How Laser Tattoo Removal can expand your practice How marketing can increase your business Our services...8. What does this mean?...

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3 LASER TATTOO REMOVAL OVERVIEW: Hess Marketing has created an integrated marketing strategy that brings together aspects of marketing, promotions, advertising and public relations all designed to establish your practice as the premier Laser Tattoo Removal center. This proposal outlines the benefits of marketing tattoo removal. Our in-depth strategic marketing plan combines thorough research, marketing, advertising and public relations to drastically increase business for your practice. CONTENTS: I II III IV V How Laser Tattoo Removal can expand your practice How marketing can increase your business Our services...8 What does this mean?...10 Case Studies

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5 LASER TATTOO REMOVAL HOW LASER TATTOO REMOVAL CAN EXPAND YOUR PRACTICE: Did you know laser procedures are the fastest growing procedures in the medical industry? Are you ready to be the go-to specialist for this procedure? MARKET SNAPSHOTS Demand for forms of tattoo removal has propelled it to become the #1 aesthetic surgery in a short period of time; in fact, over 50 percent of those with tattoos want them removed. Aesthetic medical procedures are some of the most innovative medical specialties - and with the growing public acceptance of and demand for cosmetic procedures - both noninvasive and surgical - the specialty is developing and evolving faster than ever before! Be proactive, not reactive Expand...grow your practice in a synergistic way! Let us do your strategic planning. 4

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7 LASER TATTOO REMOVAL HOW MARKETING CAN INCREASE YOUR BUSINESS: The most successful cosmetic surgeons that earn $2,000,000 to $3,000,000 use strategic marketing for their promotional activities and practices. Successful marketing can lead to an increase in the capital needed to effectively initiate new services without depending on your cash flow. Our marketing strategy is designed to assist you, your business and all of your diverse needs. Our goal is to make you the market leader for this procedure. What is Marketing? Marketing will get your message to potential customers and increase your business. This is just one portion of a well-organized, continuous strategic marketing plan. Effective advertising is a cumulative process that maintains current customers, attracts new customers and establishes a favorable position for the business with competitors. It is an investment in the future of your practice. Setting Marketing Goals Get the right message to the right audience at the right time. Create brand awareness for your practice. Identify your target audience and niche markets. Promote what sets you apart from the competition. Decide what type of investment is needed to meet your marketing goals. Establish a budget. A marketing budget should be planned to cover a 12-month period in order to be consistent and measure results. Decide what medium is best to reach your target audience. Television? Newspaper? Billboard? Radio? Internet? The marketing plan should be constantly reevaluated as business goals and customer needs change. 6

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9 LASER TATTOO REMOVAL OUR SERVICES: Success demands more than basic marketing. You need an in-depth and thorough promotional campaign based on documented functional strategy and income forecasting. Your plan will include detailed, documented methodology of all recommended programs for marketing, advertising and public relations activities. Our customized Laser marketing strategy plan will serve as the heart and foundation for your income forecast and cash flow projections as a result of your marketing efforts. Want to make more money? Of course you do! Let Hess Marketing make it easy for you! There has never been a better time to let consumers know that you offer Laser Tattoo Removal! Continuous acceptance and growth in the aesthetic medical industry is going to impact the structure of your practice. Hess Marketing is here to help you capture the revenue dollars in this emerging market. With Hess Marketing s strategic marketing program, insightful, attractive and compelling advertising has never been more affordable! We will take care of everything Web site design, Commercial production, Media buying and placement, Public relations and Call tracking. What s more, we will personalize every aspect to satisfy your needs and budget. We will help you get the word out fast. Choosing Hess Marketing as your marketing agency will ensure that you build and maintain a strategic position. Our resources, medical knowledge and focus will help you build your client base and grow your bottom line. It s that simple. 8

