Next-generation search, knowledge management and analytics

Transcription

1 Brochure Next-generation search, knowledge management and analytics High-performance big data solutions powered by the HP IDOL platform

2 The rise of social computing, mobility, cloud adoption, and the use of collaborative platforms has brought with it an explosion of information, ushering in the era of Big Data. As organizations amass exabytes of content creating more and more each year most of it remains out of reach. Effective business leaders realize that their success hinges on how they address and derive value from the exponential growth of data both structured and unstructured. HP IDOL (Intelligent Data Operating Layer) has helped customers improve: Time and resource efficiency by over 50% Employee productivity by over 75% Business cost reduction by over 35% Revenue by over 30% Unstructured data makes up an astonishing 90% of all information, including s, documents, images, video, phone conversations, chats and tweets mostly presented in natural language formats. Attempts at tapping into this immense and strategic Big Data treasure trove, however, often fail because businesses lack the right technology platform needed to address and effectively utilize unstructured information residing outside structured databases. Because traditional search and knowledge management solutions rely on yesterday s siloed technology, they simply can t keep up with new, diverse data formats and sources, ever-increasing volumes of information, growing security requirements, and the need for sophisticated search that goes beyond keywords. To meet these challenges, it takes a proven search and analytics platform that can mobilize your organization s collective brainpower and address a broad range of use cases while handling massive amounts of data trapped in enterprise silos. The need for a next-generation search and analytics platform Today s complex IT landscape has more and more organizations scrambling to match yesterday s technologies to the task of managing today s data, as well as the data that will be under management tomorrow. For this reason, there is a new focus on identifying a technology platform that can help manage and reap value from the diverse data that we accumulate. 2 The fact is that massive volumes of structured and unstructured data exist in diverse file formats and in any number of languages. This data also resides in hybrid environments across multiple, siloed repositories located on-premises and perhaps in one or more cloud environments each with their own security requirements and user privileges. This is the type of scenario that has today s CIOs, technologists, and IT managers looking for ways to best manage the data deluge.

3 Traditional keyword search platforms simply can t handle complex information challenges, due to: Limited connectivity to diverse content repositories and limited support for diverse file types, which result in painful ETL (extract, transform, load) processes Limited language support, affecting global reach Limited sophistication in keyword-based and metadata search Inability to implement contextual search-based applications Inability to address security requirements and user privileges Inability to scale effectively to handle large volumes of data quickly and easily Inability to reduce time to go-live 63% of IT organizations surveyed realized 25-49% or more in revenue improvements using HP IDOL 1 Skymedia Srl achieved over 50% in time savings by using HP IDOL to search for information and gather business insights Consider both present and future needs When you consider the information you have today and what you ll generate in the future, does your search platform support all sources in a scalable manner? Can it offer centralized access to all of your information both on-premises and in the cloud while safeguarding access rights? Traditional platform providers typically can t offer out-of-the-box connectivity to all repositories and are often limited to supporting only some of the diverse file types that exist across the enterprise. Many are built around a particular ecosystem such as SharePoint and Microsoft Windows. As a result, customers report the need for many third party add-ons to enable the use of outside information such as effective connectors to non-microsoft or non- Windows repositories. The choice is often to either migrate data into various systems or go through painful ETL (extract, transfer, and load) processes. Businesses also struggle with the hassle of dealing with many different tools, technologies, and partners. For example, business Intelligence solutions only address structured data, but what about unstructured information such as free text, images, audio, video and social media interactions? And are you required to deploy a different technology for enterprise search, website search, or advanced analytics. Many platforms also don t allow the flexibility of developing contextual search-based apps that tackle various use cases and solutions. In addition, traditional technologies often lack the scientific rigor needed to derive contextually relevant and conceptually sound intelligence. When you rely on keyword searches in a typical information-rich enterprise, your two or three-word query will inevitably return hundreds, if not thousands, of files that have little relevance to your search. However, with an effective search and analytics solution, you can understand the full context of the search and extract the main concepts in documents to find only relevant knowledge: explicit (for example, documents) and tacit (for example, subject matter experts) regardless of where the information resides or its format. 1 TechValidate survey, 2013 Operating without an intelligent platform that effectively provides search and analytics hinders your ability to scale and slows your ability to compete. Information will be found too late to act on it. Key opportunities to know and serve your customers will be missed. For these reasons, you can benefit by making the move beyond the traditional white search box in the upper corner of the screen. 3

