General Information. Asset Review & Needs

Transcription

1 LinkedIn Lead Generation Worksheet Full Name: Company LinkedIn URL: LinkedIn Group Name: Industry: General Information Date: Target Market:: LinkedIn Lead Generation Worksheet Asset Review & Needs LinkedIn Login Information Target Market Specs: o Keywords & Interests o Titles o Company Size o Experience o Location Search URL Marketing Message Strategy Marketing Copy for each Message

2 LinkedIn Lead Generation Worksheet Cont. General Review: How to Identify Your Market BOOLEAN LOGIC Titles: Keywords & Interests Company Size Experience Location OTHER: How to Filter Down Your Market Negative Keywords Confirmed Search URL Final Search URL Saved URL Title:

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4 Lead Generation Strategy

5 Message Templates Event Promotion: (filled a room of 250 people) Subject Line: Touching base Body: Hi My name is, Founder and CEO of. I have an annual event I hold and this year it is in San Francisco, so I wanted to take a moment to reach out to you and introduce my company and myself and extend an invitation to connect as well. Out of respect and knowing we are both tremendously busy, I just wanted to take a minute to personally invite you to our event, WorldBlu LIVE: Spreading Freedom at Work, happening May 19 20th in San Francisco at the very hip St. Regis hotel. It would be an honor to have you join me and my team this year. I do hope you can make it. WorldBlu LIVE is now the world's premier gathering on freedom and democracy in the workplace. You can register and get more information at: (insert link here) This is a power packed event with great speakers, networking opportunities with leading organizations executives, and opportunities to learn about the bottom line business impact creating free and democratic workplaces is having on organizations worldwide. Confirmed speakers for WorldBlu LIVE include CEOs and top leaders from Zappos, Hulu, Groupon, Brainpark, MindValley, Rypple, Bettermeans, WD 40 and dozens more companies. All have created workplaces that operate using freedom and democracy. It is our vision is to see one billion people working in free and democratic workplaces and this event is the annual gathering for showcasing outstanding companies excelling in this area. Registration is now open and since we do have limited space this year, I encourage you to register soon. Let me know if you have any questions and I hope to see you there! Warmly, Your Name PS If you can't make it, I will miss you, but would love it if you could share this invitation with anyone who you think might like to attend!

6 5000 Messages sent 582 responses Subject Line: Are you available for a quick call? Body: Hi (first name), I noticed that you were a fellow speaker and I thought I d reach out to you, to introduce myself to see if we could schedule a time to connect. For the last few months I ve been collaborating with a handful of speakers and thought leaders. We ve been creating some interesting results as a group and I thought you might be interested in how a few of these strategies could benefit you. Six Time NY Times Best Selling Author & Speaker, XXXXX was pleasantly surprised when we shared a unique, yet high end mastermind strategy with him. Within 60 days, Robert sold out his mastermind, which resulted in 20 people paying $20,000 to be a part of a group that meets at his home replacing his speaking income and helping get away from road warrior status. Remind me to share a few of the powerful things we learned, when we talk. I truly look forward to talking with you soon to share what s working best for us. If this isn't for you, I totally understand and wish you the best. If you would like to talk further about this program, you can me here on LinkedIn to schedule a time, or feel free to reach out to me directly by phone or below. Wishing you well, Your Name Here Your Name and Info Founder & CEO Your business name

7 712 Messages sent 87 responses 10 closed deals each worth $1million Interested in getting LinkedIn Hi (firstname), I am networking with EB5 professionals to regarding a job growth program that has both high returns for EB5 investors as well as provides a fairly low hurdle to achieve the desired job placement. If you are still involved in EB5 programs, please accept my LinkedIn invitation so we can connect directly. Best regards, Your Name here CEO and Founder, Your Company here

8 Message rate at 27% to VP & Fortune 200 Companies. (letter was responsible for building a 10,000 person community) Private invitation (Body) Hi [ First name of recipient ], My name is and I just wanted to drop you a line, introduce myself, and see if you might want to connect further here on LinkedIn. I'm a business strategist and transformational leader to many of top Fortune 100 senior executives, and I have coached, advised and consulted executives from companies such as, Cisco Systems, Lockheed Martin, Mitsubishi, Hewlett Packard and Samsung just to name a few and am blessed to be considered a trusted advisor to many in senior leadership positions. Looking at your profile, it seems to me you may gain and be able to contribute some valuable insights as to best practices around lowering costs, creating transformational leadership, and growing your business in a private invite only group I set up called Insert Name of Group Here I would really love for you to join me and many of my fellow executives from companies such as HP, Cisco, Oracle, EMC, Fidelity Investments and many others. Your contributions would be greatly appreciated. I also posted the following articles I believe you find insightful and valuable. Would love your comments. The articles below are in the group for your convenience. ~ Name of Blog Post or relative Article ~ Name of Blog Post or relative Article ~ Name of Blog Post or relative Article ~ Name of Blog Post or relative Article This group is by invitation only, and you are welcome to invite other director level executives or above into this community if you feel so inclined. Otherwise, please do not share this group with others as we maintain a high level of integrity for this community. To access the articles and the Group, click here: Insert Group URL I really look forward to having you in this group and connecting further here on LinkedIn. Make it a Great Day! Your Name Here

9 15% Click through rate Subject Line: A Quick Introduction & Recommendation Body: Hi (First Name), My name is and I just wanted to drop you a line, introduce myself, and see if you might want to connect further here on LinkedIn. Looking at your profile, I see you are a leader in your organization. I have worked with 1000 s of executives like you, so I thought it a good idea to connect and reach out. Through my speaking and consulting on leadership and organizational development, I ve been fortunate to help clients like Wells Fargo, Vodafone, Egypt, ThyssenKrupp AG (Europe & North America), American Bankers Insurance Association, and Sanofie Aventis as well as smaller companies like Merchants Information Solutions and First American Equipment Leasing. I m an international speaker, author, trusted authority on leadership and co founder of the Contagious Leaders Coaching Club, an online, multi media leadership development program, based on my book Creating Contagious Leadership. I would love to help you develop your leadership bench strength through my Contagious Leaders Coaching Club at no risk to you or your organization, with a new program based on more than 15 years of practical experience with amazing results for organizations such as the one s mentioned above. This program is just launching and I am offering a 60 Day free trial for up to 60 of your employees. Connecting with someone out of the blue like this can be an interesting process, so feel free to check out my LinkedIn profile and some of my testimonies from people who ve worked with me in the past as well as additional background information for you to verify my credibility. You can also check out the program at: http: LINK HERE Whether or not you re interested in the Contagious Leaders Coaching Club or working together in some other way, I really look forward to connecting further. Feel free to shoot me a personal invite, and I look forward to touching base with you soon. Your Name here