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11 LASER TATTOO REMOVAL LET S TAKE A CLOSER LOOK NOW AT WHAT THIS ALL MEANS: Specialized. This strategic marketing program was designed specifically for Laser procedures. Limited. We will only work with one practitioner in each market area. Experienced. Our services are tried, tested and lead to proven results. We understand Laser Tattoo Removal, so you will not waste money or time. (See Dr. Nathan case study for previous success) Well-Rounded. We work with all mediums Web site design, commercial production, media buying and placement, public relations and call tracking. Talented. Our creative team is made up of writers, graphic artists, media planners, media buyers and account managers all working together to help you achieve your goals. Hess Marketing s goal for each client is to make the client the leader in his or her perspective market. Our strategy offers major emphasis on tracking the results of promotional activities. All media advertising, including the Internet, is monitored. We will provide you with quantifiable statistics to indicate which promotional programs are effective and which are not. It is important to track raw numbers as well as percentages to ensure that the bottom line is cost-effective; it is also important to track where calls are coming from. Our program will enable you to keep track of this and much more! 10

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13 LASER TATTOO REMOVAL CASE STUDIES: Nathan Laser Institute Background: The Nathan Laser Institute has offered a large variety of cosmetic procedures for over 13 years. Dr. Nathan is a board certified cardiovascular specialist and has undergone additional training in Phlebology, laser surgery and aesthetics at some of the leading institutions in the country. The Nathan Laser Institute prides themselves on their reputation and professionalism. Dr. Nathan also trains doctors across the United States on how to perform laser procedures. Overview: The Nathan Laser Institute always strives to remain on the cutting-edge of technology and innovation. Aware of the virtual revolution that has occurred in the field of vascular intervention, the Nathan Laser Institute incorporated Laser surgery in their facility. These procedures represent a tremendous shift from conventional surgical treatment to the latest innovations and techniques in non-surgical and minimally invasive procedures. However, such non-traditional surgery led to the need for non-traditional advertising and marketing. Conclusion: After working with the Nathan Laser Institute and studying all the personal and business processes that are involved with Laser surgery, we were able to develop the perfect marketing strategy to give the Nathan Laser Institute the leading edge they needed. An evaluation of the Institute s previous marketing campaigns allowed us to enhance their successes and dispose of their vulnerabilities. Specifically, the Institute was previously spending $ in radio advertising per call lead generated. Moreover, they were only receiving an average of nine calls per month as a result of such advertising. After comparing these margins to different media vehicles, we implemented a more cost-efficient and call-generating television strategy. For only $ per call lead we were able to generate an amazing 36 calls per month for the Institute. In sum, we were able to save Nathan Laser Institute almost $400 per lead simply by altering one aspect of their previous marketing strategy. We further developed their Web site design (nathanlaser.com), commercial production, media buying and placement, public relations and call tracking. The Nathan Laser Institute is now the leading Laser surgery office in the New Orleans area and is continuing to grow! Just think what we can do for you 12

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15 LASER TATTOO REMOVAL COMPANY HISTORY: Founded in 1993, Hess Marketing has quickly grown into a premier medical marketing, advertising and public relations firm. Eric Hess, founder and president of the agency, left the position of executive vice president of his state s second largest advertising agency to form Hess Marketing. Mr. Hess started the agency with one goal in mind, to create success for medical organizations and facilities based on sound marketing research. Today, Hess Marketing is an amalgam of seasoned professionals possessing a total of more than 80 years of medical advertising and media experience. Hess Marketing is fully staffed and prepared to add staff as needed. We are equipped to respond to the various specialized requirements of handling comprehensive services. Hess Marketing meets with each of its clients to mutually design an account service and management system specifically tailored to each client s needs. Hess Marketing is very proficient in the field of medicine and health care and looks forward to working with you in the future! Contact: Eric Hess, President Hess Marketing Corporation 650 Poydras St., Suite 1550 New Orleans, Louisiana Phone Number: HESS (4377) Fax Number: Web site: 14