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1 For more information or to register, visit

2 Wine Law Conference Toward a Common Standard: New European Union Label Laws and Geographic Indicators of Origin June 2-4, 2011 Wine quality can only be assessed by opening a bottle and tasting the wine. For that reason, labels and label information are extremely important in wine marketing, since they allow consumers to make quality judgments without actually tasting a wine. In an extremely competitive international marketplace, firms employ various strategies to differentiate themselves from commodity producers. Some use geographic indicators or origin, others use varietal names, and still others make overt quality claims such as winemaker selection or old vines. This conference, hosted by the University of California, Davis, School of Law brings together government regulators, producers and attorneys from the two largest wine consuming blocks the European Union and the United States to discuss how labeling law can become more compatible between markets. The impetus for this conference is the change in E.U. labeling laws, which are now being implemented. The conference is divided broadly into three half-day sessions, which will include specific presentations and time for audience discussion. The first session sets the stage to discuss the E.U. label changes and the implications for U.S. wine producers. The second session focuses on government control of label fraud, including discussion of producer criminal liability. The third session addresses the future by examining how U.S. and E.U. wine-label law can become more compatible. The E.U. is the world s largest wine market and for sometime has been the most important export market, both in volume and value, for U.S. producers. This conference will provide background information on label law as well as specific discussion of what can and cannot be put on a label under the new E.U. labeling requirements. In addition, it will allow time for meeting with regulators and European producers. Enroll by May 24! For more information, please contact Whitney Denning at or SPONSORS UC Davis School of Law United Nations Interregional Crime and Justice Research Institute Robert Mondavi Institute for Wine and Food Science (RMI), UC Davis Center for International Education, UC Davis Extension Holland & Knight Agricultural Issues Center (AIC), University of California CBH Rechtsanwalte Wines & Vines SEMINAR LOCATION The University of California, Davis campus, and an optional excursion to the Napa Valley of California, the center of the U.S. wine industry. AGENDA

3 Thursday, June 2: Session 1 11:30 a.m.-1 p.m.: Lunch and conference registration, UC Davis School of Law, King Hall, main lobby and room p.m.: Welcome and introduction Kevin R. Johnson, dean, UC Davis School of Law Beth Greenwood, associate dean, Center for International Education, UC Davis Extension; executive director, International Programs, School of Law, UC Davis Dennis Pendleton, dean, UC Davis Extension 1:15 p.m.: Session introduction--e.u. labeling Changes Session Moderator: Madhavi Sunder, J.D. professor and intellectual property expert, UC Davis School of Law 1:20-1:50 p.m.: Economic Context: Wine Imports and Exports between the United States and the European Union Dr. Daniel Summer, professor, Department of Agricultural and Resource Economics, UC Davis 1:50-2:20 p.m: What are the changes, and why were they introduced? Dr. Carlo Alberti Panont, member Wine Commission, Ministry of Agriculture, Italy 2:20-2:50 p.m.: Implications for European producers Paolo Fabris, attorney and professor of commercial law, Turin University, Italy 2:50-3:20 p.m.: Break 3:20-3:50 p.m.: Appellations as Intellectual Property Timothy Josling, Ph.D., emeritus professor, (former) Food Research Institute, Stanford University; senior fellow, The Freeman Spogli Institute for International Studies, Stanford University 3:50-4:20 p.m.: Implications for U.S. producers selling in the European Union Michael Newman, attorney, Holland and Knight, San Francisco 4:20-5 p.m.: Session discussion and questions 5:00 p.m.: Adjourn 6:30 p.m.: Reception and Wine Social, Bistro 33, 226 F Street in downtown Davis 7:30 p.m.: Dinner at Bistro 33 Friday, June 3 Session 2: Governments and Control of Fraud, UC Davis School of Law, King Hall, Room 1001

