NEW! Diploma in Strategic Growth (Food Industry) Delivered by the world s leading experts in food and agribusiness

Transcription

1 NEW! Diploma in Strategic Growth (Food Industry) Delivered by the world s leading experts in food and agribusiness In association with Part-Time Programme Duration: 12 days

2 INTRODUCTION In recent years the export potential of Ireland s food and drink industry has come centre stage, with the industry routinely identified as presenting a major opportunity for employment and wealth creation. While our export growth has, to a large extent, been underwritten by buoyant commodity prices, it is also reflective of the renewed competiveness and determination of the industry. With global economic uncertainty an ongoing concern, there can be no room for complacency. Equally, as retail consolidation engenders an even more competitive marketplace, the importance of building leadership capabilities for strategic growth has never been greater. Over the past five years UCD Smurfit School has made a particular investment in developing its position as an international executive education partner and thought leader in food and agribusiness. Since the inception of the Bord Bia Fellowship, a positive and synergistic relationship has developed which has deepened the School s knowledge base in the food area and enhanced its ability to interact with food industry leaders and policy makers, particularly in Ireland. World s Leading Experts in Food and Agribusiness UCD Smurfit School has now assembled a world-class faculty to deliver a Professional Diploma in Strategic Growth (Food Industry). The modules are taught by a blended team of instructors from UCD Smurfit School, Harvard Business School, IMD Business School, Switzerland and Ivey Business School (University of Western Ontario). With the increasingly competitive international marketplace, the Diploma in Strategic Growth (Food Industry) presents an unrivalled opportunity to link export development with a world-class education programme. What will I get from this programme? This programme provides an ideal platform for food industry professionals looking to enhance their abilities, accelerate their career, and improve the success of their company. Each module is oriented towards the specific challenges of the food sector, providing participants and their companies with best practice strategies and frameworks to develop business in key international markets. Participants will also gain from invaluable, up-to-the-minute insights in the context of the Irish and international food business; food sector skills development; networking opportunities; and contact with likeminded managers in the food industry. Who is this programme for? The programme will benefit executives and managers seeking to create value for their organisation in the international food industry. It is designed particularly for those with responsibility in the areas of: International marketing Business development/export sales Key account management New product development and food production Entrepreneurial ventures Food retailing and retail buying Farming Market research Specialists, such as Agricultural and Food Science graduates seeking to develop their business acumen The Diploma in Strategic Growth (Food Industry) typically attracts the following: Individuals with a minimum of three years professional experience, of which a minimum of one year has been in the food industry. Those with management and leadership ambitions in the food and agribusiness industry. Executives and managers seeking to enhance their ability to grow their organisation in international markets through more effective strategic contributions and decision making. Business owners seeking to establish a foothold and grow business in export markets. Participants and their Irish food, drink and horticulture companies gain significant advantage through strategic insights that deliver real export growth. Aidan Cotter, CEO, Bord Bia

