1 Home Selling Marke/ng Proposal Presented by: Nate Harimoto & Shane Haas Aviara Real Estate 2555 Townsgate Road, Suite 200 Westlake Village, CA Nate Office & Fax: (805) Mobile: (805) Shane Office & Fax: (805) Mobile: (805) Web:
2 Key Points In Your Marke/ng Plan Determining Your Needs & Wants Marketing Your Property Comparative Marketing Analysis Nate Harimoto & Shane Haas Aviara Real Estate & In-House Services Additional Tips For Success
3 The Smart Seller Profile Helping to make this an Easy Move! Date: Seller s Names: Property Address: Contact Informa:on: Home Office Cell Office Cell Addresses: & To ensure good communica:on, what is the best method of maintaining contact with you? (circle) Regular mail Telephone call at: Home Office Cell Frequency? (circle) Regularly Occasionally Emergency Only Reason for moving: Desired date of move: Will new home be local or out of area? Do you need help in finding your new home? Do you need to close the sale of your current residence to obtain the funds necessary to purchase your next home? If not, would you purchase your next home without a con:ngency of selling your current home first, if necessary? _ Special needs/concerns: _ Do you need recommenda:ons for the services needed to complete your transac:on? I need a recommenda:on for: Title Ins. Co. Lender: Escrow Co. Termite Insp. Other:
4 The Emo/onal Impact Builder Helping to make this an Easy Move! To achieve maximum results from professionally presen:ng your property to prospec:ve buyers, an emo:onal impact needs to be made, as more people buy on that factor than on some of the physical aspects of most proper:es they see. 1) How did you find this property when you originally purchased it? Internet Realtor Newspaper/Magazine Open House Neighbor Friend/Rela:ve e Other 2) What did you feel the main ayrac:on(s) of the house was at that :me? 3) What do you feel is most special to you about this home now? 4) What special touches have you added or had added by professional trades people that you are most proud of? 5) Other Comments:
5 The Importance of Online Marke/ng Home buyers use the Internet to search for a home more than any other media. Home buyers say the two most important features are photos and detailed descriptions. Buyers are nearly 5 times more likely to find the home they purchase online rather than in the newspaper.* Source: 2005 Na:onal Associa:on of Realtors Profile of Home Buyers and Sellers
6 Why We Market Our Proper/es Online? More consumers are searching online. 74% 77% 82% 94% 71% Internet 41% 37% 18% 2%
7 We will market your home on these sites:
8 Where buyers are going Total unique users per month Zillow 36,000,000 Trulia 23,000,000 Yahoo 20,000,000 Realtor.com 18,000,000 Redfin 6,000,000 Homes 5,000,000 Hotpads 1,750,000 HomeFinder 1,600, ,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 Source: ebiz MBA July 2014 Unique Hits. Vary highly month to month on unique hits.
9 How would you like your home marketed? Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable me to provide your home with the exposure it deserves.
10 Methods we will employ to effectively market Your home online
11 We are Local Online Marke/ng Specialists Home buyers will see your home on our company Web site and our personal Web site at
12 We will Showcase Your Home on Realtor.com When you select us to market your home, we will ensure that your home is marketed on REALTOR.com, and thus open the door to millions of online buyers actively looking to purchase. Benefits: We will add what consumers want most - photos We will craft a powerful custom property description Buyers can inquire about your home 24/7 via , phone or fax
13 Tracking Traffic to Your Home Weekly we will show you how oaen your home was shown on Realtor.com where more poten:al buyers go to find a home. In addi:on, we ll be able to track the Mul:ple Lis:ngs Service public and agent viewings.
14 Property Flyers to All Local Realtors As an ecer:fied professional, we have proven to handle business online. We are offered through our website provider, unlimited and exclusive use of customizable ecards as one of the benefits of being ecer:fied. ecards are online postcards sent to a network of Realtors and past clients through .
