Leveraging Machine Data to Deliver New Insights for Business Analytics

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1 Copyright 2015 Splunk Inc. Leveraging Machine Data to Deliver New Insights for Business Analytics Rahul Deshmukh Director, Solutions Marketing Jason Fedota Regional Sales Manager

2 Safe Harbor Statement During the course of this presentation, we may make forward looking statements regarding future events or the expected performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, please review our filings with the SEC. The forward-looking statements made in this presentation are being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any obligation to update any forward looking statements we may make. In addition, any information about our roadmap outlines our general product direction and is subject to change at any time without notice. It is for informational purposes only and shall not be incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality described or to include any such feature or functionality in a future release.

3 MOBILE AND CLOUD FIRST SOFTWARE-DEFINED DATACENTERS CONTINUOUS APP DELIVERY ANALYTICS-DRIVEN SECURITY INTERNET OF THINGS

4 Disruptive Approach to Unstructured Data Schema at Write SQL ETL Schema at Read Search Universal Indexing Structured RDBMS Unstructured Volume Velocity Variety

5 MACHINE DATA HAS VALUE Phone Number Mar 01 19:18:50:000 aaa2 radiusd[12548]:[id local1.info] INFO RADOP(13) acct start for from recorded OK. IP Address :18:50: GET /sync/addtolibrary/ "Mozilla/5.0 Track ID (iphone; CPU iphone OS 5_0_1 like Mac OS X) AppleWebKit/ (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/ " Mar 01 19:18:50:163 aaa2 radiusd[12548]:[id local1.info] INFO RADOP(13) acct stop for from recorded Error Code OK. Copyright 2014 Splunk Inc.

6 Machine Data Critical Source of Insights By 2017, over 50% of analytics implementations will make use of event data streams generated from instrumented machines, applications and/or individuals. 6

7 Evolving Market for Analytics Feeding transactional data into a traditional data warehouse no longer represents the extent of capabilities necessary for BI. The simple idea of building a traditional data warehouse to support a BI platform is no longer sufficient..require new information management capabilities to integrate information from disparate, external and unstructured information sources. 7

8 DATA WILL DEFINE MISSION SUCCESS Copyright 2014 Splunk Inc.

9 GOVERNMENT: DO MORE WITH LESS Copyright 2014 Splunk Inc.

10 Increase Efficiency Across Your Agency Proactively manage IT resources, improve application availability of mission-critical applications Drastically downsize average support ticket resolution time Obtain better visibility into systems on the network Increase the overall security of your IT environment Government IT professionals can experience cost reduction, decreased downtime, improved value and the power and control of strategically aligning IT objectives with the local government's business goals. Copyright 2014 Splunk Inc.

11 Big Data Comes from Machines Volume Velocity Variety Variability GPS, RFID, Hypervisor, Web Servers, , Messaging, Clickstreams, Mobile, Telephony, IVR, Databases, Sensors, Telematics, Storage, Servers, Security Devices, Desktops 11

12 Make machine data accessible, usable and valuable to everyone. 12

13 Turning Machine Data Into Business Value Application Delivery IT Operations Security, Compliance and Fraud Business Analytics Industrial Data and Internet of Things Platform for Machine Data 13

14 Splunk for Business Analytics DIGITAL MARKETING CUSTOMER EXPERIENCE PRODUCT ANALYTICS BUSINESS PROCESS ANALYTICS INDUSTRIAL DATA AND THE INTERNET OF THINGS 14

15 Demo 15

16 Customer Use Cases 16

17 Insight to Improve Government IT Benefits Gained by Splunk Government Customers Improve Constituent Engagement Mitigate Security Threats Deliver Better Eligibility Experience Reduce IT Costs Ensure HIPAA/ PCI/ FISMA Compliance Gain Client Data Insights Accelerate Transaction Processing Improve Operational Efficiency 17

18 Integrated Eligibility Case Study Splunk is a very powerful tool that takes the drinking from a fire hose syndrome and reduces it to a simple sip of filtered water Patrick Nobles Operations, Command and Control Team Enhanced capacity planning Cost reduction through reduced MTTR and system downtime End-to-end transaction analysis in realtime Actionable web analytics for improving customer experience Quick issue/defect analysis across different log files (96 applications) for 200+ developers in minutes 18

19 Analytics for Law Enforcement Splunk Use: Operational intelligence Network management + troubleshooting Security monitoring + compliance Geographical analytics Value Delivered: Operational efficiencies + greater productivity Comprehensive law enforcement analytics Improved data sharing and quality control Enhanced management of a virtualized environment Improved compliance with internal policies Better officer oversight Data protection Ensured availability of physical surveillance Splunk lets us query our data like a Google search. We connect the dots and see patterns and insights that were once hidden in all the statistics. We're improving our services and operating smarter and more cost-effectively. The bottom line is we're making our city safer and giving the public greater returns on its tax dollars.

20 Business Intelligence for Buildings Splunk Use: Business analytics The Internet of Things Building / energy management Value Delivered: Real-time and historical operational insight into thousands of devices across hundreds of square miles Easily track trends and perform failure forensics Value-added layer of business intelligence Increased partnership opportunities Reduced integration time Once we get data from building and energy management devices into Splunk, the value of that data is so greatly improved that I really couldn't see doing it without Splunk. I'm sometimes so amazed by what we can do with Splunk, I wonder if there's magic in there.. 20

21 The Splunk Portfolio Across Data Sources, Use Cases & Consumption Models Premium Solutions Rich Ecosystem of Apps MINT Security Mobile Intel VMware Exchange PCI Platform for Machine Data Forwarders Syslog/ TCP/Other Wire Data Relational Databases Mobile Sensors & Control Systems Mainframe Data 21

22 Splunk: Integral Part of Enterprise Data Fabric IT Users Analysts Business Users Analysts Business Users Ad hoc Search Monitor and Alert Report / Analyze Custom Dashboards ODBC SDK API Data Warehouse Clickstreams Devices Networks Hadoop Structured Data Sources GPS / Cellular Servers Applications Online Shopping Carts DB Connect Look-Ups CRM ERP HR Billing Product Finance 22

23 Proven at 9,000+ Customers in 100 Countries Over 3/4 the Fortune 100 Cloud and Online Services Education Energy and Utilities Financial Services and Insurance Government Healthcare Manufacturing Media and Entertainment Retail Technology Communications Service Providers Travel and Transportation

24 Easy to Get Started FREE ONLINE SANDBOX FREE DOWNLOAD FREE AMAZON MACHINE IMAGES (AMI)

25 Summary > New class of data for business analytics > Enrich machine data with structured data > Real-time business insights > Faster insights from Hadoop > Complement traditional tools 25

26 Copyright 2015 Splunk Inc.

27 Thank you

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