA battery For many IoT systems, and low-cost battery technology, long life & power consumption are big problems Low Power Wide Area Networks (LPWANs) transmit much more slowly than other systems, causing higher power consumption than alternatives for some applications TTP developed its proprietary Matrix protocol to specifically address this problem, and using it Displaydata achieves 5-8 years life from coin cells
13 5. THE IoT NEEDS IPv6 Yes, some applications can benefit from IPv6, and it s core to some standards, but few large deployments IPv6 imposes significant overheads and cost Do you really want your embedded device to have an Internet address?
14 HOW TTP DELIVERS IoT SOLUTIONS customer needs/use case service proposition costs route to market value business case & customer key requirements security service creation open/proprietary multi-vendor ecosystem applications services devices connectivity platforms end-to-end solution delivery develop or buy in; key skills & experience strategic partners & supply chain production scale-out profit ecosystem market research customer experience end-to-end security power RF planning provisioning global approvals manufacture solving key challenges and filling technology gaps
15 MORE INFORMATION Body copy to go here
16 @Innovate2015 #Innovate2015
17 Connectivity and Driving Value in the Internet of Things (IoT) Paul Green Creative Director, Iotic Labs
18 Use Case Optional
19 No Man is an Island Islands of Data Suppliers and partners not joined up Innovation and empowerment stifled
20 Market Place Governance A safe place to find and exchange Find Exchange Trust
21 Market Place Governance A safe place to find and exchange Find Exchange Trust Data Broker
22 Iotic Space Registry Relate Interact Search & Discovery Community of unrelated things Iotic Space Synthesis Mash-Apps Big Data
23 No Tipping Point Just Start Standards Agreement Everything
24 Internet of Railway Things City Things Industrial Things Home Health Things Road Things Waste Things Education Things Fashion Things
25 Join the Internet Community Iotic Space A safe place for things to interact Paul Green Iotic Labs
26 Connectivity and Driving Value in the Internet of Things (IoT) Paul Egan Principal Consultant, IoTUK, Digital Catapult
27 Challenges for the Internet of Things Is the IoT just Hype? Gartner Hype Cycle 2015
28 Challenges for the Internet of Things The Business model challenge or Show me the money Rather than just talking about investing Who is investing & why? Will mobile operators own the Internet of Things? Its not clear they will
29 Challenge or Opportunity in IoT? Body copy to go here What role do standards play in the IoT? Standards are like toothbrushes, a good idea but no one wants to use anyone else s
30 Opportunities in the Internet of Things The Body copy Internet to go hereof Things is all about Disruption Who are the disruptors & what are they doing? Is the IoT an Over The Top play?
31 Conclusions The Body Internet copy to go here of Things is real and happening but not at scale yet There are many connected products, few real IoT devices that share data, encourage participation, are open to data innovators & disrupt markets Investments are being made but results are slower to realise than expected
32 Conclusions Three universal truths An old adage that describes the IoT today Truly transformative technology always takes longer to develop, deploy & adopt than the hype suggests 2. If successful, it is always a much bigger proposition than predicted 3. The killer application is rarely what the system was intended for!
33 Thank you! Paul Egan Twitter
34 Q&A
35 @Innovate2015 #Innovate2015
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