Ideas. Homes& MULTIMEDIA MARKETING PLATFORM NEW. Awarded as being The Best in marketing excellence! Mame.

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1 OBEST HOME PUBLICATI Homes& Ideas Awarded as being The Best in marketing excellence! 2012 Mame Awards N MULTIMEDIA MARKETING PLATFORM 2014

2 INTRO A MULTI-PLATFORM MARKETING STRATEGY Social Media Brand Marketing Social Media Management Marketing Print Marketing NHSPRO.com Connecting Builders & Brokers: Events, Inventory, Promotions Realtor Outreach Marketing Online Marketing COMPLETE ACCESS Priority Placement on Web, Mobile & Social Media More than 70% OF LOCAL SEARCHES are conducted on mobile devices Total Access - online + print drives 40% MORE LEADS to your online advertising 60% of online retailers say that PRINT GENERATES MORE THAN 50% OF THEIR ONLINE SALES

3 HOME BUYER DEMOGRAPHICS TARGETING YOUR BUYER INFLUENTIAL: 91% OF HOME PURCHASES ARE MADE BY THE FEMALE SHOPPERS WITH THE MEDIAN AGE OF 45 AND 64% ARE MARRIED* SHOPPERS: 75% OF WOMEN IDENTIFY THEMSELVES AS THE AS THE PRIMARY SHOPPER IN THEIR HOME* TECH-SAVVY: RALEIGH RANKS #1 AS THE MOST WIRED CITY IN THE COUNTRY, ATLANTA COMING IN AT #2** *SOURCE: National Association of Realtors **SOURCE: Ranker 2012

4 MAGAZINE CIRCULATION 1,200+ LOCATIONS THROUGHOUT THE TRIANGLE 50,000+ PRINTED PER ISSUE 16,000+PRINTED PER MONTH ON AVERAGE MAGAZINE DISTRIBUTION NHI is delivered to 136 major employers for employee & relocation packages Cisco SAS Institute, Inc. Nortel Novartis (CIBA) Parexel International Corp HR Pharmaceutical Product Clinical Research Glaxo Smith Kline John Deere Company Blue Cross Blue Shield Duke University Caterpillar NC State University NC Technology Development UNC-University Human Resources Verizon Wireless Just to name a few... 96% PICK UP RATIO Reaching Relocating Buyers Across the Country NOW BETTER THAN EVER AND GROWING! ARIZONA; PHOENIX New Homes & Lifestyles Magazine TUCSON Tucson Lifestyle CALIFORNIA: SOUTHERN Home Buyers Guide NORTHERN Home Buyers Guide CANADA: TORONTO Homes Magazine COLORADO: DENVER /NORTHERN COLORADO / COLORADO SPRINGS New Home Finder DELAWARE: EASTERN SHORE DISTRICT OF COLUMBIA: WASHINGTON, DC FLORIDA: SOUTHEAST Florida New Homes & Condo Guide GEORGIA: ATLANTA COMMUNITIES Magazine ILLINOIS: CHICAGO KANSAS: KANSAS CITY New Homes Journal KENTUCKY: NORTHERN KENTUCKY / CINCINNATI / DAYTON MARYLAND: WESTERN MARYLAND/ BALTIMORE / EASTERN SHORE MISSOURI: KANSAS CITY New Homes Journal NEVADA: LAS VEGAS Southern Nevada NORTH CAROLINA: TRIAD/GREENSBORO / WINSTON-SALEM / HIGH POINT Triad New Home Guide RALEIGH / DURHAM / CHAPEL HILL New Homes & Ideas OHIO: CINCINNATI / DAYTON / NORTHERN KENTUCKY S. CAROLINA: CHARLESTON Greater Charleston GRAND STRAND / MYRTLE BEACH Grand Strand New Home Guide GREENVILLE / SPARTAN- BURG/ ANDERSON New Home Finder TENNESSEE: NASHVILLE / MID TEN- NESSEE New Home Finder TEXAS: DALLAS / FORT WORTH New Homes Journal MCALLEN / RIO GRANDE VALLEY SAN ANTONIO San Antonio at Home VIRGINIA: NORTHERN VIRGINIA

5 DISTRIBUTION FOUND HERE = Pick up locations SURROUNDING THE FEMALE DECISION MAKER 91% OF HOME PURCHASES ARE MADE BY THE FEMALE SHOPPERS WITH THE MEDIAN AGE OF 45 AND 64% ARE MARRIED* Doctors & Medical Centers Car Dealers & Auto Shops Community Shopping Centers Financial Institutions REALTORS & Builders Colleges & Government Offices Salons & Fitness Centers Grocery Stores Coffee Shops & Restaurants Chamber of Commerce Gas Stations & Convenient Stores Hotels & Motels Major Employers HR/Relocation Dept. RDU Airport *SOURCE: National Association of Realtors- 2012