4 Session Moderator: Clare Hasler, executive director, UC Davis Robert Mondavi Institute for Food and Wine Science 9-9:15 a.m.: Product Mislabeling Alessandro Baudino, attorney and partner, Franco Baudino e Associati, Italy; member, board of directors, EEIG IUROPE 9:15-9:30 a.m.: IP Strategies in the Wine Sector: Individual and Collective Trademarks Luisa Curiale, attorney-at-law, Interpatent S.r.1.,Trade Mark and Patent Attorneys, Torino--Alicante 9:30-10 a.m.: Counterfeit Food, Organized Crime and Consumer Safety Marco Musumeci, program coordinator, Emerging Crime Unit, UNICRI 10-10:30 a.m.: Break 10:30-11 a.m.: Controlling Imported Wine Fraud Mari Kirrane, wine technical trade adviser, Tax and Trade Bureau, San Francisco 11-11:30 a.m.: Individual Case Studies Dr. Valter Cantino, professor, Turin University; dean and Rector Pollenzo, University of Gastronomic Sciences, Italy 11:30 a.m.-12 p.m.: Session discussion and questions 12:15-2:15 p.m.: Lunch, Robert Mondavi Institute, Sustainable Winery Tour Session 3: Looking to the Future: Making Wine Laws Compatible Session Moderator: James Lapsley, Ph.D., adjunct associate professor, Department of Viticulture and Enology, UC Davis; researcher, Agricultural Issues Center, UC Davis 2:30-3 p.m.: E.U. Perspective Dr. Felix Bloch, LL.M. European Commission, DG Agriculture and Rural Development, desk officer for the United States 3-3:30 p.m.: Import Perspective William Earle, executive director, National Association of Beverage Importers, Washington, D.C. 3:30-4 p.m.: California Perspective James Clawson, CEO, JBC International 4-4:30 p.m.: Discussion, Questions and Wrap-up 6:30-9:30 p.m.: Optional dinner, Season's Restaurant, 102 F Street, downtown Davis Saturday, June 4: Optional Napa Excursion 8 a.m.: Depart Davis

5 9:30-11:30 a.m.: Tour and tasting, Opus One Winery, 7900 St. Helena Highway, Oakville, Calif. A collaboration between Baron Philippe de Rothschild and Robert Mondavi, Opus One arose, like any great work, out of passion. The winery's goal is to create a wine of ultimate quality that reflects the traditions and innovations of both founders. French in style but Californian in execution, Opus One is produced with uncompromised attention to detail: from the manner in which the vineyard is planted and maintained, to the quality of the cork that seals the bottle. 12:15-2 p.m.: Lunch, Go Fish, 641 Main Street, St. Helena, California OPTIONAL CONFERENCE PACKAGES June 3, 6:30 p.m.-9:30 p.m.: Networking dinner, Season s Restaurant, 102 F Street, Downtown Davis: $60. June 4, 8 a.m.-4 p.m.: Napa excursion, which includes a morning tour and tasting at Opus One Winery, plus lunch and a tour of another leading Napa winery, TBA. Transportation to and from Davis is included: $100 For additional information and to RSVP for Optional Conference Packages, please contact Whitney Denning at CONFERENCE COORDINATORS Beth Greenwood, Ph.D., associate dean, Center for International Education, UC Davis Extension; executive director, International Programs, School of Law, UC Davis James Lapsley, Ph.D., adjunct associate professor, Department of Viticulture and Enology, UC Davis; researcher, Agricultural Issues Center, UC Davis HOTELS Participants are responsible for their own reservations, confirmation and payment of hotel rooms. For your convenience, UC Davis is holding rooms at the Hallmark Inn, located in downtown Davis and within walking distance of local attractions. Transportation from the hotel to the conference on campus will be provided. Participants are also free to choose their own hotel. A group rate discount is available at the Hallmark Inn, but you must make your reservation no later than May 10, When you make your reservation, please tell the reservationist you are booking with the Wine Law Conference group. Hallmark Inn 110 F Street Davis, California Phone: Fax: Enroll by May 24, 2011! For more information, please contact Whitney Denning at or

6 Instructor(s): UC Davis Extension faculty. When: June 2-4, 2011: Late morning of Thursday, June 2, to late afternoon of Friday, June 3, with an optional all-day excursion on Saturday, June 4. Where: Robert Mondavi Institute for Wine & Food, Old Davis Rd, U C Davis, CA Directions: Map Fee: $ includes online conference materials and meals. Enroll by May 24, Section: 111PDR100

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