All fine architectural values are human values, else not valuable. Frank Lloyd Wright.

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1 All fine architectural values are human values, else not valuable. Frank Lloyd Wright

2 Chcete koupit dum? Máte nejvyšší cas Spojené státy trápí trh s nemovitostmi Cenu nemovitosti urcuje hlavne její umístení Realitní trh ožívá na jare a na podzim Cizince lákají byty v Cesku Rok 2006 bude ve znamení nárustu vysoké nabídky, jež prevažuje nad poptávkou. Není nutné uzavírat závazné smlouvy a platit riskantne zálohy pri pouhém zapocetí stavby. Hypotéky zažily rekordní rok Zmena DPH stavebních prací ze soucasných 5 na 19 procent od roku 2008

3 Brand Therapy strana

4 Central Park Praha Pozice na trhu 3,7 miliardy Kc nejvetší investice na rezidencním trhu 550 bytu nejvetší projekt v centrální Praze 6,7 hektaru pvrní soukromá komunita v centrální Praze od 4 mil Kc nejvyší cenová kategorie 2007 termín dokoncení

5 Central Park Praha marketingové výzvy doporucení prátel X reklama exklusivita X 550 bytu soukromí X výškové budovy prestižní lokalita X Žižkov lifestyle znacka X cas zamereno na cílovou skupinu X nedostatek dat

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7 Central Park Praha is situated at Parukarka Park overlooking the Prague valley and the Prague castle skyline.

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9 Privacy Comfort Design Green Security Fully serviced Sport Pictoresque & Fun Convenient Lively

10 Give me the luxuries of life and I will willingly do without the necessities. Frank Lloyd Wright Penthouses Apartments Townhouses with private gardens.

11 Central Park Praha is a residential and sports development, bringing to Prague a new concept of excellence in architecture, design, landscaping and service. Apartments enjoy complete privacy, intelligent layouts and all modern conveniences. L I V I N G S P A C E Private Zone Private Zone

12 Central Park Praha is designed to be environmentally friendly and to conserve energy. Vegetation covered slanted facades and roofs are a novel approach, which contributes to this objective. In addition to their esthetic impact, the green surfaces will improve the microclimate of the community. They will naturally regulate the humidity, clean air, and absorb noise. T E R R A C E Private Zone Each apartment enjoys a generous terrace with ingenious design seamlessly linking the indoors with the outdoors.

13 The comfort is assured by high quality appliances, walk in closets, individual storage spaces and underground parking. K I T C H E N Private Zone The superior standard of the project is reflected in the high quality Poggenpohl kitchens fitted as standard.

14 Much emphasis is put on natural materials that will be used in the construction, as well as inside the residences as furnishings and accessories. Natural green walls are complemented by earth tone facades in the complex. Natural material will be used within interiors that will make the inside environment warm. T E R R A C E H O U S E Private Zone Unique townhouses have individual street entrances and private terraces.

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22 The quality hallmark of Central Park Praha is active lifestyle. Not only will the residents share the same address, but also a similar philosophy of life. Its most distinctive feature will be the opportunity to participate in the most modern indoor and outdoor health and fitness facilities in the Czech Republic. Club Zone Club Zone Central Park Club will cater to adults and families alike, with particular emphasis on children and youth programs. Central Park Club will become a place where individuals and families can share in active relaxation.

23 L O C A T I O N Club Zone Public park overlooking the Prague castle panorama Sports and recreation facilities Residential part with a private courtyard is blocked off from the traffic

24 Facilities management will make use of the most modern monitoring systems throughout the exterior and interior public areas. This will further improve the safety and security of the residents. Amenities within Central Park Praha will include convenience shopping, such as a bakery, grocery store, flower shop, and service establishments, including dry cleaning, tailoring, and photo lab. R E C E P T I O N Club Zone A central reception will provide non-stop full concierge service.

25 Attractive external spaces complement innovatively designed interiors. Carefully thought out layouts ensure high comfort of the residential units, which keep in mind the active lifestyles and the busy daily schedules of singles, couples and families. P R I V A T E P A R K Club Zone 10 towers with 650 spacious appartments with panoramic wiews over the Prague skyline. Landscaped park for the private use of the residents. An unprecedented private garden space. Townhouses with private gardens.

26 Fitness arena with qualified instructors will provide individually prepared training schedules and regular progress checks. Multifunctional sports arena for indoor games, and smaller fitness studios is designed for various aerobic activities. And spinning studio is equiped equipped with 40 bikes and most modern audio-visual technology. H E A L T H & F I T N E S S Club Zone 25-meter swimming pool is designed for conditional swimming as well as for familiy swimming.

27 Corporate Edge Architecture and Interiors has worked in the health and fitness and spa market for the last seventeen years. Luxury spa, which will offer a wide variety of physical therapy and relaxation services. The Wellness Clinic will offer a wide selection of cosmetics and anti-aging programs. S P A & B E A U T Y Club Zone CPP Developments have appointed one of the best European health and spa architecture and design teams to develop the Central Park Club.

28 Central Park Praha is situated within the larger center of the city, providing ready access to a full range of conveniences, including supermarkets, shops, services and restaurants. City Zone City Zone The Flóra shopping and entertainment center, with IMAX 3D movie theater and many specialty shops, is located near the complex.

29 A city is a place where there is no need to wait for next week to get the answer to a question, to taste the food of any country, to find new voices to listen to and familiar ones to listen to again. Margaret Mead City Zone

30 N E I G H B O R H O O D City Zone

31 Their design focus is on high quality exteriors and creatively addressed interiors with emphasis on high quality standards, combining environmental consciousness and energy savings for individual buildings. The green architecture of Central Park Praha completes and extends the hilly contours of Parukářka s natural landscape. The configuration of the complex provides a safe environment, which offers various residential accommodations, ranging from small studio flats to unique villas and spacious apartments. A T E L I E R A 6 9 Young, talented architects from Ateliér A69 have designed Central Park Praha, after winning a tough competition with renowned international architectural firms.

32 Central Park Praha by CPP Development Václavské náměstí 19, Praha 1 t: C P P D E V E L O P M E N T