Mobilizing Enterprise Data. By Alex Zaltsman, CEO InnoviMobile

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1 Mobilizing Enterprise Data By Alex Zaltsman, CEO InnoviMobile

2 Contents Mobile Integration Plan 2 Adoption Formula Plan for integrating Components and Stakeholders Identify Staffing Requirements Identify The Information Security Plan 6 Implementation Options 7 Project Action Plan 8 Blank Project Action Plan 9

3 Mobile Integration Plan Adoption Formula There are many components of an optimal mobile strategy but the most significant is the design for adoption. Creating a fancy user interface with limited functionality, or deploying an application with too strict security will lead to the app being deemed unusable resulting in wasted time and effort. We express the elements of successful mobile deployment as a simple formula: (Usability + Desirability) Security = Adoption The first two operands, Usability and Desirability, are inextricably linked. They illustrate the core of the most important factors that employees will consider when using a mobile application. Usability Usability is more of an art than a science. Significant thought needs to go into the design, which does not need to be complex. In fact, less complex is better! The application must be easy and intuitive to wield without the need for an instruction guide. The ides is to make the jobs of employees easier, not harder. Desirability Creating desire means crafting an emotional shift from a less desirable alternative (legacy technology) to a more desirable product. If you cannot envision a positive emotional outcome as a result of using the mobile app then adoption will suffer. The mobile app must make an emotional connection with the employees and make a meaningful difference to them. MOBILIZING ENTERPRISE DATA 3

4 Some questions you you may may need need to ask to ask while while developing developing your your mobility mobility vision: vision: 1.) Does this app make the employee s day easier and allow them to focus on more meaningful tasks? 2.) How many less steps will the employee take by using mobile technology? 3.) How will the contemplated mobile technology reduce stress, anxiety, and increase passion and creativity on the employee s role? 4.) Will the mobile technology position the company (and employees) to be viewed as more technologically advanced than competitors? The last operand is Security. Note the use of the mathematical symbol for multiplication; the purpose is to emphasize the significance of security of any enterprise mobile application deployment. IT management needs to be able to sleep at night knowing that data that is accessible on mobile devices is secure. Employees need to feel comfortable that security is the cornerstone of the application they use every day, yet it needs to be transparent. Though it is strongly encouraged that a general education plan and policies around mobile security are implemented, users should not be burdened with any complexities associated with IT management s security requirements as this will impact the first two operands usability and desirability. Plan For Integrating Components And Stakeholders It s important to identify the components that will interface directly or indirectly with mobile applications. Some examples include: Component CLIENT/SERVER OR WEB APPLICATIONS PRODUCT EXPERT LIAISON ACCESS TO DATA FROM INTRANET DATABASES ACCESS TO DATA FROM INTERNET APPLICATION SUPPORT THIRD-PARTY VENDOR Stakeholder SERVER TEAM ADMIN PRODUCT USER NETWORK ADMIN DATABASE ADMIN FIREWALL/SECURITY ADMIN DESKTOP SUPPORT CONTACT VENDOR SUPPORT CONTACT MOBILIZING ENTERPRISE DATA 4

5 In general, it is best to meet with various users of the existing applications, and those who will likely use the mobile version, along with all technical contacts that will provide technical support. The user, also referred to as the product expert, is uniquely positioned to explain how the application is utilized in its current state and can make recommendations on features and functionality required for the application on a mobile device. Product experts can also serve as the interface to others in providing feedback. All other roles are typically of a technical nature and will need to work closely with the users of the applications to ensure the goals of the mobile product are met. Identify Staffing Requirements Based on your project timelines does your company have the internal expertise to deliver a finished product that meets the requirements of the user community? A typical mobile project will require: Title Project Executive Product Manager Project Manager Designer(s) Mobile platform developers Server developers Role Sets the vision and goals. Understands mobile ecosystem, defines feature set. Coordinates tasks between developers, designers, and communicates project updates to Product Manager and Product Executive. Staff experiences in user experience/user interface design for mobile. Developers to write the code for the platforms necessary to support your product. Developers for any back-end systems integration. MOBILIZING ENTERPRISE DATA 5

6 Typical scenarios depicting how enterprises approach mobile applications development: Situation Outcome Team in place but stretched too thin, or no time to put team together Consider partnering with a mobile development firm that can fulfill the needs of all roles Several, but not all key team members are on staff Consider partnering with a mobile development firm that can fill in the gaps Entire team is in place but seeks guidance on strategy Consider partnering with a mobile development firm that can help with mobile strategy Team with mobile experience is in place with guaranteed resources Execute with in-house team. Augment with external resources in case of time constraints. It is critical to choose a partner, not just an outsourcing firm. Many outsourcing firms provide just the software development portion. While enterprise organizations have various resources, it takes significantly more than software development alone to create a mobile application that is widely adopted, secure and implemented within budget. MOBILIZING ENTERPRISE DATA 6