3 FACULTY Our faculty is comprised of the world s leading experts in food and agribusiness who deliver invaluable insights for managers and their companies Prof. Damien P. McLoughlin Programme Director Damien McLoughlin is Anthony C. Cunningham Professor of Marketing and Associate Dean at UCD Michael Smurfit Graduate Business School. He has previously served on the faculty of the S.C. Johnson Graduate School of Management at Cornell University and the Indian School of Business. For the past three years he has been a faculty member on the Harvard Business School Agribusiness seminar. This annual programme, attended by 200 CEOs and leaders from global food firms, seeks to highlight the best growth opportunities and most pressing challenges facing the industry. In the 2013 programme he wrote and led a case discussion on the strategy issues arising from Russia s accession to the WTO. Damien has published more than seventy papers and a book on strategy and marketing issues. He has also written more than a dozen case studies, mainly relating to leadership and strategy issues in the food and agribusiness sector. Prof. Kamran Kashani Kamran is Professor of Marketing and Global Strategy at IMD Business School, Switzerland. He teaches topics in marketing, brand building, global strategy and international management. He graduated with an MBA from the University of California, UCLA, and gained his Doctorate in Business Administration at Harvard Business School. He teaches topics in marketing, brand building, global strategy and international management. His special interests span across industrial, business-to-business, and consumer marketing. Kamran has worked as a consultant and management educator with a large number of international companies including: ABB, Avon, Ciba-Geigy, Citibank, Coopers & Lybrand, Electrolux, General Electric, Hewlett-Packard, Honeywell, Merck, Medtronic, Nestlé, Orkla, Philip Morris, Reuters, Richardson Vicks, Sandoz, Sulzer, Uponor, Tetra Pak. He has written extensively on the subject of marketing and global strategy. His publications have been translated into more than a dozen languages around the world. He is the winner of several awards for best paper and case writing. Kamran s current research centres on marketing innovation and innovative marketers. Prof. Mary Shelman Mary L. Shelman is Director of Harvard Business School s Agribusiness Programme. She leads the annual Agribusiness Seminar in Boston which is attended by more than 200 CEO s and senior managers from the world s leading agribusiness firms. She has led similar programmes in Europe, Latin America and Asia. Mary is known as a strategic pathfinder in the global agribusiness sector. She offers a particular competency in identifying and diagnosing the forces of change shaping global agribusiness. Actively engaging with these themes she has served as Chairman of the Board of RiceTec Inc. a fully integrated agribusiness and packaged food company headquartered in Alvin, Texas, and on the boards of RiceTec AG, Stiftung Fürst Liechtenstein, and the USA Rice Miller s Association. She has also authored more than 50 case studies highlighting situations of strategic change in leading global agribusiness firms. She is a member of the editorial board of the International Food and Agribusiness Management Review and a board member of the International Food and Agribusiness Association (IAMA). A native of Kentucky, Mary holds a Bachelor of Science degree in Chemical Engineering with High Distinction from the University of Kentucky and an MBA with Distinction from Harvard Business School, where she was awarded a Dean s Doctoral Fellowship for research in economics and marketing. Prof. David Sparling David is a Professor of Operations Management and the Chair in Agri-Food Innovation at the Ivey Business School, University of Western Ontario. David is also Faculty Director for the Cultivate Strategic Agricultural Leadership program presented by Farm Credit Canada and for the Syngenta Establishing Roots African Leadership program. Before joining Ivey, David was an Associate Dean at the University of Guelph and Executive Director of the Institute of Agri-Food Policy Innovation. He was also a Senior Associate at the University of Melbourne. David has been president of a farming company, an agribusiness insurance company and a biotechnology start-up. His research and consulting activities are in the areas of food processing innovation, sustainability and competitiveness, commercialising new technologies, and agriculture and food policy. He is actively involved in shaping food industry strategy and government policy. Prof. Patrick Gibbons Patrick is Jefferson Smurfit Professor of Strategic Management at UCD Michael Smurfit Graduate Business School. Before entering academia, he worked in a number of financial analysis, corporate strategy and senior HR roles with KPMG, Jefferson Smurfit Group, The Investment Bank Of Ireland and An Post. His research, teaching and consulting interests include strategy development and execution, managing change, organisation development, organisational change and leadership development, with clients in the US, Asia and Europe including DuPont, BOC Gases, Industrial and Commercial Bank of China Ltd. and Keppel Group (Singapore). He has presented papers at numerous research conferences and is widely published in leading journals. He also held the position of UCD Vice- President of Staff and Administrative Systems.