4 HP Autonomy was recently recognized as a leader in the 2014 Gartner Magic Quadrant for Enterprise Search. HP IDOL, the high-performance search and analytics platform The HP IDOL platform is the industry-leading human information analytics engine that provides search, knowledge management, and advanced analytics to address the most demanding use cases across all industries. With HP IDOL, you can access virtually all information, regardless of source repository or language, and perform sophisticated content analytics to make sense of data. With over 500 advanced, modular functions available in the HP IDOL platform, you have the tools to quickly solve your immediate business problems by finding unpredicted trends, and issues that often develop in real time. HP IDOL uses patented probabilistic algorithms to automatically recognize concepts and ideas in all your information in over 150 languages. Our unique technology detects patterns, emotions, sentiments, intentions, and preferences as they happen. Navigate through a vast amount of information in your organization to maximize all assets by enabling access to every source of institutional knowledge, including experts. The platform helps you foster exchanges within your community to prevent duplication of efforts and increase productivity. You can quickly access and share expertise, and connect and collaborate on similar projects, elevating the value of your information. You also benefit from personalized delivery of information that is most relevant to you according to your profile, constructed by both explicitly provided data and implied information that is compiled through user behavior. HP Autonomy is exceptionally good at handling searches driven by queries that include surmised or contextual information. The sophistication and extensibility of HP Autonomy s Intelligent Data Operating Layer (IDOL) offering enable it to tackle the most demanding use cases, such as fraud detection and search within large video libraries and feeds. HP Autonomy s very long list of data connector types enables almost any data source to be discovered and indexed. Our differentiated approach offers a range of advantages: The proven HP IDOL platform has helped countless organizations implement contextual search-based analytical applications that tackle the toughest information challenges, to ensure peace of mind. HP IDOL encompasses on-premises and cloud-based repositories, enforces all security and privacy requirements, and provides meaningful results regardless of source language or information type. You can easily use a powerful, flexible, and centralized platform for your search needs. For example, you can use a single platform to enable search to both your employees within the enterprise and to customers on your website. You can rely on a single platform to solve multiple information challenges, including search, knowledge management, and analytics. By using one enterprise licensed platform, you can significantly reduce your costs: with one support team, one technology to learn, one simpleto-use document based pricing model HP IDOL enables you to act on virtually 100% of data by understanding content in all its disparate forms, from enterprise and cloud repositories. Sophisticated analysis helps you make smarter decisions and yield optimal business outcomes. Communities HP Archiving HP Data Protection HP Marketing Optimization...and more Seize a competitive advantage Find Enrich Analyze Act 500+ powerful, HP IDOL functions Mapped security Understand and Learn Comprehensive Connector Library Gartner 2014 Magic Quadrant for Enterprise Search 4

