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1 Business Name 1 P a g e

2 Table of Contents Executive Summary...Page 3 Mission Statement...Page 4 Vision Statement...Page 4 Values Statement...Page 5 Business Description...Page 6 Industry Analysis...Page 7 Marketing Plan...Page 8 Financials...Page 9 Growth and Expansion...Page 10 Documentation...Page 10 2 P a g e

3 Executive Summary The executive summary introduces your business; what it is, and why it exists. (Though at the beginning of the Business Plan, it is usually completed last) Business description- A brief overview of what you business does and, if not a startup, its history: Structure Are you a sole proprietor, partnership or corporation? Owner(s): Location Where is your business located and why? What community? What type of facility? Why? Hours of Operation: Target Market: Competitive Edge / USP: Business Achievements : 3 P a g e

4 Mission Statement A concise paragraph describing what your business does, and for whom: Vision Statement Long term projections and outlook for the business; where do you want the business to be in 5 years? 4 P a g e

5 Values Statement Your Values Statement defines the beliefs and priorities most important to your business. 5 P a g e

6 Business Description Business Name: Owner(s): Staff (if applicable): Structure Are you a sole proprietor, partnership or corporation? Location Where is your business located and why? What community? What type of facility? Why? Hours of Operation: Target Market: 6 P a g e

7 Industry Analysis Industry Economics and Trends Are there any trends or current events that may influence your business? Opportunities and Obstacles o Regulations- Are there any new regulations or is there new legislation that may impact your industry? o Economic Factors- What effect will the local and national economy have on your industry? o Price Comparisons Where do your prices fall in the range of your industry? How do your prices affect your bottom line? o Location What are the positives and negatives of your physical location? Competition o Who is your competition? o In what areas are they better than you? What improvements must you make to compete? o What are their weaknesses, and can you fill the need they aren t fulfilling? Business Performance How do you expect your business to perform in the market, given the industry climate? 7 P a g e

8 Marketing Plan Market Demographics: Market Segment What segment of prospective customers with like demographics will you target? Marketing Strategy o USP Unique Selling Proposition What makes your service unique? o SWOT What are your: strengths weaknesses opportunities threats o Predicting your Market Share How much of the target market can you realistically expect to capture? o Marketing Tools and Channels- What marketing strategies are going to be most effective for you to reach your target market? o Marketing Budget - What percentage of your operating budget will go towards marketing? o Marketing Calendar - Will you vary your marketing strategies throughout the year to take advantage of seasonal and/or holiday marketing opportunities? 8 P a g e

9 Financials Start-up Costs - Attach a separate start-up budget including funding sources. Income and Expenses -Attach a separate income and expense sheet Operating Budget- Attach a separate operating budget for 6 months to a year Cash Flow Statement- Attach a separate cash flow and financial projections sheet for 6 months to a year. When projecting future cash flow, keep in mind that there are several issues and/or events that can affect income, such as: Expansion Natural ebb and flow of enrollment cycles Economy Changes in family/location/spouse s income Marketing Funding Sources for Improvements or Expansion - What funding sources will you tap into when you want to expand or make improvements? Long -term Financial Planning - How do you plan to ensure stability and security when you are ready to retire, or during times when you cannot work? Savings Rainy Day Fund Retirement plan Insurance 9 P a g e

10 Growth and Expansion Describe your goals for growth and expansion. Some areas of growth may include: o Expansion of Services and/or Facility o Hiring of Employees o Professional Development What steps will you need to take to accomplish these goals? Attach copies of the following documents Documentation Resume and/or Bio Personal financial statements and tax returns Business registration or articles of incorporation Loans Credit reports Leases or mortgages License 10 P a g e

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