15 Our Online Marke/ng Pledge! We will feature your home on Realtor.com, the #1 real estate site* so it can get as much as 299% more exposure, on average** We will submit your property to multiple Web sites on the Internet including REALTOR.com, AOL, Yahoo and MSN We will include multiple photos in marketing your property online because that is what buyers say they want most online Each online listing will include detailed information about your property for buyers to view Each site that features your property will include multiple ways to inquire about your property Inquiries about your property will be responded to immediately! Media Metrix repor:ng the average number of unique visitors to the site each month of 2005 ** Compared with non- showcase lis:ngs (lis:ngs without mul:ple photos). Based on REALTOR.com internal analysis of Showcase Lis:ng Detail Page Views per Lis:ng vs. Non- Showcase Lis:ngs Detail Page Views per Lis:ng, for January 31, *** 2005 Na:onal Associa:on of REALTORS Profile of Home Buyers and Sellers
16 Methods we will employ to effectively market Your home in Magazines and Newspapers
18 Tracking Adver/sement of Your Home We will show you how oaen your home was shown in the magazines and newspaper ads where poten:al buyers go to find a home.
19 Additional methods we will employ to effectively market Your home
20 Professional Property Brochures
21 Professional Virtual Tours 84% of home buyers say photos and detailed property descrip:ons are the most important features when searching online for homes - followed closely by Virtual Tours*. We will customize a virtual tour specifically for your property. *2004 Na:onal Associa:on of REALTORS Profile of Home Buyers and Sellers
22 Professional Just Listed Cards Customized postcards are sent to your complete tract/area and our past clients who will spread the word. They will also go to top local real estate agents.
23 q For Sale Sign With growing name recogni:on, our sign is a powerful adver:sement and denotes the highest level of quality. Available 24/7 we ll be able to answer all who call. q Open House This is an effec:ve way to show off your home s ameni:es to several poten:al buyers at once, draw exposure from off the streets, and draw interest neighbors who will help spread the word. q Our Past Client Network A large percentage of our business comes from sa:sfied customers. They are among the first to know about your lis:ngs and to help spread the word. q Mul:ple Lis:ng Service We belong to a variety of MLS organiza:ons, ensuring your property informa:on is accessible to a large pool of other real estate agents and poten:al buyers. q GE Supra Keybox With new technology we are able to see what agents show your property within a moments no:ce through our smartphones or a secure website thus being able to get immediate feedback on your property. q Monthly Sales Mee:ngs & Broker Opens We announce our lis:ngs to our Aviara Real Estate network of agents. Oaen, offers come in before the property is adver:sed. Local real estate agents preview the property on a scheduled Wednesday and/or Friday providing feedback and spreading the word to their poten:al buyers.
24 Your Real Estate Agents Nate Harimoto & Shane Haas
25 Why do you need Nate & Shane? Pricing We re best suited to determine a pricing strategy for your property. You don t want to miss opportuni:es by overpricing or undervaluing your property. Our knowledge about the surrounding areas, pricing trends, local informa:on, and experience will ensure you are gerng the best price for your home. Marke:ng As seen in other areas of this presenta:on, we have many ways to effec:vely market your property to the fullest extent. The choice of media and frequency of adver:sing depends a lot on the home and the specific market. We will tailor our marke:ng program to your individual home, knowing when, where and how to adver:se your property. We are best suited to recommend repairs and cosme:c work that will significantly enhance the salability of your home. Security When the property is marketed with our help, you avoid allowing unaccompanied strangers into your home, if not accompanied by another agent. We will pre- screen and accompany qualified prospects through your property. This increases your safety and allows for any last minute prepara:on. Nego:a:ng We can assist you with objec:vely evalua:ng every buyer s proposal without compromising your marke:ng posi:on. This ini:al agreement is only the start of a process that involves appraisals, inspec:ons and financing and a lot of poten:al obstacles. We will help you write a legally binding agreement that will be more likely to lead to a successful close of escrow. Monitoring, Renego:a:ng and Closing Between the ini:al sales agreement and closing/seylement, ques:ons may arise. The required paperwork alone is in:mida:ng for most sellers. We are the best persons to objec:vely help you resolve these issues and move the transac:on to a successful closing/seylement. We can also meet with other professionals involved in the transac:on process. Our industry contacts can make sure any unforeseen issues are handled reliably and quickly.