7 Identify the Information Security Plan The key essentials of mobile application security include connectivity and encryption of data during transmission and on the device. Management and control of applications is necessary to prevent unauthorized access in case of device loss or theft. Security in the context of mobile applications generally falls into the following categories: Category Threat Solution Data in Motion and Data In Use Unauthorized access to data while being transmitted over local and wireless networks. End-to-End encryption of data while in transit from the source servers to the mobile device. We recommend Good Technology s Dynamics product. Data At Rest Attempts to decompile the mobile application and unauthorized access to app data storage containers. Encryption of data stored on the device. We recommend Good Technology s Dynamics product. Mobile Application Management Lost or stolen devices with apps that access corporate data. Platform that provides ability to remotely remove mobile apps from the device. We recommend AppCentral s Management Console and AppGuardian (recently acquired by Good Technology). Mobile Application Distribution Publishing internal apps to public app stores exposes proprietary applications to the general public. AppCentral s Mobile Storefront provides an internal app store for internal app distribution. Preparing your information security infrastructure prior to or concurrently with mobile applications development initiatives will make your team better prepared for the launch of your mobile product. Some of the components that take care of data security, such as Good Dynamics, need to be integrated into the mobile application during development. MOBILIZING ENTERPRISE DATA 7

8 Implementation Options Deciding on the right approach for development is highly dependent on the specific application that is being contemplated. There are four general approaches to implementing mobile technology in the enterprise. Four Approaches To Mobile Technology In The Enterprise Perspective Tools Outcome Individual platform SDKs Native device development tools. Best experience and performance that uses native device features and unique UI capabilities. Support for offline use, push notifications, strong analytics. Web Based platform Centralized platform Hybrid HTML5 * MEAP Native, HTML5, MEAP Capabilities of mobile web sites are limited to the capabilities and UI of mobile web browsers. Offline use (other than caching) is not supported. Requires strong Internet connectivity, either cellular or WiFi. Rudimentary experience, lowest common denominator approach to do build once, deploy to many development methodology. Source code usable only with MEAP vendor s platforms. Significant vendor lock-in. Significantly more complex development and maintenance by having to integrate disparate tools and technologies. Some benefits could be achieved by re-using existing web technology. * MEAP was coined by Gartner in a 2008 Magic Quadrant report and is an acronym for Mobile Enterprise Application Platform. MEAP tools are typically purchased and hosted on-premise or used as Software as a Service web site. The key benefit promoted by MEAP vendors is the ability to write code, often using a proprietary scripting language or well-established language like JavaScript. The code is then exported into native application platform code and can be distributed to other devices. It s very important to choose the right approach for your project and budget from the beginning. Changing approaches during your mobile project will delay deployment and could significantly increase costs while impacting the user experience. MOBILIZING ENTERPRISE DATA 8

9 Project Action Plan Project Action Plans (PAP) are crucial to the success of your mobile implementation project. They help set priorities, define owners of tasks, and in general, outline expectations so that the entire project team is aware of the timeline for the final product release. Below is an example of a Project Action Plan for one portion of the project, which is product development. There could be a few of PAPs for different roles. For example, the development team could use their own PAP to identify key metrics, strategies, and action steps. Priority Mobile Product Development Goals Metrics (vital factors/wins) Deploy mobile technology to 1,000 field staff Reduce paper document transactions by %25 the first year Reduce 30 minutes of data entry per person per day Reduce documentation errors by %25 the first year Target ROI within 12 months Key Strategies Identify inefficient processes in the field Receive feedback from key leaders in the field Launch 5% pilot program to field and evaluate feedback Executive buy-in Owners Action Steps 1. Form the mobile product team John 2/1 3/1 4/1 2. Identify gaps in skill set Paul 2/15 3/15 4/15 3. Identify key development partner Mary 2/1 3/1 4/1 4. Identify team lead from user population Jen 2/12 3/13 4/12 5. Confirm budget with CFO Steve 2/15 MOBILIZING ENTERPRISE DATA 9

10 Priority Mobile Product Development Goals Metrics (vital factors/wins) Key Strategies Owners Action Steps MOBILIZING ENTERPRISE DATA 10

11 Written by Alex Zaltsman, CEO InnoviMobile InnoviMobile creates mobile applications for enterprise businesses across a broad range of industries. Let us help you get started today! InnoviMobile

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