2012 Relay For Life Community Event Templates

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1 2012 Relay For Life Community Event Templates 01 Recruitment Send as soon as site is live to all past team captains. Subject: Time to team up for Relay For Life! We wanted you to be the first to know that our Relay is scheduled for Event Date, and our new Web site is already up and open for registration! You know what they say about the early bird - so sign up now! If you registered online last year, your username is: and the you registered with is: You can recover your password here using the address you registered with (above). Once you do, we'll be with you every step of the way, offering regular tips to ensure you get the most out of your fundraising efforts for this year's Relay For Life event. You'll have all the tools you need to be successful once you sign up online, and if you have any questions we're always here to help. 02 Recruitment Send 2 weeks after #1 to all past participants. Subject: A special invitation for Relay For Life participants It's hard to believe, but it's already here! This year's Relay For Life is back and officially open for registration. Sign up now! We'd like to thank you for making last year's Relay such a huge success. You're commitment to Relay is the key to its continued success and helping the American Cancer Society save more lives. Relay For Life is always an unforgettable event whether you've experienced caner firsthand or through the struggle of a loved one. RelayForLife.org/California 1 Support:

2 Sign up for this year's Relay For Life event today! If you registered online last year, your username is: and the you registered with is: You can recover your password here using the address you registered with (above). Relay will be held on Event Date. We hope you can join us to celebrate, remember, and fight back! 02B Kickoff Invite: Kickoff Invite Subject: Relay For Life Kickoff Invitation Are you ready to Relay? We hope so because our Relay Kickoff is coming up! * Who: Anyone interested in Relay and You! * What: KICKOFF * When: {{insert time}} * Where: {{insert location}} * Why: To learn more about Relay, register your team, and {{add any other details}}! * Flyer: {{if available, insert Kickoff Flyer here}} Last year's Relay For Life was amazing, and with your help, even more people will be talking about this year s event! Guests are welcome so please bring a friend or two (or three!) with you. You'll learn what it takes to lead a team, and more about what's in store for our 2012 event. If you ve already registered online for this year's Relay For Life, you can even use the Facebook application and send an from your My Relay Center to help spread the word and invite guests! We'll see you there! RelayForLife.org/California 2 Support:

3 03 Recruitment Send 2 weeks after #2 to all past participants and donors. Subject: Please join us! The American Cancer Society Relay For Life is just around the corner on Event Date. So far, teams and people have signed up online, but we're missing one thing - you! This year, more than 11 million cancer survivors will celebrate another birthday thanks to the work we're accomplishing together. That is something to celebrate! Won't you join us? We sincerely hope you can join us for what's always a moving and unforgettable event. Our Relay For Life event is just 336 days away, and there's still time to register or donate. Get started today! 03B Optional Recruitment Send to all past participants and donors 1 month prior to Relay if in need of another recruitment push. Subject: Relay is almost here! Thank you for already signing up online and showing your commitment to the fight against cancer! Please take a minute to log into your My Relay Center to: * Send an to your friends and co-workers inviting them to join your team * Update your Facebook page asking for donations * Thank your current donors, and ask them if their employer will match their gift We'd like to give a shout out to last year s Top Online 5 fundraisers: And, the Top 5 Online fundraising teams: Be sure to visit our Web site to get up to speed with our latest Relay news. RelayForLife.org/California 3 Support:

4 04 Engagement Send to all current participants. Four easy ways to start fundraising. Subject: Four easy ways to kick-start your Relay For Life fundraising! We know the fight against cancer is important to you, and we re honored to have your support this year for the American Cancer Society Relay For Life. Log in to your Participant Center now, and follow these four quick steps to kick-start your Relay For Life fundraising this year: 1. Update your personal Web page with a photo or video and story of why you ve chosen to Relay. 2. Lead by example, and make a personal donation. 3. Compose your first to your friends, relatives, and work associates to ask for support. 4. Extend your reach by adding the Facebook Fundraising application and using its easy features to share your Relay involvement on Facebook. Thank you again for choosing to support Relay For Life and helping the American Cancer Society save lives and create a world with less cancer and more birthdays. 05 Engagement Send 2 weeks after #4 to all current event participants. How your Relay For Life story can inspire others Subject: How your Relay For Life story can inspire others We all support the American Cancer Society Relay For Life for our own reasons. Sharing your reason to Relay is key in the fight against cancer and will make a big difference in your fundraising efforts. Now that you ve updated your Relay For Life Web page, it s time to share it with everyone you know. Chances are all of your friends, coworkers, and family members have been affected by cancer in some way. When you let them know why you re fighting back against the disease, they re likely to be inspired to support your efforts with a donation. Log in to your My Relay Center now, and send at least six s today. RelayForLife.org/California 4 Support:

5 Thank you for sharing your story with our Relay community! Stay tuned for more fundraising tips and ideas. Sincerely, 06 Engagement Send 2 weeks after #5 to all current participants. Fundraising Tips. Subject: Fundraising Tips to Make a Difference You signed up for the American Cancer Society Relay For Life because you know you have the power to provide hope and comfort to everyone facing the disease. Every dollar you raise through your Relay For Life event helps create a world with less cancer and more birthdays. Here are some easy fundraising tips to help you reach your goal: * Get mobile! Take your fundraising to you iphone. Download the App here. * Reach out to your Facebook community. Use the App in your My Relay Center and ask your Facebook Friends to donate $20 each. * Cents add up! Use an old water bottle and fill it with dimes (or dollars). A 16 oz. bottle filled with dimes yields about $100! * Send an a day. Take 2 minutes a day to send a personalized to a friend or family member asking for their support. Now that you've sent some s, what's next? Follow up! Sometimes asking twice is all it takes to motivate your family, friends, or coworkers to make a donation. We all get lots of s and sometimes it's difficult to cut through the clutter. Log into your My Relay Center, follow up with your sent s, and gently remind your friends that you are counting on their support. If we all follow these fundraising tips, we will take the success we're already seeing for this year's Relay For Life event even higher and save more lives from cancer. Thank you, RelayForLife.org/California 5 Support:

6 07 Engagement Send 2 weeks after #6 to all current event participants. Strength in numbers. Subject: Strength in numbers One of the keys to having a successful Relay For Life team is simple: strength in numbers. The bigger your team, the further you can extend the reach in the fight against cancer. Can you think of two friends who share your passion, yet haven t gotten involved with the Relay For Life? Maybe it's someone who has faced cancer or lost a loved one to the disease. Log in to your My Relay Center now, and invite them to join your team! As a Relay For Life team captain, be sure to encourage all of your team members to extend these invitations today. A quick reminder message from you will go a long way! Take it to the next level and lead by example: bring a new team member to your next team meeting! Thank you and good luck with your recruiting! 08 Engagement Send 2 weeks after #7 to all current event participants. Survivor Story. Subject: 11 million reasons to celebrate Thanks to Relayers like you, 11 million cancer survivors will celebrate another birthday this year. That's something we can all celebrate! Cancer survivors are living proof that we are saving lives. Their stories inspire us to fight back against cancer at Relay For Life. Here is just one of those stories: Clinton Judd "October 16th, 2006 is a day that will always stand out in my life. After surgery I awoke from a groggy sleep with my mother and future wife holding my hands at either side. The news came like a load of bricks You have cancer. Thanks to the support of many, my cancer has yet to return. In October I will celebrate my 5th year since diagnosis. It is a victory not just for me, but for all the volunteers, doctors, researchers, survivors and caregivers out there that are in this battle against cancer." RelayForLife.org/California 6 Support:

7 Clinton's story is one among millions, each inspiring and powerful. As we all reflect on our own reasons to Relay, please take a moment to share your story on our website and read other stories from our very own community. Log into your My Relay Center today and invite a cancer survivor to join you at Relay. Thank you, 09 Engagement Send 2 weeks after #8 to all current event participants. Relay For Life goes social Subject: Relay For Life goes social! Are you using social media to spread the word that you're fundraising for the American Cancer Society Relay For Life? When you update your Facebook status, or post to Twitter, you are helping to create a world with less cancer and more birthdays! Increase your chances of reaching and exceeding your fundraising goal. Log in to your My Relay Center, and add Facebook Fundraising App today! Then update your status so everyone knows about your Relay For Life fundraising progress. Make sure to tell them how easy it is to donate directly from Facebook. See you soon! 10 Engagement Send 2 weeks after #9 to all current event participants. Online Fundraising Challenge. Subject: We have a challenge for you! We know when Relayers set their minds to it, you can accomplish amazing things even in a short amount of time. And who doesn't love a little friendly Relay competition? RelayForLife.org/California 7 Support:

