PRINT MARKETING OPTIONS
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- Julianna Wilkins
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1 PRINT MARKETING OPTIONS Print advertising remains the mainstay of our industry s leading suppliers and continues to be the cornerstone of market-leading advertising programs. These marketing-savvy organizations realize the majority of their current and potential customers are not actively seeking information on their companies products and services at any given time. But these same potential customers are open to marketing messages when they lean back to read a magazine, when they are interested in being informed of what s new without a specific agenda in mind. Print advertising in Plant Services remains unequalled in its ability to cost-effectively deliver marketing messages to a large universe of 80,000 potential customers who, at the moment, might not yet be ready to buy. And, remember, with Plant Services, 100 percent of our magazine s subscribers have requested their monthly issue of Plant Services, and our subscriber base is BPA audited in order to insure you receive the database quality you expect. In addition to standard print advertising options, Plant Services offers a range of additional options, such as inserts, belly bands, cover tips, etc. Click here for details (link to High Impact Print pdf). Contact: Mike Brenner, Publisher mbrenner@putman.net, FOUR-COLOR* PRINT ADVERTISING RATES (GROSS) 1x 6x 12x Ad Live Area* (WxD, inches) Full page $7,600 $6,530 $5,565 7 x 10 Two-thirds page $6,460 $5,460 $4, /16 x 10 One-half page island $4,790 $4,070 $3, /16 x 7-1/2 One-half page vertical One-half page horizontal One-third page vertical One-third page square $4,790 $4,070 $3, /4 x 10 $4,790 $4,070 $3,505 7 x 4-7/8 $3,855 $3,320 $2, /16 x 10 $3,855 $3,320 $2, /16 x 4-7/8 One-quarter page $3,425 $2,945 $2, /4 x 4-7/8 * Non-bleed space units. 7-7/8 x 10-1/2 trim; 7 x 10 page size. Full page plate size: 8-1/8 x 10-3/4 ; bleed spread for each plate: 8-1/8 x 10-3/4.
2 HIGH-IMPACT PRINT ADVERTISING Let s say you ve a new product launch you re excited about. Perhaps you want to announce a recent company name change or maybe a change in strategic direction. When you ve got an important announcement, may want to consider adding some additional oomph to your ad messaging by taking advantage of Plant Services High-Impact Print Advertising programs. Contact us to discuss your ideas and needs. Mike Brenner, Publisher mbrenner@putman.net High-Impact Print Advertising approaches print advertising creatively through a wide range of positions, creative units and printing techniques, including: Cover tips Gate folds French gates Inserts Polybagged pieces Belly bands UV spot coating Textured printing Embossing Augmented Reality There are several strong reasons for considering High-Impact Print Advertising. Printing technology has advanced a great deal within the last decade. At the same time, costs have come down. Printing techniques like texturing and UV spot finish traditionally were extremely expensive. Gate folds, French gates and cover tips used to be very pricey, as well. Although utilizing these more advanced printing techniques costs more than standard printing, the fact is these techniques are much more affordable today than they ve ever been. Also, today s High-Impact Print pieces can be interactive and measurable, using technologies like augmented reality technology, QR codes, tracking phone numbers and tracking URLs to gauge impact like never before.
3 ASSESS THE EFFECTIVENESS OF YOUR MARKETING COMMUNICATIONS PROGRAM January, July and October 2015 Ad Research In addition to all of the benefits of advertising in Plant Services magazine, advertisers in our January, June and November issues get an additional bonus. Advertisers in those issues will gain important insights into their customers and prospects perceptions of our advertisers brands and ad messages, including valuable verbatim comments from the survey respondents about your ad. Benefits to You Immediate You ll learn what our readers think of your ad Short range Make comparisons to other ads in the same study. Use that information to plot your strategy. Long range A series of studies will enable you to monitor the success of your marketing programs over time What will this study measure? Readers own words about the message they received from your ad. Whether these readers your target audience thought your ad was: Attention-Getting Believable Informative You ll receive a comprehensive report with both quantitative and qualitative results, including verbatim comments. Make the January, July and November issues part of your Plant Services marketing program and get immediate ROI. To Learn More Contact: Mike Brenner, Publisher, mbrenner@putman.net or at
4 2015 PRINT EDITORIAL SCHEDULE Cover Story Production Reliability Engineering Product Roundup PlantServices.com Exclusives Webinar Series Marketing Tools January Technologies: 3D Printing Industrial Safety Lean/Six Sigma Process Management Cabinet Safety February Material Handling Systems Bearings Robotics Technology Suppply Chain/ Inventory Management Steam Quality March Vibration,, Ultrasound & Remote Monitoring 3D Printing Process Heating & Cooling April Technologies: Cloud- Based & Reliability Lean/Six Sigma Turbomachinery Energy Monitoring 3D Printing Remote Monitoring May & Energy Efficiency Vibration Analysis Process Heating & Cooling Remote Monitoring Safety Training June Electrical Safety Robotics Remote Monitoring Vibration Analysis Electrical Safety: Arc Flash July Technologies: OEM- Enabled Condition Monitoring Supply Chain/ Inventory Management PdM: Electrical Systems Bearings August Pumps & Turbomachinery PdM: Energy Monitoring Material Handling September Vibration Analysis Boilers & Chillers October Convergence of Technologies & Changing Workforce Energy Monitoring PdM: Turbomachinery Electrical Safety: Arc Flash November CMMS/EAM Review Bearings 3D Printing Robotics Safety Products Energy Monitoring HVAC December Steam Quality PdM: Motors & Drives Remote Monitoring Industrial Safety Supply Chain/Inventory Management 3D Printing Close dates: the 10th of each month prior to publication, materials due by the 20th
5 eresources CONTACT INFORMATION Sales Content Mike Brenner, Starts Group Here Publisher Arizona, Arkansas, Northern California, Colorado, Idaho, Illinois, Minnesota, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Utah, Washington, Wisconsin, Wyoming Phone: (630) , Ext Jerry Burns, District Manager Alabama, Southern California, Conecticut, Delaware, Florida, Georgia, Louisiana, Maine, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Texas, Vermont, Virginia, Washington D.C., West Virginia Phone: (630) , Ext Michael Connaughton, Account Executive Indiana, Iowa, Kansas, Kentucky, Michigan, Missouri, Ohio, Tennessee, Alberta/Canada, British Columbia/Canada, New Brunswick/ Canada, Quebec/Canada, Literature Reviews, Inside Print and Digital Sales Phone: (513) Polly Dickson, Inside Sales Manager Classified, Product Spotlight Phone: (630) Ext. 396 Fax: (630) Editorial Thomas Wilk, Editor In Chief Phone: Ext: Alexis Gajewski, Associate Editor, Digital Media Phone: Ext: Material & Logistics Rita Fitzgerald, Production Manager Phone: (630) , Ext Putman Media, Inc. 555 West Pierce Road, Suite 301, Itasca, IL Phone: (630) Fax: (630)
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