6 MULTI-MEDIA PLATFORM PRINT Proven: 92% READ MAGAZINES, INCLUDING HARD-TO-REACH MILLENNIALS* READERS FOUND MAGAZINE ADVERTISING TO BE THE MOST TRUSTED ** EDITORIAL INCLUDES: Housing Trends Lifestyle Trends Decorating Ideas New Community Directory Builder Profiles Green Living Home Finance Local Resources Home Décor Shopping MARKETING OPPORTUNITIES: Front Cover Front Cover with Interior or life style photo, logo and position statement along with page reference to advertorial 2-page advertorial Featured front placement (first 6 pages) 2 quarter page mentions throughout issue with page reference to advertorial Half Page Directory Ad 3 photos OR 2 photos and QR Code, 3 logos, 8 bullets, turn-by-turn directions, location on area map, office hours, website, contact information, up to 10 amenities listed in key, tagline OR up to 4 social media icons & community description. Quarter Page Directory Ad 2 photos, 1 logo, 5 bullets, turn-by-turn directions, location on area map, office hours, website, contact information, up to 10 amenities listed in key & community description. Two Page Advertorial Spread 100% open design, camera ready. 2 FREE Quarter Page Directory Ads OR 1 FREE Half Page Directory Ad Full Page Branding Ad PRINT: 100% open design, camera ready. 1 FREE Half Page Directory Ad/Basic online *SOURCE: GfK, MRI Starch Advertising Research **Nielesen Global Trust in Advertising Survey, April 2012

7 MULTI-MEDIA PLATFORM ONLINE REACHING OVER 60 MILLION UNIQUE USERS DAILY Proven: MAGAZINE READERS ARE SMARTPHONE USERS AND MAGAZINES RANK #1 IN DRIVING TRAFFIC ONLINE* 54% MADE OR CONSIDERED A PURCHASE** *SOURCE: GfK, MRI Starch Advertising Research **SOURCE: Hearst Tablet/ E-edition Research, February 2012 Over 300,000 listings, the nation s largest online database Updated daily Exclusive real estate partner Top #3 organic un-paid and paid positions for New Homes Target a wide range of long tail terms Syndicate data with leading portals to dominate the page so your content is found everywhere Drive quality sponsored (pay per click) traffic BDX/NHI dominates the results!

8 MULTI-MEDIA PLATFORM ONLINE BUNDLED DISTRIBUTION NETWORK LIST ONCE. BE EVERYWHERE. PREFERRED +155 ADDITIONAL SITES SMARTFEED TM +135 ADDITIONAL SITES

9 MULTI-MEDIA PLATFORM SOCIAL MEDIA BRANDING Proven: USERS THAT FOLLOW BRANDS OF SOCIAL MEDIA INCREASES BY 106% * 84% OF MARKETERS SAY THEY USE SOCIAL MEDIA TO REACH CUSTOMERS AT MULTIPLE TOUCHPOINTS ** Social Media Benefits Allows you to have one-to-one communication with your consumers It can be used to gather feedback It personalizes your corporation/brand Distributes exclusive content that can be shared, which in return extends the voice of your brand Can be used to share exclusive information & offers It s an extension of your public relations strategies Provides potential word-of-mouth buzz about your company and products Offers opportunities that will bring more exposure to your company blog.raleigh.newhomebook.com *SOURCE: Socialnomics Research 2012 **SOURCE: Zooped Research 2012

10 MULTI-MEDIA PLATFORM SOCIAL MEDIA MARKETING Proven: THE AVERAGE AMERICAN SPENDS 6.9 HOURS PER MONTH ON SOCIAL MEDIA NETWORKING* What is Builder Sherpa? A custom, turnkey integrated marketing system for professional home builders Simple, powerful, customizable Dedicated account managers coordinate the whole program with you Low monthly fee Benefits for Your Company Higher search engine viability More web traffic Extensive targeted leads Increased word-of-mouth/more referrals Enhanced connections with customers & prospects More sales SOURCE: WordPress Hosting SEO 2012

11 MULTI-MEDIA PLATFORM DIRECT REALTOR MARKETING NHSPRO.com Connecting Builders & Brokers: Events, Inventory, Promotions CURRENTLY 2,100 REGISTERED BROKERS... AND GROWING DAILY! Complete Listings on NHIPRO.com (becomes like the new MLS for New Homes!) Allowing REALTORS to search based on price, size, bedrooms, MLS geographic area, school information, etc. Allows REALTORS to search local builder Promotions and Events Targeted Campaigns ( E-fliers ) Allows our builders to e-blast realtors that opt in to receive information and are expecting it Allows REALTORS to search local builder Promotions and Events Weekly Incentives Insider (the Hot Sheet ) ed list of every promotion and event that is going on in the next 7 days sent to Realtors each week Mobile Feature: All information available via Cell Phones, Blackberries, PDAs Spec home floor plan information available anytime, anywhere The latest technology available that no one else offers!

12 ADVERTISING FREQUENCY Spring 2014 April/ May/June Insertion Reservation: February 19, 2014 Summer 2014 July/August/September Insertion Reservation: May 21, 2014 Fall 2014 October/November/December Insertion Reservation: August 7, 2014 Winter 2015 January/February/March Insertion Reservation: November 12, 2014 ADVERTISING SPECS Files must be Macintosh Compatible Camera ready ad formats: PDF (preferred), Quark, Adobe Illustrator (CS3 or earlier EPS file) & Adobe Photoshop (JPG or TIF) Images: 300dpi & CMYK required Full-Page ads 1/8 inch bleed extended from the trim on all sides. Avoid placing important text and graphics ¼ inch from the trim to account for the live area. New Homes & Ideas is not responsible for quality discrepancies for ads not meeting above requirements. FOR MORE INFORMATION, CALL

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