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1 Archaeology Magazine MAGAZINE Publisher s Statement 6 months ended June 30, 2015 Subject to Audit Field Served: Articles written by archaeologists and edited for the general public, archaeology enthusiasts, and those interested in anthropology, ancient cultures and related fields. Published by Archaeological Institute of America Frequency: 6 times/year 1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION : (See Par. 6) Average for the Statement Period % Rate Base Above (Below) % Above (Below) Paid 205, , Paid 210, , , , Single Copy Sales 17, Single Copy Sales 17, , ,000 13, PRICES Suggested Average Price (2) Retail Prices (1) Net Gross (Optional) Average Single Copy $4.99 Subscription $23.95 Average Subscription Price Annualized (6 issue frequency) $17.58 Average Subscription Price per Copy $2.93 (1) For the Statement period (2) Represents subscriptions for the 12 months ended December 31, W. Seegers Road Arlington Heights, IL T: F:
2 3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE Paid Single Copy Sales Paid Single Copy Sales Jan./Feb. 207,932 4, ,117 10,000 10, ,117 20, , ,116 4, ,542 Mar./Apr. 203,046 4, ,736 10,000 10, ,736 16, , ,546 4, ,450 May/June 206,365 4, ,242 10,000 10, ,242 16, , ,865 5, , AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS None 5. TREND ANALYSIS 2010 % 2011 % 2012 % 2013 % 2014 % : Paid 204, , , , , , , , , , , , , , , Single Copy Sales 19, , , , , , , , , , Year Over Year Percent of Change Avg. Annualized Subscription Price $18.52 $18.56 $17.57 $17.48 $18.31 Page 2 of
3 6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation. Average for Period Average for Period 6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas: 6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals: % of PAID SUBSCRIPTIONS Individual * 199,435 4, , Association: Deductible* Nondeductible* 6,012 6, TOTAL PAID SUBSCRIPTIONS 205,781 4, , VERIFIED SUBSCRIPTIONS Public Place (See Par. 6A) 10,000 10, TOTAL VERIFIED SUBSCRIPTIONS 10,000 10, TOTAL PAID & VERIFIED SUBSCRIPTIONS 215,781 4, , SINGLE COPY SALES Single Sales 17, , TOTAL SINGLE COPY SALES 17, , TOTAL PAID & VERIFIED CIRCULATION 233,509 4, , *Included in Average Price calculation Doctor/Health Care Public Place Public Place Subscription: Providers Hotels/Lodges Other Copies Public Place 9, ,000 None Page 3 of
4 7. GEOGRAPHIC DATA for the January/February 2015 issue paid & verified circulation of this issue was 1.8% greater than the total average paid & verified circulation. State PAID SUBSCRIPTIONS VERIFIED SUBSCRIPTIONS SINGLE COPY SALES Paid Single Copy Sales Alabama 2, ,363 2, , ,549 Arizona 5, , , , ,811 Arkansas 1, ,669 1, , ,758 California 25, ,175 1,868 1,868 28, ,011 28, ,054 Colorado 5, , , , ,372 Connecticut 2, , , , ,127 Delaware District of Columbia Florida 11, , ,853 1, ,055 12, ,908 Georgia 4, , , , ,895 Idaho 1, ,708 1, , ,892 Illinois 7, , , , ,900 Indiana 3, ,008 4, , ,278 Iowa 2, ,204 2, , ,333 Kansas 2, ,224 2, , ,339 Kentucky 2, ,315 2, , ,463 Louisiana 1, ,950 1, , ,035 Maine 1, ,477 1, , ,510 Maryland 4, , , , ,562 Massachusetts 4, , , , ,659 Michigan 6, , , , ,456 Minnesota 4, , , , ,631 Mississippi 1, ,157 1, , ,224 Missouri 4, , , , ,198 Montana 1, ,312 1, , ,618 Nebraska 1, ,301 1, , ,371 Nevada 1, ,858 1, , ,042 New Hampshire 1, , , , ,359 New Jersey 4, , , , ,931 New Mexico 2, ,648 2, , ,769 New York 11, , , , ,420 North Carolina 4, , , , ,434 North Dakota Ohio 7, , , , ,498 Oklahoma 2, ,451 2, , ,544 Oregon 5, , , , ,807 Pennsylvania 8, , , , ,977 Rhode Island South Carolina 2, ,184 2, , ,377 South Dakota Tennessee 3, ,584 3, , ,909 Texas 11, , ,947 1, ,414 14, ,361 Utah 1, ,835 1, , ,042 Vermont Virginia 6, , , , ,902 Washington 7, , , , ,694 West Virginia 1, , , , ,202 Wisconsin 4, , , , ,464 Wyoming TOTAL 48 CONTERMINOUS STATES 202,791 3, ,007 10,000 10, ,007 13, , ,107 3, ,507 Alaska Hawaii TOTAL ALASKA & HAWAII 1, ,492 1, , ,665 U.S. Unclassified TOTAL UNITED STATES 204,249 3, ,499 10,000 10, ,499 13, , ,738 3, ,172 Poss. & Other Areas U.S. & POSS., etc. 204,388 3, ,648 10,000 10, ,648 13, , ,877 3, ,321 Canada 2, ,523 2,523 4, ,909 7, ,432 International 1, ,820 1,820 1, ,693 2, ,513 Other Unclassified Military or Civilian Personnel Overseas GRAND TOTAL 207,932 4, ,117 10,000 10, ,117 20, , ,116 4, ,542 Page 4 of