4 PROGRAMME CONTENT The programme is delivered over five two- and three-day modules as follows: MODULE FACULTY DURATION 1. Strategy in Global Food and Agribusiness Professor Damien McLoughlin 2 days 2. Strategic Growth: Creating Advantage Professor Kamran Kashani 3 days 3. Innovation for Growth in Food Professor David Sparling 2 days 4. Leadership Themes in Food & Agribusiness Professor Mary Shelman 3 days 5. Strategic Leadership Professor Patrick Gibbons 2 days Module 1: Strategy in Global Food and Agribusiness (2 days) The first module addresses the participants individual roles in strategy, innovation and change. It will promote an enhanced selfawareness and critical assessment of key strengths and development needs as strategic leaders. Participants will develop a deeper understanding about creating and developing a strategy and will achieve an increased understanding of their organisation s culture and its fit with the overall organisational strategy. It will provide participants with a framework to enhance their immediate contribution to strategy, innovation and change in their organisations. The Strategic Growth Programme has allowed me to continue to develop my knowledge of best practice in strategic food export development and provided me with an invaluable toolkit for implementation. Pat O Leary, Sales Manager, Emaan World Cuisine Module 2: Strategic Growth: Creating Advantage (3 days) This module emphasises strategic decisions and actions leading to competitive advantage and profitable growth. The chosen business cases are all illustrations of turning business adversity into market opportunity using one of six ways of building competitive advantage to drive growth. These strategic levers include Foresights from Global Trends, Segment Focus, Customer Insights, Business Model Innovation, Entrepreneurial Vision and Drive, and Customer Satisfaction and Retention. The module employs the participants recent company experiences to show the application of what they have learned in familiar settings. Module 3: Innovation for Growth in Food (2 days) Participants are offered the insight and understanding needed to lead food businesses in a complex global business environment. The aim is to enhance the participants ability to make and execute effective strategic decisions. It will provide deep insight into managing innovation and leading change and will provide business managers and executives with a versatile, strategic toolkit to give coherence and direction to the actions and decisions of the organisation. Faculty members really were worldclass. Their emphasis was consistently on how to apply strategic learnings to grow exports and their delivery was exciting and most enjoyable. Margaret Berry, Account Manager Human Nutrition EMEA Region, Kerry Group Module 4: Leadership Themes in Food & Agribusiness (3 days) This module is designed to provide participants with an in-depth understanding of emerging and potential strategic shifts in the global food industry. With a strong emphasis on dynamic strategy, participants will benefit by developing insights into the details of the challenges they face and how innovative organisations have been responding, thus increasing their effectiveness as organisational path-finders. The method of learning employed is contemporary case studies on firms who are thought to be at the cutting edge of major issues. Each of the cases used in the programme has been published within the previous year. Many of the cases used are written by the instructor and bring additional insights and benefits to the classroom experience. Module 5: Strategic Leadership (2 days) Leadership is one of the most pervasive topics in management development, yet it is the least defined one in terms of academic understanding and practical advice. This module will tackle the challenge of exploring leadership through learning how executives use it (or fail to do so) when dealing with demanding situations and making their ideas understood and accepted by followers. Through interactive discussions, case-studies, videos, self-assessments, and exercises a series of initiatives will be developed that can enhance participants leadership positions further and explore their repertoire of responses to business situations.

5 EXECUTIVE EDUCATION In today s increasingly competitive and changing business environment, the secret to sustainable competitiveness and growth is an organisation s ability to continuously learn and evolve. Today s business leaders are expected to provide the vision and to cultivate the managerial talent that is required for the organisation to meet its strategic objectives. We rank as the leading business school in Ireland and are among the best in Europe. Executive Education at UCD Michael Smurfit Graduate Business School seeks to assist organisations and their leaders in meeting their objectives by developing business knowledge and management skills through world-class Leadership Development programmes. Whether through open enrolment or customised programmes our emphasis is on participant-centred action learning using real problems and case studies to embed the learning and practice the skills. As part of an elite group worldwide with triple accreditation from EQUIS, AACSB and AMBA, we rank as the leading business school in Ireland and we compete with the best in Europe. We draw on our own faculty and from world renowned faculty from many of the top business schools around the globe. Accredited by: A member of:

6 PROGRAMME DETAILS Fees Programme fees are 6,950 and this includes all tuition, course materials, refreshments and lunch. Programme Structure Five modules, with leadership in agribusiness at their core, will be delivered over a total of 12 days, divided into five blocks of two or three days, over a nine-month period. The workshop timetable is usually on each day of the programme. The programme is quite demanding and participants must attend all sessions. Workshops take place in the Executive Education Centre at the UCD Michael Smurfit Graduate Business School in Blackrock, Co. Dublin. Entry requirements While a primary degree would be beneficial, consideration will be given to applicants who do not hold such a qualification but who do have significant relevant experience. Application procedure For application and further information please contact: Executive Education, UCD Smurfit Graduate Business School Carysfort Avenue, Blackrock, Co. Dublin Tel: Fax: exec.ed@ucd.ie Accreditation Successful participants will be awarded a Professional Diploma in Strategic Growth (Food Industry). This qualification will be accredited and awarded by University College Dublin and will be valued at 30 credits. It will be positioned at Level 9 on the National Framework of Qualifications. Tax Relief on Tuition Fees If you are paying for your tuition fees yourself, it is now possible to apply to the Revenue Commissioners for tax relief for this Diploma. The amount of relief available varies from person to person. Relief will not be available for any part of tuition fees which are met directly, or indirectly, by grants, scholarships, employer payments etc. Please see for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners. UCD Business Alumni Network Connect Reconnect Network with 55,000 alumni in over 100 countries Our association of Business Alumni are top professionals in local and international companies across a range of different industries, from Pharmaceutical to Finance. We provide continued support to all our graduates after they have completed their programme with us through a series of professional and personal development events, programmes and offers. It is also a great way to stay in touch with classmates, make new contacts and keep up to date with activities at UCD Smurfit School. To learn more about UCD Business Alumni visit Growing the success of Irish food and horticulture