Greenhouse Produc-on Apps and Smartphone- Ready Business Tips Part I. Amy Fulcher University of Tennessee February 13, 2014

Transcription

1 Greenhouse Produc-on Apps and Smartphone- Ready Business Tips Part I Amy Fulcher University of Tennessee February 13, 2014

2 Nice to Meet You! 75% Extension 25% Research Sustainable Ornamental Plant Produc-on and Landscape Management

3 Emphasis - Sustainability Focus Extension Program Mobile Technology to Disseminate Informa-on Integrated Pest Management Sustainable Produc-on Prac-ces Research Sustainable Irriga-on/Irriga-on Technology Integrated Pest Management Branch Architecture

4 Modeling Water Use and Sustainable Irriga-on

5 Branch Architecture

6 Branch Architecture and Spray Penetra-on

7 IPM Sustainable Field Produc-on

8 Intelligent Spray Systems Variable- rate Hydraulic Boom Spray System Development Variable- rate Air- assisted Spray System Development

9 Resources

10 IPMPro and More IPM Resources

11 Storm and Adverse Weather Info

12 IPMPro, IPMLite

13 App for nursery and landscape professionals Loca-on specific, text- like alerts for major pests and produc-on/ landscape tasks Calendar and list view Images, ID, mgt., control Electronic pes-cide recordkeeping IPMPro

14 App for home gardeners Loca-on specific, text- like alerts for major pests and produc-on/ landscape tasks Calendar and list view Images, ID, mgt., control Electronic pes-cide recordkeeping IPMLite

15 ibook for Green Industry 326 pages Mul-media images, text, how- to videos Custom made glossary with technical terms 13 chapters Covers the major deciduous trees in nursery produc-on in the Southeast* *as determined by a mul-- state informal grower survey

16 Linked Table of Contents & Scrolling Page Selec-on

17 Chapters Organized Plant by Plant

18 Large, High Quality Images

19 Development Team & Advisory Board Southern Nursery IPM Working Group & Friends Not pictured: Jeff Derr, Stanton Gill, Karen Rane Funding: Department of Plant Sciences, UT AgResearch, and UT Extension, UTRF

20 Southern Region IPM Center Bright Idea Award

21 A Big Thanks! Neil Majson Michelle Jones Brian Whipker Anthony LeBude Luis Cañas

22 Outline What You Need to Know Produc-on Apps Sales Apps/Dongle What About YOUR Customers? Resources

23 What You Need to Know Types of apps Web- based Na-ve

24 What You Need to Know Types of apps Web- based Universal, plamorm- neutral Independent of the phone s opera-ng system Must have an internet connec-on Not taking up phone s storage space It s not on your phone Why icon must be manually installed Developer controls distribu-on

25 What You Need to Know Na-ve Plamorm- specific Specialized to the phone s opera-ng system» If you only see for iphone - >na-ve (and for all ios devices) Greater cost to developer- >greater cost to you Do not need an internet connect Excep-on, web- service» Na-ve app with some content (images) or refresh available by talking with a server Advanced func-onality Push no-fica-ons Plamorm/OS controls distribu-ons

26 Advanced/Enhanced Func-onality hjp://wiki.bugwood.org/snipm

27 Differences: web and na-ve app

28 What You Need to Know Plamorms (na-ve apps) ios (iphone) Android Windows BlackBerry

29 What You Need to Know Types of Apps How to Find Apps GooglePlay

30 What You Need to Know Types of Apps How to Find Apps GooglePlay

31 What You Need to Know Types of Apps How to Find Apps App Store

32 Web- based app A website op-mized for viewing and naviga-on on a mobile device Lijle icon has to be manually installed Won t find in GooglePlay

33 Pes-cide Side Effects App Free, Apple, Android Iden-fy pes-cides that are compa-ble with with specific biological control organisms.

34 Greenhouse Pest Guide Web- based, all plamorms Pest management reference guide Op-ons for using biological control and pes-cides by Tina Smith, University of Massachusejs and Leanne Pundt, University of Connec-cut

35 Plant Diagnos-c App Free, Apple Submit samples to one of 8 labs

36 Plant Diagnos-c App App Free, submisng samples incur charge 8 Universi-es Alabama Coopera-ve Extension System University of Connec-cut Plant Diagnos-c Laboratory University of Illinois Extension University of Kentucky Plant Disease Diagnos-c Laboratory (County ANR/HORT Agents Only) Michigan State University Diagnos-c Services Laboratory University of New Hampshire Coopera-ve Extension Plant Diagnos-c Lab (UNHCE Field & State Specialists only) Ohio State University C. Wayne Ellet Plant and Pest Diagnos-c Clinic Purdue University Plant & Pest Diagnos-c Laboratory