5 8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015 A. DURATION % (a) One to six months (1 to 3 issues) (b) Seven to eleven months (4 to 5 issues) (c) Twelve months (6 issues)... 57, (d) Thirteen to twenty-four months... 19, (e) Twenty-five months and more Sold in Period... 77, B. USE OF PREMIUMS (a) Ordered without premium... 62, (b) Ordered with material reprinted from branded editorial material... None (c) Ordered with other premiums, See Par , Sold in Period... 77, C.CHANNELS % (a) Ordered by subscriber action via direct mail, direct mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers... 76, (b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling (c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations (d) as part of membership in an organization Sold in Period... 77, EXPLANATORY (a) Suggested Retail Prices: : U.S., 2 yrs. $ Canada and International, 1 yr. $38.95; 2 yrs. $ (b) Average nonanalyzed nonpaid circulation for the 6 month period: 2,893 copies per issue. (c) Post expiration copies: None. (d) DESCRIPTION OF DIGITAL - The is consistent with the print edition - all editorial content is included is identical or in a format and design created specifically for the device being used. The is available through various offers and digital stores. (e) Association (Deductible): The average of 334 copies per issue, shown in Par. 6 and included in Par. 1, represents copies served to subscribing members of the Archaeological Institute of America. Individuals may join the AIA for $50.00 as a basic member or at higher categories starting at $60.00, which include ARCHAEOLOGY MAGAZINE as part of the membership. At the higher level, $16.00 from the membership fee is allocated for a one-year subscription to this publication. Benefits include affiliation with an AIA local Society, the AIA Newsletter, access to the AIA Tours Program, and member discounts on publications, merchandise and registration at the AIA Annual Meeting. (f) Association (Nondeductible): The average of 6,012 copies per issue, shown in Par. 6 and included in Par. 1, represents copies served to members of the AIA who paid $60.00, ($30.00 for students) for their membership. $16.00 from the membership fee is allocated for a one-year subscription to this publication and is nondeductible from dues. (g) Use of Premiums: An Egyptian Special, a Maya Special or a Classical World Special, with a value of $4.99, was offered with subscriptions sold at various prices. (h) Included in Association in Par. 6 is an average of 334 copies per issue served to lifetime subscribers. Subscribers paid between $100 and $400 for lifetime subscriptions. 10. VARIANCE Latest released Audit Report for 12 months ended June 30, 2014; Variation from Publisher s Statements Audit Period Ended Rate Base ( ) Audit Report ( ) Publisher s Statements ( ) Difference ( ) Percentage of Difference ( ) , , ,033-2, , , , , , , , , , , , , We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with Alliance for Audited Media s Bylaws and Rules. Parent Company: Archaeological Institute of America ARCHAEOLOGY MAGAZINE, published by Archaeological Institute of America rd St. Long Island City, NY KEVIN MULLEN KEVIN QUINLAN Director, and Fulfillment Publisher Sales Office: P: F: URL: Established: 1948 AAM Member since: 1983 Page 5 of Copyright 2015 All rights reserved.
6 Analyzed Date Analyzed Text (for double month issue date) 01-02/01/15 Average Single Copy Price 4.99 Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price 38.95
Paid Subscriptions Verified Subscriptions Single Copy Sales. Paid & Verified. Verified. Digital Issue
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