5 HP IDOL platform benefits Full access to your organization s collective intelligence: HP IDOL provides contextually relevant knowledge, with the ability to connect to over 400 repositories and support for over 1,000 file types in over 150 languages. HP IDOL understands virtually all data and connects users to information locked away in silos. Facilitation of knowledge sharing and reuse of content: HP IDOL can match and connect employees with similar needs and interests by forming a profile of all users and understanding relationships based on the content they consume and create. HP IDOL can also identify experts based on user activities, instead of relying solely on outdated user profiles. This helps reduce the duplication of effort and expedites task completion. Information discovery: Concept-based search and pattern-based analytics lets users discover information they may not have been searching. Advanced analytics functions such as entity extraction, classification, and personalization ensure that all relevant data in the enterprise is being used. Risk management analytics: HP IDOL can automatically redact personally identifiable information such as social security numbers from appearing in search results. It can also redact profanities and any of the hundreds of entities that are deemed sensitive or a compliance risk. Improved decision-making, increased efficiency, and faster innovation: Advanced search and analytics ensure that users spend their precious working hours on productive tasks instead of wasting time searching for information or recreating content. Users benefit from personalized search results as well as automated delivery of content related to their interests. Clear pricing schedule: HP IDOL is offered at a simple, transparent, and expandable pricing structure. Redefine collaboration for true knowledge sharing Knowledge is counted not only by the content you produce, but by what you share. Content represents only a subset of an enterprise s knowledge. To truly maximize your intellectual assets, you must be able to tap into the tacit knowledge held by your knowledge workers. This will expedite knowledge transfer, reduce duplicate efforts, and encourage a collaborative work environment. With true knowledge management in place, users can leverage existing work that might not live in an enterprise system, but perhaps in the expert s personal storage. This type of socializing and accessibility encourages mentorship and maximizes the full impact of collective knowledge across the organization. But how do you identify a person s expertise and interests? It s not enough to rely on HR profile information, which is often outdated or inaccurate. And then there s the challenge of people interacting across different systems, forming relationships that are constantly evolving. In the era of Big Data, there is an abundance of information that can reveal people s content browsing, consumption, and contribution habits. We know who s with which group and which individuals. We know who is working cross-functionally on a certain project. We know who works on the same account team. Using this type of contextual data to deliver precise search results can change the course of business if it can be understood quickly enough to make a difference. When you can access the right data, you can identify not just what someone says they know, but what they actually know; not who they claim to know, but who they actually know well. These types of connections can be used to add another layer of context to provide a better, more personalized search experience. The HP IDOL platform provides a solution that forms rich, implicit profiles of users based on their content consumption and contribution history to enable you to identify experts without relying on metadata or explicitly defined HR profile information. By developing a rich, dynamic, and multi-dimensional picture of a person s identity, HP IDOL returns experts as well as documents, when you search for a particular topic. With HP s intelligent, concept-based search technology, the assets created from collaborative efforts are easily found and reused, saving time and improving the quality of work. Create information awareness and maximize knowledge assets Today s workers are increasingly on the go, embracing the newest mobile technologies to stay connected and productive, as they continue to fuel the migration of content to the cloud. Mobile work practices also contribute to fragmentation of knowledge among multiple systems and repositories. For example, information today lives in , on mobile devices, in Dropbox and Evernote, and in whatever applications people may choose to install. One of the main challenges with traditional knowledge management systems is that they are not equipped to access information scattered across different systems. 5