37 Water Cost hjps://itunes.apple.com/us/app/water- cost/ id ?mt=8

38 PGR MixMaster iphone, Android, Blackberry hjps://itunes.apple.com/ us/app/pgr- mix- master/ id ?mt=8

39 Plant Growth Regulator Calculator Unsure about status

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43 Ortho Problem Solver

44 Coming Soon! Cornell University Betsy Lamb Biocontrol and scou-ng app

45 Accep-ng Credit Card Payment Via Mobile app Card reader (Dongle) Swipe Steps Enter amount of purchase Swipe card Get signature Mobile Device Manually key in, but greater charge Receipt is ed

46 PayPal Here

47 Square Register Adapted from hjp:// into- creditcard- readers/

48 Source: hjps://squareup.com Squa(red)

49 Payleven Adapted from hjp:// into- creditcard- readers/

50 IZejle Adapted from hjp:// into- creditcard- readers/

51 PayAnywhere Adapted from hjp:// into- creditcard- readers/

52 Intuit GoPayment Adapted from hjp:// into- creditcard- readers/

53 Verifone SAIL Adapted from hjp:// into- creditcard- readers/

54 Swiff Adapted from hjp:// into- creditcard- readers/

55 PhoneSwipe Adapted from hjp:// into- creditcard- readers/

56 Adapted from hjp:// into- creditcard- readers/

57 What about YOUR Customers? Use smartphones to access informa-on before they come shop % U.S. adults 79% of smartphone owners use internet daily 25% use daily to search for local businesses and services 58% use smartphone while shopping 85% would rather give up water than their smartphone Data from Pew Research Center hjp:// Adapted from Kris-n Gejer, MSU, Interview on the Grower Radio Network, Greenhouse Management

58 What About YOUR Customers? Op-mize website for mobile device Make it easy to navigate on touch screen and on a small monitor Text is appropriate size > easy to see and read Not too small Images are op-mized - >Faster to load easy to navigate on a mobile device all images don t have to load before page opens Customers expect it it to be just as easy as your desktop phonewww.dudamobile.com Adapted from Kris-n Gejer, MSU, Interview on the Grower Radio Network, Greenhouse Management

59 What about YOUR Customers? Search Engine Op5miza5on (SEO) Increasing the ranking of your website in search engine results: Focus on both on and off page SEO Include key words in page -tle Search engines favor sites that have been registered for a long -me Consider using videos Regularly update your site with fresh content Adapted from Tennessee Master Nursery Producer Program

60 Adapted from Kris-n Gejer, MSU, Interview on the Grower Radio Network, Greenhouse Management What About YOUR Customers? Register in Google Places for Business ensure that your business is found in google maps and google.com on mobile and desktop purchases

61 Adapted from Tennessee Master Nursery Producer Program Image source: hjp://blogs.earthlink.net/tag/social- networking/ What About YOUR Customers? Use Social Media Facebook Ask customers/provide incen-ves, like you page Create a partnership with a noncompe-ng, complimentary business create more awareness of your business to their customers and vice versa Case study: Garden Center and Photographer Cheryl Boyer, Lauri Baker, Hikaru Peterson, KSU hjp://

62 What About YOUR Customers? Ask, provide incen-ves for customers to rate your business, Yelp, etc. Capitalize on word of mouth Adapted from Kris-n Gejer, MSU, Interview on the Grower Radio Network, Greenhouse Management

63 What About YOUR Customers? Use QR (2D) bar codes Codes that contain data Read by camera- enabled mobile devices Ability to hold over 7,000 characters Can link to online content Free and open resource; unlimited opportuni-es for marke-ng Encourage consumers to share and buy more products, increase SEO, etc. RedLaser, QR Droid, QR Code Scanner Pro, or other apps Adapted from Tennessee Master Nursery Producer Program

64 Nursery Specific Considera-ons Where QR codes can be used: Business cards Sales literature and catalogs Links to mailing lists Plant tags What QR codes can link to: Plant informa-on Company informa-on Invita-on to join social networks Digital surveys Adapted from Tennessee Master Nursery Producer Program

65 Develop a Greenhouse App? Cost to Develop App Professional Developer $12,000 to $150,000 or more Simple, table- based app - $1,000-4,000 ( in iphone) App (na-ve) $8,000- $50,000/per plamorm Games $10,000- $250,000 Angry Birds cost anywhere from $125K- $180K $50M in revenue hjp://appmuse.com/appmusing/how- much- does- it- cost- to- develop- a- mobile- app/ hjp:// develop- app/

66 Want to Develop an App? Developing an App as an Extension Educa-on Tool: A Case Study using IPMPro Tes-ng, Promo-ng, and Launching an App as an Extension Tool: A Case Study with IPMPro

67 Lists of Resources, Acknowledgments Useful Apps for Greenhouse Growers hjp://extension.umass.edu/floriculture/fact- sheets/apps- useful- apps- greenhouse- growers Kris-n Gejer, MSU, Is Your Business SmartPhone Ready? Interview on the Grower Radio Network, Greenhouse Management hjp:// smartphone- ready- gejer.aspx

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