26 Aviara Real Estate & In-House Services
27 Why Aviara? What dis/nguishes Aviara Real Estate from others? Ô AVIARA is a company of 33 top- producing real estate teams, each represented by its own Broker of Record, all with equal ownership in the company. Ô AVIARA membership is by invita:on only. Ô AVIARA is exclusive to experienced broker teams exhibi:ng high integrity and ethics, with a high volume of produc/on. Ô AVIARA limits the number of teams to 33 in order to maintain its high standards. Ô AVIARA is renowned for its teamwork and networking to sell proper:es. Ô AVIARA recognizes the new direc:on in which the real estate industry is moving and stays on the curng edge with the latest technology and marke:ng techniques. Ô AVIARA agents are commiyed to achieving the highest standard of excellence in client service.
28 In- House Services! Mortgage Broker Services Graphic Designer On Q Financial is an exclusive provider to Aviara s clients as both a mortgage banker & mortgage broker. Able to process, underwrite & fund your loan in- house providing lower rates, closing costs and unparalleled service. Aviara Escrow Sterhan Marke:ng Design is our exclusive graphic designer and prin:ng equipment allowing us to produce custom high quality marke:ng materials for your home and excellent adver:sement in local media drawing more ayen:on from buyers. Another definite advantage is our exclusive escrow provider to Aviara Real Estate s agents. With superior service, compe:ng rates and a reliable, always available staff it is extremely important to have the full ayen:on and focus of our escrow company.
29 Comparative Market Analysis
30 Determining Your Home s Value Loca:on Condi:on Price Compe::on The Market ü We ll provide you with the most up- to- date compara:ve market analysis. ü We ll provide you with an interac:ve parcel map of your tract allowing you to see where the ac:vity is. ü We ll review and weigh the differences between each home in your compara:ve market analysis with you. ü We ll go over with you the determining factors that influence the price of your home. ü We ll go over with you the dangers of over pricing. ü We ll go over with you the local market condi:on. ü We ll provide you with monthly Stat Reports for your local area. ü You ll then have the knowledge to determine your home s value.
31 6 Factors Influencing the Sale of Your Home 1) Marke:ng Crucial, gerng the most exposure & all at OUR cost 2) Price Very important as well, how it affects marke:ng (see graph on next slide) 3) Product Upgrades, staging, repairs, preparing for an:cipated challenges 4) Compe::on Know what you re compe:ng against 5) Timing Days on the market, holiday seasons, tax :me, school session (see graph on next slide) 6) Financing Important in specific markets, seller buy down, carry back IT S A TEAM EFFORT!
32 The Importance of Intelligent Pricing Remember, the market determines the value of your home, not you or us. You need to price your home prudently from the beginning, when buyer interest will be high. A compe::vely priced home will ayract a high percentage of prospec:ve buyers. Asking Price Percentage of Buyers
33 Your Own Es/mated Net Sheet! The Equity Report We will provide you with a seller s es:mated net worksheet outlining the costs associated with selling your home. Allowing you to es:mate you boyom line with a specific sales price.
34 Weekly & Monthly Updated Reports You will receive weekly a Compara:ve Market Analysis (CMA) showing any comparable changes, such as new lis:ngs, price and status changes. Monthly you will receive the Sta:s:cal Report and Market Breakdown Reports.
35 Addi/onal Tips For Success! v Market Wise Providing you weekly informa:on on the local market v Partnership You are a key player on the Home Selling Team v Constant Communica:on Very crucial for a stress- free experience v Maximizing Your Home s Appeal We ll provide a DVD providing you :ps v Title booklets with guides to Selling & Moving v Our commitment 24/7 from start to finish v Aviara s Real Estate s support team v Working together to get the highest value for your home v Trustworthiness, Honesty, Integrity and Accountability v Never ending rela:onship ALL LEADING TO A SUCCESSFUL TRANSACTION!!!