8 You have 2 weeks to go all out and collect as many donations as you can. The Relayer who raises the most money online during this challenge will be the winner! Here are some tips to help you be #1: * Send 10 s to 10 friends * Update your Facebook status and let everyone know you're taking this challenge * your co-workers asking them to honor or remember a loved one with a luminaria bag So, are you up for a challenge? Two weeks from today we will announce the winner of this competition on our website, so stay tuned! Thank you so much for joining the American Cancer Society Relay For Life this year; we are truly honored to have your support. 11 Engagement Send 2 weeks after #10 to all current event participants. How you can double your Relay For Life donations Subject: How you can double your Relay For Life dollars We want to make sure you know about the easiest way to double every donation you receive. Many companies will match charitable gifts made by their employees. Ask all of your donors to check with their employers to see if they will match a gift to the Society. They can even check online by visiting matchinggifts.com/acs. Many donors never think to ask their employers, and a friendly reminder could go a long way toward doubling your donations. Log in to your My Relay Center, and anyone who has donated to you already asking them to help you double their gift. Make your donations go farther! RelayForLife.org/California 8 Support:

9 12 Engagement Send 1 week prior to Relay. Day of Relay information. Subject: Important information for next week's Relay For Life Relay is almost here and we can't wait! In just a few days our community will come together in the most powerful way to take a stand against a disease that has taken too much from too many. We can't thank you enough for lending your time and energy to save lives and create more birthdays. In these last few days, please send a few more s to everyone you know and let them know that it is never too late to make a donation. Here are a few last minute details and reminders. * Detail * Detail * Detail Check out our website for the latest information. Cheering on survivors from our community as they take their first steps in our Survivor Lap is going to be a truly incredible moment and we can't wait to experience it with all of you. We'll see you at Relay! Thanks again for all you do in the fight against cancer, 13 Engagement - Post Event: Send 1 week post Relay to all current participants. Thanks to you, we helped save lives! Subject: Thanks to you, we helped save lives! Thank you for participating in this year's American Cancer Society Relay For Life! So far, we raised an astonishing $((INSERT AMOUNT)) in the fight against cancer. We hope you'll build on the momentum we created. Log into your My Relay Center and send one more round of s! Let your family and friends know how our Relay went, and post a photo so they can get a feel for our experience. RelayForLife.org/California 9 Support:

10 We'd like to extend a special congratulations to our top Online Fundraisers: *Top Fundraiser *Top Fundraiser *Top Fundraiser Thank you again for your hard work and dedication this year. If you haven't already, in the next few weeks, you will be receiving via a survey regarding your Relay For Life experience from our National Relay Volunteer Advisory team. We would appreciate it if you could share your Relay feedback by completing this survey. Your opinions and comments will help us provide the best experience for future participants like you, as well as local cancer survivors and caregivers. 14 Engagement - Post Event: Post Event message. A Huge Thank You! Subject: A Huge Thank You! Thank you for lending your time and energy to the fight against cancer by joining us at this year's Relay. Just because the Relay For Life event has passed doesn't have to stop us from pushing our fundraising totals one step higher, though! * You still have access to your My Relay Center where you can send an to family, friends, and coworkers who haven't yet supported your efforts by making a donation. * You can also update your Facebook status with pictures from Relay and a link to your donation page. Remember, participants who raise at least $100 receive the 2012 commemorative t-shirt! We have many reasons to celebrate the success of our Relay For Life event. We couldn't have done it without the support of participants like you! Thank you for your passion and dedication to the cause. RelayForLife.org/California 10 Support:

11 15 Engagement - Post event: Post event message/wrap up invitation. Subject: Join us for the Wrap Up Once again, we'd like to thank you for making this year's Relay such a success! We're already looking forward to next year, but first, we need your input to make next year's Relay even better! It's time for our Wrap Up Party! Please join us...it simply won t be the same without you. We want to gather feedback and celebrate together. When: Where: ((INSERT MORE WRAP UP PARTY DETAILS HERE)) See you soon! Misc. Team Captain Meeting Reminder: Team Captain Meeting Reminder Subject: Relay Team Captain Meeting Reminder Be sure to update your calendar with all the information you need to join the next Relay Team Captain Meeting: * When- * Where- * Time- * What to bring- * Agenda- We hope you can make it, but in case you are unable to attend, please send a member of your team member so you don't miss out on any information. If you have team members who haven't registered, please remind them to sign up online. Log into your My Relay Center today, and send them an invitation. RelayForLife.org/California 11 Support:

12 There are already 3 teams registered, but the more the merrier; feel free to bring any new team captains to the meeting. If you have any questions, please feel free to contact us. See you at the meeting! RelayForLife.org/California 12 Support:

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