FOUNDATION DIPLOMA IN Purchasing & Merchandising Operations

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2 THE HONG KONG MANAGEMENT ASSOCIATION part-time

3 (HKMA) Spoon Feed, (Responsibility) (Discipline) (Initiative) (World Vision) Value - Added Learning Opportunity 2

4 (fashion) (apparel) (electronics) (toys) (merchandiser) (CEPA) ,000 56% 56,000 (WTO) (high value added) (quick response) (effective competitiveness) (supply chain) (product development) (branding) (international wholesale) (retail promises) HKMA 3

5 21 IT 4

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7 HKMA HKMA (1 ) (4 ( ) 6

8 FIRST TERM 1. Introduction to Supply Chain Management 2. China Business & Market 3. Import/Export Procedures 4. Accounting & Cost Control 5. M arketing Theories & E-Marketing 450 SECOND TERM 6. Procurement & Vendor Management 7. Logistics & Transport 8. Financefor Merchandiser 9. International Marketing with China Focus Project I: Electronics & Toys Market THIRD TERM 11. Procurement Negotiation 12. E-Procurement 13. Production Planning & Scheduling 14. Purchasing in China 15. ProjectII:Clothing/Fashion & TextileIndustry M ature Students( ) 9 11 ( ) Study Room Career Talk Orientation 7

9 ( 2 1 X B 16 ( Form 5 ) click enrol now Interview (First-come, First-Served) Quick English Test ( ) HK$24,600 HK$200 HK$8, HK$200( HK$1,000 2 )

10 1. Non-means Tested Loan Scheme 2. Education Loans )

11 FIRST TERM 1. Introduction to Supply Chain Management Concept of supply chain management Activitiesand functions of supply chain management The role of merchandising in supply chain Implementation of supply chain management Day-to-day work of a Merchandiser in supply chain 2. China Business & Market Economic reform in China China s entry into W TO & CEPA China s economic regions Businessactivities in China Business channels in China Market 3. Import/Export Procedures Overview of international trade Internationalairtransportation Documentation Ocean Shipsand shipping Clearing customs 4. Accounting & Cost Control General cost accounting concepts Marginal costing Break-even analysis Standard costing Budgeting 5. M arketing Theories & E-Marketing 10 Developing marketing opportunities M arketing mix E-commerce & e-crm Special Study : ebay website Special Study : Using Blog and FaceBook in marketing

12 SECOND TERM 6. Procurement & Vendor Management Procurement principles Procurement process Purchase order Following activities Fulfillment process 7. Logistics & Transport Principle of Logistics Logistics system International Logistics Modesoftransportation Deliverytiming 8. Financefor Merchandiser Accounting statement and cash flow Valueand capital budgeting Capitalstructure Cash management Credit management 9. International Marketing with China Focus - Setting up marketing offices International marketing intelligence International marketing mix International market entry strategies Special Study : successful worldwide brandnames 10 Project I: Electronics & Toys Market Characteristics of Electronics & toys markets Product Life Cycle New product development M arketing channels of Electronics & toys products Merchandising electronics & toys products 11

13 THIRD TERM 11. Procurement Negotiation Approaches to negotiation Factors in negotiation Effective negotiation The process of negotiation Global negotiation 12. E-Procurement Basic e-business principles B2B and B2C developments E-Procurement concept & applications Mobile phone applications in purchasing Special Study : Alibaba e-procurement website 13. Production Planning & Scheduling Forecasting production quantity Inventory control Master production schedule Material Requirement Planning Operation Scheduling 14. Purchasing in China Purchasing environment in China Sourcing in China Vendor management with suppliers from China Online purchasing in China Special Study : a multinational sourcing company in China 15. Project II: Clothing/Fashion & Textile Industry Overview of Clothing and Textile Industry Understanding Fashion and Consumer tastes The growth of Clothing and Textile industry Understanding Trend of Fashion Sample and clothing material 12

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15 FOUNDATION DIPLOMA PURCHASG & MERCHANDISG OPERATIONS