6 Key features of HP IDOL Highly relevant, personalized results: HP IDOLbased, conceptual search Universal file access: Supports more than 1,000 file formats, including free text, video, audio, and image formats Retrieval-concept: Input a sentence or even an entire document as your query to extract the main concepts without relying on keywords. Searching by concept leads to the most comprehensive result set because it will also retrieve relevant documents that do not contain the query term(s) used. Automatic query guidance: Automatically groups search results into dynamically generated categories to quickly narrow down your search set. For example, a search for Madonna would create information clusters on the singer, the religious icon, and other relevant categories. Hyperlinking: Displays links to files of varying formats (even audio and video) that are conceptually related to the document you are currently viewing. For example, if you are reading an article about a competitor, HP IDOL may display links to the company s latest ad campaign, an audio interview with the CEO, or internal competitive battle cards. Links are generated in real time at the moment a document is viewed, so you can delve deeper into the topic at hand. Personalization: Constructs an understanding of your interests and skill set to deliver more accurate, targeted results based on content consumption; for instance, browsing histories, content contributions, and interactions. Automated alerts: You can explicitly define your interests and train the search engine to automatically retrieve information relevant to your interests whenever it becomes available. Expertise locator: Identifies experts based on their content activities and social cues instead of relying on outdated profile information entered years ago. Eduction: Identifies and extracts terms in documents that lend themselves to key fields such as the names of companies or people, locations, addresses, and telephone numbers. HP IDOL offers hundreds of entities out-of-the-box across numerous languages. Language independence: Provides the ability to process more than 150 languages. Pre-built, enterprise-class connectors: Offers the largest library of connectors anywhere with access to over 400 repositories. Mapped security: Honors native security models of data sources and enables finely tuned control over information access. Designed for enterprise scale: Used to power the largest environments, and can rapidly and accurately index data and manage information growth inside and outside the enterprise with support for hundreds of thousands of users accessing terabytes of data. Centralized administrative dashboard: IDOL Site Admin allows you to monitor and control your entire HP IDOL deployment from a single dashboard. Comprehensive Professional Services with rapid deployment offerings: Benefit from decades of knowledge management expertise. The HP IDOL platform connects to over 400 repositories, including many cloud systems, and understands over 1,000 file formats (including free text, image, audio, video, and social media content), which enables you to effectively unify your data silos and use a single search interface. We make sure that you are taking advantage of your entire knowledgebase, instead of a small slice of intelligence contained in a few systems. This comprehensive access to data ensures that you are making fully informed, data-driven decisions. Redact sensitive information from your search results The ability to identify and redact sensitive or offensive information that may exist among your enterprise information is a key component in an effective technology toolkit one that makes it possible to protect the privacy of users or ensure compliance. One of the key features of the HP IDOL platform is its ability to recognize hundreds of entities in multiple languages, including multibyte languages such as Chinese. Using this capability, HP IDOL can automatically identify and redact profanity or sensitive data, such as information related to Personally Identifiable Information (PII) and Payment Card Industry Data Security Standard (PCI-DSS), before or after indexing, so that the wrong information is never displayed when someone searches or accesses the file. With information being created and disseminated at an incredibly fast rate, it s somewhat common to find inappropriate content that may not reflect favorably upon your organization. On Twitter, for instance, one in 13 tweets contains profanity. When used with our profanity grammars, this HP IDOL feature can be used to completely redact these words from the index. The HP IDOL platform in the real world The HP IDOL platform enables you to go beyond entering keywords into a query box and parsing through the results list. With a powerful and intelligent search engine, you can solve many more challenging problems. Here are a few examples of real-life uses powered by HP IDOL: A large insurance company compared electronic claims records for geographic, postal code, and accident similarity to reduce duplicate payments Challenge: Duplicated transactions and diverse disconnected systems were costing money and time for claims processing. Using multiple databases and legacy search solutions was not efficient or effective in reducing duplicate payments. HP IDOL solution: Enables monitoring and alerts for specific information Searches multiple databases at once to find duplicate claims Language independence with distributed computing scalability Benefits: Lower cost solution than systems that require complicated integrations Reduces duplicate payments by quickly detecting errors through conceptual understanding across multiple databases Reduces costs by searching multiple systems with powerful search tools for geographic and other data similarities 6

