PSE Miami University. Client Relations Brochure

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1 PSE Miami University Client Relations Brochure Introducing PSE A Closer Look Market Research Advertising and Promotions Sales Management Graphic Design Partner with PSE Miami Corporate Shadow Partnership Acclaim for PSE Connect with Us

2 Introducing PSE PiSigmaEpsilonisthena1on sonlyprofessionalco7edfraternityinthefieldsofmarke1ngandsales.pisigma Epsilon smissionistodevelopthesales,marke1ng,andprofessionalskillsofitsmembersthroughreallife experiences.over2,000collegiatememberspar1cipatein70chaptersna1onwide. MiamiUniversity schapter,gammagamma,hasbeenrecognizedfornineofthelastfourteenyearsasthe topchapterinthena1on.atthe pisigmaepsilonna1onalconven1on,psemiamiearnedeight pres1giousna1onalawards:! TopSalesProject71 st Place! TopServiceProject71 st Place! TopMarketResearchProject71 st Place! TopPublicRela1onsStrategy71 st Place! TopProjectManager71 st Place,AllieEngelhart! TopVideoChallengeWinner71 st Place! TopMarke1ngProject72 nd Place! TopLewisF.GordonGoldChapter73 rd Place A Closer Look Our chapter operates as a small consul1ng business within Miami University s Farmer School of Business, which is ranked the 8 th best public business school in the na1on. We strive to leverage our members significant talents to serve our clients and our community. For nearly four decades we have provided our memberswithvaluableprofessionaldevelopmentexperiencesandrealbusinessopportuni1es.u1lizingthe energyofourmembers,ouryearsofexperience,andourstrongnetworks,wehavedevelopedtheabilityto expertlyserviceourclientsintheseareas:! MarketResearch! Adver1singandPromo1ons! Sales! GraphicDesign! WebDevelopment! Mul1media 125 $159,000+ $27,000+ totalna1onalawards earnedrevenueinthe pastthreeyears donatedtothecommunity inthepastthreeyears 2

3 A Market Closer Research Look Our market research department is adept at providing in7depth quan1ta1ve and qualita1ve analysis at regional, na1onal, and global levels. While we possess the dis1nct advantage of being able to conduct researchdirectlyonthecollegemarket,wearealsoexperiencedinconduc1ngresearchacrossawidearray ofconsumerdemographics.ourconnec1onsinthefarmerschoolofbusinesshavegivenustheopportunity tousethelatestresourcesandtechnologyforourresearch,suchascomputereyetrackingso[ware.other capabili1esandmethodologieshaveresultedinsuccessfulmarketresearchprojects,suchas: Capabili1es OnlineSurveying IndustryAnalysis BrandingStudies NewProductAnalysis WebDevelopmentAnalysis Methodologies Surveys FocusGroups In7DepthInterviews Observa1onalResearch EyeTrackingSo[ware PastClients Hasbro MeadFiveStar Procter&Gamble TargetCorpora1on RockfishInterac1ve A Advertising Market Closer Research Look and Promotions Our adver1sing and promo1ons team is ideal for implemen1ng crea1ve adver1sing campaigns for your product or service. We execute campaigns both digitally and through tradi1onal channels and supplement oursolu1onswithresourcesfromprofessorsinthefield.whilethemajorityofoura&pclientsarelocal,we are also experienced in execu1ng successful campaigns at a na1onal and global level. Our adver1sing and promo1onscapabili1esinclude:! Branding! SocialMediaMarke1ng! DigitalBranding! WebDevelopment! SearchEngineOp1miza1on! EventPlanning! CampaignManagement! Crea1ngPromo1onalMaterials! CampusBlitz 3

4 A Sales Market Closer Management Research Look Oursalesforceismadeupofambi1ous,mo1vated,andcrea1veindividualswhoarealwayssearchingforthe next big idea. Our standardized market research procedure ensures accurate market knowledge before any projectbegins.whilemuchofoursalesrevenueisgeneratedfromin7houseprojects,wearealsoabletoactas a professional sales representa1ve for any company. We pride ourselves on our past success and promising futureintheabili1esto:! Expandexis1ngcustomerbases! Useourcampusasatestmarketforanewproductlaunch! Developexci1ngandcrea1vesalesandpromo1onalideas A Graphic Market Closer Research Design Look Wehavetheambi1onandskillsnecessarytodesigncustomizedartworkforyourbusinessneeds.Ourgraphic designers can create a design from scratch or incorporate pre7exis1ng designs or logos to design something newandpowerfulforyourorganiza1on.theywillgarnerfeedbackfromfresheyestoprovideyouwithseveral itera1ons of a design and incorporate your feedback with each new product un1l your finalized artwork best representsyourbrand. 4