7 Extensible platform solution for search and analytics The HP IDOL platform is the only solution that seamlessly allows you to expand your search scope to include analytics capabilities and help you to discover the unknown unknowns things you didn t or wouldn t think to look for. Here are a few examples of IDOL analytics applications: Voice of Customer/Workforce (VOC/VOW) HP Autonomy s VOC/VOW solution reads and understands virtually all data, including tweets, blogs, call center conversations, CRM data, and more from multiple channels enabling you to gain the comprehensive insight you need to elevate your decision-making and improve customer/ employee experience for real business impact. Media Intelligence Automatic live monitoring of broadcast video and audio channels, along with Internet news and streaming video sites, provide valuable insight into competitive intelligence. You can leverage the HP IDOL platform to analyze, cluster, and conceptually search through video, audio, and text repositories. We help you gain instant visibility into breaking stories and enable deep analysis to identify security threats and competitor moves in virtually any format and language. Video Surveillance With HP Surveillance solutions, you can intelligently analyze across multiple video, audio, and text-based data sources and automatically flag threats and patterns of unusual activity. A truly comprehensive strategy allows you to encompass all surveillance data and integrate it with operational data. Big Data Analytics The HP IDOL platform extracts key concepts and context in information and increases the value of data by finding relationships, trends, and issues as they develop. We help you solve a wide range of information challenges, including talent management, fraud detection, insurance risk, social media analytics, traffic management, and healthcare analysis. Information Governance HP delivers a portfolio of IDOL-based information governance solutions that help you organize and control data with a centralized policy engine, and intelligently manage and take action in accordance with business, legal/compliance, and information management objectives. Offerings include information archiving, ECM, ediscovery, data protection, and products that address historical data remediation. Healthcare Analytics HP allows clinical users to perform conceptual search on demographic information, diagnoses, labs/meds, and free-text clinical narratives (admission notes, progress notes, discharge summaries, consultant reports). You can identify patient cohorts based on patterns in co-morbidities, clinical findings, anatomical references, procedures, and many other data dimensions to make better healthcare decisions. Global healthcare company enabled product R&D and sped regulatory approvals for 100,000 employees by understanding information assets Challenge: Knowledge resided in many different formats and repositories, and data was dispersed among teams and networks. Intellectual property was lost because expertise and talent were not identified. HP IDOL solution: Deployed software that built a complete map of all knowledge accumulated by the organization Identified relationships between people and information/topics Indexed and parsed information for easy and intuitive retrieval Benefits: Ensures intellectual property is retained by the firm Studies show employee productivity ROI with effective knowledge management can be as high as 1,000% Shortened design cycles, reduced duplicate efforts, and increased sales via better intellectual property management Global recruitment and HR firm expedited the identification of top candidates and increased revenues Challenge: The resume and curriculum vitae (CV) review process was time consuming and costly. HP IDOL solution: Deployed concept-based technology that can account for varieties of expression- or sector-specific terminology Gave HR the ability to extract entities from resumes and CVs so that recruiters can easily filter by desired criteria Enabled recruiters to match candidates with other openings that they may be better suited for Benefits: Quickly narrows the candidate pool from hundreds to a tightly focused group in a matter of a few clicks Increases the efficiency of the recruiting process We believe that the unique conceptual capabilities of HP DOL help us deliver an unmatched experience and a highly valuable service to our customers. China Mobile, 2013 The ability to segment and analyze medical data according to the concepts it contains has huge implications for the healthcare sector. Kainos,

8 Choose from three HP IDOL solution packages: Search, Knowledge Management, and Analytics The three HP IDOL packages Search, Knowledge Management, and Analytics provide you with the flexibility to select the solution that best meets your current needs and budget while allowing you to easily add capacity or upgrade to a different package as your requirements evolve. 2 The Search package is ideally suited to help you find information scattered across different systems, from a single point across a department or your entire enterprise. The Knowledge Management package offers more advanced functions such as eduction and personalization to support collaboration, expertise location, and general knowledge transfer between individuals in the organization. The Analytics package enables you to uncover actionable customer insight to drive more informed decision making. Inquire Investigate Interact Improve Big Data Infrastructure Conceptual search Automatic Query Guidance (ACG) Personalization (mailing, alerts, agents) Location, expertise (profiling, connecting) Categorization Eduction (entity extraction) Visualization, clustering, sentiment Hadoop Big Data Analytics Advanced mapped security IDOL Admin, IDOL Site Admin Distribution modules (DiSH, DIH, DAH) Search Knowledge Management User interface API s provided HP Intelligent Universal Search Connectors Business tools Languages Analytics HP Explore Connectivity to over 400 repositories available Autonomy Business Console, Taxonomy, Autonomy Collaborative Classifier Support for over 150 languages Learn more Autonomy Knowledge Management About HP Autonomy 2 You are not penalized when expanding your technology enhancement decision at a later time; for example, the cost to move from HP IDOL Search to Analytics is simply the packaged price differential. HP Autonomy is a global leader in software that processes unstructured human information, including social media, , video, audio, text and web pages. Using HP Autonomy s information management and analytics technologies, organizations can extract meaning in real time from data in virtually any format or language, including structured data. A range of purpose-built market offerings helps organizations drive greater value through information analytics, unified information access, archiving, ediscovery, enterprise content management, data protection and marketing optimization. Additional information is available at autonomy.com. Sign up for updates hp.com/go/getupdated Share with colleagues Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein _IT_BR_HP_IDOL_Platform