5 Partner Market with PSE Miami A CloserResearch Look Fornearlyfourdecades,wehaveprovidedourmemberswithvaluableprofessionaldevelopmentexperiences bypartneringwithnumeroushigh7qualityorganiza1onsrangingfromstartupstofortune500companies.our goal is to provide a mutually beneficial rela1onship with companies to offer exclusive professional development experiences for our members while crea1ng addi1onal networking opportuni1es for your organiza1on srecrui1ngpurposes.youcanbecomeinvolvedwithourchapterthroughavarietyofavenues:! Guestspeakingopportuni1es! Engagingworkshops! Recruiterpresenta1ons! Post7CareerFairmeet&greets! PSEmemberresumebook! Companycorporatevisit Corporate Market Shadow Partnership A CloserResearch Look InJanuary2013,PSEMiamilaunchedthefirstannualCorporateShadowPartnership(CSP)programwithnine Fortune 1000 Companies. The CSP program consists of the crea1on of a three7day customized, individual shadowing experience. The underlying goal of the program is for our members to create a shadowing experience with the company of their choice in order to gain a comprehensive understanding of what lies ahead post7gradua1on, as well as develop through corporate exposure that will translate classroom studies intorealworldapplica1on.belowaresomeofthecompanieswhohavepar1cipatedintheprogram:! CardinalHealth! ChryslerGroupLLC! Cintas! CoyoteLogis1cs! ReynoldsandReynolds! TotalQualityLogis1cs! Rosefa! SchneiderElectric 5

6 A Acclaim Market Closer Research for Look PSE Itiswithgreatpleasure,onbehalfofSchneiderElectric sen1reelectricvehicleteam,the Schneider Electric Partner Business, Schneider Electric s North American Opera1on, and Schneider Electric s Global Opera1ons, that we express our sincere gra1tude for the superla1veworkofthemiamichapterofpisigmaepsilon.theyachievedexcellenceforan extremely challenging marke1ng campaign project, encompassing the intersec1on of dynamicallymovingelectricvehicles,advanceddigitalmedia,andsocialmedia.thissuccess is a testament to the chapter s bright, ar1culate, and driven nature, and their ability to manage a mul1disciplinary project entailing crea1ve vision, strategy, and deadline7driven analysis and report execu1on. The project results have been socialized with Schneider s North American CEO, Senior Vice President of Strategic Marke1ng, the head of North AmericanPartnerBusiness,andwillalsomakeittotheSchneider sglobalchiefmarke1ng Officerandhisteam.I mproudtocirculatetheworkas7is,aswellasearlyfeedbackthatit has tremendous poten1al, compelling enough for me to lock in a second project with Pi SigmaEpsilonMiamiUniversity. MikeCalise DirectorofElectricVehicles SchneiderElectric When Secret was faced with the declining equity score amongst females ages 18724, we knewthatpisigmaepsilon smiamiuniversitychaptercouldhelpusfindtheanswerinthe college market. The chapter tackled the ques1on by conduc1ng extensive research with chapters na1onwide and then presented our brand with a strategic marke1ng recommenda1onbasedontheirfindings.overall,pisigmaepsilonmiami sworkprovedto beakeybuildingblockinourplansagainstcompe1torsinthecollegemarket DaveKnox TeenExternalRela1onsManager Procter&GambleBeauty 6

7 PSEandUnlimitedPromo1onshavebeenworkingtogetherforseveralyearsnow. We appreciate the effort in which PSE promotes our company through direct marke1ng to Miami students. In return for their hard work, we are more than happytogiveapercentageofeachsalebacktopsemiamisotheycancon1nue growing their organiza1on. We enjoy the enthusiasm that each PSE member has broughttothetableandwelookforwardtoacon1nuedrela1onship. MarkJohnston FounderandCEO UnlimitedPromo1ons Connect Market with A CloserResearch LookUs JonLeist President leistja@miamioh.edu AllieEngelhart VPofMarke1ng engelhag@miamioh.edu NicoleBecker VPofProfessionalDevelopment beckerna@miamioh.edu MaaikeRufer VPofFinance rufermj@miamioh.edu JillianMoran VPofPublicRela1ons moranjl2@miamioh.edu

8 Pi Sigma Epsilon Miami University